In a large screening room, more than 20 people sat in the rows of seats in the front of the middle. These were staff from several theaters in North America, as well as several advertisers invited by Henry Chells.

The little man was playing with two stupid thieves on the screen. The person watching the video below did not laugh, but instead made records with a smile on his face or whispered to discuss something.

Kang Jianfei and Guan Zhilin sat in a very back seat. "Home Imperial" was cut by Kang Jianfei himself, so he was naturally not interested in watching it again, so he fell asleep leaning on his seat. Guan Zhilin felt very interesting, leaning against Kang Jianfei's shoulder and watching the movie, laughing from time to time.

Until the end of the film screening, the audience invited to watch the movie applauded at the same time.

Henry Chels waved at Kang Jianfei, and after Kang Jian flew over, he introduced: "This is Mr. Kang from Hong Kong, "The Little Imperial" is his work."

"Oh, it's actually an Asian."

"Hello, Mr. Kang."

"Are you the director of "Home Imposses"?"

“…”

Kang Jianfei couldn't understand what these ghost guys were saying, and just shook hands with them with a smile.

Henry Chels asked with a smile: "How is it? Everyone."

"It's a great movie, but this Christmas movie is full," said Polit Gith from MTI theaters.

Another advertiser also said: "The advertising arrangements for major newspapers, magazines, TV stations, and even buses and subway stations during Christmas are already full, so we can't promote this movie."

Henry Chels said: "Everyone, don't mention any excuses, you will definitely think of ways. You must know that if "Home Imperial" is well operated, everyone can make a lot of money.

Cinema businessmen and advertisers both fell silent, each calculating their own interests and gains and losses.

Everyone talked in the screening room for three hours, and at least dozens of phone calls were made. The last few theaters have freed up a total of 600 screens, and the "Hometown Imperial" will be released on December 21.

However, since it was a temporary canvas, these projectors were asking for a high price, and they actually had to directly take away the box office of 45. In addition, 20th Century Fox also charged a distribution fee of 30, and the advertising fee also required Kang Jianfei to fly out.

In other words, if "Home Imperial" box office of $100 million, ignore the movie taxes and fees, theaters and theater dealers will have to share 45 million, and 20th Century Fox will get 16.5 million (30 of 55 million). Kang Jianfei only bought 38.5 million, and the 38.5 million will have to pay for the advertising costs.

After those theaters and advertisers left, Kang Jianfei said to Henry Chels: "Henry, how much box office do you think "Home Imperial" can earn in North America?"

Henry Chells thought for a while and said, "At least 50 million."

"I think the box office may exceed 100 million." Kang Jianfei smiled. He remembered that the box office of "Home Imperial" in North America was close to 300 million. Although that was the data eight years later, if you count it at this time, the box office discount should still be achieved.

Henry Chels didn't think Kang Jianfei was telling a joke. He nodded and said, "If you are lucky, this kind of Christmas movie may really have a box office of over 100 million yuan."

"If the box office exceeds 100 million, I would consider selling the copyright of "Home Imperial" and the sequel to 20th Century Fox." After Kang Jianfei said that, he patted Henry Chels on the shoulder and walked out of the screening room.

Henry Chels looked at Kang Jianfei who was pulling Guan Zhilin away, and suddenly grinned.

Thirty years later, as people's entertainment choices became more and more diverse, the proportion of people choosing to watch movies was getting smaller and smaller. By that time, if a Hollywood movie cost 50 million US dollars, the production company would lose at least 25 million US dollars. All the money lost was earned back through the movie peripherals.

According to Hollywood statistics in 2005, the box office revenue of film companies is less than 15% of the total revenue, and the money earned from home entertainment projects such as TV, cable TV, the Internet, DVD, and video accounts for 85% of the total revenue.

Of course, unlike in 2005, the box office revenue of movies still accounted for the majority at this time. However, with the popularity of home video recorders in the United States, the revenue of selling video tapes in the past two years has almost reached 30% of the producer's box office revenue. In this proportion, if "Home Imp" can be sold for 100 million yuan, Kang Jianfei can earn $15 million by selling "Home Imp" video tapes.

Kang Jianfei sold the movie peripherals and sequels to 20th Century Fox, which was a kind of act of giving money, and Henry Chells, who did this, naturally achieved an impressive achievement.

…………

…………

For his own performance and the US dollar, Henry Chells decided to be responsible for the distribution of "Home Imperials". From the next day, he led his team and several advertisers to develop promotional plans, and officially started large-scale publicity on December 5.

Generally speaking, Hollywood's practice is that the promotional fee is equivalent to the production cost of 500. The production cost of "Home Imperial" is $2.78 million, while the promotional plan formulated by Henry Chells is $5 million, which is twice the production cost.

The promotional fee of 5 million yuan is considered a sky-high price. At this time, Hollywood was equivalent to the promotional level of blockbusters. The production cost of "Terminator" released two years later was only more than 6 million yuan, and the promotional fee was less than 3 million yuan.

However, the effect is still very obvious. The advertisement of "Home Imperial" quickly appeared in the eyes of the people of the United States and Canada.

While "Home Imperial" was in a promotional offensive, "Sister Royal 2" was released as scheduled two weeks before Christmas, with a box office of $2.45 million on the premiere weekend.

The so-called weekend box office is Friday, Saturday and Sunday box office in the United States. Because the box office difference between holidays and weekdays is huge, the United States generally uses weekend box office as reference data.

There are many movies released around Christmas this year. The premiere of "Sister Royal 2" was very good on the weekend box office, ranking 6th in the weekend box office rankings of that week. However, due to many popular movies released in the second week, the weekend box office of "Sister Royal 2" instantly fell to 18th.

By the time "Home Imperial" was released, after three days of warm-up, it had achieved a good box office. With the efforts of Henry Chels, the theaters also increased the screen of "Home Imperial" to 800 yuan. When Friday and Christmas Eve arrived, the box office of "Home Imperial" instantly exploded, almost full of events.

For the great US dollar, under the coordination of Henry Chells, the theaters urgently vacated the screening room and finally increased the canvas of "Home Imperial" to 1,050 yuan.

Take the North American box office list in recent years as an example. Movies that can rank in the top ten have at least 1,000 yuan on the screen. As for super hot films like "ET Alien", the canvas of the release even exceed 1,700 yuan. Judging from the canvas of the release, "Home Imperial" is already qualified to enter the top ten of the annual box office list in North America.

...

In front of the ticket window of a movie theater in New York, people celebrating Christmas lined up in a long ticket purchase queue. Compared with various entertainment methods in later generations, watching movies to celebrate Christmas is the best choice for many Americans in this era.

"Is there any movie suitable for the whole family to watch? I have four children," a father asked.

The ticket seller replied: "I think you should choose "Home Imposses", which is suitable for people aged 7 to 70."

The father said, "Then come 6 "The Little Little Owner" and I want the back row tickets."

"Sorry, sir, there is no one in the back row. Do you want the second row seat?"

"Okay, it's the second row."

After buying the ticket, the family was out for a while. When the time was almost up, they came to the theater screening room. Four children were sitting in the middle, while the parents were sitting on both sides to take care of each other.

The oldest of the four children was only 14 years old. They were holding popcorn and coke and eating deliciously. The screening room was filled with noise, and the children's laughter and clamor came from time to time.

Soon the movie began, and the children calmed down under the constraints of their parents, only the sound of chewing popcorn came from all over the screening hall.

The opening of the movie is very inferior. It was an animation produced by Zeng Bolin for hundreds of dollars to make a group of college students. A flying dragon flew out, and the funnyest thing is that this oriental dragon has two small wings on it.

The American college students who did the opening animation naturally didn’t know about the Yinglong in China, so the winged dragon looked quite strange. After two circles, a few words from Oriental Film Company appeared.

After the film officially started, there were group scenes as soon as it appeared. Five or six children were making a fuss at home, and several adults were busy. A policeman stood downstairs and didn't know what to do.

Such a lively scene is very suitable for Christmas, especially the protagonist is still a child, which makes the children watching the movie quite like it.

As the plot developed, the two families traveled from New York to Paris, and the plane was almost flying to Europe, and the mother realized that she had forgotten her son at home.

The young male protagonist Kevin, who woke up, found that the whole family was gone. He thought that the wish he made before going to bed last night was fulfilled, and he immediately danced happily.

Seeing Kevin using his father's hair wax and his mother's perfume, he ran through the boxes and played with his brother's toys, the adult audience who were a little worried about him all smiled knowingly.

"Mom, I want to stay home alone like Kevin." A little boy pointed to the screen and said.

"Oh, that won't work." Mom smiled as she touched his head.

As the plot progresses, the family theme of "Home Imperial" is becoming more and more revealed. Children may not feel anything yet, but adults are deeply moved by this and think that the movie is so well made. Especially Kevin's mother was anxious and helpless when she was wandering at the airport, and the plot of following the wandering singer home, the female audience with low tears even began to wipe their tears.

At the end of the climax, the children were the most excited. Watching Kevin use the mechanism to deal with the stupid thieves in the movie. When the two stupid thieves were fooled, the children laughed loudly, and some simply stood up to cheer for the little protagonist, as if they were defeating the bad guys.
Chapter completed!