During the construction process of Lin's cinema chain, Tao Yushu's style seemed bold and bold, but in fact he was meticulous and thoughtful. This year, Jiang Zhiqiang, the second son of Jiang Zuyi, officially took over his own business. He was very ambitious. Tao Yushu saw this opportunity and decided to invest in Anle Film.

Industry.

Strategic investment in Anle Pictures is definitely not a huge profit based on economic calculation alone, but it has several advantages.

I won’t mention expanding the scale of theater alliances.

First of all, the production business of Lin's Pictures has been booming in the past two years, but because of this, the culture of arrogant soldiers has become popular within the company, which Tao Yushu doesn't like.

The production business of Anle Pictures is not big, but it is valued for its ability. Tao Yushu wants to introduce a catfish to keep his staff in a sense of crisis.

Secondly, Anle Pictures has good relationships with film producers in many European and American countries, which can help expand Lin's Pictures' overseas distribution business.

The last point is that Tao Yushu took a fancy to the Western film library of Anle Pictures.

Among the mini theaters newly added to Lam's Cinema Line, in addition to 11 theaters that have become regular first-round screening theaters for Hong Kong films, there are also 3 mini theaters that she has transformed into high-standard art film theaters.

Xiangjiang has had art film theaters like the Palace since the 1970s, and the Xinhua Cinema appeared in the 1980s.

Although theaters specializing in art films cannot operate on a large scale due to the small audience base, they still have their own unique features. Most art film audiences are willing to spend money, which has also contributed to the success of Bili Palace and Xinhua.

Since Lam Pictures has to walk on two legs, it cannot relax in the construction of art film theater chains.

It’s no use just having theaters, you also need film sources, and Anle Pictures’ film library has become the best source.

The scale of art film theaters does not need to be large, but the atmosphere must be good and the style must be high, making watching movies a ritual.

Cultivating a group of movie fans who value the most, and subtly promoting film culture, this is the role that Tao Yushu truly values.

On October 1, the London Theater located at the junction of Meizun Road and Zuozun Road reopened. There were no celebrities or reporters, but many movie fans came.

There are no newly released Hong Kong films on the poster wall of this theater. Instead, there are only posters of classic art films that have been released for many years.

The movie schedule in the theater clearly says "Hitchcock Film Week". If you look closely, you will see that the films on the schedule are all Hitchcock's career works.

This movie week is also the reason why these movie fans gather here.

The rise of Hong Kong films in the 1970s has cultivated a large number of senior movie fans.

"Mi Gao!"

"Mi Gao!"

Before the first movie screening in the morning started, there was a sudden exclamation among movie fans. It turned out that Xu Guanwen had sneaked into the fan group at some point.

Movie fans enthusiastically surrounded Xu Guanwen, and Xu Guanwen responded equally enthusiastically to the fans.

"Hello everyone!"

"I'll watch a movie with you today, okay?"

"good!"

The movie fans shouted in unison and were excited,

As early as the 1970s, Xu Guanwen was already a first-rate red star in the Hong Kong film industry.

In recent years, he has become an international movie star with two art films, "The Truman Show" and "Parasite", and is even more loved by Hong Kong citizens and movie fans.

The reason why Xu Guanwen is here today is because Lin not only planned the "Movie Week" but also planned the "Celebrities Watch Movies with You" event for the operation of art film theaters.

Every month, the theater invites a movie star to watch a movie with movie fans. It is a small surprise event that enhances the motivation of movie fans to enter the theater.

Xu Guanwen and the movie fans were watching Hitchcock's classic "Psycho". The shower scene and the final twist in this movie were impressive.

Even though many movie fans have already seen this movie, they are still worried and frightened by the plot when watching the movie.

Until the end of the movie, everyone was still unsatisfied.

At this time, Xu Guanwen did not leave, but sat in the screening room and communicated with the fans, turning the screening room into a sharing session. Such a harmonious and dreamy atmosphere made the fans at the scene intoxicated.

Until the final sharing session ended and Xu Guanwen left, everyone still had some unfinished thoughts.

During the break, many movie fans came out of the screening room to get some fresh air.

At this time, someone noticed that a specialty store had opened on the side of the theater entrance. It not only sold genuine video tapes, but also sold posters and stills of classic movies.

Some movie fans discovered some unusual movie posters and wanted to buy them. However, they were told that these posters were not for sale and were only given to theater members.

"Member? How can I become a member?"

"The members of our Lin's Cinema Line are divided into two types, one is ordinary members and the other is senior members.

Ordinary membership, membership fee is HK$500 per year. Benefits include: free Lam Cinema Fan Club badge, two free movie viewing opportunities per month, rent-free rental of 2 video tapes per month, free movie posters and stills

.”

While the waiter was talking, the fans were settling scores.

The annual membership fee is 500, which averages out to about HK$42 per month.

In the past few years, movie ticket prices in Hong Kong have been rising year by year. In some popular theaters and popular times, the ticket prices of popular movies have approached 30 Hong Kong dollars. The cheapest ticket price for morning shows is 15 yuan.

Taken together, the general movie ticket price is basically between 20 and 25 Hong Kong dollars.

Members have the opportunity to watch movies twice a month, as well as free video rentals and free posters and stills, which sounds like a good deal.

While the movie fans were settling their accounts, the waiter continued: "——For senior members, the membership fee is HK$2,000 per year.

But the prerequisite for applying is that you must have 24 ticket stubs from our Lin's Cinema Line, and the viewing dates of these ticket stubs need to be distributed in the past 12 months.

To put it simply, you need to watch a movie at Lam Cinema every month in the past 12 months."

When the waiter at the membership store said this, some movie fans complained:

: "Your conditions are too harsh. I just have to go to your theaters to watch movies every month. Who would keep such things as ticket stubs?"

The waiter explained: "That's why we call it 'senior member'. In fact, it doesn't matter if you don't have a ticket stub. There is not much difference in the benefits between ordinary members and senior members."

As soon as he mentioned this, some fans asked: "What are the benefits of senior members?"

The waiter said: "In addition to the benefits of ordinary members, senior members also have a monthly family viewing package, limited to 8 people.

Purchase videos from member stores and birthday themed cinemas at a 10% discount."

Movie fans are getting restless. They don’t feel much about the 10% discount on video tape purchases, but the family viewing package is also pretty good.

But everyone is more interested in the "Birthday Themed Cinema".

Someone asked: "What does this 'birthday theme theater' mean?"

"You can name the cinema during your birthday. For example, if your name is "Zhang San", on your birthday, one of the cinemas under our Lin's Cinema Line will become "Zhang San Cinema".

You can invite friends to watch movies here, and your friends will enjoy a 10% discount on the ticket price.

In addition, you can also choose to designate any film in our library as your birthday film for a price of HK$2,000, and everyone can watch it for free until the theater is full."

Hearing this, some movie fans were surprised and said: "Isn't this just a private theater?

)

"It feels even better than booking a movie theater. I can name the theater with my own name and can also show designated movies and invite everyone to watch the movie. Wow! The more I think about it, the more fun I feel!"

"It's just a bit expensive. Two thousand yuan is half a month's salary."

"People's theaters have to make money. I think it's worth it. Every time I treat a guest for my birthday, it costs 2,000 yuan. I won't treat guests for birthdays in the future. I just drag my friends here and think about their reactions. Wow, wow, wow!"

A group of movie fans chatted for a long time, and the waiter looked at them with a smile. After a while, he suddenly said: "Are you guys planning to become senior members? Just have the ticket stubs!"

The discussion among the movie fans stopped abruptly. They looked at the waiter dissatisfied and asked, "Do you want to talk more?"

Some fans who were quick-thinking reacted and said, "We don't have any ticket stubs, so we can ask others. Maybe we can get it together if we all join together."

"Yes, yes, this is a good idea. Let's work together later."

At this time, the next movie was about to start, and the fans were talking and walking towards the theater.

The waiter couldn't help but sigh, these movie fans are really rich. The 2,000 yuan senior membership will do whatever they ask for, and they also need 2,000 yuan to reserve a designated movie theater.

The idea of ​​booking movie theaters for birthdays sounds very grand, and it satisfies the vanity of movie fans, and the theaters are not at a loss either.

Since it is a birthday reservation, it must be at midnight. Ticket prices for midnight shows are low, and the attendance rate is also low. Usually the attendance rate is only 10~20%, and during unpopular times it often drops below 10%.

The rental fee of 2,000 yuan is equivalent to 25% of the attendance rate of a 500-seat theater. The theater makes money.

Moreover, moviegoers go out to treat guests at the theater and watch free movies, which can also boost the popularity and consumption of the theater’s midnight screenings. Regardless of calculation, the theater makes money.

After the next movie ended, more movie fans gathered in the membership store, and the waiter received several applications for ordinary membership.

But more movie fans are thinking about going back to collect ticket stubs from Lin's Cinemas and becoming senior members, which can give them more prestige.

No one would have thought that in the following days, this genius planning of Lin's Cinema would make Lin's cinema ticket stubs a hot commodity among the movie fans in Hong Kong.

The uniqueness of Lin's cinema chain construction requires a certain period of development and accumulation. In a short period of time, apart from collecting some membership fees and stimulating the consumption enthusiasm of senior movie fans, there is no big effect.

It’s mid-October, less than a week before the anniversary of the Chinese University of Hong Kong, and the atmosphere in the school is extremely active.

In addition to their daily study life, students also actively participate in school celebration activities, and many clubs are also preparing for various celebration activities.

The Chinese University of Hong Kong was only established in 1963 by the merger of Chung Chi College, New Asia College and United College. However, it has developed extremely rapidly over the past 20 years.

By the 1980s, it had become a well-known university recognized by Hong Kong society, and it was also quite famous in the Asian university community.

On the morning of October 12, the Shaw Hall of the Chinese University of Hong Kong was filled with applause.
To be continued...