Lin Chaoyang returned to Yanjing to collect some information that was good at writing.
Although his new novel has later TV series as references, the biggest difference between novel creation and film and television creation lies in the presentation of details.
Movies and TV can explain a lot of information in one picture, but novels must win with full and real text details, especially those details hidden in history.
So during the period of staying in Yanjing, he would harass those who had experienced the Republic of China from time to time.
The old predecessors of the War of Resistance and Liberation are of great benefit to enriching the details of the novel.
That day he visited Chen Huangmei at the compound of No. 203 Chaonei Street. This compound was formerly called No. 5, Dongsi Toutiao. It is a North China UnionPay Chinese Language School specially designed for foreign missionaries and foreigners who study Chinese.
Therefore, the architectural style of the courtyard can be said to be a combination of Chinese and Western styles, elegant and unique.
After liberation, the Ministry of Culture was established here, and all the leaders of the Ministry of Culture lived here.
Chen Huangmei listened to Lin Chaoyang talking about some of the novels and advised him with some concern: "Your novel is probably not easy to publish!"
Lin Chaoyang smiled without any burden and said, "I will write it first. No matter whether it can be published or not, you old comrades will help me talk about your relationship at that time, and there will be no big problem."
"It turns out that you are fighting this."
I stayed at Chen Huangmei's house for almost two hours. Considering that he was not in good health, Lin Chaoyang politely declined Chen Huangmei's invitation to leave rice and stood up to say goodbye.
When I went out, I met Comrade Tian, ​​the Ministry of Radio, Film and Television, who had just returned home from get off work. Radio, Film and Television was originally under the jurisdiction of the Ministry of Culture. Although the family is now separated, most of the employees live in the same hospital.
When Comrade Tian saw Lin Chaoyang, he showed great enthusiasm. After chatting for a few words, he actually pulled him home.
It was dinner time now, and the aroma of food was floating in the courtyard of the Ministry of Culture, and Comrade Tian was also cooking at home. He brought Lin Chaoyang back and asked his wife to add two dishes.
"Comrade Yushu hasn't come back together?"
"No, the company is busy, so you have to come back during the Chinese New Year."
"Oh." Comrade Tian nodded and asked again: "Is the tightening of the policy of co-production films a big impact on your Lin's Pictures?"
Being a leader is hypocrisy. You have completed the policy implementation. Now I ask if it has any impact. What do I say?
"Nothing impact."
Since 1992, more and more co-productions have been produced in the mainland and Xiangjiang, which is gradually becoming a starting point, and has also impacted the production business of domestic film studios to a certain extent.
So this year, the radio and television industry has tightened its policies and strictly controlled the number of co-productions.
Reducing the number of co-productions has indeed had no impact on Lin's Pictures, and Tao Yushu had already set up a company in Yanjing.
It’s just about working with studios to turn co-productions into domestic films.
"The development of your Lin Family Pictures has been getting better and better in the past two years, and even gained a foothold in Hollywood. Last time I spoke to Comrade Yushu on the phone, and she said she would go to the United States to acquire theaters?"
"Cinemas are downstream profit-making terminals. The situation in Hollywood is more complicated than in China. Several major production companies not only have their own theater business, but also have in-depth connections with the three theaters.
In Hollywood, there are many independent production companies that have been operating for many years, but because they do not master terminal channels, they always have to work for large companies, or they have never been able to develop.
We are outsiders and can only cooperate with a few large companies in the early stage to transfer some of the benefits, but this is not a long-term solution after all."
Listening to Lin Chaoyang's words, Comrade Tian nodded slowly, "This is why he cooperated with Sony Pictures, right?
F
"Not bad. It's a gang and a gang. Sony Pictures is an outsider in Hollywood and is much richer than us.
Life is not as good as it is to live together to keep warm."
"Is there any movement in the theater?"
"There is a theater called Kamake, whose theaters are mainly distributed in medium-sized non-urban communities. Kamake Kamake currently has 105 theaters and 1,124 screens in 21 states in the United States."
When he heard the scale of Kamake Cinema, Comrade Tian was a little surprised, "So many screens?"
"This is not too many in the United States. Each of the three major theaters has several times the screen."
"Isn't it cheap to acquire such a company?
"US$165 million, 54% stake."
Despite his mental preparation, Comrade Tian was still shocked by this number.
A 54% stake is worth $165 million, which is equivalent to a sixth-largest theater in the United States worth $300 million, which is much higher than the box office revenue of Chinese films throughout the year.
The US economy was in its prime in the 1990s. Carmack Cinemas is a rural cinema in the United States. The operating costs of rural cinemas are relatively low, and there are few alternative entertainment venues around it, so the benefits of cinemas are also quite considerable.
Lin's Film acquired this theater, giving it considerable premium space.
Tao Yushu sets his attention on the blank market and growing demand for films in rural America to achieve its own development, and can also avoid competing with existing strong forces in big cities.
It can be regarded as "surrounding the city in the countryside" or as a kind of "market sinking".
In the future, Lin's Cinema will gradually establish its own American theater chain based on Cummic. Tao Yushu's ideal is to occupy at least 5% of the market share of American theater chains.
Only in this way can we be invincible in negotiations with the six major Hollywood and the three major theaters.
Comrade Tian didn't know how to express his feelings for a moment. After a while, he asked: "With theaters, Lin's Pictures can be considered as restless in the United States."
"It's not that easy. The United States is the most competitive film market in the world. With so many Hollywood companies looking forward to it, it's not easy to break through the siege."
Comrade Tian smiled and said, "I have confidence in Comrade Yushu."
Then, the comrade asked Lin Chaoyang for details about Lin's film acquisition of theaters in the United States.
Comrade Tian is in charge of the film business. Since he led the domestic film reform the year before yesterday, the original stagnant film market has been stirred up, but the situation is not very good, and there are still many problems.
Among them is the issue of theaters. Currently, domestic cinemas are directly controlled by distribution companies at all levels, and a market-oriented theater mechanism has not yet been formed, which has greatly hindered the market-oriented development of the film industry.
After dinner, Comrade Tian sent Lin Chaoyang out of the door.
After visiting Yanjing for a month, I felt that there were too many materials to use, so Lin Chaoyang felt at ease.
Continue to create novels.
In December, it was cold outside, and the house in Xiaoliubukou Hutong was as warm as spring.
Lin Chaoyang got up early and exercised in the yard for more than ten minutes, so he cleared his mind. After breakfast, he was about to start work today, but the phone at home rang.
The phone call was from Tao Yucheng, saying that Tao Xiwen had returned to China.
"I won't leave! I won't leave!"
Lin Chaoyang asked whether he would go home to visit his relatives or to return to China completely. Tao Yucheng replied happily and said, "Donglai Shun Shabu at noon."
"good."
After writing for two hours in the morning by phone, Lin Chaoyang took the bodyguard out.
When winter comes, Donglaishun's business is always surprisingly good, and there are queues almost every evening.
It was better during the noon period. Although there were many people, there was always a place. Tao Yucheng knew this rule and chose the time at noon.
Lin Chaoyang met Tao Xiwen when he was in the United States for a few months, and he didn't feel much about meeting him again, but the old couple of Tao family and Tao Yucheng were particularly excited.
During the meal, Lin Chaoyang asked, "What are you planning to do when you come back?"
"I haven't thought about it yet."
Tao Xiwen's answer was very realistic. He studied computer science at Stanford, and he must have to work in related majors when he returned to China, but he had no direction yet.
During his master's degree, he interned at HP for half a semester, and after graduation, he worked for almost half a year before he made up his mind to return to China.
"Maybe it's making software." Tao Xiwen said again, but his tone was not firm.
The Internet is in full swing now, and China has just connected to the international Internet this year.
Many people who are engaged in related professionals think this thing is good, but everyone has no idea about how to industrialize it.
But the computer software industry is different. Since the 1960s, a large-scale industry has gradually formed, and pioneering general software such as WPS has been available in China since the late 1980s.
In the future, whether it is a computer or the Internet in China, development will be inseparable from the support of software. It is definitely not wrong to take this path in general.
"Your aunt's company is about to be launched on New Year's Day. Do you want to try it?" Lin Chaoyang asked.
As early as a few years ago, Mingpao Enterprise had already established its own online news publication "Asian News Abstract", which has accumulated nearly 150,000 users around the world in recent years.
Nearly 98% of these 150,000 users were obtained in the past two years in 1993 and 1994.
This phenomenon occurs because in 1993, a great invention appeared in the American Internet, Mosaic browser.
This browser allows users to easily access web content through a graphical interface, greatly reducing the threshold for using the Internet.
It directly stimulated the growth rate of Internet users, accelerated the popularity of the Internet, and made the number of Internet users in the United States exceed tens of millions in just two years.
Mingpao Enterprises don’t seem to have many of the 150,000 users obtained through "Asian News Summary".
But it is very likely to be an important spark of the digitalization of traditional media.
For these users, Mingpao Enterprise pays an operating cost of HK$1 million per year, and even now, there is no possibility of recovering money.
At the beginning of this year, Murdoch threw out the bait of the South China Morning Post Group, which made Tao Yushu covetous.
But she finally let go of this obsession under Lin Chaoyang's persuasion. One important reason is that Tao Yushu recognized Lin Chaoyang's views on the future digital trend of traditional media.
"Asian News Summary" has been running for almost four years in a blink of an eye. The emergence of Mosaic browser has lowered the threshold for accessing the Internet. The Internet concept in Silicon Valley in the United States is in full swing, and Tao Yushu has also decided to test the waters of the Internet news field.
Asia Pacific News is a bold attempt.
"I want to do something myself."
Tao Xiwen firmly rejected Lin Chaoyang's kindness. Tao Yucheng patted his head, "Boy! I don't know that the sky is high and the earth is thick. Your aunt's company is not enough for you to perform?"
Lin Chaoyang waved his hand with a smile, "If he wants to go out and go, go for a trip. When will he not make a trip when he is young?"
Tao Xiwu was very envious of the elder brother's treatment, "Brother, you really don't know how to be blessed."
"Do you think your brother is like you, and has no ambition?"
As soon as he finished speaking, he was sanctioned by his own mother. The difference should not be too obvious.
"I have no ambitions? Look at it. In another ten years, I will be the next Zhang Yimou!" Tao Xiwu said with great momentum.
"Those who learn recording are also directors, right?"
"What's wrong? Zhang Yimou is still learning photography."
The party welcoming Tao Xiwen back to China ended with a chat and laughter. On the way home, snowflakes fell from the sky.
The sky became foggy.
On the afternoon of returning home, Lin Chaoyang heard Zhu Wei, who was a guest, say that Zhang Nuanxin was suffering from cancer. Zhang Nuanxin is Li Tuo's lover and a well-known domestic director.
The next morning, Lin Chaoyang came to the Third Hospital of Peking University.
When Li Tuo saw him coming, he was a little surprised, "Why are you here?"
"I said why haven't you shown up during this period? I don't say anything about such a big deal."
"Blind! So what can you do if you say it? It's just a matter of increasing your worries."
Li Tuo's sorrow was only revealed in front of Lin Chaoyang for a moment. When he entered the ward, he immediately changed into a smile.
"Warm heart, who's coming to see you!"
Zhang Nuanxin was sick and tired. When she saw Lin Chaoyang visiting her, she barely smiled.
Seeing that Zhang Nuanxin was in a bad condition and had not sat in the ward for a long time, Li Tuo sent him out of the hospital. The two talked about their condition, but they were not optimistic.
"Is there anything you need help?" Lin Chaoyang naturally pointed to financial help.
Li Tuo shook his head. His and Zhang Nuanxin's small family were in good condition in Yanjing.
"There is reimbursement, and it is affordable for the time being."
While the two were talking, someone came to visit the patient again, so Li Tuo had to go and greet him.
His good popularity on weekdays seemed to have become a burden for Zhang Nuanxin at this moment.
As Christmas approaches and New Year's Day is approaching, Lin Chaoyang plans to fly back to Xiangjiang to accompany his wife and children.
When the two children were very happy when they saw him, Tao Yushu rarely took a day to play with Lin Chaoyang for a day.
When passing by the first floor of Taigu City, Lin Chaoyang's eyes were attracted by a colorful and fashionable sign.
Pop Mart!
Tao Yumo's first major event after taking over Yulang's organization was to change the name of the company, and the second major event was to invest HK$200 million to build Pop Mart.
However, the establishment of Pop Mart is very different from the general animation peripheral business. It is equivalent to building an IP from scratch. It not only requires recruiting a large number of designers with outstanding talents, but also has much stricter requirements for supply chain companies than before.
Therefore, it was not until November that the first Pop Mart in Xiangjiang was officially opened.
In order to establish a good brand image from the beginning, Tao Yushu even made a thorough cut between Bubble Universe's existing peripheral business and Pop Mart, and even the stores were independent.
In a place like the first floor of Taikoo City, the newly opened Pop Mart covers an area of ​​nearly 3,000, which is a luxury.
The store’s design style is simple, with light colors as the main colors. There are not many display racks, but there are several installation areas, which have excellent visual effects.
Because of this reason, this shop suddenly became a standout on the first floor of Taikoo City.
At this time, there were many shopping customers standing inside, and it seemed that the business was good.
"Dad, let's go in and take a look." Yan Yan couldn't walk when he saw Pop Mart.
When the family walked into Pop Mart, Lin Chaoyang could immediately feel the difference between this place and the original Yulang ACG.
Yulang ACG's products are all created around the company's comics, with a strong Hong Kong style, but all Pop Mart's products are brand new and unique.
Even if it is a collaboration with the current anime IP of Bubble Universe, it is completely different, with a more exquisite style.
A younger product.
For example, the blind box of the joint-branded card of "Beautiful Girls' Special Attack Team" held in Yan Yan's hand was replaced with ABS material from the original ordinary plastic. Lin Chaoyang also saw that the brochure in the store specifically emphasized that the material was "the same as Lego".
The printing quality of the card pattern used for display seems to be much more exquisite than the original version, and it seems to have taken a lot of thought.
"Dad, look, this doll is called Molly!"
Yan Yan picked up a cute doll with blue eyes and golden curly hair, and introduced it to Lin Chaoyang.
Of course, the introduction is not the focus, the focus is to ask the old father to pay.
Lin Chaoyang immediately got his daughter's meaning, "Buy!"
Yan Yan's smile is extremely bright.
In its first year of opening, Pop Mart launched a total of 2 series and 10 cartoon images, and the pricing is 20% or 30% higher than the original peripheral pricing.
But this price reflects the quality and is worth the money.
These cartoon images are updated every year, and those unpopular images will be discontinued directly, and a batch will be produced on a small scale one or two years later according to the situation.
There are also those cartoon images that are too popular, and they also need to reduce production. The main focus is "Macro regulation" Lin Chaoyang listened to Tao Yushu and talked about some of the business strategies of Pop Mart. He felt that Tao Yumo really planned to turn this thing into spinach!
The store in Taikoo City is Pop Mart's first store. Its business performance is quite impressive in more than a month since its opening. Several well-known animation IPs under Bubble Universe "Beautiful Girls' Special Attack Team", "Toy Story" and "Chinese Heroes"
The sales volume of the products are very good.
Although it has snatched the business of its own surrounding stores to a certain extent, who has made the strategic position of surrounding stores less important than Pop Mart, and it is destined to be sacrificed.
In addition, the sales of Pop Mart's own IP products are also very good, with an overall gross profit margin of up to 64.5%.
This gross profit margin is already very high, but according to Tao Yumo's investment and expectations for this business, not only will he not see any profit in a short period of time, but it will also drag down the overall financial performance of Bubble Universe.
For Pop Mart, the biggest expense is not product, but marketing.
In Hong Kong alone, Bubble Universe has invested more than HK$6 million in marketing expenses for Pop Mart in the past three months.
According to Bubble Universe's estimate, Pop Mart's annual turnover in Hong Kong's first store is about HK$12 million, which can almost be said to be a loss and gaining publicity.
The most expensive and most successful marketing was planned by Tao Yumo himself. It happened a few days ago that the cover of "Ming Pao Weekly" was Maggie Cheung. In the photo, she was wearing a beige windbreaker and a cross-body backpack, dressed beautifully, maturely, free and casually.
She squatted on the ground, her eyes bright and sincere, and she looked at the goods in the window full of longing, just like a little girl looking at her beloved toy.
What she looked at was Molly that Yan Yan had just held in his hand.
Maggie Cheung is over thirty years old and is dressed up maturely, but her temperament and smile are a bit young. The highlights of the photo are filled with it, enlarging the interweaving and desire of her body to the extreme.
As soon as this cover photo appears, it can be called a god.
This issue of Ming Pao Weekly increased by 35%, and it also attracted reprints from many newspapers.
In the later domestic entertainment terms, it is "influenced" to "become a circle."
While this magical picture attracted a wave of good-looking fans for Maggie Cheung, it also planted a question in the hearts of readers and fans, that is, what exactly Maggie Cheung saw at that time, which made her react like that.
In the photo, Molly in the window is blurred, and you can only see a rough one.
Under the guidance of some media, this question in the minds of readers and fans was infinitely amplified. Tao Yumo let the media escape the public for three or four days, until they caught the public's curiosity at the highest point, and revealed the true face of Mount Lu.
The next few days will be simple, and the names "Pop Mart" and "Molly" have become one of the hottest news in Hong Kong society.
It happened to be Christmas again recently, which directly made Pop Mart's performance soar.
In this unique marketing, Maggie Cheung is a friendly guest appearance and doesn't spend a penny.
But in order to mobilize media resources, Tao Yumo spent nearly 200 square meters of Hong Kong dollars.
But no matter how expensive it is, it is worth it. A magical picture made the names "Pop Mart" and "Molly" popular all over Hong Kong, and also made Pop Mart gain a brand value of over HK$100 million.
Of course, this number was estimated by the advertising agency afterwards.
"Tao Yushu in Shanghai, Taipei, Singapore, Tokyo, Osaka, Seoul counts the plans that Tao Yumo has formulated for Pop Mart. It will be implemented in important cities in East Asia and Southeast Asia within two years, and then it will take another three years to deploy in Europe and the United States.
At present, the stores in Bay Island and Singapore are about to open.
"This girl is really troublesome. The place was not open yet when I came to talk about the matter last time." Lin Chaoyang said.
Tao Yushu also sighed a little, "This girl is really crazy. She either doesn't do it, and she will do it to the extreme. She doesn't know how this business will develop in the end."
"The performance was so good at the beginning, there would be no problem."
As the couple talked, the two children had been shopping in the store for several times, and even though the crowded people were crowded, they were still in a state of interest.
I quickly couldn't take off the things in my hand, and even Lin Chaoyang and the bodyguard had to take on the shopping cart.
The last checkout is 2555 yuan!
Chapter completed!