44, Chapter 44(1/3)
In the end, everyone present relied on the instant noodles in the factory and ate their fill with freshly brewed condiments.
When it was time to eat at noon, no one cared about the lunch specially prepared for them in the cafeteria.
Several people in charge of the instant noodle processing factory area said excitedly: "With the oil bag like Miss, our instant noodles can really stand out from the rest."
"I can store ten boxes of instant noodles like this at home at one time. I believe office workers and students will also be willing to buy them in large quantities."
"No matter what, I want to have two bowls. This is not just a casual meal, it's a serious enjoyment."
A chef who is responsible for ingredient research all year round asked: "Ms. Pei, the ratio of other ingredients is not very different from before. The secret ingredient must be your spice bag. Is it expensive? If mass production is done, will it increase the cost of instant noodles?
?”
"The issue of shelf life won't affect it, right?"
Pei Liang said: "No, they are all cheap spices, but this is my Pei family's exclusive secret recipe. Even the production workshop will only send the finished product, and the process will be disassembled. I hope everyone can understand."
"No, no, no!" everyone said quickly.
This incident just happened, and this instant noodles was their hope for a comeback. Naturally, no one wanted to see the secret recipe leaked.
Pei Liang said: "In addition to the oil package, I have also made certain adjustments to the powder package. You can try the formula I gave you and see if there is anything else that can be modified."
The formula of the powder packet has not changed much. The raw materials are still the same, but the proportions have been adjusted. The most obvious one is that the amount of MSG is greatly reduced.
Everyone can also understand: "The taste of Miss Pei's sauce buns is very mellow, and there is no need to add too much MSG to make it fresh. On the contrary, MSG will also affect the high-end taste brought by the sauce buns."
Pei Liang nodded: "Although the cost of raw materials has not increased much, the addition of the secret recipe has brought about processing difficulty and transportation costs."
“So the unit price should be increased!”
"What?" Everyone was shocked.
Their company has just experienced a reputation impact, and to be honest, consumers' confidence in their products has been shaken.
Instead of lowering the price for promotion at this time, will the price increase instead?
Pei Liang smiled: "Not only that, I have also adjusted the dumpling filling recipe. Let's move to the dumpling processing workshop first."
Pei's brand dumplings are also mid-to-high-end in the industry, usually priced at more than 20 yuan per bag, and are branded as handmade frozen fresh meat dumplings.
Unlike those cheap dumplings that only cost a few yuan a bag and are made with the lowest quality meat and additives, Pei's dumplings are much fresher in terms of raw materials.
Pei Liang glanced at the meat fillings that came out of the machine. In fact, the fillings of quick-frozen dumplings must be cooked before processing, which is beneficial to saving costs and product storage.
If you use raw fillings, the shelf life of the dumplings will be short, and this is not possible with instant food.
Fortunately, Pei Liang was a famous chef in his previous life. In addition to careful and slow cooking, he also had a lot of experience in cooking large pots of rice.
As I said before, the larger the scale of cooking, the more difficult it is to ensure the taste of food. First of all, even heating and water cannot evaporate quickly. It accumulates at the bottom of the pot and affects the taste. This is fatal.
Therefore, small-pot stir-fries and large-scale large-pot meals are sometimes completely different concepts.
But Pei Liang's highest record was that after a victory in an important battle, he was responsible for leading a team to cook for hundreds of thousands of soldiers at the same time. He was naturally experienced in this aspect.
Everyone saw that Miss Pei was preparing and cooking the dumpling fillings without hesitation, similar to what she had just done in the instant noodle sauce cooking room.
Someone then asked Dad Pei: "Mr. Pei, the eldest lady, didn't you mean that you were a star in the past few years? Where did you study this skill?"
Dad Pei himself wanted to ask, but he didn't want to expose his ignorance as a father, so he laughed and said: "Well, this child has been smart since he was a child. He can learn anything he sees. He probably figures it out on his own."
"That's indeed it." The other party gave a thumbs up: "Mr. Pei, you have someone to succeed you. The eldest lady is not only agile and skillful, but she also has this talent. Sooner or later, Mr. Pei will carry it forward."
Although Dad Pei is still young and powerful, the excellence of his successor also makes employees more confident in the future of the company.
Dad Pei felt complicated and proud at the same time, but he was humble but his face was full of shame. Even the depression about digging out so many moths in the company had mostly disappeared.
When the dumpling fillings were processed, several female workers in the workshop who were responsible for making dumplings came in and were waiting. As soon as the fillings came out, they started to make dumplings quickly with their hand speed honed by their experience. In a short time, hundreds of them were made.
Some people didn't even wait for the filling to come out, scooped up a spoonful of it with their hands and tasted it.
This is the most common cabbage and pork filling. Originally, this taste has a common problem with quick-frozen dumplings, that is, the meat filling is watery, the soup is bland and has no meat flavor, and the meat is not strong.
This is not a common problem for them. Even 30 to 41 bags of high-end brand dumplings on the market still have similar problems.
The aroma and taste of the fillings mostly come from the additives and seasonings, rather than the taste of the ingredients themselves. To be honest, it is done in large batches and mixed with meat fillings and vegetables. If rich seasonings are not added for multi-level seasoning, it will even be difficult to cook.
Oily throat.
But this one made by Pei Liang is different. She didn't add any extra seasoning to this taste, but when you bite into it, you can feel the tenderness of the cabbage, the smoothness of the gravy, and the tenderness and chewiness of the fillings, which burst into your mouth at once.
.
The moisture of the simple pork and cabbage is as rich and fresh as the soup stock, which makes people want to stop eating. It is obviously processed in large quantities, and it is a rare way to keep the ingredients fresh and tender.
The filling was so amazing that people even ignored the mediocre dumpling wrapper. The people present were so full after eating instant noodles just now that they didn't even need to dip the dumplings in, and just stuffed the dumplings into their mouths one by one.
"Just instant noodles and dumplings like this. If you have these two at home, you will never have to worry about being hungry and having nothing to eat."
"This is more delicious than the stuffing made slowly at home using the best foreleg meat."
"No, you pack a few more, and I'll take a pack home later."
"I want it too. I'll pack a few hundred more."
"A few hundred won't be enough to share. This pot of ingredients is all included. Everyone will have enough to share in a while."
After the formula was approved and there was no need to change the existing processing mode or purchase new large-scale equipment, Dad Pei quickly decided to change the formula.
Not only instant noodles and dumplings, not only sauces and fillings, Pei Liang has also not neglected other products, and has made improvements based on the existing processing lines and costs.
However, the secret formula was handed over to Dad Pei, and he was asked to figure out how to keep the formula secret by splitting the process and keeping the procurement of raw materials confidential.
In this way, although the cost of raw materials remains unchanged, the increase in processing costs is inevitable.
So after much discussion, Pei decided to raise the price.
It's okay for instant noodles and the like. Depending on the specifications of the bags and barrels, the price increase ranges from 10 cents to 50 cents. But for this daily fast-selling product, even a 1 cent increase in price is a huge profit.
Because prices are fixed and consumers have adapted to them over the years, even a slight increase will touch their sensitive nerves, let alone an increase of several cents at a time.
However, that doesn't matter, there are several other quick-frozen products for dumplings, and several "high-end lines" have been directly developed. The price is more than double the existing price.
After discussion with the senior management, they felt that it was a pity that the existing formula could only be used with the original materials, but they did not want to give up the original price market, so they carried out this operation.
As soon as the news of Pei's comprehensive price increase came out, the whole network was shocked——
[How dare you really do that? Didn’t they just have food quality issues exposed? 】
[Instant noodles have increased by 50 cents, why not grab them? 】
[These dumplings are even more outrageous. We haven’t cleared up the previous affairs yet and are busy upgrading the industry? Are Pei’s management thinking with their feet? 】
[Didn’t you say that Jiayue was framed by malicious competition? 】
[Who can say clearly about shopping malls? I can only say that flies don’t bite seamless eggs. Anyway, I don’t dare to buy Pei’s products.]
[+1, my pocket is cleaner than my face, I’m so poor that I eat instant noodles in two meals, and they even increased the price for me, isn’t Kangxfu delicious?]
There are a lot of unbelievable voices on the Internet, but since Pei Liang has made this decision, he will not wait slowly for word-of-mouth to ferment in reality.
What's more, there are many villains who are watching her for her good public opinion building. If she doesn't react first, I'm afraid Pei's brand will suffer another wave of impact.
Sure enough, when Jiayue and his partners saw Pei's operation, they almost went crazy with joy, thinking that Pei would hand them the knife himself.
But before the rhythm could be picked up, there were a lot of feedback on the Internet about how delicious it was.
The first is the blogger who first broke the news about Pei’s quality issues.
Although the blogger is just right, with his reputation and reputation, he must at least be consistent with the facts.
This time, Pei Liang directly asked someone to find the other party and asked him to do a mukbang review. He also kept the same attitude as before, only providing honest feedback and not making unnecessary requests.
Although the food blogger had accepted the money in the first place, Pei's request did not mean that he would change his mind and break the rules, so he accepted it now.
The video gimmick in that issue was very effective [anti-intellectual operation, harvesting leeks? Why are Pei's products so expensive!]
This title fits the current mentality of netizens when they learn the news. It was this anchor who was the first to stand up and talk to Pei Shigang.
In the face of the herd effect of public opinion, this anchor is equivalent to the representative of the consumer side of the entire event.
Pei Liang also spent money to promote it for him. Coupled with the fans and passers-by who were attracted, the video jumped to a prominent position on the homepage of major video websites.
I saw several of Pei's products on the host's simple tasting table.
At the beginning of the video, while the anchor was unpacking and boiling instant noodles, he continued to use his impression of Pei's products from the last time, and made all-round ridicule with humor and humor.
He also expresses his dissatisfaction with the price increase of this fast-moving consumer product, because if Pei opens this gap, once the market starts to adapt, other brands may follow suit, which will infringe the interests of the entire consumer.
The comments in the barrage resonated with every word of the host, and there were constant comments like "It's hard not to support" and "You have the coins" and so on.
Then the anchor opened his mask, and the expression on his face changed obviously.
In the barrage, I thought it was another quality problem, so I was still browsing——
【Danger, anchor is in danger.】
[Test the poison with yourself]
【Dalang, it’s time to eat noodles.】
But I saw that the anchor couldn't wait to take the chopsticks and started to chatter.
In the past, the other party's evaluation was based on careful tasting and slow tasting, accompanied by comprehensive evaluation and explanation, but now it is as if I have been hungry for three days without eating, my head is buried in the noodle bowl, and I am shaking my hands with the noodles.
To be continued...