Chapter 254
It is also this price that made Muc's previous plan to announce a miscarriage when he found a brand ambassador.
You should know that the brand ambassadors hired before were far less than Jiang Ye and An Zihua, and were just idols who have recently become popular in talent shows.
Under the careful packaging of the agency, people have left the impression that they are very popular and have active fans.
After all, the votes in talent shows are voted out by fans one by one, with voting data of millions and hundreds of millions of dollars, which is really exciting to watch.
Therefore, after muc completed the fan group survey, he activated the brand ambassador's plan.
Unexpectedly, these data seem to be full of flowers, but when it comes to spending money, it is not the case. The sales volume is not lacking, but it completely fails to meet expectations.
Until now.
Jiang Ye and An Zi painted the PK of two stars, which allowed the Muc brand to taste the sweetness of the spokesperson.
680 yuan, fans of the two companies are not ruthless to buy it. Because they all know the importance of this endorsement, it is time to compete for the people and real money.
The two companies are competing to buy and are competing to buy. In the sales interface of the product, inventory is reduced in real time at a rapid speed.
All are gift boxes, and the gift boxes have been prepared in advance and have adopted a pre-sale system.
Muc can be produced as many as you can sell. If not enough, the product is ready-made, and it is nothing more than adding orders to celebrities around them.
Looking at the changing numbers, fans of both companies were red. In An Zihua's super talk, the following remarks were full of controversy:
[We grit our teeth and we must not lose this battle!
My sister has been in the industry for so many years, but she can't afford to lose this person! She can't lose to Jiang Ye
If you can buy one box, buy two boxes, and if you can buy two boxes, buy three boxes!
You usually say you love her, but now it is time to prove your love with practical actions!
Those who have not bought muc gift boxes, and fans who are not worthy of making Anzi paintings]
An Zihua's fan club, in order to make the sales of muc gift boxes, posted a post saying [Please save the muc purchase voucher, screenshot and other evidence as the conditions for review of group ticket qualifications for future concerts]
The singer’s fans value the most is the annual concert.
After the muc gift box was included in the review conditions, the lipstick gift box data endorsed by An Zihua emerged upwards, forming a small sales peak, surpassing Jiang Ye.
When the night owl saw it, he became anxious:
【We all say love him, this is the best way to express love
I'm still hesitating about something, hurry up and place an order to buy!
Such a good brand of muc and such a good commercial film are not just for us to lick our faces.
Don't think about it, you're the only one
I bought it, where are you?
Sisters buy it for themselves, male fans buy it for women and mothers and teachers! Don’t miss it when you pass by]
The fan groups of the two companies are evenly matched. In terms of fan loyalty and years of follow-up, of course, An Zihua's group has the advantage.
But in terms of the number of people, Jiang Ye’s fan base is even larger.
At the same time, the fan group of the two is more mature than other idols.
An Zihua is because her fans were with her back then. After so many years, they are growing up and are in the golden age of purchasing power.
Among Jiang Ye’s fan group, half are office workers, half are mainly college students, and they are also people with purchasing power.
However, Jiang Ye frowned when he looked at the battle situation.
He wanted to strive for the Muc brand, but not in this way.
For him, endorsing a brand has always been a win-win choice. Brands can expand their popularity through it, and at least make their fans aware of the brand and increase sales.
And he himself also makes profits and consolidates his personal brand image by endorsing brands.
At the same time, he also selected good brands through his own vision and shared them with the night owls so that they could recognize good brands and products.
However, this is all based on rational purchases.
For brands, no matter what method they are, of course the more they sell, the better.
But as far as Jiang Ye is concerned, he is unwilling to treat his fans as cash machines and leeks. Although he cannot know every night owl, he can feel the love of the group. It is precisely because of this love that does not care about any reward that he keeps him in the entertainment industry.
So, how could he treat people who truly love him like this?
He can't do it.
After thinking about it, he called Su Ku, then logged on Weibo, and did not have a picture, and only sent one sentence: Reason, don't affect your life.
Originally, according to his own ideas, he wanted to do it directly and simply and clearly: buy it on demand.
Fortunately, Su Ku persuaded him.
Su Kuan said: The brand is looking for you as a spokesperson to see such a hot sales event. As a spokesperson, you cannot pour cold water on it.
You can express this meaning, but you can't say it like this.
However, this sentence has already made all night owls very excited.
I bought a bottle of liquid foundation and loose powder for 680 yuan. Putting aside the surroundings, these two bottles can be used in fact.
Although muc is also priced at this price when retailing in counters, this price is destined to be not a popular product, and it is very distressing for many people to buy it.
Because the sales volume is over, many night owls who have bought a set are hesitating whether to buy another set and try another one.
However, you can still use one set by yourself, and buying one more set will only give away people.
The two sets combined will cost more than one thousand yuan, which is really a considerable expense for daily life.
It hurts really hard when you buy it.
If they don’t buy it, they will feel guilty when they watch Jiang Ye lose this endorsement.
What to do?
This is the voice of many night owls.
Jiang Ye’s prodigy is equivalent to liberating everyone’s psychological burden, unloading the burden for them, and carrying it on their own.
After saying this, Jiang Ye completely relaxed, no longer thought about sales, and gave up the competition with An Zihua.
He doesn't want to win the title of global spokesperson because of his abuse of fans. No matter how important this matter is, it is not as important as the weight of Night Owl in his heart.
If the business value cannot be increased for the time being, then it cannot be increased. He is still young and there is no hurry.
In the future, there will always be opportunities.
But what he didn't expect was that when the pre-sale of gift boxes was closed on the third day, the liquid foundation he endorsed had sold more than 16,000 sets, more than 3,000 sets of lipstick gift boxes that An Zi drew.
When Jiang Ye received the data counted by the studio, he was a little surprised.
He actually won?
This...how is it possible.
Su Kuan looked at him and said with a smile: "I didn't expect it."
Compared to the mobilization of An Zihua’s fan group from top to bottom, Jiang Ye’s words were extremely Buddhist.
Su Man knew what he meant and also communicated with the core management of the fan club, allowing them to appease their fans and advocate rational purchases and purchases on demand.
Chapter completed!