"Uncle, you can't underestimate the sashimi from our hometown.

In the island country, they call it sashimi, and it can become a representative dish of the island country, so why can’t the sashimi from our hometown be the same? We are a country with great food." Mu Yang said with a smile.

In Greentown, Guangxi Province, and even in the entire Lingnan region, people who are familiar with Hengcheng put Yusheng and Hengcheng together.

The reason why Hengcheng Yusheng is famous and delicious is closely related to its unique cooking techniques and fine selection of ingredients.

Be careful when choosing fish, not all fish can be used as sashimi.

The cooking method of Yusheng is very particular.

First, knock the fish unconscious, then cut off a small section of the fish tail, hang the fish up to let the blood drip dry, then wrap it with special Yusheng absorbent gauze paper or special toilet paper to absorb the water, then peel and remove the skin and bones.

Then use gauze paper to wrap the fish for a while to dry out the water in the fish, so that the fish looks more crystal clear...

When eating fish, put a large amount of fresh ingredients into it, wrap a piece of fish, and put it in your mouth. You will immediately feel the spicy, sour, and fragrant aroma, which will stimulate your taste buds and make your mouth and tongue gushing with saliva.

out.

Of course, it is raw after all, so you can’t eat too much. You have to drink white wine and mix with more shredded ginger to sterilize it, and it can’t exceed your personal immunity. Having said that, local people eat it frequently, and it is not a problem to live to eighty or ninety years old. This is also the case in other places.

It's something people can't understand, but it does exist.

But Mu Yang also knew that eating raw food was not a good idea, and eating it once in a while was not a big deal. He really couldn't resist the temptation of delicious food.

During dinner yesterday, my uncle told me that he would buy fish to make sashimi this afternoon.

"Haha, Ayang, tell me, maybe we are in a situation where we don't know the treasure." Song Jian couldn't help laughing.

Mu Yang said seriously: "If you want to turn something into a local specialty, first of all, the ingredients and taste must pass the test.

There is a young reservoir in our town. It is backed by a mountain, has good water quality, and is close to the county road. It is over a thousand acres in size. However, the person who rented it does not know how to develop it and only wants to wholesale and sell fish. It is really a waste of it.

I want to contract it out and use it as a raw material for sashimi at a low cost for a year.

Of course, this is not the most profitable way."

"To you, the contract fee is indeed a small amount of money. You said selling fish doesn't make money, so what other ways to make money? Traveling?" Song Jian asked curiously.

Mu Yang shook his head: "Of course it's not tourism."

travel?

NO, ten years later, cultural tourism has basically become obsolete, and Mu Yang does not have the ability to change the trend.

Mu Yang continued: "It seems that I don't like fishing. In the mountain ponds with a little scenery near first- and second-tier cities, raising and selling fish is no longer the main way to make money, but fishing."

"Fishing is charged by the pound, which is more expensive than what is sold in the market; the other is charged by the day, no matter how much you catch, there is no extra money. If you are in H City, the cost can be as little as more than 100 yuan a day, or as much as hundreds of yuan

.”

"If I contract it, I will have to renovate it to make the scenery better. It is such a big reservoir, and it is only so far from Green City. It is not too far to drive for dozens of minutes."

"Of course, there may not be much popularity at first. It needs to be gradually accumulated and publicized, but as long as people come, they will always want to eat and drink. Then, the local sashimi restaurant will gain some popularity."

Song Jian thought it was nothing at first, but after listening to it and slowly savoring it, it seemed that it was really good.

The local people have not started it. Firstly, they have not thought of establishing a supporting chain. Secondly, they do not have such large funds, so they will probably lose money in the early stage.

Mu Yang continued his analysis: "I want to build a food street. The antique building is very good, with a private KTV. It should not be too far from the reservoir, it is best to be nearby."

"The main feature of the food street is sashimi. We need to let people know that when we talk about sashimi, we will be directly associated with our place, creating a reputation and forming a reputation. Other items such as grilled fish, fish hot pot and other special side dishes are priced at

It can’t be too expensive.”

"Don't worry about making little money. As long as there are people, there will be consumption, and you will earn it back from other sources."

"Uncle, have you noticed that there are a lot of big and small cars passing by on County Road 576 every day? We can set up an auto repair shop. The area is wide enough and can attract people. These drivers also need to eat, repair and wash their cars. Those who drive

Long-distance drivers even want to find a place with a beautiful environment to park and rest. Expressway service areas are available, but the cost there is too high.

I estimate that if it reaches a large scale, there will be at least several hundred drivers coming in every day to consume."

"You can also set up a farmhouse. The mountain scenery of the reservoir is so beautiful, and it is so close to Green City. There will always be some people coming to play."

"The four main investments, including the Diaoyu Reservoir, specialty food street, car repair shop, and farmhouse, have been developed diversified and quickly gained popularity.

Next, I will talk about the second type of investment, which is snail noodles."

The more Song Jian listened, the more novel it became. Later, he did not dare to miss a word and listened carefully.

"Well, go on, why do you think of making snail noodles?"

Mu Yang said patiently: "In other provinces, many people may not have heard of Guilin's special food. The most famous one is Guilin rice noodles, but it is not very popular.

Snail noodles are a breakthrough. Nowadays, young people are very nerdy, like to eat late night snacks, and like cheap food with weird taste. The sour, spicy and refreshing snail noodles are in line with the public's taste. Snail noodles can be packaged."

In 2019, the entire snail noodle industry chain has exceeded 13.5 billion yuan, of which 6.25 billion yuan was for pre-packaged snail noodle.

It is expected that in 2020, snail noodles will become a hot spot among Internet celebrities. The output value of bagged snail noodles will exceed 10 billion yuan, and the output value of raw materials and other ancillary industries will exceed 10 billion yuan. The scale of the entire industry chain.

The upstream of snail noodles is bamboo shoots, beans, snails, and yuba. The midstream is the manufacturing of prepackaged snail noodles. The downstream is sales channels such as supermarkets, convenience stores, and e-commerce platforms.

The supporting raw material base for rice, beans, bamboo shoots, fungus and other snail noodles has been built with a scale of 500,000 acres, driving 200,000 farmers in the raw material base, and more than 250,000 jobs are distributed in the upstream and downstream industrial chain of snail noodles.

As of July 14, 2020, there were a total of 13,863 snail noodle-related companies in the country.

In terms of registered capital, 99.71% of the companies have a registered capital of less than 5 million, 36 companies have a registered capital of 5-50 million, and 4 companies have a capital of more than 50 million.

Of course, Mu Yang didn't know these specific data, but he knew that snail noodles would become very popular in a few years.

Nowadays, snail noodles are not well-known in the country. The market size is only a few hundred million yuan, and there are no bags of snail noodles. To become popular, it depends on bagged snail noodles.

The snail noodle has its own properties, the sour smell makes people want to try it, and the spicy and sour taste is appetizing and makes you want to eat it again.

Many people don't know its taste. It's not practical to try it in Guangxi Province. The only way is to try it by buying bags.

Of course, some Internet celebrities promoted products, People's Daily took the lead in attracting fans, and various cross-border marketing methods naturally quickly attracted the attention of people across the country.

He plans to invest 50 million yuan, but he will definitely not spend his energy on it, and he does not have time to manage it. He will directly leave it to professional managers to ensure a small profit, which can directly solve the employment of hundreds of people and at the same time promote

Local farmers grow bamboo shoots, beans, and cultivate snails and other industrial chains, benefiting thousands of local people.

Mu Yang slowly said it, and Song Jian felt that it was very feasible.

It was the first time I heard Mu Yang talk about these business concepts, and his thinking was very clear and novel. Song Jian admired him very much. This is the reason why Mu Yang can make money in business.

After listening to this, Song Jian asked with concern: "You have done so much, so you have invested a lot, right?"

Mu Yang pondered for a moment and said: "The annual rent for the reservoir is estimated to be several hundred thousand, but if you want to transfer it from someone else, you have to pay a little more. If you don't want to transfer it, I will have to pay liquidated damages.

The rent is nothing, but the renovation fee may cost a little more, which is two to three million."

Song Jian said: "You don't have to worry about the reservoir. It's due in half a year. If you come in and invest, the town will directly designate you as the contractor."

"That's easier to do, and saves trouble." Mu Yang said with a smile, power is a good thing, "Farmhouse, we plan to invest five million yuan;

The specialty food street, which is the largest investment, is estimated to cost 20 million yuan, including at least ten restaurants, each with a construction area of ​​no less than 500 square meters, each with different characteristics and different consumption levels."

"The car repair shop doesn't cost much, a few hundred thousand yuan is more than enough. The main thing is to attract people."

Muyang's dividends to his uncle and aunt are mainly dividends from investment profits, and other investments are not included.

"For the snail noodle factory, just 50 million yuan," Mu Yang replied easily.

Song Jian summed it up and was a little surprised: "The total pre-investment is about 70 million yuan. Your investment is very large.
Chapter completed!