Chapter 36 Tianpeng Crisis
After drinking at noon, I felt a little dizzy. Wang Siyu slowly shook the car window and untied her collar. After the cold wind blew, his mind became much clearer and the car drove more steadily. He lit a cigarette and slowed down. He turned the intersection and came to the Cultural Street. Many book stalls appeared on the roadside. Wang Siyu had a moment of intention and parked Santana on the side of the road. After getting off the car, he walked over one by one. In a short while, he had a few colorful magazines in his hand. As soon as he paid the money, someone behind him called softly: "Director Wang?"
Wang Siyu turned her head and looked at it. It was Yang Jie. Since Mei'er's birthday last time, the two hadn't seen each other for a long time. Yang Jie's appearance has not changed much. She has just changed her hairstyle. In the past, she had long hair shawls, but now she has cut it into short hair, looking delicate and neat. She is wearing a red down jacket, jeans on her lower body, black leather boots on her feet, and holding a stack of books in her arms. She is smiling at Wang Siyu with a smile on her eyes.
Wang Siyu turned around and walked to her, looked up and down at Yang Jie, and then smiled and said, "Yang Jie, what a coincidence, why are you here? Are you here to buy books?"
Yang Jie reached out and brushed her hair on her forehead and said softly: "Yes, Director Wang, I just got off the bookstore and saw you from a distance. I hurried over to say hello."
Wang Siyu rolled up several magazines in his hand and laughed: "You are sharp-eyed. Are you planning to go home?"
Yang Jie smiled and said, "I will go to the bank first, remit some money to my brother's house, and then go to the office. Renting a house outside is too expensive. Mr. Huang asked me to move to the office. Although the room is a little smaller, it is very quiet. After finishing my work during the day, I can concentrate on my studies at night."
Wang Siyu nodded and said, "Yali is still very reasonable sometimes, you can do it with her."
Yang Jie said 'um' and said softly: "I used to be prejudiced to her, but after getting along for a long time, I realized that Mr. Huang is a very good person. She has a cold face and a warm heart, and a sharp mouth and a Bodhisattva's heart."
Wang Siyu smiled and shook his head and said, "Don't sing praises, I know her best, with many advantages and many disadvantages."
After hearing this, Yang Jie smiled timidly and argued softly: "Director Wang, no one is perfect. I think Huang is a very outstanding person."
Wang Siyu pointed at her and smiled and said, "You are helping her now. Have you forgotten the time when you quarreled with her so hard that you turned red?"
Yang Jie smiled and said, "I was really ignorant at that time and was too impulsive to do things. Now I am much better. I have learned a lot from Mr. Huang."
Wang Siyu smiled and waved his hand, and said softly: "Let's go, it's fine. I'll drive you to the office and take a seat."
Yang Jie said 'Okay', and then followed Wang Siyu into the car openly, sat in the passenger seat, closed the car door, turned his head and smiled, "Director Wang, I heard from Mr. Huang that you have been transferred to Xishan County. Is that true?"
"The soldiers who are fighting in the iron market are always running around the country. As long as the order is arrived, they will never be able to leave." Wang Siyu smiled and sighed, then started the car, first went to the business hall of the CCB, and then took Yang Jie to the office of Tianpeng Dairy in Yuzhou.
The car parked in the yard and saw several Tianpeng Dairy delivery trucks parked neatly in the middle of the yard. Four or five people in sky blue work clothes were standing by the car and chatting. When they saw Yang Jie get off Santana, someone whistled: "Assistant Yang is back."
Yang Jie ignored them, walked around from behind the car, stood next to Wang Siyu with a smile, and said softly: "These are poor-mouthed, they like to tease people when they are fine, but they are actually not bad-minded."
Wang Siyu got out of the car and saw the crown car parked by the wall on the west side. He smiled and said, "Yali is really dedicated and has not rested on weekends."
Yang Jie nodded and said, "Huang is always a workaholic. She is busy until late every day. Recently, several dairy companies have fought hard in the provincial capital, and she has no rest time. In the past two months, she has lost six kilograms, which makes people feel distressed."
Wang Siyu frowned slightly, stopped talking, followed Yang Jie upstairs, knocked on Huang Yali's vice president's office directly, but saw her quarrel with someone holding the phone. Wang Siyu sat on the sofa and waited for five minutes before seeing her drop the microphone on the stand, rubbing her forehead for a long time, then whispered: "These dealers are really forgetful and have no conscience."
After saying that, she stood up from the chair, walked to the corner of the wall, took out a box of yogurt from the refrigerator, put it on the coffee table, and whispered: "Xiaoyu, you are here, let's discuss it carefully. I understand. You have to make an idea about the company's major issues."
Wang Siyu smiled and waved his hand and said, "Yali, please stop giving me soup. I said I will never interfere. I will never care about it."
Huang Yali raised her hand and gently pushed him, squinted her eyes and said, "It's amazing to be an official, I've even started to hold it."
Wang Siyu smiled, touched the boxed yogurt on the coffee table, tore open the packaging, poured the sticky yogurt into a cup, closed his eyes and took a bite, nodded and said, "The taste is good, sweet and sour, and the dry matter content is very high. It seems that there is an anti-resistant milk powder added."
Huang Yali burst out laughing, sat next to him, nodded and said, "I have worked in the workshop, but it's different. I'm almost half an expert."
Wang Siyu smiled and nodded, "You can't say anything, there are not many people who can compare to me except Li Da's talent."
Huang Yali sighed with her shoulders and said softly: "Xiaoyu, it would be great if you don't become an official. Just come to Tianpeng to take the helm, and I don't have to be as tired as I am now."
Wang Siyu was slightly stunned, put the yogurt on the coffee table, frowned and said, "Why, is there another conflict with Shuming?"
Huang Yali shook her head and whispered: "No, that's not. Now he only focuses on production and has never been concerned about sales. He has delegated power to me."
Wang Siyu smiled and said in a soothing tone: "Yali, I heard Yang Jie mention the company's recent situation in the car just now. She said that several dairy companies are fighting price wars recently. Is that true?"
Huang Yali nodded and whispered: "That's true. Now the company's sales are very passive. We have been dragged into a price war. Now West China is like many cities. The price of pure milk cannot be sold at the water price, and the situation is getting more and more serious."
Wang Siyu's expression became severe. He took out the cigarette box from his pocket, threw it on the coffee table, took out a cigarette, lit it, took a sip, and sniffed out a faint smoke from his mouth. After pondering for a while, he said softly: "Let me explain in detail why it turned out like this."
Huang Yali shook her head and said, "The current situation is that those large listed companies have completed land grabbing. Now they have started to use terminal products to impact the market at low prices, promote large-scale promotions, special prices, buy free gifts, and high rebates. This has forced us to passively respond. But they are listed companies with brand advantages and strong financing capabilities. They can occupy the market at a loss, squeeze out competitors and form local monopoly before increasing prices. In the past year, more than 30 dairy companies in China have been merged. The final direction of this industry has become a foregone conclusion, which is high monopoly. As local companies, we do not have much development opportunities, so we can only try our best to delay this process."
Wang Siyu bounced the ashes in his fingers, turned around, and whispered: "Yali, are you too pessimistic?"
Huang Yali slowly walked to the desk, took out a ladies-style cigarette from the cigarette box, lit it, took a sip, turned around, leaned against the table, and shook her head, "The problems are more than that. The middlemen who do channels took advantage of the mutual fight between dairy industry and enjoyed profits, shopping mall top-up fees, shelf fees, pop promotion fees, management fees, DM single postage fees, barcode fees, entry fees and other harsh taxes, which remained high, invisibly increased the sales cost. However, the raw material prices rose, but the product prices fell again and again. Although we strengthened internal management, actively increased revenue and reduced costs, and strengthened cost control, there was still no way to fundamentally solve the problem. The most optimistic estimate was that perhaps Tianpeng Dairy would suffer serious losses in the second half of next year."
Wang Siyu frowned and sucked a few puffs of cigarettes, poked half of the cigarette butt into the ashtray, walked a few steps in the room with his hands behind his back, then came to the window, looked at a delivery truck slowly driving into the yard, and whispered: "What are your solutions?"
Huang Yali hesitated and whispered: "At present, the best choice is to withdraw from this market in time and re-establish the investment direction. Fortunately, the two strong dairy groups have taken a fancy to Tianpeng Zongheng and have intentions of mergers and acquisitions. Among them, Yinli Dairy is the most sincere, and their company headquarters has called three times."
Wang Siyu turned around and said in a deep voice: "Then let's talk, talk early and take the initiative. Since the market has established its direction, we cannot go against the trend. As long as we have cash in hand, we are not afraid of not being able to find good projects."
Huang Yali nodded and said, "Shuming and I mean the same thing, but we are a little reluctant to let go. It's like selling the child raised by ourselves, and I feel very distressed."
Wang Siyu smiled and shook his head and said, "The mall is like a battlefield. You cannot act emotionally. You can't give up even if you can't. When necessary, you must have the courage to cut off your arm."
Huang Yali sighed softly and whispered: "That's all."
After chatting for a while, Wang Siyu stretched, stood up from the sofa, left the office, went to Yang Jie's room, inquired about her study situation and the current situation at Yang Huihui's home, and then stood up and left. Yang Jie and Huang Yali took him to the door. Seeing Wang Siyu disappearing into the traffic, Huang Yali sighed softly and said, "The name of this company is still given by Xiao Yu, and he must be feeling uncomfortable at the moment."
After returning home, Wang Siyu was in a bad mood. After only half a bowl of rice at night, he returned to the bedroom and lay on the bed. Recalling the scene when he was planning to build Tianpeng Dairy, he felt a little emotional. Before he knew it, he fell asleep in a drowsy sleep. When he was sleeping soundly, his nose was itchy and he couldn't help but sneeze loudly. Looking up, he saw Liu Meier lying beside him, holding the ends of his hair gently brushing on his face. Wang Siyu smiled, raised his hand and pinched her pointed jaw, and said softly: "Mei'er, don't be naughty, let me be quiet for a while."
But Liu Meier stared at him with a smile and whispered: "Brother, are you in a bad mood?"
Wang Siyu said weakly: "It's a little bit, but it doesn't matter, it's okay to have a sleep."
Chapter completed!