Chapter 463 Selling tapes
Chen Qi wrote a car purchase application when he went back.
These days, the approval process for buying a car is business-to-business, and if you want to buy a car, you have to be affiliated with your employer. In 1984, the state issued a policy to allow individuals to buy cars. A "chicken farmer" in the suburbs of Beijing spent 8,000 yuan to buy a car. I bought a second-hand Toyota car, which caused a sensation.
Chen Qi doesn't want to buy a car. The company car should be more simple. He wants to buy two Hiace Breads.
This car is of good quality, not easy to break, and has a lot of space. Although it only has 12 seats, it can accommodate unlimited people. In Hong Kong gangster movies, there is a scene on the street. When the door is opened, more than 20 breadmen come crashing down. This is this kind of car. Hong Kong It only costs tens of thousands of Hong Kong dollars there, but it is more expensive in mainland China. Basically, one seat costs 10,000 yuan, and 12 seats costs 120,000 yuan.
In fact, according to his personal wishes, he still prefers high-end cars with convertible tops and a row of microphones...
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With Ding Qiao's permission, Chen Qi got busy again. He first found the China Film Archive, a bureau-level unit under the Ministry of Culture. As the name suggests, it is a place for theoretical research, data preservation, and copying. But it also has another function. , you can put reference films.
It has the same nature as special films and internal films.
Employees of film-related units can come to watch movies with letters of introduction, and students from film schools can also come. However, poor students often draw a fake ticket by themselves. Tian Zhuangzhuang, He Qun and others did this. In the early 1980s, information The museum held a British film exhibition and screened 40 foreign films, all of which were unedited. At that time, scalpers were selling them for dozens of dollars, but it was still hard to get a ticket.
Chen Qi came here to talk about the "Beijing and Hong Kong Film Exhibition".
He made a list of films, including "The End of Love", "The Orphan", "Beautiful Life", "Happy Ghost", "Run the Sea", and the soon-to-be-finished "Tai Chi 3", a total of 12 films. He also invited The leaders of the film bureau came and took a look at it together with the censors.
What about domestic censorship? For example, mainland films cannot contain ghosts, but reference films and internal films can be freely released. Those Hong Kong films and foreign films on the Internet are also full of monsters and ghosts, and no one is in charge. You can’t say that this is self-deception, because When it comes to ideological orthodoxy, our nature is destined not to allow these things.
The preliminary negotiations have been completed, and once the copies are sent over, this "Beijing and Hong Kong Film Excellent Exhibition" can be held.
This is not over yet. Chen Qi will send several films such as "Life is Beautiful", "Orphan" and "Tai Chi 3" to various studios and major universities for everyone to watch, but he will not release them in the mainland. Anyway, he is not in a hurry, he has the market in Hong Kong.
China Film is in urgent need.
Xinhua Bookstore was founded in Yan'an in 1937 and followed our party from Yan'an to Xibaipo until it entered the capital.
After the founding of the People's Republic of China, the publishing and printing businesses of Xinhua Bookstore were separated, leaving only distribution, which is now the Xinhua Bookstore. It cannot publish itself, but can only introduce books, audio and video, and then sell them. On this day, Chen Qi came to the head office. Store courtyard.
I met the general manager, named Jiao Hongjun.
Xinhua Bookstore is now also under the management of the Ministry of Culture. Before Chen Qi went to Berlin, Ding Qiao agreed to help with the matchmaking.
When Jiao Hongjun saw him, he shook hands very enthusiastically and vigorously: "Comrade Chen Qi, I have wanted to meet you for a long time. You are the pride of our bookstore students. I don't know how many people follow your example!" "Don't dare to take it seriously, don't take it seriously!"
"Are your parents okay?" "They are fine. Please keep me in mind."
How can Jiao Hongjun remember Chen Jianjun and Yu Xiuli? But Chen Qi's identity is very beneficial. After chatting for a long time, Jiao Hongjun smiled and said: "You are one of our own, you are welcome to come to my place. I heard Mr. Ding say, you are Want to release a music tape?"
"Exactly!"
Chen Qi took out three boxes of tapes, and the other party took them over and took a look.
Two boxes are "Spring Festival Gala Golden Songs (1) (2)", and one box is Li Lingyu's album. The cover photo is very beautiful. Li Lingyu is wearing national costumes, smiling sweetly, showing white teeth. It also says: "A ballad, a touch of spring breeze" "" Oriental Rookie Li Lingyu" and other shameful copywriting with a sense of the times.
Let's look at the tracks again, "Childhood", "Walking on the Waves", "Voices of Young People"...
I immediately took the tape recorder and played it: "On the banyan tree by the pond, cicadas are calling for summer..." "The mountain flowers are blooming. I just came to the mountain. It turns out that you also went up the mountain to see the mountain flowers." Come on!"
Jiao Hongjun nodded repeatedly. The lyrics were fresh and healthy, and the melody was bright and catchy. The quality was good. He thought Li Lingyu would sing some lingering love song. Although "Beauty Song" was banned during the Spring Festival Gala, it was better to be careful, but he didn't expect it to be completely different. No. "Is this your original work?"
"No, I bought it from Hong Kong and asked Li Lingyu to cover it. Even though it is a cover, our cost is not small." Chen Qi opened his eyes and said nonsense.
These are all Taiwanese folk songs. In the late 1970s and early 1980s, when Taiwanese folk songs were booming, you could just use them without having to choose. After two years when the environment becomes more relaxed, folk songs can become sweet songs. Taiwanese singing There are many female singers with sweet songs, just to name one, Han Baoyi's "Pink Memories": "Summer passes quietly, leaving little secrets behind. I can't tell you from the bottom of my heart..."
This kind of song is very suitable for Li Lingyu, and there is no need to pay royalties.
Jiao Hongjun was interested and already wanted to do this business because tapes were so profitable. For example, the famous Pacific Audio and Video Company in Guangdong had a net profit of 12 million yuan this year. Later, Guangdong TV Station had no money to build a building, so Pacific Video Company paid 30 million yuan. ——The audio and video aspect belongs to the radio and television system.
Nowadays, the market prices of tapes are almost the same. There are 6.5 yuan, 7.5 yuan, and 10 yuan... We are willing to pay for the tape, but there is a lack of entertainment activities. The market price is transparent, and I think we can easily negotiate. You can buy the price. How about five yuan a box? "It's too expensive, four yuan is about the same!"
"Our costs are really not low, we basically don't make any profit at four yuan!"
"But we also have costs for publishing. Besides, can you guarantee how much it will sell?" "If it doesn't sell, you can return it!"
The two bargained over the price.
Tapes are very expensive these days, and they didn’t really become cheap until the late 1990s. Chen Qi has a deep memory. He would often buy cassettes at that time, and pirated copies cost five yuan for two boxes. There was also piracy in the 1980s, but it was not a big deal.
Piracy is prevalent, thanks to the rise of individual video stores and individual vendors, who have provided a wide range of sales channels. Now the channels are all state-owned units, and piracy can only be traded privately on a small scale. "Why don't we just stop arguing!
"
After arguing for a while, Chen Qi Suxing said: "I'll let Li Lingyu, Zhang Ming, and Liu Liyan do the publicity. Liu Lite and Zhang Ming can go to several places. Li Jingwu can follow the whole process, in all provincial and golden cities across the country.
In big cities, she can go to the local Xinhua Bookstore to promote it, and you will pay for the food, accommodation and transportation expenses, how about it?"
"On-site promotion?"
Jiao Hongjun was stunned, weighing the pros and cons over and over again in his mind, and asked: "If you can't sell it, will you really refund it?" "Of course!"
"Okay, five yuan is five yuan!" "Happy cooperation!"
Chen Qi also shook hands with him vigorously, feeling very excited. Selling tapes was the real money grab.
Chapter completed!