Scene 144: Rolling
Things like board games that take "intellectual property" as the core barrier but do not have any threshold in actual manufacturing technology. As long as they become popular and become popular, a large number of imitations will appear soon.
The Clayden Printing and Dyeing Factory can greatly reduce production costs even with its advanced production lines and skilled workers.
However, even genuine factories already think that their prices can’t be lower. However, there will always be some strange manufacturers that sell similar products with lower prices.
There are many reasons for the lower price.
It may come from raw materials, it may come from labor, or it may even be disliked by others. Even if you lose money, you will be killed and then monopolize the market.
Therefore, Doug can only give up the "low-end" market, such as those countries and regions that are not even perfect in the corresponding "intellectual property" regulations.
Because those countries and regions, even if they sue, there is no possibility of winning.
Of course, if you want to win, it will be difficult. However, at least there is an open rule.
After abandoning the low-end market, as the Freeman production line is debugged and officially put into production, Clayden Printing and Dyeing Factory's "Monopoly" sales will usher in an explosion.
However, although this outbreak looks amazing, it is not the limit.
Although the machine is already there, the person who works with the machine - the person who needs to work with it, needs to be integrated with the machine.
Next, we will enter the stage of production capacity climbing that Doug is more familiar with.
At this stage, as workers' proficiency increases, the yield and capacity of the production line will become higher and higher until the mechanism is run-in and the output is at its highest.
In this process, the manufacturing cost of Monopoly will be much lower, even if it is sold to Europe, including transportation costs. It is also lower than using traditional purely manual production methods directly in Europe.
This is not magic, this is the charm of industry.
The reason why the Industrial Revolution is called the Industrial Revolution is because the country that has mastered industry has been greatly improved.
A small island country can become the largest sovereign state on earth just because of its early industrialization. As long as there is a sun rise in the world, there will be their colonies.
Why is this happening?
Because of industry, productivity will increase exponentially.
Even if a country's productivity exceeds that of this country, it is possible that the sum of the productivity of all countries on the earth is possible.
Fortunately for other countries, however, the origin of the Industrial Revolution is from a country like Europe that has a tradition of division.
Even though industry has dozens of times the original productivity, the ruling class's ideas cannot adapt to the development of productivity.
Even if the land is encroached on, it will not be assimilated too much. Instead, it will be like losing this land at any time, and will be cruelly suppressed and exploited.
Moreover, because everyone is a relative, they will not use the generational differences between advanced industrial countries and backward agricultural countries to unify Europe.
Therefore, the rest of Europe's backward countries have a chance to breathe.
They also began to industrialize one after another, and began to occupy the territory that had not been occupied in this world.
Even a group of Protestants who were expelled from Britain, these refugees, could begin the process of industrialization in the land of America.
Although Doug is not a pioneer in industrialization, the technology of mass production of assembly line production is like an industrial country crushing agricultural countries compared to the production processes in other factories.
However, even if the cost is low enough, Doug still wants to abandon the "low-end" market.
In addition to those policy risks, Doug also needs to consider that he wants to give sufficient profits to distributors at all levels.
Those small manufacturers may have higher costs than Doug, but their selling prices can be lower than Doug. Another possibility is that they produce locally and then sell locally. In this way, there is no middlemen to make a difference, and the selling price will naturally be much lower.
This direct sales model has many advantages, but the disadvantages are obvious, which is that it is not conducive to expansion.
Doug's main energy will not be focused on "Monopoly".
Therefore, Doug should give some people enough benefits to help them expand the market for "Monopoly" for their own interests.
All profits at all levels are left, and even if all the low-end markets are lost, Doug can firmly grasp the mid-end market.
Because the profit is high enough, the "Monopoly" of Clayden Printing and Dyeing Factory will be placed on the most conspicuous container in the largest store.
These placements themselves show the positioning of this product.
As for - high-end.
Doug already had an idea.
Just better materials, without showing enough gimmicks.
When the mainstream "Monopoly" was converted to machine production, Doug did not intend to completely cancel the manual production line. Instead, he would promote it extensively.
For decades, a female worker with a very craftsman spirit only does one thing in her life, that is, production - Monopoly.
From the selection of fabrics, to the blending of dyes, to the carving of each piece, they are all made by hand by a worker.
Even the most skilled worker can only make dozens of sets of "The Monopoly" in this kind of meticulous manner.
The female worker who completes the work will leave her name on the works she creates.
Even if it is the same worker, the Monopoly he created is different every time.
Therefore, every high-end Monopoly is a unique collection.
even……
When the female worker who produced "Monopoly" passed away, the "Monopoly" she produced became out of print. "Monopoly" can still appreciate...
After such a promotion, "Monopoly" is no longer just "Monopoly" itself, it has more cultural attributes attached.
And these cultural attributes are what high-end people pursue.
For low-end civilians, the simple and effective way to tempt them is money.
"Monopoly" can be sold so well in New Haven, not only because of the leading role of high-end people, but also the marketing targeting mid- and low-end people.
A person will not be rich without a fortune.
Low-end people do not own means of production and cannot "make money with money".
They can only sell their own labor and don’t even have time for their own.
If they should suddenly have a hope of getting rich, they will certainly be fooled!
As a product, it can not only make enough profit for those who have passed the game, but also make the middle and low-end people "addicted" and have the "tongue" pursued by the upper class.
How could it be unsold?
Chapter completed!