Chapter 633 God's Hand
Yamauchi Hiroshi and his men worked frantically in dealer work, using the follow-up development plan to draw big pie while trying to stabilize the Japanese market.
Gu Ao had already taken Mina to North America to watch football with her in high spirits.
When he just entered mid-June, he asked relevant departments to apply for the intention of establishing industry norms, and then went to the United States. He followed up to this level and was respectful enough. The remaining details can be handed over to Tiankun’s legal department employees.
When he arrived in the United States, Gu Ao got off the plane in Los Angeles, and then had a meal with His Highness Caroline's family who was on vacation in Los Angeles to revisit the past, so that Mina would become familiar with her again.
Then I transferred from Los Angeles to Mexico City. Because there was no direct flight to Mexico in 1986. After all, China and Mexico were still poor at that time, and there was not so much direct business demand, so I must transfer through the United States.
When they arrived in Mexico City, Gu Ao successfully caught up with the last round of the Chinese team's group stage.
After all, the World Cup has started for two weeks, the first two rounds of group matches have already been played, and there are only a few games left in the last round.
What Gu Ao missed was the two games in which the Chinese team was stormed by Argentina and Italy. Fortunately, the people are familiar with which teams are considered world-class teams and the market is relatively familiar with them. They have no expectations, so no one feels psychological difference even if they are shaved.
Four years ago, under Gu Ao's operation, the Chinese team had lost to the Argentinian once by zero to four, and was even given a hat-trick by Maradona.
Four years later, the degree of madness was almost unchanged, and Maradona was given a hat-trick again.
There is no way to do this. Who made Maradona debut just now, but this year it was in full swing. He was already skilled and lucky, so he was going to win the championship this year.
Italy in the second round had a slightly weaker offensiveness, but the Italians' absolute defense was well known, so although the final score was only 2-0 for the Chinese team, the Chinese team's shots with the right shots in the whole game were only 1 shot, and the rest of the shots that were not on the right shot were only two or three.
Although the score was only two goals, the combined shot opportunities in 90 minutes were less than 5 times, and the ugly process was no less than the battle with Argentina.
Fans can only lament that the two Asian teams of this tour are generally unlucky, and their grouping situation is much worse than four years ago, and they all entered the Death Group. Facing Argentina and Italy to be assigned to a group, even the gods can't save you.
Gu Ao saw both of these two rounds in newspapers and TV.
When he arrived, the last game he saw was from the Chinese team and Bulgaria. Although he was destined to not qualify, Gu Ao and Mina cheered on the spot, but they did not relax at all. They were as focused as poor as they were.
In the end, they also witnessed a 1-1 draw against Bulgaria, which was a bit of dignity.
After four years, I went to the World Cup again and scored a goal, but I didn't get completely blocked and tied a game.
This result is comparable to that of the South Baseball, which should be qualifying in another time and space. According to the original historical trajectory, the South Baseball also tied Bulgaria, but it was a zero-to-zero exchange of white papers.
On the third day after Gu Ao arrived in Mexico City, the Chinese team packed their luggage and prepared to go home.
Of course, Gu Ao had a way to find out about the hotel where the national team was staying, and came to Mina in person to give him a warm condolences.
Of course, their group was welcomed by everyone. After all, Red Bull Group is currently the only sponsor of the national team. In name, Mina is the big funder behind the scenes.
The national team members in the 1980s were generally very shameful men, and they would feel embarrassed if they played poorly. So when they saw that the big money owners did not blame them for their poor performance, resulting in a decline in endorsement effect and a decrease in exposure. They all felt that there was no kind capitalist in the world who spoke better than Gu Ao and Mina.
According to the players' inner estimates, after the last Red Bull sponsorship, they finally entered the second stage of the group stage (the match system in 1982 was 24 to 12, with the second stage of the group stage, with three teams in each group, and the first place reached the semi-finals. In 1986, there was no second stage of the group stage, which was 24 to 16, and 8 to 4.)
The sponsorship fee Red Bull paid four years ago was exposed to the top 12.
What about this year? Three group matches were exposed.
Some people with strong sense of shame even felt that they should reduce their treatment and refund one-quarter of Red Bull's sponsorship fee.
Unexpectedly, Gu Ao's psychological resistance to strikes was developed by the national football team in later generations. In his opinion, as long as he enters the World Cup, no matter how bad the game is, he will be able to achieve his goal, and he has no expectations at all. So he does not feel that the players are sorry for him at all.
Gu Ao also patted the shoulders of several main players with understanding and said, "We are going to the top 12 four years ago, but we can't make it to the top 16 this year, so we can't blame you completely. We have difficulties in doing off-site work.
In that session 4 years ago, we only provided the Chinese team with an endurance drink like Red Bull. As a result, we were targeted that time. The Asian Cup won the Asian Cup two years ago was completely valued by other countries.
In this World Cup, 19 of them seem to have bought Red Bull, or found too many companies, and Austrian companies sponsored Red Bull. We also spent money to become sponsors of the World Cup organizers. Everyone has enhanced their endurance, so your advantages are not obvious.
I hope you don’t blame us for selling Red Bull to all over the world, and we can’t control it. After all, Red Bull Group has a relatively loose operating structure. Chinese companies cannot manage Thai companies or Austrian companies. Even if we ignore business rules and block them, they will sell them, so it’s better for us to sell them too."
Gu Ao's words made Tutor Zeng and the main players burst into tears. Tutor Zeng sighed and sighed:
"Mr. Gu, Miss Mina, don't say it. We all understand this truth, how can we blame you? In Shangyan, let alone things that are unblockable. I can only envy Red Bull for its good effect on enhancing endurance. The whole world loves to drink it.
I see that the five teams that did not drink this year were either ignorant or poor African countries with short-sightedness. They didn’t buy such cheap expenses and were all eliminated in the first round. Teams that entered the top 16 were all produced from 19 teams that drank Red Bull.
What a good thing. We left first. The national funding management is relatively strict. If you lose the ball, you will not have any games. You will not stay many times and have no shame to travel. However, we believe that the performance of China's power in the World Cup has not ended. When we return to China, we will cheer for you not for the ball, but for your business performance. I wish Red Bull will be a complete hit through this subsequent cup match."
Gu Ao smiled and said, "I've been thankful for your good words, and the road is going well. Don't worry about this. I spent money to sign Maradona in advance this year. After the game, I endorsed Red Bull before the end of the World Cup. It's impossible to replace it. The organizing committee will have a general contractual restriction. This matter is monopolized by Coca-Cola. However, we always have ways to detour and take as many opportunities as possible to show our faces."
The reason why Gu Ao made this statement was that in this competition, he and Mina actually took a bit of edge route before pushing Red Bull forward.
Because of the sponsorship practice of the World Cup for decades, beverages are monopolized and endorsed by Coca-Cola. Coca-Cola has signed an exclusive exclusive agreement with Fifa, and no other company in the world that operates ordinary beverage products is allowed to come to the World Cup as a sponsor.
However, Red Bull is still a new brand now, and its positioning is not clear. They are making "functional beverages". In this regard, Coca-Cola has no similar products at all, and there is no direct competition between the two sides.
So Mina spent a little more money and found some well-known brokers to mediate, so she got the matter done, with a cumulative sponsorship fee of less than 10 million US dollars.
However, according to the momentum this time, if the development goes smoothly, Red Bull's popularity will be more popular by one or two orders of magnitude, and Coca-Cola will definitely be on guard. Four years later, Coca-Cola may launch the same type of alternative products themselves. By then, Mina will not be that easy for her to sponsor the World Cup.
These twists and turns are naturally not worthy of being told to the team.
The coach only said polite words to Gu Ao, and then took the team away: "I wish Mr. Gu and Miss Mina a happy watching the football."
In the next week or two, Gu Ao and Mina will continue to stay in Mexico City to watch other games without Chinese teams, but even more exciting.
By the way, I also took a look at Red Bull's promotion performance and the reactions of foreign media. At the same time, Mina vented her depression that she had accumulated more than a month ago because she heard bad news during the physical examination.
To be honest, watching football and being infected by the atmosphere on the spot and shouting in a brainless manner is the most relaxing psychological pressure. After watching the game for just a few days, Mina became talking and laughing, and she was completely fine.
On the first weekend after coming to Mexico City, Mina and Gu Ao watched the Argentinians and Brittanians together. Gu Ao did not unexpectedly see the "Hand of God".
Mina was naturally a little surprised by this farce, but her butt decided her position. Since she signed the advertising fee in advance on superstar Maradona according to Gu Ao's plan, she was also happy to see the Argentinians go further.
This endorsement was signed by Gu Ao through some relationships. Otherwise, if you only have an endorsement fee of one million US dollars, no one will give you a link to it.
After all, four years ago, Gu Ao had many open and secret friends and formed a lot of friendship in Argentina. Although the systems they belonged to were different, and Galtiri had already gotten out of here, he was called an old friend of the Argentine people.
Mina is in a mood every day like buying a lottery and waiting for a roller coaster. She is excited, looking forward to it together, and enjoying football together. She also successfully saw a team of Red Bull drinking to advance to the semi-finals and finals.
Finally, on the end of the month, they waved their small trumpets side by side, and witnessed the advertising potential stocks they invested in in the VIP room of the main stadium of Mexico City. With the Argentinian's championship, they soared a lot again.
Although not many people talk about Red Bull, it seems that all the audiences who care about sports have planted a common understanding that "every endurance exercise must drink Red Bull."
Such a subtle perception is something that others can’t buy even if they spend all their money.
...
Things like occupying consumers' cognition and mind cannot be seen in the short term.
It will not be immediately converted into new orders from Red Bull Group or new dealers that are flocking to it.
Mina can only use her senses to personally feel how this atmosphere and passion spread among live fans around the world and form a passionate resonance.
On June 30, the final day, the four-year World Cup finally ended in the Argentinian's championship, Mina also recovered from her passionate indulgence.
According to the original plan, Gu Ao and Mina should go to Los Angeles first, have a small gathering with His Highness Caroline and others for a few days, and then go to Monaco through France together.
However, on the last day of watching the game in Mexico City, some unexpected surprises slightly disrupted Gu Ao's schedule.
Gu Ao received a call from Schulhof from Silicon Valley the night before watching the Argentina finals.
"Boss, are you watching football with Miss Isminaya in Mexico City?"
When Gu Ao heard this call, his first reaction was not very pleasant. He thought Shurhof was actually detecting his itinerary.
But after thinking about it carefully, Schulhoff is still very good at being a human being, so he should not be afraid of the big boss's taboo.
It probably happened.
Gu Ao did not get angry, but just admitted calmly.
Sure enough, Schulhoff quickly gave an explanation: "I noticed that John Chambers, who had me stared at, who had left Wang An, seemed to have had enough rest recently and started paying attention to you, as if he wanted to switch to Tiankun.
He also watched the game in Mexico City and noticed that Red Bull sponsor Miss Isminaya is also here, wanting to see you."
It turns out that Gu Ao was watching the ball by himself, and he was quite secretive. He only dealt with the teams he sponsored, and at most, while His Highness Albert looked at the ball together, ordinary people didn't know his whereabouts.
However, Mina's whereabouts can be found through some channels, because Mina is one of the main sponsors of the event this time, and her Red Bull was also well-known during the event. While watching the game, she also accepted interviews with local Mexican media.
Chambers is in the dark and Gu Aomina is in the dark, so it is not surprising to find him.
Calculate the days, it has been two months since John Chambers left Wang An's computer. He felt that he had enough rest and should start a new career. It was a normal idea, and the rhythm was completely reasonable.
And it was because he left the job for two months and was just in time for the World Cup season that he had time to watch football. Those technology executives are usually very busy. If you are like Schulhoff, you don’t have time to manage your business every day, so where can you get the time to watch football?
"He took the initiative to contact you? I want to bypass you and talk to me directly. It seems that Chambers is not very ambitious. This way, if he wants to meet him, he will give me the box number he was watching the football game or the hotel he stayed at Mexico City. I will naturally notify him to receive him when I have time."
Gu Ao would not give the initiative to a guy who wanted to join him.
"I understand what to do." Schulhoff is very good at doing things.
So, watching the Argentina finals, as he saw the Argentine pick up the Golden Cup, Gu Ao also notified a box opposite through the waiter and called Chambers.
Let's see if this guy is qualified to vote for the letter.
Chapter completed!