"Since the first amateur singing contest held by Sing Tao Evening News in the 1960s, there have been dozens of competitions of various sizes in Hong Kong in the past 20 years. Chen Baiqiang, Leslie Cheung, Anita Mui, Winner, Teddy Robin, etc. have all participated in the competition.
Last year, TVB's Rookie Competition was a blockbuster, and its influence was the highest in Hong Kong. The reason is nothing more than the combination of the quality of the contestants, stage design, and live TV broadcasts, and the use of modern media to promote coverage of the crowd.
Unexpectedly, just one year later, "The Voice of Asia" has subverted all previous gameplays.
Whether it's a blind audition, a flirtatious interaction between the four instructors, or giving students plenty of room to show off their personalities, or even lighting, editing, sound effects, etc... the audience is no longer simply watching the competition;
In a show, the emotions are in tune with the stage. I cry with the beautiful girl and cheer for the student I like to get a turn...
The Voice has widened the gap in all aspects, and this is definitely a milestone for Hong Kong TV programs!"
"The voice of Asia is amazing, shocking Hong Kong!"
"No one is paying attention to the TVB Rookie Competition, and Lu Fang may become the worst champion!" "The young and beautiful girl has won the fourth mentorship, with a small body and great strength!"
Decades later, everyone will no longer watch TV and newspapers. Netizens who have been spoiled by Weibo, Douyin, Bilibili, and Pilibili, especially the younger generation, simply cannot imagine the hegemony of traditional media back then.
The advantages of online media lie in timeliness, wide dissemination, and abundant information.
But when it comes to coverage of people, concentration, authority and influence, it is far inferior to the traditional media of the past. At that time, TV stations and newspapers said something, but everyone really believed what is said on the Internet now: "The faces of powerful people used to be square."
”, some people don’t believe it.
"The Voice" became the hottest topic in Hong Kong overnight. ATV rebroadcast it the next day, and at the request of the audience, rebroadcast it again on the third day. These years, ratings statistics are troublesome, so Li Zhuanglie temporarily
Focus all your energy on the second phase and the selection of new people.
Chen Qi also came to help.
ATV employees need to go through exhausting interviews and auditions to decide whether the person can enter the formal stage. Chen Qi's consideration is simple. He just looks at the name. "Zhang Xueyou, 22 years old, lives in North Point, graduated from Form 7, and currently works at Cathay Pacific
An airline is a flight attendant."
"The entertainment industry in Hong Kong is really interesting. There are two ways to go to middle school, either to go to university or to be a star... Where is Li Ming at this time? Still studying in the UK, right? Where's Aaron Kwok, at work?"
Chen Qi thought for a while, but he was satisfied.
One boy and one girl is fine, oh, it should be one boy and two girls!
In the 1980s, there was a saying in the Hong Kong music scene that there were three kings and one queen: Alan Tam, Danny Chan, Leslie Cheung, and Anita Mui. All four of them had companies, and it was impossible to let them go, so he had to recruit other singers.
Needless to say, Zhang Xueyou is a singer! Decades later, he worked part-time to catch wanted criminals. Priscilla Chan is his favorite female singer.
Lin Yilian can also do it, but Chen Qi is more impressed by her Mandarin songs, and that will only happen after Li Zongsheng created a spark.
These three people, together with Hacken Li, Liu Dehua, Li Lingyu, and Zhang Qiang and Wang Fei who were booked, have the foundation of the record company, and they can hit the record company from the 1980s to the 1990s... Chen Qi and Li Zhuanglie did some research and put Bai Anni
, Wen Zhaolun was placed in the second episode, Li Hackin was in the third episode, and he decided to record one more episode, so Zhang Xueyou was placed in the fourth episode. The entire program became 9 episodes.
At the same time, I told the instructor that you don’t have to be too aggressive in selecting people, be cautious, and there will be good ones later.
In addition, Chen Qi also saw the names of Zhang Weijian and Huang Kaiqin, but he didn't like them very much, so he could do whatever he wanted. "Director!"
"Director!"
While the two were busy, an ATV employee came over excitedly with a thin piece of paper, as if he was divorced: "The ratings are out!"
"How many?"
Li Zhuanglie grabbed it and saw that this piece of thin paper was the fastest and most authoritative data for statistics of ratings today. He glanced at it, fixed it on a number, and his facial muscles began to twitch like a convulsion.
“68%! “68%???”
At this moment, all the surrounding employees gathered together, happily, some high-fived and celebrated, shouting: "Director, treat us to a big dinner!" "Mr. Chen, you have a share too!"
"Absolutely! Everyone has worked so hard, of course we will reward everyone!" Li Zhuanglie laughed. The Voice got 68% of the ratings, which means TVB Rookie Competition got 32%?
No, no! Among the four free channels in Hong Kong, The Voice exclusively accounts for 68% of the same time period, and the 32% needs to be divided among the three channels. In the past, only TVB’s Jade Channel could produce such figures of 60+ and 70+
.
For example, the finale of "Shanghai Beach" had a ratings of 70+.
The Voice is only the first episode, and the audience for the second episode will definitely be more. If it continues smoothly, the ratings of the finale can be imagined. "Mr. Qiu? You already know!"
"OK! OK!"
Li Zhuanglie reported the good news to Qiu Degen again, and then handed the phone to Chen Qi: "The boss wants to talk to you." "Hello? Mr. Qiu!"
"Hahaha, Mr. Chen is a great talent! You have broken ATV's record. The previous "Celestial Silkworm Transformation" was only 40%... You have helped us a lot. If you are free on the weekend, you might as well come to Humble House for a get-together. I'm fine.
Thank you in person.”
"You're welcome, I'll definitely be there!"
Chen Qi hung up the phone, thought for a while, and said: "Old Li!" "Call me director!"
"Lao Li, during the finals we will invite some performers, not just from Hong Kong, but from Taiwan, who are the best." "Why Taiwan?"
"This program is called "The Voice of Asia". Although it is named after ATV, it should be expanded at least in scope. Forget it this year, next year don't you want a few Taiwanese, Singaporean and Malaysian people, and American overseas Chinese to compete?"
"It makes sense, OK! We will discuss it later." Li Zhuanglie said...
The first show of The Voice shocked Hong Kong, and TVB held an emergency meeting to study countermeasures.
Even if they copied a program, it would take time. By the time they did it, The Voice would have finished broadcasting it long ago. The two sides were competing for the ratings of the same period. In the end, they had to decide to move the flagship program "Happy Tonight" to it.
Chat with good voices.
Chen Qi was not idle here either.
Just before the second episode of The Voice was broadcast, the newspaper released news:
"The favorite voice in "Happy Ghost 2" is Priscilla Chan, who may sing the theme song!"
"The crybaby school girl has attracted the attention of the film industry, "Happy Ghost 2" invites Zhou Huimin!"
"Director Lin Lingdong said that "Happy Ghost 2" still has several young girls as the protagonists, each with distinct characteristics. There happens to be an introverted and weak character who has never found a suitable candidate. After watching The Voice, I felt that Zhou Huimin's image and temperament are very suitable.
I want to invite her to audition!"
Chapter completed!