【164】Letter from Shen Mo
There was no ceremony for the opening of the shoe store. You simply opened the door and sat at a table calmly waiting for someone to come to buy shoes. However, the first thing that came was not the customers, but the people who came to visit and chat with nearby stores. Many of them were those who had already visited and watched during the decoration these days, so they would chat politely.
There was no customer throughout the morning.
The cruel reality made Congrong, who had always wanted to "scramble for a breath", was a little frustrated. Fortunately, at noon, the nearby No. 1 Middle School was closed. Although the school was closed, there were still day students who wanted to go home for dinner. When they passed by, someone probably saw the small card, or heard it from classmates, or saw it by purely by chance.
So he glanced casually.
No one came in, they had to go home for dinner first.
Calm calmly and a little disappointed, but I still told myself not to worry.
A few minutes later, Fang Chang'an arrived on a bicycle, replaced his mother, asked her to go home to cook, and sat behind the counter to read a book.
He sat for a while, prepared the meal calmly, ate some in a hurry, and soon came to change his son back. When he arrived at the store, she witnessed the first pair of shoes sold by the shoe store and the second pair, which were from two girls. After buying two pairs of shoes, they were all nine yuan.
Fang Chang'an collected the money and each recovered one cent, asking: "Do you want one or two cards?"
There is a small blackboard outside the store with prices and discount information written on it. The two girls in front of me are obviously students of No. 1 Middle School. Most of them have learned about it in advance. They looked at each other and said, "Let's do two."
"Wait a minute, I'll stamp you."
There are five seals on the table, which is the attack of Fang Chang'an's "persecution paranoia". In order to avoid someone making fake stamps, the five seals correspond to one, two, three, four, and five pairs of shoes, which increases the difficulty and cost of counterfeiting.
Seeing that someone bought it, the remaining classmates in the store were looking at it and some of them chose another pair of shoes. They were nineteen yuan nineteen yuan, and they paid the money and stamped the shoes and left.
Calm calmly and a little surprised. He looked at his son keeping accounts and asked in a low voice: "How many pairs will you sell?"
“Triple-double.”
She calmly and a little disappointed. She didn't miss it all, but it was always a good thing to open a business. She watched it in the store and asked Fang Chang'an to go home for dinner.
When Fang Chang'an arrived home, Fang Changming and Fang Yanran had already finished their meal and were watching TV. Fang Chang'an scolded them for a few words and asked them to go to bed quickly. After they finished their meal, they also went up to take a nap for twenty minutes. They got up and called the two little guys to get up and go out to school.
It was still the same at night, but Fang Changming and Fang Yanran did not have evening self-study, so Fang Chang'an asked them to watch in the store, and then learned how to keep accounts and stamp them, and prepared for being lazy in the future.
During evening self-study, Fang Chang'an was doing homework. Wang Ke wrote him a "note" and sneakily. Fang Chang'an thought what he was writing, but when he saw it, he saw: "Why do you always carry a 9-point price in your shoe store?"
The little girl looked at Fang Changan like a baby, and waited for him to answer. Fang Changan curled his lips and asked, "You saw three pairs of shoes when shopping. The shoes themselves are similar, but the prices are different. One pair is 9.9 yuan, one pair is 9 yuan, and one pair is 10 yuan. Which one do you buy?"
Wang Ke replied without hesitation: "Of course you should choose the cheapest one."
Fang Chang'an asked: "Are you sure? Think carefully and apply what you really thought when shopping."
The little girl carefully applied the scene. At first, she was a little confused, but then she gradually felt that, probably, she might choose 9.9, and she had a very strange feeling, and she felt that this pair of shoes was the most "worth".
Fang Changan continued to write to her: "Same, the other three pairs of shoes, 15, 19.9, 20, which pair do you choose?"
Wang Ke blinked his eyes, feeling very magical, and asked him, "I might choose .9, why? It's obviously 9 yuan and 15 yuan are cheaper."
Fang Changan raised his eyebrows at her proudly, and his arrogant look could be seen in his handwriting: "This is all knowledge and belongs to the very advanced psychology category. If you are still young, I will teach you later."
"whispering sound!"
The little girl pouted and stopped asking. She was just curious. She didn't think there was anything worth caring about, and she didn't know the theory and value behind this pricing.
Just like the price of mobile phones in later generations was XX99, this makes sense.
After evening self-study, No. 1 Middle School did not close the school. When Fang Chang'an rode his bicycle to the store, he found that there were more people than in the afternoon. Someone recognized him. When he saw him coming, he even greeted him: "Brother Chang'an, are you here to buy shoes too?"
Fang Changan also smiled and said, "Yes, the shoes in this store are pretty good, cheap, no bargaining, no cheating, and if there are quality problems, you can change them for free."
The other party noticed something was wrong from his teasing attitude. Fang Changan then pointed calmly and smiled and said, "This is my mother."
"Oh, oh... Hello Auntie!"
Although the school was not closed, the school gate was closed at 9:30, so naturally there was no one in the store. I calmly counted today's sales data and sold 32 pairs, nearly half of which were sold after evening self-study.
Among them, the 19 pairs of 9.9 are 11 pairs of 19.9, and the 29.9 are double pairs of 29.9, and the total turnover is 465.4. If this sales can be maintained every day, the sales in a month can reach 14,000.
However, Fang Changan knew that this was basically impossible, and there would definitely be a decline in the future.
On Saturday the next day, twenty-one pairs were sold, most of which were students living in the town from No. 1 and No. 3 Middle School.
On Sunday, the sales of the shoe store exploded slightly, selling 56 pairs, and then fell to the bottom in the new week, with only nine pairs, and even worse on Tuesday, with four pairs.
This made Congqing calmly feel that his heart disease was about to be affected by sales just beginning to be optimistic two days ago. Fortunately, it slowly began to recover again. By Friday, he returned to double digits again, and even sold more than 20 pairs on Sunday.
But the upper limit seems to be here.
I slowly figured out the rules. On weekends, I didn’t have to wait until I saw a single digit daily sales volume, and the best business was five, six, and seven, because the main customers and target groups of the shoe store were students.
When I first chose the shoe style, I calmly didn’t understand my son’s goal as a student. Now I finally understood a little, and I gradually understood what my son said, such as lighting, and pricing, so I became increasingly uncovered that the saying “knowledge is money”.
The entire September, from the 17th, it lasted for thirteen days. The shoe store sold 406 pairs of shoes, with a total sales of more than 6,000. For Congyan, this was a huge success that she never dared to think about before. She originally thought of recouping the cost in one year, but now she felt that it was possible to make money in two months.
Fang Luguo and Fang Yan's family were both in the town and had come to see it. They were also surprised when they saw that the store was doing well. Sometimes when they asked, they were calm and cautious, and they didn't tell the truth. They both answered with reservations, but if the store could be opened, it would be successful.
The business during the National Day holiday is similar to that of working days, and it is even worse. I calmly stayed in Fang Chang'an to see the shop and went home to collect corn. In the past, it was all grandma, grandfather and uncle who helped. This year, even the younger sister-in-law Fang Yan and his wife and eldest sister-in-law Fang Xia came to help, which made the big family look harmonious.
When booking shoes during the summer vacation, Fang Changan had already checked the types of shoes he would produce with his mother. He did not book them at the time. Based on the sales status after the opening, he called the factory there to continue booking. There were 1,000 pairs of shoes in total, but they were still produced one by one according to their production batches. It was impossible to produce them all in one batch directly.
During Thursday break after returning to school during the National Day holiday, a staff member from the school's mailroom found the classroom and gave Fang Chang'an a letter with familiar and elegant handwriting on the envelope.
No. 1 Middle School, Shen Mo.
Chang'an Brother's Mirror:
Zhan Xin'an. Hehe, I'm not using these two formats wrong, right? Can you understand? Don't pretend to understand if you don't understand. Ask me, I can tell you next time I write.
My parents are at home recently. I am afraid that they will eavesdrop on me and call you, so I will not call you anymore and write to you in the future so that they will have no way to peek at you. Am I very smart?
During the National Day holiday, I went to play with my parents again. Oh, I went there too during the summer vacation, but I didn’t seem to tell you. Wang Ke knew that on her birthday, we called your house, but no one answered. You can confess quickly, where did you go?
It has been a month since the school started. In Class 2, Grade 1, No. 1 Middle School, you should not write it wrong when you reply to me. No. 1 Middle School is much bigger than our school, so big and beautiful. There is also a lake in the school, which is in the high school and does not have one. But I have visited it. When you and Wang Ke, or the rest of our class come, I will take you to see it. The classmates here are quite good, no one bullies me, maybe they dare not, because I have seen some people, and their parents are afraid of my uncle, so they dare not ask me for trouble. Some people take the initiative to talk to me. I don’t like them like this, I like to be like this in our class.
My parents said that I would be responsible for my family education next time. I couldn’t just spoil me and follow me like before. They became much more severe. Well, it wasn’t too strict. Most of the time I still spoiled me very much. My mother asked me to read two extracurricular books every semester. She chose them and asked me to choose them. I’ve read a lot of them, but I didn’t tell her, hehehe.
There are exams here every month, not the unit exams of our school, but very formal exams, similar to our mid-term and final exams. After the National Day holiday, the test papers were distributed today, and the class teacher posted the list. I took the 17th place in our class, with a total of 54 people. They are really amazing. I thought I could get the top ten. I heard that the first grade was 738 points, and only 12 points were deducted, which was higher than you, but the test papers were different (actually, I think the test papers here are more difficult, and that person is better than you, so you are not proud. You have to study hard to get into the No. 1 Middle School. Don’t ignore the class all day like before. Be careful that you become the little frog in the well. This is not the content in the letter. I don’t mean to teach you a lesson. I added brackets).
There are also dormitories and canteens in No. 1 Middle School. I have gone to eat it. There are many things sold inside, and they are better than our school canteen. There is a handful of meat in a house that is particularly delicious. I will treat you to you when you come. If you sell buns here, you will definitely not have a good business in our school Y(^o^)Y
Do I draw well? There are many more I forgot. When you reply, you draw a few more for me. I want to show off to my new classmates ((^?^*))
My mother asked me to start practicing dancing again, and there was also the piano. I didn’t want to dance or play, but there seemed to be nothing else to do. I wanted to catch fish at your house, but it was too far away, and I was embarrassed to go alone. Come over and take me to catch fish. I am trying to meet new friends. When I get familiar with them, I can ask them where there is a river. I will tell you when I ask.
You have to say to me and Wang Ke and the others for me, and just say that everything is fine here, let them study hard and don’t miss me too much.
I have a lot of things to ask you, you should know them all, right? You must know, because I don’t want to write anymore, writing is more tiring than speaking. Just write back and tell me.
Wish you
Time is too fast, come find me soon
Chapter completed!