"What are you doing!" He Guanchang threw a newspaper on Cheng Long in anger.

The newspaper was just a tabloid, but the news reported was cited and reproduced by many newspapers, which was about Cheng Long secretly buying tickets to read "Happy Ghost".

Cheng Long explained bitterly: "Godfather, I'm just a little curious about why "Happy Ghost" is so popular, so I went to the cinema to watch it. Who knew it would be so coincidental that I happened to meet a reporter who took me."

He Guanchang said with a headache: "Along, remember, you are a big star now, a big star in Japan, South Korea and Southeast Asia, not the little martial arts trip before! If you walk around the streets of Hong Kong, how many people don't know you? You must consider the impact in advance when doing anything!"

"Oh." Cheng Long bowed his head and was taught. He was brought to Jiahe by He Guanchang. The two of them were adopted fathers and sons, so they dared not talk back to He Guanchang.

He Guanchang waved helplessly to Cheng Long, who picked up the newspaper and left silently.

"The Junior Brother Comes" won 810,000 yuan on the first day of the net, which was a good start, but the situation has been a bit bad these days. It was all influenced by Princess Jin's "Happy Ghost".

"Happy Ghost"'s box office on the first day was 420,000, with an attendance rate of less than 60%. The second day was slightly better, with an average attendance rate of 63%, with a cumulative box office of 870,000 in two days; the third day's attendance rate soared to 77%, with a cumulative box office of 1.48 million in three days; the fourth day's attendance rate was as high as 95%, with a cumulative box office of 2.26 million in four days; the fifth day started to fill up, with a cumulative box office of 3.17 million in five days.

What about "The Junior Brother"? The box office on the first day is 810,000, and the cumulative box office on the five-day period is 3.89 million. Although the cumulative box office is more than "Happy Ghost", the attendance rate is contrary to the rising "Happy Ghost" and is continuing to fall.

Although the attendance rate of "The Junior Brother" remains above 88%, the slow down trend cannot be denied.

Many newspapers have now called "Happy Ghost" a box office miracle. Those reports are somewhat suspected of being praised by Lei Jue Kunsai, but the horrific box office growth of "Happy Ghost" is an indisputable fact.

Two days later, Zou Wenhuai looked at the box office table with a gloomy face. The box office of "The Junior Brother" had a box office of 4.2 million in the first week, while the box office of "Happy Ghost" had reached 4.03 million in the first week, which was only tens of thousands to catch up.

Zou Wenhuai called Chen Zhiqi, the general manager of Jiahe Cinema. Before he could speak, Chen Zhiqi said in advance: "Mr. Zou, Princess Jin Cinema is too despicable. In order to attract audiences, he actually held a lottery event and customized a family special ticket. The special prize is still a home video recorder."

"You can do it, but you won't?" Zou Wenhuai said in a deep voice, "Go and get me a promotional plan right away!"

Chen Zhiqi reminded: "Mr. Zou, Princess Jin's approach is completely free of cost. The money they spent in the newspapers in the past few days of release has been hundreds of thousands. If it is included in the promotional expenses before the release, the total amount is at least 1.5 million, but now the cumulative box office of the movie is only a few million!"

Zou Wenhuai gritted his teeth. Lei Juekun was using money to make the box office, but Jiahe couldn't just follow Princess Jin and go crazy. He thought for a while and said, "Get a follow-up promotion plan that can be spent as little as possible. You can also follow Princess Jin and other lottery tickets for the whole family."

"Okay." Chen Zhiqi left with great pressure.

…………

…………

When Zou Wenhuai was depressed, Shao Yifu was also depressed.

Shao Yifu is a good idea of ​​retreating to advance. He sets "Modern Ghost" to be released one week after "Happy Ghost" and "Junior Brother Comes". This has two benefits: one is that the number of viewers will rise sharply when the Lunar New Year is just in time; the other is that when "Happy Ghost" and "Junior Brother Comes" fight to the death, the box office of the two movies will be weak after a week. "Modern Ghost" just comes out to dominate the Spring Festival.

But Shao Yifu never expected that not only did "The Junior Brother" have a strong stamina, but it still maintained an attendance rate of more than 80% in the week of release, but "Happy Ghost" is even more freakish. There are still many more scenes in a week.

Faced with such terrifying two box office monsters, the first day of "Modern Grove" was only 40%, and the audience was all snatched away by the movies of Kang Jianfei and Cheng Long!

Those who later studied Hong Kong films defined "Modern Tuya" as an important work for Hong Kong films to enter modernization, and it is a landmark film.

In fact, the script of this movie is really bad. The movie that could have scored 90 points, but only 70 points were left because of the bad script written by the screenwriter. The whole movie is a story of a local guy chasing a fashionable woman, but the plot is scattered, with a scattered ending, and the ending is unknown. Such a movie will probably make the audience curse on the spot after thirty years.

However, "Modern Grove" is full of fashion elements, which is completely different from the old flavor of other previous Hong Kong films, especially the filling of jeans, taxi, T-shirts, advertisements, rock songs, campus ballads, fashion, cold humor and other elements can make viewers who are tired of watching old-fashioned movies illuminate their eyes, thus ignoring the incompleteness and scattering of the plot of the movie.

In another time and space, the poor plot "Modern Man" also caused a sensation after its release and finally won the fifth best box office in the year.

But now, because of the novelty of "Happy Ghost", the audience has become much less concerned about the novel elements of "Modern Tuya". In addition, "The Junior Brother Comes Out" has jointly strangled, "Modern Tuya" is completely tragic!

On the eleventh day of its release, "Happy Ghost", which has been chasing the hell, finally surpassed "Junior Brother" for the first time!

The entire Hong Kong film industry was sensational. Cheng Long had been doing it for many years before he made it. There was a championship box office movie there before. But now, Kang Jianfei, a new director, made a comedy ghost film with three middle school girls, surpassed Cheng Long's box office. It was more than just against the will of heaven, it was simply against the will of heaven!

Some directors who think they are talented attributed the achievements of "Happy Ghost" to Lei Juekun's support, and all of them had the idea of ​​joining Princess Jin and were preparing to contact Princess Jin to make a movie after the Spring Festival.

More film companies and directors are analyzing the success of the movie "Happy Ghost". They believe that as long as they understand the routine of "Happy Ghost", success can be copied. Well, to put it simply, these bastards are ready to follow the trend!

Unfortunately, most of the people who are preparing to follow the trend have made mistakes in their analysis. They believe that the success of "Happy Ghost" is because of the existence of that ghost. They followed the filming of some comedy ghost movies, but they don't know that the essence of "Happy Ghost" lies in youth campus comedy.

The continued prosperity of Hong Kong's economy in recent years has led to a rapid increase in the consumption capacity of Hong Kong teenagers. This has led to a tendency for the age structure of the movie audience to become younger, and teenagers aged 14 to 25 have become the main consumers of movies.

Why did "Happy Ghost" increase against the trend when the attendance rate of "Junior Brother" decreases? One big reason is that teenage audiences love this film very much, so they buy tickets to watch the movie repeatedly. A female student even watched 18 "Happy Ghost" in a week in order to learn to sing the theme song "Happy Ghost".

"Happy Ghost" is relatively low for adults, but teenagers' love for it has reached a point of fanaticism. In particular, the Happy Ghost helps the heroine win the sports meet, encourages the three heroines to make progress, resolve difficulties and troubles, etc., which makes the boys and girls who like fantasy yearn for it, hoping that there is a happy ghost around them, which can help them solve their youth troubles.

What's more, there are beautiful girls in the movie that make the teenagers excited. Not only Li Saifeng and Wen Bixia, but also Li Shan, the third heroine who can only score 70 points, has a lot of young fans.

The original "Happy Ghost" was screened in the summer. It has no big publicity, but it can defeat the big production "Provincial and Hong Kong Flag Soldier" and get a box office of 17 million. Kang Jianfei thought that with the strength of "Happy Ghost", if the box office potential is fully released, it can get at least 20 million yuan.

Later, "Happy Ghost" was sold into Taiwan. Under reasonable operation and publicity, Taipei City alone sold NT$38 million in box office, which shows its attractiveness to teenagers.

At this time, with the full support of Princess Jin, there was another half-month free advertisement from "Oriental Daily". The box office potential of "Happy Ghost" was completely released a few days after its release.

Two weeks later, the cumulative box office of "Happy Ghost" reached 8.31 million, while "Junior Brother" had only 7.95 million, and the first week of "Modern Ghost" had even more pitiful, with only 1.47 million.

Half a month after the movie was released, Princess Jin and Jiahe gradually reduced the release of the two movies, and more than half of the canvas were removed 20 days later. After that, "Happy Ghost" and "Junior Brother Comes Out" began to be released sporadically in low-end small theaters.

28 days after its release, "The Junior Brother" was first released. The total box office of the land was 10.4 million, which was only more than 600,000 yuan lower than the original time and space, which could be considered to have exceeded the tens of millions. However, this time "The Junior Brother" was more than twice the publicity fee of the original time and space, but the box office was more than 600,000 yuan lower, indicating that it was greatly influenced by "Happy Ghost".

Thanks to the pursuit of countless teenagers, "Happy Ghost" has more momentum and has been on the screen for 34 days before it has been lost. The total box office of this port is 13.6 million.

On the second day after the end of the screening of "Happy Ghost", Hong Kong newspapers reported the matter in an overwhelming manner. This time, Lei Jue Kun did not put money behind the scenes, and it was entirely reported by the media, because the box office was so terrifying.

The first movie in Hong Kong that had a box office of over 10 million yuan and defeated the box office of “Junior Brother”, which also had a box office of over 10 million yuan. The director of this movie is actually a mainland boy who has been to Hong Kong for less than half a year!
Chapter completed!