Zhao Yan's way of making efforts was very simple, which was to let the Propaganda Department publicize the great victory of North Korea, and not only promote it in Shandong, but also in various parts of the Ming Dynasty.

Now that Chongzhen has become afraid of Zhao Yan, Zhao Yan naturally doesn’t need to hide anything. All he wants is to be great and completely suppress Chongzhen in terms of fame.

...The sound of gongs and drums came from Zhaojiabao that day.

"The victory of North Korea, the victory of North Korea, Huang Taiji died, and the Jianlu army was completely destroyed." People ran around to celebrate the brilliant achievements of North Korea.

When the people of Denglai heard about the great victory of North Korea, they were overjoyed. In Zhao Yan's propaganda, the Qing Dynasty has always been the most conspicuous foreign enemy. The long-term propaganda made the people of Denglai have a strong sense of crisis, and they were also nervously afraid that the Qing Dynasty would come over. When they heard that they wanted to fight the Qing Dynasty, the people of Denglai were very active.

The victory of the Qing Dynasty war was also particularly important to the people of Denglai. At the same time, Denglai's soldiers won the battle in North Korea, so where were they unhappy?

At the same time, there was also a hustle and bustle in all parts of Shandong, and many people in Shandong were celebrating Zhao Yan's great victory.

At this time, Shandong had already been calm and stable. The people did not need to worry about the invasion of bandits, nor did they need to worry about the urging of the government, nor did they need to worry about starving to death during famine.

Everything is the contribution of the General.

As long as the general is still in Shandong for one day, such a day will be one day.

Under the intentional publicity of the Propaganda Department, Zhao Yan's prestige in Shandong is as high as the sky, and no one can match it. When he heard that Zhao Yan had won another battle in North Korea, the people sincerely celebrated.

At this time, Zhao Yan was listening to a storyteller in the teahouse. What the storyteller said was a joke called "The General's magical plan, and Huang Taiji's wings are hard to fly in Korea."

"But in the ninth year of Chongzhen, General Jianwei, Changping, destroyed the 50,000 troops of Jianlu. The general promised the emperor that he would restore Liao in three years and pacify Liao in ten years. The general returned to Shandong and watched the astrological constellations at night. After figuring out, he learned that Jianlu wanted to invade Liaodong..." The storyteller was spitting everywhere, Zhao Yan frowned and raised his hand and shouted: "Stop, stop, stop, stop, stop, when will this general look at the astrological constellations? After figuring out, the content must be true, and it must be true."

"But General, you didn't tell me how did you know that Jianlu was going to invade North Korea?" Mr. Storyteller felt very innocent. There was indeed no such thing in the information he obtained.

"Oh!" Zhao Yan then realized that he had not received any news from Shandong last year, and it was him who had fully utilized the advantages of the time traveler.

Zhao Yan touched his chin for a while and said to the storyteller: "Just tell me that the general sent hundreds of spies to sneak into Liaodong and learned about the situation."

"Yes, general." Mr. Storyteller received instructions and continued to talk endlessly. Mr. Storyteller has a very good foundation, which makes the development of the war in Liaodong full of suspense and interlocks.

After listening, Zhao Yan said to Zhang Buyun: "Just say that, let someone write down the content and print it into a booklet and send it out. This is how Dasheng will do it in the future."

"Master, these procedures are naturally indispensable, but in addition to the great victory, we also need to promote the newspapers you said are time to do." Zhang Buyun suggested to Zhao Yan.

"Oh! Newspaper, yes, it's going to be done." Zhao Yan realized after hearing this. He actually ignored the newspaper. Since he had to be very successful, the most important thing was to show it to all the people in the world.

Newspapers are precisely a very powerful tool for guiding public opinion. As long as you have newspapers in your hands, you can guide public opinion at any time.

Absolutely a killer weapon!

When there is a newspaper, it will be easier to promote it. How can we send people everywhere to parade and yell, and just send the newspaper as soon as possible.

"This matter is done immediately." Zhao Yan said to Zhang Buyun, "Our newspaper is divided into five sections, one military section, one current affairs section, one commercial section, one special section, and one comment section. Well! I can't explain it clearly for a while, I will write a detailed plan for you tomorrow."

"Yes, lord." Zhang Buyun said, "As for these new things, Zhao Yan usually writes detailed plans for the following to execute them.

Zhao Yan returned to his study, and the two girls Yuan'er and Yan Yuyao were sorting out documents for him, while Shalena was chattering.

Yan Yuyao now lives in Zhaojiabao. She goes to girls' schools to teach students every day and often comes over to help Zhao Yan. As Yan Jizu's daughter, she is also a very smart girl, so she can naturally trust her.

After contacting these days, Zhao Yan found that Yan Yuyao has a very high insight and has the potential to become a staff officer. In contrast, Yuan'er has not been exposed to many current affairs and news since she was a child, and her views on things are not as sharp as Yan Yuyao.

Salina is a beautiful vase. She proudly said that she has been learning to recognize words very hard recently and has been able to write more than a hundred words. Her expression made Zhao Yan think about it and feel funny.

After Zhao Yan sat down, Yuan'er wrote on his behalf. He was there to describe the planning plan for the newspaper. Shalena stretched out her head and watched Yuan'er write.

"In the issuance of newspapers, we must first improve the station system in various places, and at the same time train enough reporters to be stationed in various places, and always use stations to pass information back. Then, after sorting and printing, the station will be sent to various places for distribution. For specific operations..." Zhao Yan kept narrating, and Yuan'er quickly recorded his narrative.

Yan Yuyao said to Zhao Yan curiously: "If you publish newspapers on a large scale, the cost will be very high. Not only will the station be opened, but the freight is also a large amount. Even if you have advertising revenue, it will cause certain losses. Why should the general develop this thing?"

"It's nothing to lose some money, but as long as the newspaper's circulation reaches a certain level, there will be huge potential benefits." Zhao Yan said with a smile, "For example, if the court wants to repair water conservancy, there is no money, and the newspaper can explain the pros and cons to the rich and call on them to donate money and materials."

"Who the general wants to hit, can he throw dirty water on whom?" Yan Yuyao asked with a playful smile.

"Haha! In short, it doesn't matter whether the newspaper makes money or not, but the circulation must be increased." Zhao Yan smiled, and then continued to describe the planning plan.

Zhao Yan's newspaper planning plan is relatively simple, mainly the station system and the prerequisites for reporters, as well as the planning and sales plans for various pages.

If you want to run a newspaper, you will naturally need a station, but it is enough to distribute the first and second-level cities. There is no problem with slowing down in those towns and rural areas.

Of course, the situations of each province are different, so we must also treat them differently. For example, in the chaotic Shaanxi, it is generally enough to set up an inn in each prefecture.

In the prosperous Jiangnan, it is the essence of the Ming Dynasty, and naturally it is also the area with the most concentrated elites. That place must be treated with the focus.

Of course, journalists also want it. With the current situation in the Ming Dynasty, journalists mainly report on four aspects: natural disasters, war situations, government affairs, and business.

Each province must have a certain number of journalists stationed, and even send soldiers to protect war correspondents to conduct interviews in the combat areas.

On the newspaper page, Zhao Yan thought about it carefully for a while and divided the page into eight pages: government affairs, military, current affairs, business, technology, entertainment, special topics, and comments.

The special topic page naturally stayed to discuss something, such as where the disaster was caused, calling on everyone to donate money, and used to debate the bad policies of the court, all on this topic, and some famous comments on the topic will be included below.

The comments are for readers. After reading something in the newspaper, readers feel something or disagree with it. They can write to local distribution stations, and then summarize and filter them, with some questions from readers, and some responses.

At the same time, Zhao Yan confirmed the first military page report, which was used to promote the great victory of Liaodong and North Korea, and also used to report on major disasters in various places.

When the newspaper was first published, it would definitely receive widespread attention from the elites of the Ming Dynasty. After all, in this era of underdeveloped information, people could only read the imperial court's report, and the content of the report was very monotonous. The newspapers published by Zhao Yan, under the background of his strong capital, must be rich in content and more timely transmission, and will definitely be contested by the elites.

Under such a widespread concern, it is best not to publish something that makes Chongzhen jump at the beginning, otherwise it will be difficult to publish.

As for the name of the newspaper, it is called "Da Ming Dynasty Newspaper".

...After Zhao Yan asked Yuan'er to write the plan, he immediately sent his personal soldiers to the Propaganda Department. The people from the Propaganda Department quickly established a "Da Ming Daily News Studio" to be responsible for the operation of the newspaper.

This studio was quickly established, and there are no technical problems in typesetting and printing. Zhaojiabao has widely used movable type printing and has a certain scale, so printing newspapers is not a problem at all.

At the same time, in terms of inns, all of Shandong are located in other provinces, in the Huaihe River and Jiangnan.

Only content is missing.

The content of the military sector, the first issue of the report on Liaodong and the Korean War, and the government affairs page, the reforms of Chen Zhongsheng's coming to power, the current affairs page, the report on Shandong's industrial and commercial conferences and industrial and commercial stimulus plans, and the scientific and technological page describes the history and important role of human science and technology development. The entertainment page, Zhao Yan intends to hang "Shushan" on it, but the background of the era is changed to the Tang Dynasty. In terms of topics, it reports on Western colonists.

This makes Zhao Yan busy. Anyway, he is relatively leisurely recently. The administration and military aspects of Shandong have been on the right track. He no longer needs to be busy at all. He just needs to maintain the normal operation of this system.

The reason why the Ming Dynasty was rotten to this point was entirely because of the guy Wanli was messing around, turning the country into a semi-paralyzed state and completely disrupting the system formed before.

(To be continued)
Chapter completed!