Xu Ming’s estimate is correct. The actual sales volume of very sweet mineral water is just like 6 million bottles.

It is about half a million loyal customers.

This result is already quite good, and Xu Ming is very satisfied.

After all, this world is full of poor people. Not everyone can buy water for more than ten yuan per bottle easily and enjoy it with ease.

For example, among those readers who read the Internet, the proportion of genuine versions is less than 10%. Even if the daily expense is only one or two yuan, pirated readers still account for the vast majority... It can be seen that poverty is the most common norm.

Those who can afford very sweet water are undoubtedly rich.

"Xiao Ming, round it up, the total sales volume has reached 10 million. You have to keep your word. The price of our mineral water must be increased to 20 yuan per bottle, and a half dozen 6 bottles will be launched."

Lan Mengxin looked at Xu Ming and said that she had long wanted to raise the price, thinking that mineral water could no longer be sold at a low price and should return to its own value.

"Okay, it's up to 20 per bottle, buy five free one free, free shipping, and recommend half a dozen packs, and then I'll send an apology announcement."

Xu Ming said that if the 500,000 loyal customers lose 80% of their products because of the price increase, they will still have 100,000 left, and they will still have no worries about selling them all.

Forget it, it is impossible to please everyone. The price should be determined by the scarcity of things. In the early stage, there are actually small profits but quick turnovers. The intention to win over customers is. Now there are enough loyal customers that have been attracted, so we naturally need to carry out the next step of screening.

Even if it attracts a lot of criticism, it is better than if most customers are richer than they can’t buy it.

The most important thing is to ensure the stability of the customer base.

This is also the logic of business.

"Yes, 100 yuan and 5 bottles, and another bottle is equivalent to 16 yuan and 6 bottles per bottle, and free shipping. This price has no effect on rich people. You can buy half a dozen every day. Let's increase it to this price first to see the situation."

Lan Mengxin nodded. She felt that the increase was still a little smaller. After changing to half-popular assembly, the average unit price increased, but the total price dropped instead, which might stimulate more sales and had to rise again.

Just like cutting sausages, it will not reach a stable state until it rises to a very high price, such as 100 yuan and 3 bottles, and the customer base is estimated to reach a stable state.

She didn't object to the rising slowly. The so-called boiling frogs in warm water, cutting their flesh with a blunt knife, suddenly soared a lot. I'm afraid everyone wouldn't accept it, including rich people, they wouldn't be willing to be cut like leeks. Taking it slowly is the best way.

However, to adjust the price, you have to wait more than a month later.

Because there are more than 8 million mineral water orders accumulated there, only when these orders are completed can you get a higher profit margin.

However, accidents always happen.

Things you have designed and planned may not develop in the direction you expect.

Especially on the Double 11 Shopping Festival, the performance of very sweet mineral water is very eye-catching and has attracted a lot of attention.

Mineral water sales ranks first and second in sales.

However, sales are higher than those in the first place, third place to tenth place, and the sum is even greater.

Among the sales rankings of all online stores on Baotao, it ranks among the top 100.

As for net profit, it may rank in the top 30.

After some big data analysis, it has entered the eyes of many big shots and news media.

"The Most Profitable Mineral Water Brand in Xia Country"

"A company with less than 100 people, with annual profits exceeding many top 500 domestic companies"

"National sales exceed 100 million, what is the reason for the success of very sweet water"

"A net profit of 200 million+ per year, Menglanzhihai Company should seek to go public, and its market value should exceed 10 billion"

"…"

From the 12th to the 15th, many reports related to Menghaizhilan Company appeared on the Internet, which attracted much attention.

Many business masters have even put their attention on this small mineral water company. The net profit margin of more than 50% and the annual profit of more than 200 million yuan will not even look at it in previous years, but now it is not possible.

In an era when it is difficult to do in any industry, even a 20% net profit can attract countless capital to flock in.

A big shot even came to the conclusion that "it is better to sell mineral water than to sell mobile phones."

The boss sighed and said:

"Now, a 2,000-yuan mobile phone with a moderate configuration with good cost performance, can only make 100 yuan based on a 5% profit, but a bottle of very sweet water can make 5 yuan."

"Now mobile phones are very durable and can be used for more than three years, but mineral water may be drunk on the same day when you buy it. It is impossible to store it for three years, and you can't even drink it after it has expired."

"One is durable and the other is consumable. Many people change their phones in three years, but they will definitely drink more than 20 bottles of mineral water."

"If you lose, high-tech will lose. We still have to pay high R&D costs. Once the technology is out of date, it will be eliminated by the market. Thankless. What about mineral water? As long as you ensure the stable quality, there is no need for any R&D costs, and there is no need for fear of being eliminated suddenly."

"Hey, if I had known this, I should have made mineral water at the beginning, so I chose the wrong direction."

This big guy was just sighing, like the envy of the city outside the city, but he still had self-knowledge. The success of very sweet water is not accidental. The trick is that the word "sweet" is much better than ordinary mineral water, and has core competitiveness. It cannot be successful casually.

Otherwise, so many mineral water brands can barely maintain their market share if they advertise more than one billion yuan every year. Very sweet water hardly advertises, but they can sell more than 100 million yuan per day, which is based on higher product quality.

If you rashly enter this industry, I wonder if you can win the market in a market?

So some other bigwigs used their traditional skills - acquisition.

"Ali Baba Group invested 3 billion yuan and wanted to acquire Ni Gantianshui in full..."

"Tenglong Group invested 4 billion..."

"Netyi Company invested 4.5 billion yuan and acquired us with full capital. It is very sincere..."

"Hengda Group invested 4.8 billion..."

"Xiao Ming, these domestic giants seem to be eyeing us. The price of more than 5 billion yuan can definitely be negotiated. Do you think we should sell the company and factory? As soon as we sell it, you will be a 5 billionaire immediately!"

Lan Mengxin said with some temptation. Of course, she knew that selling the company was better than being a long-term trend. However, she had 400 billion yuan in cash at one time and earned money for the next twenty years at one time. This felt like she was no less than winning the grand prize. It was very exciting to think about it.

"Reject, refuse."

Xu Ming said lightly: "No cent of shares will be sold, so let them give up this idea."

"Okay, I'll refuse them all."

Lan Mengxin understands Xu Ming's mentality, which is the same as her writing about sharing the money rather than buying out. She makes more profits than buying and selling in one go.

Besides, they are not short of money, so they sell the hens that can lay eggs in their hands when they are stupid.

Then the acquisition requests of these commercial giants were rejected.

But some business giants cannot be rejected just by just wanting to refuse.

On the afternoon of the 15th.

Another group of people came to the mineral water factory. The middle-aged man in the suit, led by the head, said in an unquestionable tone: "We bought this company and give us all the very sweet water produced in the future. These waters can make the best and most expensive wine in the world."
Chapter completed!