Some viewers searched online and saw the official flagship store of Xingluo brand snail noodles on the online store.

129 yuan/10 bags!

There are no single bags for sale, only a small box of ten bags.

One bag of five is fine, too expensive!

Although I understand that the shipping fee is included, it is really painful to have to pay 129 yuan all of a sudden.

Should you buy it or not?

Some are willing to place an order, while others are not. Even a single bag costs 12.9 yuan, which is really expensive.

It only costs a few dollars to eat a bowl of noodles outside.

People from Guizhou Province really complained when they saw this price: This boss is doing a good job, we only sell a bowl here for a few yuan!

However, for people from other provinces, snail noodles are not sold locally.

Some viewers searched for other snail noodles and found that there were no bags for sale, only the brand Xingluo, and the company was Greentown Xinghai Food Company, the same company as Muyang.

While scolding Mu Yanghei, he placed an order.

However, some viewers are still reluctant to place an order, but want to taste it.

I don't know if they are sold in supermarkets. Some people go to canteens or supermarkets to look for them, but they can't find them either.

As Mu Yang said, it's really hard to find it on the market.

Exclusive sales!

At least that's the case for now.

In fact, this price was revised by Mu Yang after he reported it to Mu Yang.

The original price was only 79.9 yuan/10 packs, but Mu Yang rejected it outright, and then revised it to 129 yuan/10 packs.

This price would be more appropriate ten years later.

Ten years later, the price of 10 bags of snail noodles in small boxes is generally 105 yuan to 150 yuan.

But what is the situation? Dozens or hundreds of snail noodle manufacturers compete together. The competition is so fierce that it can even be said to be brutal. If there were not so many competing manufacturers, the price would probably be as high as 150+.

Now in 2010, even if the consumption level is not as good as ten years later, no manufacturer can compete with Xinghai Group.

For some people, there is not much difference between a pack costing 8 yuan and a pack costing 13 yuan.

The noodles on the street only cost a few yuan a bowl, and the cornstarch noodles only cost 5 yuan. The real snail noodles in Liushi are cheap at 4 to 5 yuan a bowl, and the more expensive ones are 89 yuan. They are only sold in airports.

When it comes to dozens of yuan a bowl, there is no need to say more about that situation.

Therefore, if you are the first to eat crabs, of course you cannot sell them too cheaply.

If online food is sold too cheaply, some netizens will not dare to eat it because they think the ingredients are substandard.

In those small workshops, if you wear shoes or even bare rotten feet and step on the raw ingredients, what you eat may smell like feet.

The boss of this kind of manufacturer has a bad conscience.

Returning to the topic, there is no technical content in snail noodles. In a few months, various bag manufacturers of snail noodles will surely appear, and the retail price will definitely be lowered a little, or even not at all.

…

"A Date with Lu Yu" had pretty good ratings in 2010, and Mu Yang is currently a popular figure, making him legendary.

The episode broadcast last night actually reached the highest ratings in the past year.

Then this interview spread quickly on the Internet, and snail fans became famous.

"Lu Yu actually likes snail noodles" "What kind of snack is snail noodles?" "Mu Yang actually likes snail noodles too!" "How to make snail noodles" "The authentic way to eat snail noodles"...

Overnight, these soft articles became popular. Just search on Du Niang and you can easily find dozens of them.

If there was no one to operate it, it would not have become popular so quickly.

Yes, there are many soft articles that Mu Yang asked the marketing department of the headquarters to help write, and some of them were indeed written by the editor for royalties.

It became popular on TV first, and then became popular on the Internet.

Greentown Xinghai Food Company,

Just after going to work at eight o'clock, the store manager in charge of online sales came to the general manager's office and reported to General Manager Fang Shijing: "Mr. Fang, our snail noodles have suddenly become popular. Many people have placed orders in the online store. From last night to now

At 8 o'clock in the morning, we have already placed orders for more than 2,000 small boxes, and the number is still increasing. Maybe we can exceed 5,000 orders today."

"What a fuss, I understand." General Manager Fang Shijing smiled calmly.

He knew why it was popular. Ever since the boss's interview show was broadcast last night, he knew that snail noodles were going to become popular.

Some time ago, his boss told him that snail noodles might be on a show and asked him to increase production and sell them online first.

As the general manager, he is very sensitive to this. As a celebrity, if the boss appears on the show, he will probably become popular.

Therefore, during this period, production capacity was increased. Even if other managers did not understand, they still had to produce and buy raw materials. There was not much remaining funds, and the headquarters could no longer support it. It was all supported by them.

The raw material cost of snail noodles is not expensive. There are currently three types. The ingredients are relatively sufficient and the packaging is relatively good. A pack is between 2.5 yuan and 3.2 yuan. The online store sells 129 yuan/10 packs, excluding the postage cost and the online store’s commission.

The purchase price is about 105 yuan to 115 yuan. If you include labor costs and other comprehensive costs (excluding equipment investment, advertising expenditures and factory investment), the gross profit can reach about 85 yuan.

If 5,000 small boxes can be sold in one day, the gross profit will be 425,000 yuan!

However, the sales in the online store are a little bad because the payment is slow.

In an online store, only when the seller delivers the goods and the buyer confirms receipt of the goods will the money be credited to the seller's account. If the goods are not shipped, the money will be automatically credited to the seller 10 days later.

Therefore, if it is quick, some money will arrive in your account in two or three days, and if it is slow, it will be more than ten days.

The payment speed is pretty good, and it's better than that of large supermarkets that squeeze the manufacturer's funds for at least a month.

Moreover, this is much more than the ex-factory price.

[Manufacturer - agent (you get the ex-factory price) - dealer (if there is no regional agent, you can get the goods directly from the manufacturer) - physical stores such as small supermarkets (purchasing price - retail price, small quantities cannot be obtained)

to ex-factory price)]

The ex-factory price obtained by agents or distributors is set at 8 yuan, the purchase price at physical stores is 10 yuan, and the recommended retail price is 14 yuan/bag.

There are currently no competitors, so the retail price is so high.

If there are many competitors, the ex-factory price is set at 6 yuan, the purchase price at the physical store is 8 yuan, and the recommended retail price is 10-11 yuan/bag.

According to Fang Shijing's estimation, no matter how bad the competition is, if the ex-factory price is as low as 4 yuan, the cost of raw materials will have to be squeezed, and there may still be one or two yuan of gross profit margin.

The company doesn't have much money on its books anymore. The headquarters invested 50 million yuan. It cost nothing to buy 100 acres of land. It only costs 70,000 yuan per acre. The price is like this in the town. It would be good if someone comes to invest.

Mainly, we spent 37 to 8 million yuan to build a factory and buy equipment. In the end, only a few million yuan were left as working capital.

If you can't open up sales, you can only go to the bank for a loan, which must be approved by the headquarters.

To him, this was a sign of unsatisfactory ability, and Fang Shijing was unwilling to do this.

The better the snail noodles sell, the more performance dividends he will receive.

His salary package is 240,000 yuan plus 1% after-tax profit dividend from the food company.

If it really continues like this, it won't be a problem for the after-tax profit to reach 100 million yuan a year, or even more than 200 million yuan. The dividends he gets will be millions of yuan, and the salary will be nothing at all.

He established the company by himself, and that's why he has this profit sharing.

However, it was his boss who made snail noodles famous, and he felt a little guilty.

Fang Shijing secretly thought: The boss's interview on the show made snail noodles famous all of a sudden, which is equivalent to an advertising effect of tens of millions of yuan, and it may not reach the current effect.

I remembered what was said on the Internet. The boss only spent one or two million yuan to market Naixue and plan the milk tea sister event, which made the whole Internet abuzz. Together with other marketing methods, Naixue DE tea became popular.

Although Nai Xue was sold in the end, he still made tens of billions of dollars.

What a marketing genius!

The more I think about it, the more I admire my boss. I admire him so much.

Not long after I started working, the sales department received a call saying that many dealers and small supermarket owners wanted goods.

The company has not yet opened agents, and all salespeople are looking for food distributors, but Xinghai Food Company does not have food distributor channels.

The recommendation effect from dealers was not good, so I had to recommend it directly to supermarkets or canteens. However, the promotion effect was not good and it was thankless.

Those shop owners feel that snail noodles are too expensive. The recommended retail price is 14 yuan, and the purchase price is 10 yuan.

For just a pack of snail noodles, these small supermarket owners can guess the approximate cost price, and the purchase price is actually 10 yuan. If the quantity is large, you can get the dealer price of 8 yuan.

There is not much difference between the Nangshifu and Nangshifu, but the market price of Nunshifu is only about three yuan.

Who would want such expensive snail noodles?

Even if the salesman said that he would only get paid after the sale and that he could return the goods, these store owners were unwilling to let snail noodles go on the shelves.

But today, many customers asked, "Do you sell snail noodles at your home? Xingluo's."

"No, that price is 14 yuan, do you want it too?"

"Don't ask you why. It's too cheap and I won't buy it. I don't dare to eat it. The online store sells 10 packs for 129 yuan, but they don't sell them in pieces. I just want to taste the novelty. Why did I buy so much?" To some.

For foodies, if you don't eat often, it doesn't matter if you eat once in a while. A few dollars more is nothing. The most important thing is to be hygienic.
To be continued...