It is August.

On the Blue Star side, the hot summer is still ongoing, and the heat waves are rolling, and cooked eggs can be fried outdoors.

This season of every year is the peak season for various beverages. In order to replenish the water consumed, it is simple and easy to drink two or three bottles or even four or five bottles of beverages a day.

Some of them like to drink beer, some like to drink juice, and some like to drink happy water.

Of course, the most drink is the mineral water that has the best thirst quenching effect.

Data shows that in July and August every year, 1.4 billion people in Xiaguo drink about 30 billion liters of mineral water, with an average of 20 liters per person.

The market size is about 50 billion yuan.

It can be said that this is a pretty huge cake.

All those who can divide this cake are famous beverage giants, frogs, kung fu, Wansuishan, Yibao, etc., and they all spend hundreds of millions of advertising expenses and desperately conduct marketing and promotion, so that they can gain a place.

Those who have no strength and lack strong funds, even if the quality of mineral water is no different from that of big brands, it is still difficult for them to leave a county or a city to get a piece of leftovers locally.

After all, mineral water is an industry without much technical content. This industry has never been a technology, but purely marketing means.

Moreover, it is impossible for a certain mineral water factory to monopolize this market. Even the leader "Kung Fu Spring" can only occupy 28% of the market share. If the product increases slightly, the market share will immediately plummet and seize other brands.

However, the situation this year is different from previous years.

A strange brand suddenly entered the mineral water industry!

Due to the short establishment time, the product has been launched on the market for only more than a month and has occupied the market share of mineral water, which may not even have 0.1%.

No big money was spent on advertising.

But it still became popular.

It became popular in the niche circle.

In the industry, it has attracted the attention of all mineral water brands, which can be said to be extremely vigilant and afraid.

Because what is not commensurate with the small brand's market share of less than 0.1%, its profit margin share may reach 1%...a full ten times.

What exists inside is a huge profit that makes people feel jealous!

...

August 3rd, afternoon.

Industrial park, Menglan Sea Company, Mineral Water Factory.

In the office building, the first floor office, the air conditioner's cooling efficiency is maximized, but everyone staring at the computer screen feels as hot as the scorching sun outside.

"Yesterday, the sales volume of the electronic sales platform was 55,647 bottles, and dealers from all over the country pulled away 44,860 bottles... Yesterday's total sales volume was 100,507 bottles, daily sales exceeded 100,000, and sales also exceeded 1 million."

Xu Ming murmured, still a little unreal.

Although he was confident that the sales volume of "very sweet water" would definitely exceed 10,000 bottles per day, 100,000 bottles until saturated.

However, it was unexpected that it only took one month to reach a breakthrough sales of 100,000 bottles per day!

You should know that this is mineral water priced at 10 yuan per bottle.

The price of buying a bottle of this water is equivalent to buying ten cheapest mineral water. The same thirst-quenching effect is because of the difference in taste and taste, but many people are willing to accept a full ten times premium.

Xu Ming could only sigh at this that it was the poverty of the past that limited his imagination, and the number of rich people in Xia State was far more than he had imagined.

"Mr. Xu, based on our sales growth curve and development trend, I think our factory should recruit another group of workers to let the assembly line enter full-speed production state, reaching a peak output of 150,000 bottles per day. Although some of the overcapacity is overcapacity, I think at most half a month, our daily sales will catch up and exceed the output, quickly clear the reservoir area, and finally reach a supply-exhaust state that will be immediately bought for every bottle produced."

Sales manager Zeng Fanyan analyzed in front of Xu Ming.

"Yeah~"

Xu Ming nodded and said to Fang Pengmin on the side: "Manager Fang, you will post a recruitment notice later and recruit a group of workers. Starting tomorrow, let the assembly line enter a state of full power. If the person is not easy to recruit, please temporarily ask the workers to work a few more days, calculate the overtime salary, and wait until the person is in good condition, arrange shifts reasonably."

"Don't worry, Mr. Xu, people are very easy to recruit. No factory can offer a basic salary of 8,500 yuan, and also provide two meals a day. I will post the recruitment notice later. The staff will be in place tomorrow. The workers are not a problem at all."

Fang Pengmin stood up and said, saying a hurry, then he bit the bullet and opened the office door, stepped into the stove-like outdoor, and immediately started recruiting matters.

"Xiao Ming, come and see, a big customer in the online store placed a large order of 200 boxes of 6,400 bottles at one time. It should be the order placed by the purchasing manager of a senior hotel. With more than 40,000 bottles in the morning, the online sales volume has only been more than half a day today, and the total sales volume has exceeded 50,000 bottles. The sales volume in the online store is too terrifying."

Lan Mengxin, who has been paying attention to backstage data, said excitedly that the situation today is better than yesterday.

"It seems that there is no problem with more than 100,000 bottles today."

Li Yiqing, who was standing beside her, said, and reached out to press Lan Mengxin's shoulder and said with a smile:

"Sister Mengxin, this is mainly your credit. If it weren't for the wave of advertisements you made, our mineral water sales would not have increased so explosively. You are the biggest contributor to everyone. Unlike someone, although they are the boss, because they are afraid of the hot weather, the time they have been in the factory has decreased. They don't even know why the sales increase is so fast."

Li Yiqing threw a look of contempt at someone.

"It's normal to have ten thousand bottles a day, but I thought it would take at least half a year or even a year to do it, but it's only been around for a month, which is really not very scientific."

Xu Ming scratched his head, but he still had no B-number expression on his face.

"Puchi~"

Both women couldn't help laughing, looked at each other, and then laughed even more colorfully.

"Xiao Ming, have you been too busy recently and you have less access to the Internet? Our products have been on the hot searches on Weibo three times in a row..."

Lan Mengxin began to explain and answered his questions.

The first hot search was the "Joint Recommendation of Internet Masters" activity planned and implemented by her half a month ago. She attracted a total of 20 Internet Masters to endorse her, and also helped her advertise a product, including Chenxi, Banana, Cuttlefish, Tang Shao, Elbow, Jintong, etc., covering more than 10 million fans, and easily ranked among the top three hot searches on Xinglang Weibo.

It can be said that in order to make this advertisement, Lan Mengxin has used up all her personal resources. She promised that the next five years, the fresh air will be provided for free, at least equivalent to a promotion fee of 500,000 yuan per person, and it has paid a lot of blood.

As for the other two hot searches, they can be regarded as the "long tail effect" of this hot search.

In some strange circle, those young and beautiful girls only drink "very sweet water". Unless the men give them this brand of water, they are willing to favor the man who delivered the water and call themselves "sweet girls". Therefore, the new word "sweet girls" has been added on the Internet, which has triggered widespread discussion.

The last hot search was caused by the food broadcasters on B station. These food broadcasters are using "very sweet water" to match various combinations, such as instant noodles, white wine, red wine, coffee, tea, etc., and started a "versatile entrepreneurship competition". In response to this competition, Menglan Hai Company invested money to sponsor it, with the first prize of up to one million, the second prize of 500,000, and the third prize of 100,000... a total of 2 million yuan was awarded.

Although the total number of bonuses is not large, the effect is amazing, which made Nikki Sweet Water a top search list for the third time, and eventually made Nikki Sweet Water’s sales explosively increase, exceeding 100,000 per day.
Chapter completed!