October 31.

Industrial park, mineral water factory.

Office building, first floor.

The company's main leaders and management held an important meeting.

The main content of the discussion is how they should deal with the upcoming Double 11 shopping festival next month.

"Mr. Xu, on our telemarketing platform, the majority of online shopping users have very big opinions, especially those online shopping users who often cannot buy water. They leave a warning in our message area that if they can't buy a bottle of very sweet water even on Double 11, they will never buy our water again. Many users say that their biggest wish for Double 11 is not to reduce the price, but to buy at least a bottle of water and buy the goods."

Sales manager Zeng Fanyan reported.

"Our products have become so popular again?"

Xu Ming said in surprise: "Didn't the price increase last month? Why did you encounter the problem that users can't buy the goods?"

"The main reason is that our water is too good."

Fang Pengmin said, "Most low-income groups are reluctant to drink more than ten yuan a bottle of water, but they are very popular among the middle class. Even if you drink one bottle every day, it will only cost three or four hundred yuan a month, which is fully affordable."

"And in our online store comment section, many health experts jumped out and said that water is the source of life and wolfberry is the fruit of longevity. Boil very sweet water and add some wolfberry to it. It is full of vitality and energy throughout the day, and its work efficiency is increased by at least 20%. Even if you work overtime at 996 every day, your hair will fall less than others. It is a drink that can replenish life energy and is very popular among programmers."

"There are also white-collar and petty bourgeoisie who like to make coffee in very sweet water. Older people like to make tea. They all say that they can make the best taste and are the king of water."

"The end is the high-end catering industry. Many purchasing managers of high-end hotels have feedback that the customers who are now dining now have very sweet water among the drinks they like to order, which even drives many repeat customers. Therefore, for high-end catering, we hope that we can supply more very sweet water and even be willing to increase the price."

"Precisely because our customers are mainly middle-class. After the reputation has been established, the daily output of 150,000 bottles cannot meet the needs of tens of millions or even hundreds of millions of middle-class people. Maintaining the current selling price, I think that only by increasing the output ten times can the market basically meet the needs of the market."

Fang Pengmin made some analysis.

Tenfold increase in output?

That is, 1.5 million bottles are sold per day, and the price is 15 yuan per bottle, which can be digested by the market... Even so, the total annual output is divided by the total population, which means an average of 0.4 bottles per person.

That is, it looks like a thousand tons of water every day.

The annual net profit can exceed 2.7 billion.

But Xu Ming doesn’t have so much time to use it to release water, and it’s up to 100 tons a day... It’s best to get this task in five minutes.

"Xiao Ming, what should we do when you say this Double 11? You are always unwilling to increase the price, and the output is seriously insufficient. The customers are very dissatisfied. If this continues, we will have no action on Double 11 and will only bear huge infamous."

Lan Mengxin said that as the actual manager of various factory affairs, she actually under the greatest pressure. Countless customers do not understand her and said that the daily output of 150,000 bottles is probably not a fraud. The actual output is at most 20,000 to 30,000 yuan. If there is no goods, don’t do business. Just buy a bottle of water and drink it. She is actually like this.

Because of insufficient production, the number of customers lost at least tens of thousands every day.

There are only two solutions to the problem.

Either increase prices or increase production.

Otherwise, the customer's dissatisfaction and complaints will never stop.

Double 11 is coming soon. This is a carnival for consumers. Their needs must be met no matter what, and no matter what products the merchants sell, they must show enough sincerity.

The most basic point is to sell the goods.

Even this is impossible to guarantee, and it is natural that you are scolded and your reputation will drop sharply.

"This is how it goes!"

Xu Ming thought for a while and said, "Take a look at the Double 11 Shopping Festival, on the online shopping channel, we will conduct a large-scale stress test to see how many loyal customers of our products are."

"We will no longer sell single bottles of mineral water. We will exclude those low-end consumer customers and only sell one dozen 12 bottles that buy ten bottles and get two bottles."

"During Double 11, our very sweet water was sold for 150 yuan per dozen yuan, and we also gave a coupon of 20 yuan, free shipping, which was actually 10 yuan per bottle, and the price was more affordable than usual."

"In addition, starting from November 1 tomorrow, the factory will start 24 hours a day, allowing workers to work overtime to produce and rent a few special water delivery trucks. I will solve the problem of raw water and ensure that there is enough water available."

"Strive to make the factory output reach 259,000 bottles per day."

"The 109,000 bottles that are additional daily, all accumulated on Double 11, and more than 1.1 million bottles of stock are prepared in the warehouse."

"On the day of Double 11, we announced that spot stock is sufficient and all customers can buy it. Each person is limited to one dozen purchases, but everyone can buy it. Even if the goods in the warehouse are sold out, the factory's assembly line will continue to be fully powered in the next few days. The mineral water produced will have a production of more than 250,000 bottles per day. Priority is given to ensuring that all online purchase orders are fulfilled, and there is no problem that a certain user cannot buy it."

"I want to pass this stress test to see how many people are our loyal customers and how many people like our products."

"If our online sales exceed 1.2 million bottles on Double 11, it means that we have about 100,000 loyal users, and our sales strategy does not need to make too much adjustments; if it reaches 2.4 million bottles, it will be a loyal user of 200,000. The price of mineral water in the future will be 15 per bottle, and if it does not buy ten free of two, you must buy one dozen each time; if it reaches 4.8 million bottles, it will be a loyal user of 400,000. The price of mineral water in the future will be 18 per bottle, and if it buys 10 free of two free of two."

"What if the total sales volume of Double 11 exceeds 10 million bottles and the loyal users are close to one million?"

Lan Mengxin asked, assuming a more extreme situation.

"Ten million bottles, this is impossible!"

Xu Ming shook his head vigorously, 10 million bottles, what a joke, the sales volume has exceeded 100 million, and it is expensive mineral water worth more than ten yuan. It has no taste and is just sweet. How could millions of people buy it?

What’s wrong with doing for ten yuan? You can eat a bowl of beef noodles. Who would buy a bottle of water without any cost-effectiveness?

"What if it is achieved, Xiao Ming?"

Lan Mengxin looked at him and asked.

"The price of mineral water has risen to 20 yuan per bottle, buy five and get one free, and the packaging is designed to be half a dozen."

Xu Ming thought for a while and said, since there are millions of loyal customers, it will double the price. Even if 90% of customers will leave, the remaining 10% can still consume all the output.

There is no way, Xu Ming wants to make the price of very sweet water more affordable and down-to-earth, but the output is indeed difficult to increase, so he can only set a higher threshold.

"Okay! During this period, I will let the sales department promote it with all their strength, use various channels to advertise, and do this stress test!"

Lan Mengxin stood up and looked at Xu Ming with confidence and said, "You should watch it carefully. I will definitely surprise you with the sales of Double 11 products this time!"

"I'll wait and see."
Chapter completed!