The screen gradually brightened, focusing on a gorgeous and grand stage. The lighting effects on the stage were dazzling. Lights of various colors intertwined and flickered, creating a dreamy and warm atmosphere.
"Welcome to "Asian Idol"!"
A strong and thick male voice came from across the air, and the camera panned across the empty studio.
The camera looked down and cut to the host Hong Chaofeng on the stage.
He was wearing a suit, with oily hair and a solemn expression.
"Here, Asia's top music teams, the most gorgeous stage, and the most shocking sound are gathered together.
Just looking for the best voices and idols in Asia."
"The schedule of this program is three months, divided into auditions, knockout rounds, semi-finals and finals.
During the audition stage, we searched across 7 major cities in Asia, including Xiangjiang, Taipei, Guangzhou, and Tokyo—more than 70,000 people applied. We only select one in a million, just to be the only one!"
"The winner of "Asian Idol" will receive an exclusive championship contract with New Yibao Records, which will invest tens of millions of Hong Kong dollars to create a platinum-level record by top musicians, making a sound in Asia!"
In Hong Chaofeng's passionate voice, the passionate opening music sounded with a strong rhythm, accompanied by the shining of the stage lights, creating a shocking opening atmosphere.
After the brief and shocking opening remarks, Hong Chaofeng on TV threw the microphone in his hand with an indescribably cool gesture.
"Yeah! This program looks really exciting, much better than the programs on Jade Channel." Wu Meizhen's mother said.
Wu Meizhen was looking at it carefully, and when she heard her mother's words, she looked proud.
"Our boss spent tens of millions just on the camera and audio equipment of this studio!"
My mother exclaimed: "You are really willing to spend money, can you make it back?"
Wu Meizhen is deeply dissatisfied with which of her mother's pots she doesn't play, "As long as the show is good, you can make money back sooner or later!"
"It's begun! It's begun!"
Wu Meizhen stopped talking and stared at the TV screen intently.
The schedule of "Asian Idol" is divided into auditions, knockouts, semi-finals and finals. Each stage has three programs, each program is 2 and a half hours long.
Before it, the longest-running program in Hong Kong was "Happy Tonight", with the average duration of each episode being about 2 hours. It has been the most popular variety show for many years.
On the TV screen, the street scene of Xiangjiang flashed by, and the screen turned into a studio. The words "Hong Kong Audition Site" appeared on the edge of the screen.
Immediately afterwards, the first contestant walked onto the stage.
All the viewers in front of the TV couldn't recognize the bright spot in front of them. This young man is so handsome!
The young man was born with sword-like eyebrows and starry eyes. He was very heroic and his eyes were deep and charming. He looked like a handsome young man from a troubled world in a painting.
"Hello teachers, I am contestant No. 00164. My name is Ekin Cheng. I have been an actor before—"
"Okay, no more nonsense."
Alan Tam, who was sitting at the judges' table, interrupted Ekin Cheng's words with a serious look on his face. He looked even more nervous.
"Please start your performance!" Alan Tam said.
"Okay, the song I want to sing is "Love in Late Autumn".
Anita Mui in the audience looked at Alan Tam, her expression immediately amused, this song is one of his masterpieces.
The audience in front of the TV, like the judges, are all looking forward to Ekin Cheng's performance. Such a handsome young man is not bad at singing, right?
During the audition stage, the contestants all sang a cappella on stage.
"If we were destined to break up early."
As soon as Ekin Cheng opened his mouth, the three judges in the audience frowned and were out of tune!
"bite!
Alan Tam took the ringtone on the table without hesitation and said with a serious face: "Next one!"
Ekin Cheng's face was full of mistakes. He didn't expect the judges' standards to be so strict.
Anita Mui on the side quit, "Hey! I just opened my mouth, so I will inevitably be nervous when I go on stage for the first time. Give me a chance!"
"Nervousness is no reason, we want to choose the singer with the most potential."
"Hey, are you jealous because someone else is prettier than you?'
"Amei, can you please stop being so arrogant? We have to be more fair as judges!"
"I am very fair, but you are too picky!"
The two of them made a gag, and the handsome guy on the stage was at a loss, and the audience in front of the TV was watching with gusto.
After the two finally finished negotiating and gave Ekin Zheng a chance, he spoke again.
"If we were destined to break up, there is no need to pretend to stay with me. If love is eternal, Alan Tam did not interrupt this time, and Ekin Cheng finished the song smoothly. Entering the review stage, Alan Tam was very demanding and found faults in various ways, but Anita Mui was there
Try your best to give good reviews.
Of the last three judges, two gave "pass" and only Alan Tam gave "fail". Contestant Ekin Cheng successfully passed the audition.
"Congratulations to player No. 00164 Ekin Cheng! Come on, let Sister Mei post a pass for you!"
Anita Mui called Ekin Cheng to the judges' table with an exaggerated expression and pretended to tease her by posting her pass.
It made Ekin Cheng smile shyly, and also made all the viewers in front of the TV unable to help laughing.
All of this is of course a deliberate arrangement by the program team.
"Amei, please restrain yourself. This is an audition competition, not your concubine selection!"
In the interval before the contestants left the field and the next contestant entered, Alan Tam's serious complaints came from the TV.
The audience in front of the TV laughed again.
"Oh! This Amei is so interesting!" Wu Meizhen's mother laughed so hard that she almost burst into tears.
The show continued, and the quality of the next few contestants varied.
There was a top student who came back from studying abroad and sang death rock in a fancy dress, which was comparable to a decoration scene, and was blown away by Alan Tam;
A street singer from Temple Street came to the show to sing obscene songs, and Anita Mui became angry and cursed (the show was silenced in many places);
There was a young man who was determined to be the "Michael Jackson" in Hong Kong. He just made a loud noise and moved too much.
As a result, my pants split and I ran off the stage holding my pants.
All of a sudden, the show was so effective that the audience in front of the TV burst into laughter.
Until a slim girl with a pink face and exquisite features walked onto the stage, the judges' eyes lit up, and so did the audience in front of the TV.
"Hello teachers, I am contestant No. 00326, and my name is Wang Xinping."
Huang Lu, who had been silent at the judges' table, looked at the girl and said with a smile: "Hello, Miss Wang! What song are you going to sing?"
Before Wang Xinping could say anything, Anita Mui said disgustedly: "Hey, Alu, don't act like a wet guy!"
After another argument that made the audience laugh, the beautiful girl Wang Xinping sang a cappella, her voice was melodious and sweet, and her song was even more beautiful.
It won unanimous praise from the three judges, and also won the ignorant hearts of countless young boys in front of the TV.
During the two-and-a-half-hour broadcast, the program was full of hits and jokes. It did not make people feel boring at all. Instead, it made all the viewers immersed in it and found it difficult to extricate themselves.
After watching the show, Wu Meizhen looked excited. Although she had watched some clips of the show with Tao Yushu before, the feeling was completely different after officially watching the edited feature film.
So pretty!
Wu Meizhen was afraid that she was too subjective, so she asked her mother: "Mom, what do you think?"
"It's so beautiful! It's so interesting."
Seeing it from the perspective of an ordinary audience, my mother couldn't tell the advantages of being well-organized, but saying "it's so beautiful" was enough to confirm her inner love for Jiezhi.
Seeing this, Wu Meizhen felt even more comfortable, and she couldn't wait to call Tao Yushu.
"Mrs. Lin, have you watched the show? The filming is great! It will definitely become a hit!"
Tao Yushu's voice on the other end of the phone was steady and calm, "It's so late at night, you called just to talk about this?"
Hearing that the boss seemed unhappy, Wu Meizhen remembered that it was already almost 11 o'clock in the evening.
She subconsciously shrank her neck and said, "Ah, um, I'm sorry, Mrs. Lin, I was just a little excited after watching the show. You should go to bed early! Good night!"
After saying that, she quickly hung up the phone and patted her chest with lingering fear.
"Who?" Lin Chaoyang asked.
Tao Yushu was wearing pajamas, with a slight smile on his lips, teasing the silly female assistant Shan, which made her feel a lot happier.
Of course, what pleased her even more was the broadcast effect of the program, which was far more exciting than those variety shows from TVB and ATV, giving Tao Yushu a sense of security that it was finally worth the money.
"It's Azhen, I'm a little excited after watching "Asian Idol"!" Tao Yushu turned around and said.
At this time, the TV at home is still on Star TV’s Family Channel. “The program is really good and the effect is unexpectedly good.”
Tao Yushu looked relaxed, "I just don't know what the ratings are."
"Don't worry, it will definitely be fine."
Tao Yushu nodded, looking forward to the results of the ratings survey in two days.
The next morning, news about the premiere of "Asian Idol" appeared in the newspapers.
《
Shocking premiere, handsome men and beautiful women dominate the screen and are eye-catching" "
Broadcast, the first episode of the program is full of surprises" "Beautiful than the four kings,
A surprising star》·
The program was only aired last night and was followed and reported in one night. Of course, it is impossible for ordinary programs to receive such treatment. Who allowed "Asian Idol" to be backed by the Ming Pao media? This is the power of the media in Tao Yushu's hands.
Media of this level, such as TVB or Oriental Newspaper, may have the same influence as the media controlled by Tao Yushu, but their media power is too single.
Take TVB as an example. If a program is launched and the ratings are high, the media will naturally follow it. However, if the performance is mediocre, it will be difficult to attract the attention of other media. Even if it controls the TV station with the largest ratings in Hong Kong,
It’s also hard to promote yourself.
But Mingpao Enterprise and Star TV are different. The two are complementary to a certain extent and can completely complement each other to achieve a publicity effect of 1+1>2.
The program creativity of "Asian Idol" is definitely advanced among today's TV variety shows. With the huge investment from Star TV, the program team of hundreds of people worked hard for two months, and the program gained all the money on the first day of broadcast.
Audience approval.
The quality of the program itself is excellent, the audience's reputation is excellent, and the media power is overwhelming and crazy.
"Asian Idol" is a hit after its premiere!
In just two days, discussions about "Asian Idol" could be heard everywhere in the streets and alleys of the city of Xiangjiang.
Several impressive contestants in the first episode of the show became popular all over the city overnight, especially Ekin Cheng, who appeared first in the first episode. With his handsome and extraordinary appearance, he won the love of countless teenage fans
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The programs of "Asian Idol" are all recorded in advance. The day after the first episode was broadcast, 210 contestants from 7 cities across Asia gathered in Hong Kong to prepare for the upcoming knockout rounds.
For this reason, Star TV specially booked a room on the third floor of the Peninsula Hotel as a place for the contestants to stay.
In order to keep the information confidential during the competition, every day the program recording was picked up and dropped off by a bus chartered by the program team.
Including the players from Xiangjiang, they will all live here in the next two months.
Of course, as the competition progresses, there will definitely be fewer and fewer people following.
On the third day after the contestants checked into the hotel, the news somehow leaked out. Dozens of star-chasing girls spontaneously gathered downstairs at the Peninsula Hotel, looking forward to meeting Ekin Cheng.
Since the 1980s, the celebrity support culture in the Hong Kong entertainment industry has developed rapidly, the most famous of which is undoubtedly the "Tan Zhang Zhenghe" in the past few years.
These two music superstars competed with each other at various awards ceremonies, which caused the fans of the two families to become incompatible, and even got to the point where they would fight each other when they met.
It has only been four days since the show was fully aired, and the second episode has not even been released yet. Fans have already gathered spontaneously.
The popularity of "Asian Idol" is evident.
"Ming Pao Weekly" and "Tian Tian Daily" reported on the trend, adding to the popularity of the festival.
The news came, which made the program team and people at Star TV extremely happy.
However, as happy as they were, the program team immediately contacted the hotel to strengthen the protection of the contestants. For this reason, they even fired a hotel employee who leaked the news.
While countless viewers are looking forward to the second episode of the show, Star TV continues to have good news.
First, the program ratings were released. According to AC Nielsen's ratings statistics, "Asian Idol" achieved a ratings of 19 points on the night it was broadcast.
Ranked second in ratings at the same time, Jade Channel's "Golden Songs" column at the same time had a ratings of 22
Dot, was the ratings winner that night.
Even though the ratings were only 19 points, ranking second in the same period, the ratings achieved by "Asian Idol" shocked everyone in the Hong Kong TV industry.
Xiangjiang began to have the concept of ratings survey in 1978. In the first few years, the diary method was used to collect data, but the accuracy of this statistical method was relatively poor.
After 1983, data were collected using a combination of diary method and personal viewing recorder.
Nowadays, personal recorders are widely used to survey the audience's viewing behavior, and the results of the ratings survey are very accurate.
Nowadays, the ratings of the five TV stations in Hong Kong and TVB have always been in the absolute leading position. When Jade and Pearl TV stations broadcast popular dramas, the ratings can reach over 60 points at one time.
Even on normal days, the ratings are above 40 points.
The so-called "point" is a statistical unit developed by the ratings survey agency based on the urban characteristics of Hong Kong, which is 1% of Hong Kong's population, approximately 56,000 people.
When ratings statistics agencies calculate ratings, they normally do not include users who have not turned on the phone.
After all, it is impossible for all TV users in the city to have their TVs on 24 hours a day.
According to normal conditions, the operating rate of the whole city of Xiangjiang is about 75%, and the operating rate of Saturday and Sunday is about 70%. Many citizens go out for entertainment on these two nights.
Therefore, TVB's ratings of 40 to 60 points are equal to about half of the local TV users, and the remaining half of the TV users are divided among the remaining TV stations.
Looking at it this way, there is no doubt that TVB Xiangjiang TV is the dominant player.
However, the emergence of "Asian Idol" suddenly caused Star TV's ratings to soar to 19 points, stealing the ratings of all TV stations including TVB.
The first episode has a ratings of 19 points. There will be eleven episodes in the future. What will the ratings be?
No one knows what heights "Asian Idol" will reach, but all peers feel the huge threat from this show.
Because the 19-point ratings of "Asian Idol" not only means that it has robbed viewers of other TV stations, but what is even more frightening is that it has another meaning.
You must know that due to the limitation of satellite TV receiving antennas, Star TV only has 330,000 TV users in Hong Kong, which is about 1.3 million viewers in terms of number of viewers.
The 19-point rating achieved by "Asian Idol" is calculated in terms of the number of viewers, which is 1.06 million. This means that the TV users of Star TV have a turn-on rate of 80% in the 8 o'clock slot on Saturday night.
On Saturday night, when the opening rate was only 70%, the opening rate was suddenly increased by 10 percentage points.
This number not only illustrates user loyalty, but also proves the appeal of the program "Asian Idol" to viewers.
That is, everyone would rather give up their time to socialize and have fun on weekends, and watch "Asian Idol" at home.
In the past, we could only see situations like this when those phenomenal variety shows or TV series were broadcast.
For example, "Happy Tonight" has certain live broadcasts every year, such as "The Legend of the Condor Heroes", "The Legend of the Condor Heroes", "Rogue Tycoon" and other popular TV series.
The first episode of "Asian Idol" has only aired, and it has already shown a unique kingly aura, which has put heavy pressure on its peers.
In addition to the success in ratings, after the broadcast of "Asian Idol", the number of applications for the installation of satellite TV receiving antennas increased day by day.
Before the program was broadcast, the number of applications per day was only three to four hundred. By one week after the program was broadcast, this number had soared to 14,000.
What makes Star TV most painful and happy is that because the audience's enthusiasm for applications is too high, the TV station's antenna installation speed is far behind the growth rate of applications, and many impatient users have been calling to urge them.
Faced with this situation, Tao Yushu made a prompt decision and hired a group of temporary workers at a high price to alleviate the situation.
In addition, the first broadcast of "Asian Idol" was very popular, and it finally attracted the attention of big financiers for Star TV.
Coca-Cola, Trumpet Shoro Pills, Panasonic air conditioners, Titus watches·
The marketing departments of many companies took the initiative to contact Star TV's advertising department, and some advertising agencies also brought business to Star TV. Suddenly, Star TV's advertising department was busy.
However, Star TV was uncharacteristically uncharacteristic and did not show the slightest sign of urgency, and wasted no time in trying to deal with the financial backers.
November 23: The second episode of "Asian Idol" was broadcast as scheduled.
Zhang Yu, an unattractive male contestant from Bay Island, became a blockbuster with his melancholy voice, which helped boost the show's ratings to 23 points.
This rating was only 2 points lower than that of Jade Channel at the same time. Not surprisingly, the day the third program was broadcast was when Star TV eliminated Wireless Channel.
Faced with such a fierce offensive from "Asian Idol", various TV stations, especially TVB, are not indifferent.
It's just that there was no way to organize a decent counterattack in a hurry. After all, the production of TV programs from preparation to broadcast is calculated in units of months.
Opponents could only watch helplessly as Star TV surged forward under the leadership of "Asian Idol", the pioneer.
After two weeks of testing, advertisers finally confirmed how popular "Asian Idol" is.
No longer obsess over Star TV’s adjusted advertising quotations.
By November 30, when the third episode of "Asian Idol" is broadcast, the program's title ads and commercials will
Advertising spaces such as word-of-mouth ads have been swept away by wealthy advertisers.
Not only did "Asian Idol" return its initial investment of 50 million, it also made more than 10 million.
If you include the impact of the star-making program on New Arts and Lam Pictures, Star TV will earn even more. But what everyone at Star TV is really looking forward to is the second season of "Asian Idol" next year.
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For a phenomenal variety show with such huge influence, its economic benefits are far from being realized in the first season. It is only equivalent to the sowing period, and the real harvest is in the second season.
In addition to the real money gains, the popularity of "Asian Idol" has also driven up the stock prices of Lam Pictures and Ming Pao Enterprises, the two companies behind Star TV, to varying degrees.
What the capital market is interested in is expectations. "Asian Idol" has only aired three episodes, and its popularity has surpassed ordinary variety shows. The benefits to Star TV are undoubtedly huge.
Lam Pictures and Ming Pao Enterprises are the financial backers behind Star TV. Enthusiastic investors chose to vote with their feet, resulting in a cumulative market value increase of HK$1 billion for the two companies.
"Ming Pao" keenly grasped this information and publicized the matter widely, adding fuel to the popularity of "Asian Idol".
By the time the fourth episode of "Asian Idol" was broadcast on December 7, which was also the first elimination round since the show, 210 contestants from various Asian countries made their first public appearance and 60 were eliminated.
The level of tragedy was unprecedented, and the program's ratings easily exceeded the 30-point mark, rising sharply from 28 points in the third episode to 36 points. The highest percentage of viewers was an astonishing 51.4%.
The highest percentage of viewers is the percentage of the number of people watching a certain TV program or channel within a specific period of time as a percentage of the total number of viewers watching TV.
This metric is used to measure a program's popularity and audience reach.
In the early 1980s, many popular TV series were broadcast on TVB, with ratings reaching over 60 points, and the highest percentage of viewers reaching over 90%.
"Asian Idol"'s 51.4% seems to be a big gap, but in fact, viewers' entertainment life has become more and more abundant in recent years, and the TV turn-on rate and ratings themselves have been declining.
Nowadays, when TVB TV series are aired, they are considered very popular if the ratings reach over 30 points.
What's more, "Asian Idol" is broadcast on Saturday nights, when the viewing rate is lowest, and variety shows have always been ignored by television stations and audiences in the Hong Kong television industry.
At this time, it is easier to use the comparison method. At the same time, Duan Jade Channel's "Golden Songs" originally had ratings between 22 and 25 points, but only 18 points was left that night.
Even the ratings of the ratings leader have plummeted, not to mention several other TV stations, which were beaten by "Asian Idol"
The siphon effect will only get stronger, and colleagues are complaining.
The most frightening thing is not the fact that the ratings of a single time period are being siphoned off. What is frightening is Star TV’s constant manipulation.
"Asian Idol" is just a program. Even if the ratings are concentrated, it will only dominate a certain period of time.
However, since the first episode of "Asian Idol" was broadcast, Star TV has tried to broadcast it on the family entertainment channel every Wednesday.
Audition highlights will be broadcast on Friday evening.
These audition highlights are all clips that have not been aired in the main film, and have received a lot of praise from the audience.
In addition, the program's own team had a sudden inspiration and urgently produced a spin-off program "Asian Star Trends" that tracked the inside story of the program's own production and the dynamics of the contestants.
It's still on Wednesday and Friday nights, but the time is 10:00
These two temporarily cobbled-together programs directly drove Family TV's ratings from Wednesday and Friday afternoons to evenings to surpass those of its peers.
In addition, these programs are also available on Star TV Chinese Channel.
Even the spin-off programs have such a strong appeal, and the influence of "Asian Idol" is so ridiculously strong. In December, Hong Kong has been completely ignited by "Asian Idol"!
Also ignited were the audiences in Xiangjiang, especially the young audiences.
Since the recording of the elimination round of the show, the number of fans gathered in front of the TV station and downstairs of the hotel has increased day by day.
Crowds of people.
Especially when popular players such as Ekin Cheng, Wang Xinping, and Zhang Yu walked out of the hotel or TV station, the fans screamed like a mountain and a tsunami. The scene was nothing more than a superstar outing.
Now some advertisers have extended an olive branch to the program team and invited program contestants to endorse the company's products.
Among them, the most popular one is Ekin Cheng. Some advertisers even offered her an endorsement fee of 2 million yuan a year. This figure is already at the level of a first-tier movie star in Hong Kong.
The show hasn't finished yet, and some contestants are already half-step kings.
Chapter completed!