The words "First Prize" were clearly written on the small card. The curly-haired woman was stunned for a moment, and then she became elated and eagerly showed the card in her hand to the staff.
"Look, look! I won the color TV! I won the color TV!"
Her voice became extremely loud due to her sudden luck, attracting the attention of many guests around her.
Winning color TV?
For ordinary people who have not yet experienced the baptism of welfare lottery and sports lottery, the joy of winning a color TV worth more than 1,000 yuan for nothing is no less than winning a 5 million lottery ticket in later generations.
Crowds of people flocked to see if the curly-haired woman had really won the color TV show.
The staff member took the card and checked it carefully. After confirmation, he said to the curly-haired woman: "Madam, you have indeed won the first prize, a 16-inch Yanjing color TV."
Hearing the confirmation from the staff, the surrounding crowd was in an uproar.
I really won the lottery! This is more than a thousand yuan, just like picking it up for free.
The onlookers wished they were the one who won the lottery. While they were surprised and envious, the curly-haired woman was so shocked by the huge joy that she was speechless.
She was a little confused and followed the staff's instructions to leave her personal information and sign for confirmation.
"Ma'am, the TV is too heavy. Should you pick it up today or let us deliver it to your home in two days?"
Delivered to your home?
The curly-haired woman came back to her senses and thought, is there such a good thing?
Then she felt something was wrong. She said she would deliver it in two days. What if she regretted it? What if she delivered a bad one?
"No, I'll take it away myself."
The curly-haired woman picked up the TV, which weighed almost thirty kilograms including its packaging. She said hello to the staff and left the clothing store at a brisk pace.
In a short time, the news that she had won a color TV had spread to most of the shopping mall. As she walked out of the shopping mall, hundreds of salespersons and customers cast envious glances at her.
After walking out of Xidan Mall, the curly-haired woman couldn't help but look back at the mall, and the location of the Asia-Europe Clothing City was deeply engraved in her mind with her eyes.
From now on, I will go to Asia-Europe Clothing City to buy clothes!
After the curly-haired woman left, the Asia-Europe Clothing City fell into a fanatical atmosphere.
Many customers who were originally looking at clothes came to the lottery area to watch the excitement because of the color TV prize. Some customers who were originally shopping in the mall were also attracted to the clothing city.
Unfortunately, the spot where the color TV set was originally placed in the lottery area was already empty, which disappointed many customers who came to watch the excitement.
Without the color TV, the biggest prize, everyone's excitement for the lottery couldn't help but weaken.
Seeing this scene, Du Feng decisively asked his subordinates to bring another color TV set from the mall, and also replenished the electric fan and golden quilt that had been taken away.
Then, under the witness of hundreds of onlookers, an equal proportion of lottery cards was put into the lottery box.
He stood up and delivered a speech. The key words were "enough prizes," "repaying customers," and "opening rewards."
The happy customers who were watching burst into bursts of warm applause and cheers. It felt as if the lottery was free of charge, and the atmosphere gradually became fanatical.
Many customers who had not planned to buy anything or enter the clothing store were beginning to make a move at this time.
Having experienced the addiction of being a "big boss" in front of people, Du Feng was still not satisfied with his thoughts, his face was full of aftertaste, and he could hardly close his mouth when he looked at the crowded clothing city.
"The opening is considered a success, and we will see if we can maintain this momentum in the future," Tao Yushu said.
Du Feng was full of confidence at this time, "It will definitely be no problem."
Lin Chaoyang poured cold water on him, "The quality and pricing of the clothing city are higher than those of department stores and clothing companies outside. It's good if a grand opening like this can be maintained for a few days. After that, it slowly declines, which is the real test."
It’s your time.”
There are three days of celebrations for the opening of the Asia-Europe Garment City. Today is the first day. After Liu Xiaoqing and others took the stage, there was also a performance by the cultural troupe.
Tomorrow there will be movie stars from the Shanghai Film Studio, and the day after tomorrow there will be Zhu Shimao, Chen Peisi, Tang Guoqiang and others.
Three consecutive days of celebrations are enough to set off a frenzy of public opinion in the city of Yanjing, and hopefully stabilize the brand image of the Asia-Europe Garment City. Next, it depends on the consumption power of the people of Yanjing.
"In recent years, there have been more and more wealthy people in Yanjing. It should not be a big problem to support a relatively high-end clothing store." Du Feng said.
"I asked them to do the math just now. In just over an hour, our turnover has reached nearly 20,000 yuan." When Du Feng said this, the smile on his face became even brighter.
Nowadays, the clothing store is very busy and it is impossible to keep accounts. A simple way is to count the number of draws.
The staff has registration information, and there is a lottery for every 20 yuan spent, so the actual sales are only a lot more.
When Du Feng thought about today's sales, he couldn't hold back his smile.
After boasting for a while, Du Feng said to Lin Chaoyang and his wife: "Sister, brother-in-law, I'm going to greet those reporters."
"Go ahead."
Today is the opening of the clothing city. We cannot relax our publicity work. We have invited reporters from Yanjing TV, Yanjing Daily, Evening News, Youth Daily and many other media in order to make the reputation of the Asia-Europe Garment City known.
When every Yanjing citizen wants to buy clothes, the first thing they think of is the Asia-Europe Clothing City.
Du Feng left happily. Lin Chaoyang and his wife decided to leave after watching the excitement for a long time.
When they walked to the entrance of the shopping mall, the couple found that there were still many people pouring into the shopping mall. Today's Xidan shopping mall was much busier than in the past.
After returning home, Tao Yushu completely relaxed. Now that the Asia-Europe Clothing City has opened, the rest can be left to Du Feng.
After enjoying the rare parent-child time for most of the day, at around ten o'clock in the evening, after finally putting both children to sleep, the couple also lay down and prepared to go to bed.
Not long after I closed my eyes, I heard an urgent knock on the door of the courtyard.
Lin Chaoyang stood up and opened the door, only to see Du Feng's face full of joy mixed with a bit of fatigue.
"Why did you come here so late at night without sleeping?" Lin Chaoyang said angrily.
Du Feng looked excited, "Brother-in-law, I can't sleep!"
He ran into the courtyard without waiting for Lin Chaoyang to say anything. After entering the room, he boasted to Lin Chaoyang and his wife about the garment city's performance today.
"100,800! It was sold for 100,800!"
"Thanks to the fact that we have enough stock, otherwise we wouldn't be able to sell it for a week."
"In one day's work, the gross profit is 70,000 yuan, which is faster than robbing money!"
"If we can maintain this level in these three days, we will have paid out most of the year's rent."
Because of his high excitement, Du Feng was eloquent from the moment he entered the room, with no intention of stopping.
The little money he made from doing business in the past was nothing compared to the Asia-Europe Garment City. It was completely incomparable.
Taking in tens of thousands of dollars a day was something he had never dared to imagine before.
"Okay, don't get too happy too early. Your brother-in-law said that such a hot scene as the opening is not the norm.
The gross profit is 70,000. If we divide the messy expenses such as advertising, marketing, labor, space, water and electricity, taxes, losses, and logistics, it would be good to have one-third left."
In the clothing industry, gross profit is already high, and the Asia-Europe Garment City takes a relatively high-end route. It is not surprising that the gross profit reaches more than 60%.
Du Feng was a little dissatisfied when he heard what his sister said. One-third of 70,000 yuan is more than 20,000 yuan. More than 20,000 yuan a day, which is several million yuan a year.
Even if the business in the clothing city cannot be like this every day, if it is cut in half and then in half again, there is still one or two million a year. Why does it become so unworthy of mentioning in my sister's mouth?
Then he thought of the information she casually mentioned when chatting with Tao Yumo.
According to Tao Yumo, his brother-in-law's current royalty settlement is hundreds of thousands.
Thinking about it this way, this money seems to be nothing to my sister's family.
Du Feng then thought about how he had worked hard for more than half a year, worked hard and overcame all obstacles to build such a large stall, hired dozens of people, and found 20 or 30 cooperative units. In the end, there might not be a brother-in-law sitting there.
Make money by writing novels at home.
When he thought of this, the pride and complacency in his heart dissipated completely in the blink of an eye, and he even felt a little disheartened.
"We got off to a good start on the first day, which is a good thing after all. Next, we have to keep up our efforts and strive to let the Asia-Europe Garment City gain a firm foothold in Yanjing City."
Seeing that Du Feng was shocked by Tao Yushu's words, Lin Chaoyang said a few words of comfort.
"Brother-in-law, what you're saying is that it's only the first day of business. There's still a long way to go."
After gathering his emotions, Du Feng cheered up again. He chatted with the couple for a while before leaving.
The next day, the news of the opening of the Asia-Europe Garment City appeared on the pages of several media outlets in Yanjing. In the evening, the news even appeared on the Yanjing TV station.
Although the Yanjing Daily and Yanjing Evening News are not national media, due to geographical constraints, the content reported by these media is mainly local news in Yanjing.
On the contrary, it gave them greater influence than some authoritative media in the daily lives of Yanjing people.
Such localized influence has greatly promoted the promotion of Asia-Europe Garment City and further established the reputation of the Garment City.
On the second day of the Asia-Europe Garment City's opening, there were still movie stars appearing, and with the news media's promotion, the popularity was even more intense than on the opening day.
Shopping in the Asia-Europe Garment City has become a fashion trend in Yanjing this spring. Even if many people think the things there are expensive, it does not prevent them from going to see the excitement.
By the way, let’s experience the highly praised service attitude of Asia-Europe Clothing City.
From a macro perspective, China's economic development in 1986 had already shown overheating.
Of course there are many problems, but it is undeniable that some lucky people have indeed made their first pot of gold through policy liberalization.
If someone stands on Chang'an Street and counts for half a day, they will find that the number of private cars on the street has more than doubled or tripled compared to the early days of reform and opening up.
China is a large country with a large population, but Yanjing is the capital. Among the small group of people who have become rich, the proportion of people from Yanjing is not necessarily the highest, but it is definitely at the forefront.
Some people who have become rich need a window for consumption. Food, clothing, housing and transportation are all promising industries, and the Asia-Europe Garment City has just caught up with the opportunity.
In the three days since its opening, the Asia-Europe Garment City's cumulative turnover has reached 365,000 yuan, with gross profit approaching 65%. The final estimated net profit is about 87,000 yuan, which is definitely a good start.
In the next few days, as Lin Chaoyang said, after experiencing the excitement of the opening, the turnover of the Asia-Europe Garment City continued to fall, from 120,000 at the peak to 100,000, 90,000, 80,000...
For a week in a row, Du Feng was distraught as his sales dropped. Although he was mentally prepared, he still felt a huge gap.
Fortunately, after several consecutive days of declining sales, the clothing city's business finally stabilized at the beginning of April, with a daily turnover of around 35,000 yuan.
This figure is definitely not comparable to when it opened, but it has stabilized at least. According to this figure, it is not a problem for the clothing city to make a net profit of one or two million a year.
But at this time, Du Feng began to worry again, because he found that if the clothing city continued to operate according to this turnover, it was very likely that it would not meet the sales amount and profit and tax requirements of Xidan Shopping Mall.
As one of the most well-known department stores in the country, the counters and stores of Xidan Mall are not only rentable if you have money, but also the mall values ​​not only economic benefits.
This situation made Du Feng scratch his head. He wanted to do some promotional activities, but he felt it was impossible.
The opening event has just been completed less than half a month ago, how can we hold another event so soon!
However, without activities, the popularity was not strong enough, and the sales volume could not increase, Du Feng felt that he was trapped in an endless cycle.
Ten days ago, he was in high spirits, as if the whole world was at his feet. Ten days later, he couldn't sleep well all night long, and his hair fell out in handfuls.
It was obviously a smooth start and a lot of money was made, but why did it become like this?
Du Feng couldn't understand. He was even more afraid that his clothing city would face the dismal fate of being taken back by a shopping mall after only one year of operation.
After suffering internally for several days, he finally couldn't help but run to Xiaoliubukou Alley.
When he arrived, Lin Chaoyang was entertaining Li Tuo, Zheng Wanlong and others.
It's already early April. At this time in previous years, the National Outstanding Short Story Awards have already been awarded, and the Cultural Salon is in full swing.
But this year the situation is different, because the National Outstanding Short Story Award has changed its awarding mechanism, from one review per year to one review every two years.
This is not because the Literary Association and the Cultural Salon are targeting each other. The main reason is that in the past two years, the domestic literary environment has quietly changed.
The most critical factor is of course the change in social atmosphere.
First of all, the reason why the literary wave in the late 1970s and early 1980s was able to cause a nationwide sensation at every turn was largely due to the explosion of pent-up demand in the previous decade.
But after so many years, the spiritual and cultural needs of the people are constantly being met by various forms of entertainment.
The impact that literary works bring to people is far from what it was back then.
Secondly, with the surging tide of reform and opening up, the trend of "focusing on money and making a lot of money" is spreading to the entire society, and the focus of the entire society is also changing.
Not only are readers' concerns changing, but so are writers.
One of the most intuitive changes is that short stories, which had a spurt of development three to five years ago, have experienced a serious decline in both quantity and quality in the past two years.
This is also the main reason why the National Outstanding Short Story Award was changed from a yearly review to a biennial review.
Finally, another influencing factor is that starting from the year before last, the state issued the "Notice on Implementing Self-Finance and Loss Responsibility for Periodical Publishing."
In the past few years, due to the booming literary journal market, almost every prefecture-level city across the country has a literary journal of its own, and many places even have one at the county level.
However, this type of magazine usually does not have the ability to produce its own blood. They rely on financial blood transfusions. The state makes them responsible for their own profits and losses, and directly sends these small magazines to the morgue. The better ones are still lingering in the ICU.
In the past few years, Lin Chaoyang's novels have been illegally reprinted, mostly by these local magazines.
A large number of local magazines have been dumped. The advantage is that some magazines that fish in troubled waters can show their true colors. The disadvantage is also obvious, that is, many amateur literary creators are blocked from publishing their works.
Perhaps not many of these people will become famous or have families, but they are the foundation that supports the entire literary journal market.
All in all, by the mid-to-late 1980s, the once fiery literary world had begun to show signs of decline.
Li Tuo and the others have always been fond of fussing over things. This year's salon didn't work out, so they came up with a weird idea and wanted to hold an awards ceremony in private.
"Come on. Let's forget about the Cultural Salon. They are already crazy about the Cultural Salon. We also need to organize awards. Are you going to let the Cultural Association fight with us?"
Lin Chaoyang categorically rejected the ideas of Li Tuo and others, making them very disappointed.
Although Lin Chaoyang usually doesn't care about things, his words are still very effective. After all, he is the financial owner.
"I now understand that whether we hold a salon once a year or every two years, we must always follow the pace of the Cultural Association."
Li Tuo's words were not unreasonable and won the approval of several people present. Lin Chaoyang asked: "Then what do you mean, do we leave it to the literary association and awards? Open a separate salon?"
Li Tuo nodded, this is the best way.
Chen Jiangong said: "I'm afraid that without a reason to award awards, no one will be willing to come!"
"Then you underestimate the influence of our salon. It has been running for so many years.
Not to mention writers from other places, many writers from Yanjing also flocked to the salon.
It’s just that the threshold for winning an award has always been there before, and many people could only watch helplessly.” Li Tuo said.
Zheng Wanlong thought: "Then there is another problem here. In the past, there was a threshold for winning awards, and there was a basis for inviting and not inviting anyone. Now if we leave aside the awards, how do we invite guests? Who are invited? Who are invited?
What’s the reason? Why did they come?”
His series of questions made everyone fall into silence.
Chen Jiangong sighed, "It's hard to handle!"
Li Tuo said: "It has to be done even if it is difficult. The salon has been running for so many years and it is not easy to have such a big influence in the literary world. It would be a pity if it stopped."
"How could it be stopped? It's just done once a year instead of once every two years."
"Then what if the Literary and Art Association doesn't hold this award in the future?"
Everyone was silent again. After running the salon for so many years, everyone already had feelings about this matter. It would be a pity if it really turned out like that.
Seeing that the mood of several people was a little low, Lin Chaoyang said with relief: "It's just a dinner treat, so you don't have to take it too seriously. Besides, it's not like the Literary and Art Association won't do it anymore. Let's wait until the day he doesn't do it.
, you should stop worrying unfoundedly.
Even if the Literary and Art Association no longer holds awards, so what?
It’s not that we don’t know which works in the literary world will be influential after they are published each year, and it’s not that we can’t contact the authors, so we can just send invitations directly.
You said that the standard for invitations is not word-of-mouth among readers. Isn’t the aesthetics of us literary workers the standard?
As for whether they are willing to come, not all the award-winning writers came to the salon in the past!
It's voluntary, this is a platform for communication.
No matter what you do, don’t forget your original intention, and you will always succeed.”
Lin Chaoyang's open-minded words suddenly made everyone feel cheerful.
"You will always succeed if you don't forget your original intention. What Chaoyang said is so good!" Everyone praised in unison.
Yes, the worst we can do in the future is to issue invitations ourselves. The most important thing about cultural salons is to provide a platform for communication. If we pay too much attention to form, wouldn’t it become formalism and bureaucracy?
We have reached a consensus on the future development plan of the Xunweizhai Cultural Salon. Everyone is very happy and even hopes that the Cultural Association will stop organizing awards as soon as possible, so as not to have to follow their lead.
After everyone left Lin Chaoyang's house, Du Feng, who had been waiting for a long time, finally had a chance to speak.
He told Lin Chaoyang about the situation in the clothing city these days and asked: "Brother-in-law, do you think the business in this clothing city will continue to be half-dead in the future?"
Lin Chaoyang teased him, "Didn't you feel confident a few days ago? Why do you lose confidence after just a few days?"
Du Feng's face was full of sorrow, "Brother-in-law, please don't make fun of me. I understand. I used to be blindly confident. Now I'm afraid that if I can't complete the task of the mall this year, then we will have to ask people to clear it next year."
Got it!"
Lin Chaoyang said calmly: "It has only been open for a few days. Is it useful to worry about next year now?"
"Can I not worry? This is a business worth one or two million a year!"
It is true that Du Feng has been in business for several years, but before that, whether it was a stall or a video studio, it could only be considered a small undertaking compared to the clothing city.
He has not experienced the baptism of strong winds and waves, so it is difficult for him to have an unshakable concentration.
Listening to his brother-in-law's worries, Lin Chaoyang could only say: "Business is not a one-and-done deal, you have to be patient."
Du Feng was originally downcast, but after hearing what he said, he raised his head and said, "Brother-in-law, I have patience, but I'm afraid that if I have been patient for a year, it will end badly in the end."
"What's wrong with the bleakness? Didn't you make the money?"
Lin Chaoyang's rhetorical question left Du Feng speechless.
Indeed, even if the shopping mall really does not allow the clothing city to continue to operate, wouldn't it still make money?
But people are like this. When they have to go to Long to look at Shu, their desires are hard to satisfy.
Du Feng was about to speak but stopped.
Lin Chaoyang continued: "Instead of worrying about this or that now, you should think about how to improve product quality and service level. Gold cups and silver cups are not as good as the reputation of the people."
When Du Feng heard this, he felt that Lin Chaoyang just stood and talked without pain in his back, but he definitely couldn't say this.
"Brother-in-law, you have to be able to survive even if you have a good reputation!"
"With word of mouth, are you still afraid that you won't be able to survive?"
At this point, Du Feng became silent as he was about to become aggressive.
Lin Chaoyang didn't continue to say anything to him. With a mentality like Du Feng's, it was useless for anyone else to say anything now. Only after he had gone through a series of ups and downs would his mentality calm down.
Not getting a satisfactory answer from Lin Chaoyang, Du Feng left depressed.
The next morning, Du Feng patrolled the store, racking his brains to think of some good way to save the clothing city from the fire.
"Didn't you say you can change it before? I only bought this dress a few days ago. Look at the wiring and all the holes. Why can't I change it?"
"Sorry, madam, you bought this dress on the 19th of last month and it has expired our warranty period."
"I don't care about the warranty period or not. You said it could be replaced. Look at where the line is opened. It's obviously something wrong with the thing you sold."
"Ma'am, I'm really sorry..."
Du Feng followed the sound to the service desk and saw a lesbian in her thirties arguing with the salesperson at the service desk.
Asia-Europe Garment City has a service desk on the second floor of the store, which is specially used to handle customer complaints, suggestions and answer questions.
After listening to a few words, Du Feng understood the whole story. The clothes the lesbian bought had a thread in one place, and when she got them back she wanted to change them, but the salesperson thought the clothes had expired and didn't want to change them for her.
When providing business training to these salesmen, Du Feng emphasized that service attitude must be the first priority. The salesperson's tone was very gentle, but he also acted in accordance with the rules and regulations.
Du Feng felt that there was nothing wrong with the way his salesperson handled the situation, and he had no intention of coming forward.
But at this time, the lesbians may have seen that the salesperson kept talking nonsense and refused to deal with the problem, so she became a little agitated. She talked louder and louder, attracting the attention of several customers shopping in the clothing city.
.
Du Feng was afraid of disturbing these guests, so he walked up and said, "Sister, can you let me see these clothes?"
"Mr. Du!" the salesperson called.
The lesbian glanced at Du Feng and knew from the salesperson's name that this must be a manager, so she threw the clothes in her hands to him.
"Take a look! Am I trying to blackmail you, or is there something wrong with your own things?"
The lesbian bought a Hong Kong version of a white unisex shirt for women. Du Feng took the shirt and turned it over to the seam.
The location is on the inside of the left forearm, close to the wrist, with an opening of at least ten centimeters.
Although Du Feng was not a tailor by training, he had practiced tailoring for several years.
If you look at the open thread, you will know that it is most likely caused by not backstitching during sewing, and it has nothing to do with how the customer wears it.
He made a judgment in his mind, and pretended to glance at the guests who were paying attention to the situation not far away. For some reason, the words Lin Chaoyang said passed through his mind.
Gold cups and silver cups are not as good as the reputation of the people.
Chapter completed!