Chapter 157: There is a Banyan Tree Village in China
Park Daxun's eyes lit up as soon as he heard this. He was also a very smart person. He immediately thought of the benefits that Duan Kefan's move would bring to him. He was the first Korean to go to Rongshu Village. If he could help Rongshu Village make a name for himself in South Korea, then it would be more reasonable and well-founded to put gold on his face. More importantly, he excavated the remains of Rongshu Village, the Ming Dynasty Emperor Jianwen, which would definitely greatly increase his reputation in the Korean media industry!
Thinking of this, Park Da-hoon suddenly became full of enthusiasm and gave Duan Kefan a thumbs up and said, "Mr. Duan, your idea is great. The "Da Korean News" where I am is the third mainstream newspaper with the third largest circulation in Korea. I will apply to the newspaper for the biggest discount. I estimate that 30 million won will help you get a full-page advertisement page. At the same time, I will also write a special travel notes to publish them in newspapers at the same time, so that more Koreans can know about the good place of Rongshu Village!..."
Duan Kefan was overjoyed. The 30 million Korean won was converted into RMB, which was only about 200,000 yuan. Rongshu Village had no pressure to take out the money. The two hit it off and further discussed the relevant details. Park Daxun called the president of the newspaper in front of Duan Kefan to report the matter. The president of "Dahan News" was also very interested in this matter. He also praised Park Daxun for his good work and decided to give Duan Kefan the biggest discount on the spot. He only needed 30 million Korean won and gave him a full-page advertisement page, and it was the best page except the front page!
Park Da-hoon was praised by the president and was even more excited as if he was injected with chicken blood. After exchanging emails and contact information with Duan Kefan, he ended his journey early and returned to South Korea. Duan Kefan quickly found an advertising company to design the advertising copy and layout. The advertising copy and layout design were all designed by Duan Kefan himself. The pattern was a map of the iconic rooster in China. Then a red star was marked at the location of Banishu Village, with the words Banishu Village written on it. The title was also simple and clear, and it was called "There is a Banishu Village in China". Then at the bottom of the layout, there were several photos of the most representative beautiful scenery and ancient buildings of Banishu Village. Of course, the photo of the entrance of the ancestral hall written by Emperor Jianwen was also included. On the other side, the situation of Banishu Village was introduced in small Korean.
With Park Dae-hoon's hard work, things went smoothly and the efficiency was surprisingly high. Duan Kefan sent the advertising copy and layout design manuscript to Park Dae-hoon's email. The next day, Park Dae-hoon set the date and layout of the newspaper. Park Dae-hoon also wrote a travel notes from Rongshu Village with thousands of words and pictures and texts to distribute them in the newspaper of the same period. He sent a newspaper sample to Duan Ke-woon. Duan Ke-woon had no objection to modify it, so he commissioned an advertising agency to send the money and it was soon reported!
Even Duan Kefan did not expect that this full-page advertisement would cause such a big response. As soon as the advertisement was published, the domestic media was in an instant. There were Chinese companies advertising in Korean media, but a small mountain village actually published a full-page advertisement in Korean mainstream media, which was definitely the first time!
What is news? A common saying among media people is: Dog bites people is not news, but people bites dogs are news! In short, things that no one has done or few people do are news, but news is difficult to find. Except for the meeting news that seems to be endless, it is not easy to dig out an explosive news that ordinary people still love to watch. Some news people like to watch, but superior leaders don’t like it, and the media also needs to be political. Therefore, journalists often scratch their heads in a hurry to find good news that ordinary people like to watch and like.
So sensitive journalists immediately realized the news selling point behind this incident. A remote mountain village in China that had never even heard of a name actually published a full page advertisement in newspapers from other countries. How shameful and encouraging! The people must love to read it! Leaders must also love to read it. A remote mountain village actually has money to publish a full page advertisement in foreign newspapers. What does it mean? It means that the country's targeted poverty alleviation policy is good and effective! Can leaders not like to read it?
Especially when media reporters learned that Rongshu Village was a poor mountain village with an average annual income of less than 3,000 yuan a year ago, they were even more excited and immediately flocked to them like bees like nectar. Duan Kefan had to receive more than a dozen waves of media reporters from all over the country every day, including national heavyweight media. However, Duan Kefan always adhered to one principle. It is okay to promote Rongshu Village, but he cannot promote him personally. It is best not to appear in the report!
Now Rongshu Village is completely famous. Major media outlets across the country have published reports, "A Banyan Tree Village in China", "Banyan Tree Village Going Out Abroad", "The Road to Rich in Rongshu Village"... For a time, there were propaganda reports about Rongshu Village. Although Duan Kefan didn't want to promote himself, there were many reports about him. Because his experience itself was very news-selling. After graduating from a famous university, he gave up better employment opportunities and chose to be a college student village official. He became the village party secretary at such a young age. In just over a year, Rongshu Village has undergone earth-shaking changes. Who would such a person not promote? News reporters naturally would not let go of such good materials, so Duan Kefan became famous!
It is still beneficial to be famous. First of all, there are more tourists coming to Rongshu Village to visit Rongshu Village again. South Korea has also formed a tourist group to visit Rongshu Village to find the roots, which has led to Duan Kefan having to limit the number of tourists who go to Rongshu Village every day. He requires that he register online to book before entering Rongshu Village to visit, so as not to exceed the reception capacity of Rongshu Village and affect the tourists' experience. But the more this happens, the more tourists flock to them. If they can't get the name, they will wait outside the tunnel of Rongshu Village. Although Xiaping Village is not as good as Rongshu Village, the scenery is also good. He made Xiaping Village Party Secretary He Shouren so happy that he would go to bed at night!
If the Rongshu Village was just a high-speed train before, it was a rocket that soared into the sky. All industries in the village have shown a blowout growth. The people of Rongshu Village are so proud when they go out. Our Rongshu Village is now famous! More importantly, our ordinary people have money in their pockets!
However, becoming famous is quite troubled for Duan Kefan. He now doesn’t have to do anything except accept interviews from media reporters every day. In addition to on-site interviews, his phone kept ringing. In addition to interviews, there are also many people who know him. Teachers and classmates from college went to petition for college students and village officials they met. In short, many acquaintances who had not contacted before suddenly remembered him, some congratulated him, and some were close to him. However, Duan Kefan listened to some people’s speeches a little sour, which meant that you are so lucky, why can’t I get into such a good thing!
Chapter completed!