In the past six months, Murdoch has been making frequent moves, step by step setting up chess games against Mingpao Enterprise and Starry Sky TV. Tao Yushu has always remained silent.

Recently, South China Morning Post Group has released two whims in a row, but it is not ruled out that it is really going to be sold, because Tao Yushu just got the news a few days ago that Murdoch's private plane landed at Tokyo Haneda Airport a week ago.

Tao Yushu asked Cai Lan to inquire, and it was rumored that Murdoch intends to set up the Japanese market.

If the news is true, it is not impossible to sell the South China Morning Post Group.

Another possibility is that Murdoch is still setting up a suspicion array, luring Tao Yushu to take the bait.

Another possibility is that both are both. Murdoch made preparations, and Japan was just his second choice.

Tao Yushu could not grasp other people's thoughts, but after waiting for so long, she had seen Murdoch's layout more and more clearly, and it was her turn to take action next.

Cai Xiangqi is a master of the Columbia Journalism Academy. In the 1980s, he served as a reporter from AFP in Singapore. Later, he joined the Asian version of the Wall Street Journal. He became the deputy editor-in-chief in just one year and has outstanding abilities.

He didn't know that Tao Yushu had made an appointment with him today, so when Tao Yushu heard the name "Asia-Pacific Observer Weekly" in his mouth, he was filled with surprise.

"What Mrs. Lin means is that she wants me to be the editor-in-chief of "Asia Pacific Observer"?"

"That's right." Tao Yushu looked confident.

Then he said calmly: "The brand new "Asia-Pacific Observer" weekly is based in Xiangjiang and radiating to Asia.

It will be a comprehensive news and business analysis media, expanding the influence of Mingbao enterprises in the English media field in the form of a weekly magazine. Since last year, the Ma family's Oriental Newspaper poached the editorial staff of the South China Morning Post and forced the English newspapers. Tao Yushu has already had a premonition that the most intense war in the Xiangjiang paper media industry is about to come.

This war is not shifted by personal will, but is the only way for Xiangjiang newspaper industry to move towards the future.

Since it is unavoidable, it is better to take the initiative.

The "Asia Pacific Observer" weekly magazine is a bold attempt by Mingbao companies to enter the English newspaper business. The reason why Tao Yushu plans to enter the English media industry in the form of a weekly magazine.

The main reason is that compared with the localized form of daily newspapers, the coverage and influence of weekly magazines are more extensive.

Another reason is to crack down on South China Morning Post Group. Murdoch's Ming Pao Enterprise and Star TV have been doing so frequently in secret, and she is also in a fit of anger.

Previously, she had the idea of ​​"please get into the trap" by changing stocks and confronting Murdoch head-on, but after nearly half a year of exploration and planning, she found that she had more and more chips in her hands and did not need to be afraid of Murdoch.

Then just have a head-on fight and chop off the claws of Murdoch, the old fox, so that he can't jump up and down all day long.

To be established, the "Asia-Pacific Observer" weekly requires a large number of editors and editors, and the source is the "South China Morning Post".

Tao Yushu rarely uses such a method to harm others and benefit oneself, but she has no psychological burden to face people like Murdoch, so she doesn't mind spending more money.

Last year, Oriental Newspaper's big poaching caused the market value of South China Morning Post to plummet HK$1 billion. I don't know how much they will fall this time.

When Tao Yushu talked about this with Cai Xiangqi, the corners of his mouth curled up slightly.

"Teacher Lin, this kind of poaching method that costs no matter how much it is to kill one thousand enemies, and you will lose eight hundred of yourself!"

Joining the Asia Pacific Observer weekly is definitely a breakthrough in Cai Xiangqi's career, and he is very moved.

But listening to Tao Yushu's plans for the weekly magazine, Cai Xiangqi couldn't help but feel some intentions.

To him, Mrs. Lin, the future boss, not only wants to run an English media, but also takes this to attack competitors.

If the development of the new weekly magazine is not ideal in the end, then it will be easy for him, a worker, to take the blame!

"The actions targeting the South China Morning Post Group are a strategic consideration and must be implemented. What you need to consider is how to do a good job in the weekly content."

Cai Xiangqi's eyes turned, and he understood that Tao Yushu was calming his heart and also told him that the route of Mingpao Enterprise could not be changed.

After talking to Tao Yushu for more than half an hour in the office, Cai Xiangqi knew about Tao Yushu and Mingpao's company's design and expectations for the "Asia-Pacific Observer" weekly.

While feeling the pressure, he felt an unprecedented excitement.

He led a comprehensive English weekly based in Asia and facing the world. When he thought of his next career, he felt that adrenaline was rising.

"Thank you very much for your trust, I will do my best to "AsiaPacific"

Observer has become a first-class English newspaper in Asia.

Tao Yushu stood up and shook hands with Cai Xiangqi, "Looking forward to your next performance!"

Regarding his qualifications in the newspaper industry in Xiangjiang, Cai Xiangqi is not a top figure, but what Tao Yushu values ​​is his youth and enthusiasm.

The founding of the Asian Observer weekly represents not only the first step towards the internationalization of Mingpao enterprises, but also shoulders the mission of attacking competitors. It is necessary to have a spirit of not afraid of tigers, but as long as you can't die, you will work to death.

As it turns out, Tao Yushu did not choose the wrong person.

After Cai Xiangqi took office for a week, he attacked everywhere and contacted a large number of editors and editors of the South China Morning Post. He understood his feelings and moved them to benefit. He quickly dug up seven backbone forces of the South China Morning Post.

The rapid and decisive action directly fooled the South China Morning Post.

Faced with the sudden blitzkrieg, the South China Morning Post Group was not prepared for a sudden blitzkrieg.

In the past two months, there have been rumors that the South China Morning Post Group will be sold, but now such drastic personnel changes have occurred within them, which has made many employees feel panic.

For example, media such as Sing Tao Daily, Xinbao, and Wenhui Po also noticed this incident and immediately followed up and reported it, which further deepened the atmosphere.

With internal and external troubles, the South China Morning Post Group finally stabilized its stock price for several months, reappearing last year's turmoil.

4.5 yuan, 4.3 yuan, 4.1 yuan—

But soon people discovered something was wrong. It was normal for the stock price to fluctuate due to personnel loss in South China Morning Post Group.

But this decline is a bit exaggerated.

A 10% drop in 3 days!

Immediately afterwards, a commentary article was published in Wenhui Daily on April 15, which was an evaluation of the financial report data disclosed by the South China Morning Post Group last month.

The article says:

"... The overall revenue of South China Morning Post Group rose by 5.5% in 1993, but its operating profit did not increase at all compared with the previous year. The key issue is that the poaching of competitors forced South China Morning Post Group to retain many foreign editors and editors with high salaries.

Since April this year, Mingpao Enterprise has established the group's first English publication, the Asia-Pacific Observer Weekly, showing its huge ambitions in the face of English media, and also greatly impacted the talent system and content output of the South China Morning Post Group.

Faced with the continuous blows from competitors, the South China Morning Post Group can provide very limited response methods.

Its controlling shareholder News Group has increased its debt scale in recent years. Not only has it been unable to help South China Morning Post Group cope with challenges from its competitors, it has to suck blood on South China Morning Post Group.

According to sources Tu, after selling Overseas Chinese Daily last year to help the group overcome the poaching crisis in Oriental News, HSBC recently provided a loan of hundreds of millions of dollars to News Group, a news group affiliated to South China Morning Post Group.

The purpose of the loan is not yet clear. It is very likely to be used to deal with the financial crisis of the parent company News Group. The article in Wenhui Daily discussed the decline of South China Morning Post Group in the paper media business through detailed and reliable data and analysis. The most important thing is that it exposed the loan information of South China Morning Post Group.

It is normal for a company to develop business and take out loans.

However, the huge loans of South China Morning Post Group are obviously unreasonable. A large-scale loan, in addition to large-scale acquisitions and mergers and acquisitions, no one can think of any other uses.

However, after receiving the loan, the South China Morning Post Group did not have any investment actions or signs from beginning to end, which inevitably triggered speculation in the market. Is it really meant to suck blood for the parent company News Group?

The articles in Wenhui Po spread very quickly, and it became a popular news in the stock market and media industry in just one day.

The next day, the Hang Seng Index opened, and the share price of South China Morning Post Group opened lower again.

Plunge by 8%!

All investment institutions and investors feel a sense of danger.

This intuition not only stems from the plunge in the stock price of South China Morning Post Group, but also from the logic behind the plunge.

Many experienced investment institutions and old investors have noticed something is wrong. They poached first and then revealed that some people seem to be shorting the stocks of South China Morning Post Group.

But this did not make them retreat, but instead became excited.

Making money in the stock market can be divided into long-term and short-term. Long-term investment is investment and short-term speculation. If a dealer enters the market to operate a certain stock, it is an opportunity for many speculators to follow the opportunity to make money by finding a bargain.

Of course, there are many people who have this idea, but very few people can truly realize that "the dealer eats meat, but he drinks soup."

When dealers make a market, the first thing they do is to use various means to attack the stock price of the target company, thereby building positions and attracting goods at a low price.

With certain professional knowledge and experience, it is not difficult to judge this form, and it is naturally not difficult to follow the dealer to absorb funds. The difficult thing is how to make a profit before the dealer runs away. After all, the dealer has the initiative that others cannot match.

With the participation of this group of speculators, the share price of South China Morning Post Group became one of the most popular stocks in the Hang Seng Index market in mid-to-late April.

The second day of May is Monday. The streets of Xiangjiang Central Ring Road were crowded with crowds of people. Liang Botao took the elevator from the underground garage to the top floor of Huazhang Tiandi, and walked into Tao Yushu's office under the guidance of Lai Fangqin.

He came to Lin's Pictures today to report on the recent battle situation with Tao Yushu.

The company's internal and stock price shocks in the past month have been caused by Tao Yushu. For this reason, she not only paid tens of millions of Hong Kong dollars in poaching, but also joined forces with Baifuqin to use 1.2 billion Hong Kong dollars to short the stock price of South China Morning Post.

The circulating market of South China Morning Post Group is about 35%. During this period, they suppressed the circulating market at a low level and achieved extraordinary results. They have obtained 45% of the shares and have basically completed control of the circulating market.

"Yesterday, the stock price of the South China Morning Post has risen back to 3.8 yuan. We have now left the cost zone. I plan to suppress the stock price and wash out all those who take the ride."

Liang Botao's experience and experienced Tao Yushu doesn't need to worry about this kind of thing.

She nodded. Liang Botao knew that what she was most concerned about was not how many circulating shares she had obtained and how much money she made.

But another thing.

"In the past week, the share price of South China Morning Post Group has rebounded by 15%. Of course, there are reasons why we have absorbed funds, but it is obvious that News Group has taken action, otherwise the stock price will not have rebounded so quickly."

Tao Yushu nodded after hearing this, with a happy expression, "Okay, just enter the game."

"It's not OK if they don't enter the market. If we smash the market again, they will not only spit out the profits of privatization back then, but also lose money.

We can bet, but they dare not.

South China Morning Post Group is still carrying a loan of several hundred million US dollars, and the company is in turmoil. If it really causes the market to be pessimistic and the stock price continues to shrink, it will definitely be a huge pressure for News Group.

It is even likely to cause a chain reaction, after all, their debt ratio is too high."

Listening to Liang Botao's analysis, Tao Yushu thought for a moment, looked relaxed and said, "You have done a good job during this period. But now everything has not yet been settled. You have to be more vigilant. I will speed up the progress.
To be continued...