In the last few days of February, Gu Ao spent the leisurely time with Mina and Xiao Sui in Qiantang.

All the things you should do are done, just wait and see the wonderful data that comes back continuously from the frontline.

After three weeks of screening of "Terminator" and "The First Blood", the number of viewers nationwide is estimated to reach 30 million and 20 million respectively. The communication rate of the advertisements carried by Gu Ao and Mina is also high to an outrageous level.

With the complete end of holidays in various places, including the "cat winter" and winter slack farming in northerners, the subsequent growth will be slower. It is estimated that the increase in March will not be as good as the two or three weeks after the Spring Festival.

However, by the end of the second quarter of this year, the number of movies in "Terminator" in China has exceeded 100 million, so I must be confident. "The First Drop of Blood" is about 30% off.

A week after the opening of KFC's first store, it finally subsided and entered a new business normal. It was no longer as lively as 24-hour all-night business three days before opening.

The number of daily meals also dropped from 12,000 in the first 24 hours to 8,000 in the second day and 6,000 in the third day. After a week, it stabilized at 3,000 in the daily life, without any further decline, and the business hours were shortened to 16 hours.

Although taking a set meal for 4 yuan in 1986 is quite painful for ordinary citizens, this is the only one in the country after all.

At the same time, after the development of Qiantang's tourism industry in the past few years, there are also many tourists from other places in daily life. These people are more willing to grit their teeth and have a meal to see the world.

Because of the price structure in 1986, it is only because residents go to the vegetable market to buy vegetables and cook them home and have a low cost, but it is still relatively expensive to go to restaurants outside. This is due to the small scale of the service industry and the labor costs are not low.

For example, if you buy a pound of pork belly in a vegetable market, it may cost 1 or 2 cents, but if you order a 2 pound of elbow, you can check the menu of Quanjude in 1986, and a roast duck costs more than ten yuan. The price of a state-owned restaurant is at least three times the price of the ingredients, which means that you don’t usually have any reason to go to the restaurant easily.

From this perspective, the price of KFC is not expensive for tourists, because tourists have to go out to play in restaurants every day, or just eat instant noodles.

With the scale of the abortion of Xinfei Sheep on the shore of Xizi Lake, it is completely normal to support three or four thousand people every day to grit their teeth and pay for improvement in their lives.

There are more than 100 tables in the entire building in the store, and they can still be kept full.

The popularity of the three days before the opening was not just about the fullness. At that time, the aisles were full of people, but the customers in the queue still insisted on buying fried chicken, and then stood next to other guests with seats to eat.

In this atmosphere, noisy naughty children or guests who want to act in a slight manner and eat slowly are often embarrassed, so they can only be forced to eat quickly, and do not take up a seat after eating.

After the freshness passed, although the daily passenger flow dropped to 3,000 or 4,000, the average customer price increased, and the daily turnover was still more than 20,000. After all, there were fewer citizens who tasted the price, and the rest were relatively generous tourists, and there was no option to choose from "going home to cook by yourself".

But in general, in this February, the one with the largest increase in direct efficiency in Mina's business was not KFC, but Gatorade.

After the Gatorade factory was put into production, the sales volume was surprisingly good in just one or two weeks. Anyway, as much goods were sold, I could only supply them to the province first, and at most I would take care of Hujiang, a neighbor's direct-government municipality.

The dealer channels are all ready-made. Dealers who have previously been to Red Bull goods can sell Gatorade juice at the same time, so there is no rebuild. People from the sales department sit in the office and answer the phone and digest the production capacity.

As KFC's signature cooperative beverage, it is recognized as "the most famous juice sports drink in the United States" with two American blockbuster advertisements. This is really lethal.

Gatorade's localization cost reduction work is better than Coca-Cola. After all, beverages containing juice, with the sluggish price of domestic agricultural products and fruits in 1986, can reduce the cost well, and achieve a total cost of several percent lower than the total cost of manufacturing in the United States.

The final dealer price of Gatorade is 80 cents for 500 ml, and the suggested retail price is 1 yuan. This price is slightly cheaper than Coca-Cola during the same period.

In terms of product specifications, Gatorade has glass bottles and plastic bottles, all at the same price, but glass bottles will be recycled for one cent each, mainly used in the short-distance transportation market, because there is only the only filling factory in Qiantang in China.

Zong Qinghou estimated the scale of production capacity and performance, and estimated that in nine months this year, he could sell a total of 100 million bottles in the domestic market and even the export market of Japan, which was basically the same as the previous American factories.

Mina asked Quaker Oatmeal Group that when she bought Gatorade, she not only bought a brand, but also bought Gatorade's American factory together, so the total price was only $30 million.

However, Gatorade in the United States only sells about 100 million bottles a year. This sales volume is already the largest sales brand in the American sports drink field, because the sports drink segment is already relatively niche.

But the cost in the United States is high, with a bottle being about 20 cents apart from the factory, and the dealer sells a quarter (25 cents coin, which is one quarter of a dollar. Americans are used to using this pricing, which is equivalent to the starting price of a coin call once).

So when Mina planned to acquire it at the end of 1984, Gatorade had only a turnover of 20 million yuan in the United States a year. The fierce competition led to an extremely low profit margin, less than 10%, less than 1.5 million US dollars.

It was equivalent to the acquisition, Mina acquired the stock price at a price-to-earnings ratio of more than 20 times. In the early 1980s, this price-to-earnings ratio was not bad in traditional industries with little room for imagination. It is not surprising that Quaker Oatmeal Group is willing to sell this subsidiary that was originally acquired.

Nowadays, after the Chinese factory is put into production, it can surpass the original American factory in terms of sales and profit margins in just one year, which is also a leap forward. I believe that foreign-funded juice companies will soon notice the low cost of fruit processing in China.

Although this low price lasted for a few years, no more than ten years at most. By the mid-1990s, after China's prices rose, there was no room for operation for fruit scissors.

...

Almost lying on the credit book to reap this wave of dividends, the wheel of history finally rolled into March 1986.

Mina's important business moments have basically passed, and there will be a relatively long period of stable development, so she doesn't have to worry about how to coordinate resources as a major shareholder.

Gatorade and KFC have all completed the rapid acceleration stage of their inception and have steadily and rapidly grown.

Red Bull's momentum is still strong, just waiting for this year's World Cup to be adopted as a special endurance drink by most of the national teams participating in the world.

yl Tequ’s winery also survived the peak shipment season in the cold winter. Since Mina officially completed the 20 million US dollar total purchase of KFC and other brands in early January, yl Tequ’s winery has accumulated more than 10 million US dollars in cash flow for Mina through the Lucia gray channel market, which has simply brought the dividends of the Ge Woodcutter’s ban on wine to the extreme.

It’s a pity that Gu Ao knew that this kind of profitable business would only last winter - because by 1988, Afghanistan would enter a state of local ceasefire. Lucians are poor and wealthy, and food, especially the high lack of liquor, will be slightly alleviated, and the order to ban vodka will gradually relax.

By then, liquor can still be sold, but the huge profits will definitely drop a lot.

The gold profits have only been popular for three years.

Of course, Mina can also roughly understand Lucia's domestic dynamics through speculation. It's just that she is not relying on prophets like Gu Ao, so her accuracy is slightly poor, but the general trend will not be wrong.

When Mina is free, Gu Ao has to enter the high-intensity busyness of the continuous cycle.

Because Xiangji Electric has officially started production, Motorola's second-generation 6MHZ main frequency 68,000cpu will be started in March. A month later, this batch of goods will be supplied to Hanle Electronics and Futukang, and will be used to produce the "Tiankun Sc Learning Machine".

Gu Ao has to worry about these things. He must go to Xiangjiang to take charge and intensively make arrangements for his semiconductor and electronics industries.

Mina felt that she had nothing to do, so she suggested going south with Gu Ao, and her husband and wife followed her.

One day in early March, not long before Gu Ao was about to go south, Mina enthusiastically proposed in the quiet time after a night of harmony:

"I'm like Sister Suizi, please accompany you to Xiangjiang. Anyway, my business is empty. You'll be with me everywhere in the past two months and you'll be busy with my affairs. It's time for me to accompany you."

After hearing this, Gu Ao just comforted Mina: "You have just gotten free and can play and rest by yourself. I will go to Xiangjiang. I will be very busy at the beginning and I don't have time to take care of you."

Mina: "You are busy with yours, and I don't get in the way. Since you told me about that before Christmas last year, I have been recuperating for three months. I have been taking folic acid comprehensive nutrient tablets imported from the United States and Japan, as well as DHA deep-sea fish oil. I have quit smoking and alcohol completely for three months. The medical conditions in Xiangjiang are good, so I went to the nursing and hospital for a comprehensive physical examination. Isn't that for you?"

Mina's reason is very good, so of course Gu Ao is not good to refuse again.

Mina and Xiao Sui are actually used to living together under the same roof of the Gu family, each getting what they want. After all, their personalities, types and pursuits are different. So even though Mina has become more mature and has pursued a little over the years, her tacit understanding is still good.

"Then let's make up, you can also prepare." Gu Ao made the decision and decided to take the girl and her sister to Xiangjiang in two days.

However, his plan was quickly interrupted.

That night, Gu Ao received a call from the capital. It was from his leader when he was in the Ministry of Electronics Industry.

Gu Ao didn't catch a cold at first because the minister he followed and even Director Bao, who directly led him into the official career, had been promoted to the local area. The current minister was promoted by a deputy minister of Gu Ao when he was in the system, and there was no intersection at the beginning.

However, the other party asked him about the recent development of Xiangjidian, Tiankun and Hanle Electronics, and strongly invited him to the capital to attend a national science and technology industry planning meeting, and also promoted higher-level leaders.

With such a strong heart, Gu Ao had to take the time to go.
Chapter completed!