Chapter 79 The positioning of the two games
Very stress-free, unparalleled happiness, harmony and love.
Judging from normal vocabulary, these descriptions have no problems.
But when you say it from Chen Xu's mouth, it always makes people feel a little panicked.
After all, "Escape" and "The Kitchen of Nons" are both lessons from the past.
I previously said that "The Kitchen of Noble" is a very harmonious and loving cooperative game.
As a result, countless people were "friended".
But on the official blog, I even brought up a set of words that sounded very reasonable.
Now, players on the Internet have already said that Chen Xu is a big fool.
Now, it's this familiar set of rhetoric.
This is hard to convince!
"Don't be affected by the recent online storm. Everyone is an adult and needs to understand that they should have their own judgment." Chen Xu looked at everyone's expressions and said with a smile.
Listening to Chen Xu's words, everyone nodded on the surface, but felt a heartbroken.
This is because of your own judgment, and you will understand that the players are saying it is too right!
However, everyone was soon attracted by the design concept draft displayed.
"Variety shows pass the level? 'Boys and girls rush forward', what kind of programs are launched by local satellite TV stations every summer?"
Seeing the main gameplay rules of "Bean Man", Ruan Ningxue, who often watches variety shows, was the first to speak.
"But there is a little difference. Those variety shows are all one by one, and then the time to pass the level determines the winner and the loss. The gameplay is to let everyone participate together."
"Reality is definitely different from games. In reality, there may be stampede incidents in each track, especially for programs that require high physical strength, but the game is different."
"But will 60 people feel too confusing?"
Looking at the game's design concept draft, everyone whispered and discussed.
Obviously, the game design concept draft of "Bean Man" made them feel very surprised.
"Okay, everyone, let's have a quiet first, listen to me and talk about the core points that this game mainly revolves around." Chen Xu looked at everyone and buckled the table with his hands.
"First of all, the positioning of the game. This is a collection of relaxed and casual variety show game games. Exaggerated characters, funny movements, and bright and bright color schemes are required in art. The background music needs to be very cheerful, allowing players to devote themselves to the game with an extremely relaxed mental state."
"The physical effect performance of the game should be more exaggerated, and it can even be said to be unrealistic, increasing the enjoyment of the game and promoting subsequent secondary communication."
Everyone was also very excited to listen to Chen Xu analyzing the various core elements of "Food Man".
Especially for old employees such as Qin Yi, they are very relaxed.
Because whether it is "Three Kingdoms Killing" or "Food Man", these two concept drafts still maintain the characteristics of "Escape" and "The Kitchen of Nonsense".
That is, the completion level is quite high, from art, level design to core gameplay elements, it is all available.
It's very concise and clear, just by looking and listening, everyone's minds already have a corresponding image.
"What's left is in terms of operation. Zhang Yida and Zhao Mo, your market has operation side. I will give two subsequent plans for me. Among them, "Three Kingdoms Kill" will be a long-term operation free in-app purchase game to increase user stickiness."
"The Bean Man is a game that focuses on short-term popularity. We will prepare a copy of the subsequent promotion and marketing plans for me."
Chen Xu said to Zhang Yida and Zhao Mo, the leader of the operation team that has been newly joined by the Nebula Games.
Listening to Chen Xu's words, Zhang Yida and Zhao Mo nodded.
From Chen Xu's narrative, we can basically distinguish the basic positioning of the two games.
"Bean Man" adopts a buyout system, but in Chen Xu's positioning, this is a fast-food game that needs to exude very high popularity in the short term to absorb enough users and make profits. In short, it is like chasing short-term prices in finance.
"Three Kingdoms Kill" is a long-term operation, increasing the user viscosity of Nebula Games. At the same time, the strategy of adding in-app purchases for free is to allow the game to have a developed attribute and increase the cost of players' abandonment.
The positioning and attributes are different, so the marketing and promotion methods are naturally different.
"The last part is not very important. We are more about drawing a cake for players at this exhibition, and it will not be launched in the short term." Because they are all our own people, Chen Xu did not go around in a curve and said very directly.
As for the third folder, Chen Xu had no intention of displaying it, because it was really just a folder.
"Ruan Ningxue, Yang Xin, and Qin Yi stayed. Let's take a look at these two design concept drafts first. If you have any questions, we will communicate with each other at the meeting."
As Chen Xu's words fell, the other employees got up and left the conference room and returned to their posts.
Looking at Ruan Ningxue, Yang Xin and Qin Yi, Chen Xu said: "In addition to these two games, there is another large production. I will release corresponding scripts and storyboards in CG animation. Then, Ruan Ningxue, you will be responsible for following up."
"I will also write Yang Xin's side, the subsequent worldview background, etc. As for Qin Yi, after finishing the action system of "Bean Man", you can start to test the action demo first, get familiar with it and accumulate some experience first, so you won't have to start research from scratch."
Chen Xu assigned tasks to several people.
Listening to Chen Xu's words, everyone nodded.
Because the two games of "Three Kingdoms Kill" and "Food Man" actually have no workload for them.
……………………
The establishment of the two project teams "Bean Man" and "Three Kingdoms Kill" has begun to operate efficiently.
And when developing these two games.
There are also many episodes in the game circle.
The first is the independent game circle. After "The Kitchen of Noble" became popular, many designers and third- and fourth-tier game manufacturers have launched similar cooperative games.
But the result was that no waves were caused without surprise.
Because this type of game does not have a clear core point, it will be difficult to enter the player's vision.
For example, the core point in the game "Junao Kitchen" is actually a kind of conflict in coordination.
Through videos, live broadcasts and other media, the "breakup" meme was born, thus allowing the popularity of the game to be spread again.
But this feature cannot be made by a cooperative game.
It is detailed in the game's level design and numerical design.
If you don’t grasp it well, make the game too simple. The so-called ‘breakup’ is naturally nonsense.
If it goes too far, the players will not only not "break up", but will instead unite and call you a fool.
Obviously, these games have not grasped the key points.
Naturally, no waves can be caused.
(ps: Please recommend votes on a daily basis, monthly votes; there is another chapter in the future, it will not be too late)
Chapter completed!