Section 9 The Myth of "400 Million Jade Pieces"
Originally, the premiere of "Four-Billed Jade" by fourteen veterans mysteriously appeared, which had become a news event covering all the publicity voices of "Four-Billed Jade". Three days later, when the 14 veterans led by Wang Ruhai sent a total of up to 100,000 words of viewing to major newspapers, all newspapers immediately withdrew the newspapers that were about to be sent to the printing press and re-typed them.
Some newspapers with insufficient newspaper layout even print a special attachment to publish these fourteen reviews. On November 11, the fourteen reviews of the fourteen veterans appeared on the front pages of major newspapers or carefully printed attachments.
What is completely different from what high-level figures written by ordinary people is that the reading notes written by these veterans are all full of emotion. Most of them combine their own personal experiences to express their evaluation of this film, and most of the articles are extremely infectious.
In addition, these well-known titles have increased sales of major newspapers, but also made the reputation of "400 million Jade Broken" reach its highest. Of course, the ratings of "400 million Jade Broken" are no longer a question worth discussing. As early as the fourth day of its launch, it relied on its own quality to become the highest-rated TV series since the founding of New China.
And the promotion of the veterans this time just makes it more legendary.
Because of this accidental incident, International TV had to give up all its publicity plans. Because the market was even hotter than they thought, their advertising plans had no meaning.
Since the 14th veterans' impressions appeared, a situation that made Tang Feng half happy and half sad has begun to appear. There is a very bad tradition in China, that is, once someone in the top position says something, and does something, the people below like to do a lot of activities such as learning, study, and discussion. Moreover, the participants also force you to participate regardless of whether you are willing or not.
After the 14th veterans' impressions appeared this time, this was not possible.
Many local governments, organs, party committees, and state-owned enterprises and institutions have begun to set off a wave of "responding to the call of the fourteen veterans and learning the spirit of "400 million Jade Brokens".
Some places will organize their own people regularly every day to watch this film at the same fixed location. Everyone has a TV at home, so they just want to force you to sit with everyone to watch. Although this is more atmosphere and the TV series is really good. Many people are very happy, but many people are not happy. However, their wishes are ignored.
In addition, even more exaggerated things, a seminar will be held every day after watching it, calling on everyone to express their opinions on the plot of this episode and understand the spirit of it. The most boring thing is that some school principals actually force all teachers and students to share their thoughts every week, describing their thoughts after watching this film and what they were inspired by.
When I saw it again and again, new greetings such as the spiritual climax of learning "Four hundred million Jade Brokens" were launched in various places, Tang Feng really didn't know whether to cry or laugh.
If they did this, the ratings were of course increased, and the advertising fees soared in a frightening way. After fifty episodes, the revenue of various advertising was estimated to be 100 million US dollars. TV stations in various places have begun to rush to buy them, and the prices have been raised again and again. The current revenue of broadcasting rights has reached about 100 million US dollars.
In addition, as of November 20, the total number of VCDs ordered by governments, institutions, schools, enterprises and institutions across the country, as well as the total number of VCDs ordered by major video stores has reached 6 million units, each unit priced at RMB 588, the total sales amount reached RMB 3.5 billion, and the profit is about RMB 2.4 billion, equivalent to US$300 million. Moreover, this number is still increasing day by day.
What Tang Feng was unhappy was that he hoped that "Four hundred million Jade Broken" would become popular, and he also hoped that he would rely on his own artistic value and a strong sense of history to become popular, but he did not think about relying on this administrative and forced means to make the film come alive.
There is no doubt that "Four hundred million Jade Broken" is now solidly popular. In the half month of broadcasting, the total revenue has reached 500 million US dollars. This is just that profits in China, Asia and the world have not yet begun.
However, this is indeed not exactly what Tang Feng wants. When victory comes, but it is not the victory he completely imagined, Tang Feng felt a little uncomfortable. Because he felt that this was not the victory he had ushered in with his own abilities, it was more like a victory obtained by cheating.
However, no matter what Tang Feng felt, "Four hundred million Jade Broken" did touch the hearts of all Chinese people with its grand war scenes, a heavy sense of history, and a tortuous plot close to historical facts. At the same time, it also made all Chinese people face the overall situation of the Anti-Japanese War for the first time and understand how the Kuomintang and the Communist Party sacrificed and bleeded in this war.
A comment from "Asian Film Magazine" may make Tang Feng feel a little calmer - "This is a movie that shocks the world with the most essential power, and does not fade due to any external factors."
On December 1st, International TV ended its premiere across China. In 25 days, International TV made a total profit of more than US$600 million in China. After the premiere, more than 60 TV stations across the country immediately began to enter the re-play period.
The anti-war photography and painting exhibition began to tour around the world, and international TV also began to formally contact major TV stations in Asia and the world to decide overseas copyrights in various languages. In terms of videotapes, VCDs in various languages have also begun to be produced and are ready to be sold worldwide.
This process lasted for a month. When January 2010 came, International TV had reached copyright sales agreements with more than 30 large TV groups around the world, and determined sales contracts with six major audio and video distributors around the world.
According to the contract, the purchase fee that more than 30 large TV stations have to provide to international satellite TV is US$270 million. The six major audio and video distributors will ensure that the total sales of the entire VCD is not less than 13 million units, and the price is set at US$75. International satellite TV will receive a profit dividend of 25%, totaling about US$250 million. If this number exceeds this, the dividend ratio will be increased to 35.
In this way, as of New Year's Day in 2010, the profit in the first part of "Four-Million Jade Broken" had reached about 1.1 billion US dollars.
Chapter completed!