Chapter 198 Out of Stock(1/2)
[Ningyu Lu] is one of the unique secret medicines that Luo Liang bought in the organization a few days ago.
[Ningyu Lu] has magical skin rejuvenation and whitening effects, can treat more than 90% of skin diseases in the world, and can also cure ordinary trauma faster.
Especially in skin rejuvenation and beauty, it can be said to be immediate and has no side effects.
Luo Liang wants to use this unique special effect product to enhance the product strength and brand image of his mother's pharmaceutical company.
Enter the high-end market and squeeze out super metropolis.
Luojiang Company has become the number one giant in the pharmaceutical industry in Tianlanxing and has huge influence.
By then, Luo Liang will be a veritable top young man.
"Are there any samples? Show me."
Luo Liang learned that the [Ningyulu] production line was laid and he was very satisfied with Arnold's efficiency.
Arnold is a qualified butler and an all-round talent.
"Please see, Master."
Arnold handed over a glassware, which contained a crystal clear semi-liquid turquoise plaster, exuding a fresh breath of nature.
Luo Liang dipped his finger a little, it looked like a drop of pearl rain and dew, giving him a wonderful cool feeling.
Luo Liang applied this drop of [Ningyu Dew] on his arm.
In the past week, I was exposed to the sun in the wild in the mountain village. It became a little darker and seemed a little rough.
Luo Liang doesn't mind that his skin is wheat-toned, but if it looks dark and rough, it will affect his handsome image.
After more than ten seconds.
The applied position can be perceived by the naked eye and is obviously whiter and tender.
This kind of whiteness and tenderness is not a temporary maintenance of the surface. Even if it is washed away with clean water, it will still be the same.
"The effect is good, the sample reaches 80% of the effect."
Luo Liang nodded with satisfaction.
He asked Xiaochu to help analyze and calculate, and confirmed that there were no major problems with the sample and there were only a small number of areas that needed improvement.
Luo Liang told Arnold several small details that needed to be improved.
Arnold was surprised and secretly convinced.
The finished product of [Ningyu Lu] was designed and produced by him with great effort, and he grasped dozens of steps.
Luo Liang just tried it briefly, but did not use any instruments to detect and analyze it, and directly pointed out the areas that needed improvement.
"Don't worry, young master, in a few days, the production line will produce a mature and complete energy [Ningyu Lu]."
Arnold Road.
Luo Liang nodded and asked Arnold for some samples.
He sent these samples to Luojiang Company where his mother is located.
These days.
With the help of Linjia and Ivy Pharmaceutical Company, Luojiang Company successfully opened up the market channels of Tiandu City.
Now, Luojiang Company has entered the super city market, and there is no big problem.
However, if you want to occupy a market share in a metropolis like Tiandu City and Tianhai City, you still need strong product strength and brand influence.
That night.
Jiang Manqin called.
"A Liang, the effect of [Ningyu Lu] is really great. I'm afraid there is no similar product that can match it in Sky Blue Star."
Jiang Manqin's voice showed surprise and excitement.
Luo Liang said: "Mom, Luojiang Company should design good packaging as soon as possible. [Ningyulu] will focus on high-end and be sold in limited quantities."
"In terms of product packaging, I am going to ask the top designers in the industry to do the work."
"But you said limited quantity? Is [Ningyu Lu] very high cost and low production capacity?"
Jiang Manqin said worriedly.
[Ningyu Lu] will definitely target the high-end market. As long as it is promoted in the early stage and has a reputation, there will be no need to worry about sales.
But if the cost is too high and the output is difficult, you can only lose money and sell it, and the influence of the product is not easy to spread.
"The cost is not too high, and production is not difficult. If a bottle is sold for 80,000 yuan, the gross profit will be more than 30 times."
Luo Liang smiled.
"But the rare thing is expensive, so it can only be sold in limited quantities to show its dignity."
This high-end product must be of high quality, the price must not be low, and it cannot be easily purchased.
"Eighty thousand a bottle?"
Jiang Manqin was shocked.
On the market, a few thousand bottles are already at a high-end price, and more than 20,000 yuan is considered a luxury product.
With a value of 80,000, it is rare in the entire Maple Leaf Country, and it is considered a circle of nobles with the luxury of the nobles.
"Yes, 80,000 yuan per bottle. After all, our product has unique effects, pure natural non-genetic technology."
Luo Liang said firmly.
If you only sell 10,000 or 20,000 yuan and sell it openly, it will have a great impact on the same industry, which will easily attract jealousy and make enemies in vain.
It sells high at the beginning and can establish a luxurious and high-end image, which is conducive to the overall brand of the company.
Brand image is very important.
Take Luo Liang's earth in his previous life as an example.
A domestic car brand initially took the low-end cheap route. Even though its technology gradually improved and its technology reached world-class level in the electric field, it was very difficult to sell it at a high price and take the high-end route, and most consumers bought it.
Because in the inherent impression, this is a low-end brand that sells tens of thousands of yuan, and consumers would rather buy a foreign product. In fact, after the domestic price was reduced, the workmanship of that foreign product was relatively rough, but it was once in short supply.
Back to the [Ningyu Lu] product.
Eighty thousand yuan per bottle sounds very expensive and ordinary people can't afford it.
Looking at the entire Sky Blue Star, there are a lot of rich people. What's more, pharmaceutical companies will not be limited to this star in the future, and the out-of-star market capacity is unlimited.
If you simply play high-end concept marketing, it is unrealistic to go from scratch.
However, [Ningyu Lu] has unique product strength, immediate effect, and core competitiveness.
As long as the promotion is good in the early stage and the reputation of the upper class society will be gained, the future will be limited quantity and hunger marketing.
"I understand what you mean. The key is how to promote it in the upper class."
Jiangmanqindao.
The price of 80,000 is too high, leaving the level of ordinary consumers, targeting wealthy, powerful and celebrities. But Luojiang Company is not an international high-end brand, and some people may not be willing to try it, as early promotion will be difficult.
"Mom, didn't you ask for the VIP card of Chenxiangju for you last time?"
Luo Liang prompted.
The VIP card of Chenxiangju is very rare and makes it easy for Jiang Manqin to make connections.
"Well, I have met Mrs. Wei once or twice. She is very enthusiastic. I'll find an opportunity to give her a sample to try."
Jiang Manqin also thought of this.
But she was not sure about how much Mrs. Wei’s influence in the upper class was, and whether she was willing to help promote it with all her heart.
"In addition to the upper class, celebrities are also important sales targets for luxury goods. They represent market trends and are good targets for publicity."
Luo Liang pursed a smile on the corner of his mouth.
He thought of the Blue Moon Sea.
With the help of Luo Liang, the Blue Moon Sea has become a popular top star in the Sky and Blue Star, and its star influence is gradually radiating to the surrounding planets.
If there is a Blue Moon Sea endorsement and bringing [Ningyu Lu] to the star circle where she is located, it is a good promotion channel.
If the product is sought after in the upper class and celebrity circles, women from wealthy families will follow the trend.
After Luo Liang hung up the phone, he said hello to Lan Yuehai.
Lan Yuehai agreed immediately, saying that there was no problem.
With her fame and influence on Tianlan Star, she will not accept ordinary brands that are not famous, but should consider her own status and image.
Even if she wants, the broker may not agree.
However, this is the endorsement of Luo Liang's company, and her agency dare not stop it, and even dare not ask for it casually in terms of price.
Get the initial promotion of [Ningyu Lu].
Next, Luo Liang focused on his cultivation.
To be continued...