Chapter 12 Different "Mulan"
"Just say it." Zhao Xiang looked at Jiang Ye with a smile.
It is a good thing for a child to have ideas. He is encouraged, but he does not expect his next words.
After all, Jiang Ye is old and can be said to be talented and willing to work hard when singing well, but in terms of market promotion and planning, he is still too young and has nothing to do.
Not only Jiang Ye, Xiong Fei and Nana have similar ideas.
"Teacher, I know that our publicity funds are limited, so can we do word-of-mouth marketing?"
There are two types of advertising, one is mass marketing of fast-moving consumer goods, just like instant noodles and mineral water, which is a product that everyone needs to consume.
As long as people can be remembered when placing orders on supermarket shelves or online, it is the purpose of advertising.
Another type is to deeply cultivate consumers and conduct word-of-mouth marketing, achieving the effect of one passing through ten or ten passing through hundreds of people.
Opera is obviously suitable for the latter.
Hearing this sentence, Xiong Fei's eyes lit up.
The four words "word of reputation marketing" alone show that Jiang Ye is not aimless on a whim.
"On the Internet, there are various interest communities, and of course operas. What we have to do is find them, attract their attention through investigations, continuous release of updates, etc...."
"Then, we can sell tickets for them and give them special benefits, right?" Xiong Fei is worthy of being a person who has been promoting for many years. Jiang Ye proposed a thought, and he immediately thought of the follow-up.
Jiang Ye nodded and said, "Not only, we can also organize core groups from time to time to carry out sharing sessions and other activities."
To get people to enter the theater to enjoy opera, we must first bring the distance closer.
Opera is mysterious and distant to ordinary people, but this can in turn become an advantage to satisfy the curiosity of the public.
There are thousands of people in the Internet, but because of this, people with common hobbies are more likely to gather together.
Reverse thinking can turn disadvantages into advantages.
Just like the opera actors in the rehearsal room before, Xiong Fei's eyes at Jiang Ye changed.
This idea didn't seem surprising, but before Jiang Ye said it, no one thought of it.
They all fell into a fixed mindset, believing that to do publicity, we need to make sufficient funds and maintain a large amount of advertising.
Behind this idea is a deep understanding of opera and familiarity with the market situation.
"I didn't expect you to be so insightful at such a young age." Xiong Fei looked at Zhao Xiang and asked, "Is he your student?"
Zhao Xiang said proudly: "Where is where, this is Mr. Xu's favorite student, Jiang Ye, who is the first major in the Sound and Sound Department, is here to report today."
"Come on, don't leave now." Xiong Fei grabbed Jiang Ye's arm and said, "Come on the office with me, let's talk in detail."
He pulled Jiang Ye and was about to leave. Nana looked at Jiang Ye who looked embarrassed and looked back at Zhao Xiang and couldn't help but laugh out loud.
"Teacher Zhao, I..."
"Don't worry, others are here, can they fly?"
Zhao Xiang looked at Xiong Fei with a funny look, signed the watch in Jiang Ye's hand, and handed it back to him, asking, "How many days can you come for an internship in a week?"
"I don't have any classes on Thursday or Friday." Jiang Ye replied.
"Then start next week, you will have a day off for you three days a week, Thursday, Friday, Saturday, Sunday."
After hearing this, Nana used the folder to block her face and secretly sympathized with Jiang Ye, thinking: I'm afraid he doesn't even have enough time to spend with his girlfriend on one day off a week.
Jiang Ye doesn't care. Zhao Xiang's arrangement is just right for him.
He must quickly become familiar with the people and things of the opera house in order to play a better role.
Seeing that he agreed readily, Zhao Xiang was even more satisfied. He looked at Xiong Fei who was anxious and smiled and said to Jiang Ye: "Go and go, just treat it as your first internship task."
When I came out of the opera house, it was already full of light.
In the past half a day, Jiang Ye told Xiong Fei all his thoughtful ideas and discussed them.
His purpose is to hope that the performance of "Mulan" will be successful, and he does not care who the credit will eventually fall on.
Moreover, after all, he is just a student, and all he can do is to provide ideas and assist in execution. The real work still falls on Xiong Fei's shoulders.
Facing the rays of sunset, Jiang Ye recalled the first case he had just completed.
Although it was just the first case, he had seen the dawn.
Unlike Xiong Fei and others, he knew the results of the performance of "Mulan" in his previous life and also knew the propaganda techniques.
At that time, he had already entered the National Idol to start the talent show, but because he couldn't let go of the extras, he paid special attention to the news about "Mulan".
This time, it will definitely be different!
It was dinner time when we got off the bus and the whole commercial street was filled with the fragrance of food.
Jiang Ye looked at the class schedule on his mobile phone. There was also a physical training class in the evening, so he ate a bowl of beef noodles and entered Xiermen.
Just after walking a few steps, I heard someone calling him: "Jiang Ye."
Jay Chou?
How could he be here? Jiang Ye frowned.
There was also a man in his thirties next to Jay Chou. The two walked quickly towards Jiang Ye and came to him in a few seconds.
Jiang Ye stopped, nodded at Zhou Jie, and said, "Hello."
Jay Chou grinded his back teeth and got crazy: What are you doing? Do you want to be so calm?
He introduced: "Wang Yonghang, casting director of the National Idol Program Team."
In fact, without his introduction, Jiang Ye also knew Wang Yonghang.
The casting director is a feature of Xiangnan TV, but it is not available in any variety show and will only appear in the annual show.
In his previous life, he started the talent show directly with Jay Chou. After passing the audition, Jay Chou naturally became his agent until the day his throat was destroyed.
At that time, he had little contact with Wang Yonghang, so he was familiar with him.
"Hello, Director Wang." Jiang Ye greeted Zhou Jie, "I have decided not to go."
He doesn't matter why they show up, but what he has decided won't change.
Jay Chou looked ugly and said, "Let's talk."
He finally found an opportunity to come to Beijing for a business trip, and then told Wang Yonghang to go on a horse. Why was he willing to be sent away by Jiang Ye in one sentence?
Jiang Ye pointed to the direction of the teaching building and said, "I'm going to go to class soon."
Wang Yonghang looked him up and down, waved his hand and said, "No hurry, we'll wait for you to get off get out of class."
This means that you won't give up easily.
Zhou Jie was overjoyed. It seemed that Jiang Ye had been recognized by Wang Yonghang.
You know, Wang Yonghang originally just agreed to him to come and have a look.
As a qualified casting director in Taiwan, Wang Yonghang has discovered several popular artists and has rich experience in casting.
With him taking over, Jay Chou's heart was mostly calm.
Jiang Ye also saw the other party’s meaning and agreed.
It's good to take this opportunity to show your determination.
Chapter completed!