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Chapter 488 PUBG Mobile

The test and review of game cartridges are actually not much money. The key is still a symbolic meaning of being a dominant position in the industry.

So Schulkhof quickly stated some preferential conditions for exemption from audit fees or merger.

It is mainly aimed at those relatively small third-party game developers who do not have their own sales channels. Because they cannot sell game cartridges by themselves, they still have to sell them with the store selling Tiankun game consoles. Then it is natural that Tiankun Entertainment will pluck the hair and pump the water a little bit, which is very reasonable.

In later generations, the fat steam pumped 30%, and Sony's ps-store will only be higher.

Shurhof has just made a third-party channel deduction rate, which is about 30%, which is very conscientious - because Gu Ao's cost is much higher than that of later generations, his 30% big head was not obtained by Tian Kun, but also included the profit of the dealership store owner.

The owner of a home appliance store also wants to make money. Nowadays, the rent of offline stores is not low, and it is possible to take away 15% to 25%. In other words, the net profit Tiankun earns from third-party cassettes will not exceed 10% of the cassette sales.

This is just for the "cassette" model.

If it is a "game floppy disk", the situation will be better.

Because in 1984, the 3.5-inch floppy disk was still Sony's patented technology, and there are no other manufacturers on the market yet. Therefore, all software developers who want to develop game floppy disks can only register the written software and hand over the code to Tiankun Entertainment, which will be fed by Tiankun.

In other words, even if the developers who develop floppy disk games have their own sales channels, they cannot sell them by their own channels, because the source of production was monopolized by Gu Ao and stuck.

In this way, the distribution of interests between both parties will be easier to calculate.

Schulhof reported the current situation. Basically, the hardware cost of a game floppy disk is 15 yuan, and the final sales guide price is generally no more than US$30. Tiankun directly counts sales based on the final production volume and gives game developers a software usage fee ranging from 2 to 5 US dollars per disk. The remaining Tiankun and dealer stores are divided.

Anyone who uses Tiankun’s platform shipping channel does not need to charge the software review and testing fee separately, and it is directly deducted from the account. If cash flow is really generated, the occasions for charging fees are limited to those big manufacturers who want to sell it themselves and have their own channels.

For example, if Korami or Namco has their own arcade channels, they want to sell game cartridges through their partner arcade hall bosses and not earn commissions for Gu Ao’s channel stores, that’s totally OK. As long as the game access review fee is paid, Gu Ao also allows them to sell it themselves.

At the end of the report on this special issue, Schulkhof expressed his concern about the enemy's movements.

"Boss, our current strong promotion of the game cassette review and testing mechanism has also brought about a relatively difficult problem, that is, our main competitor Nintendo has changed the route that is completely opposite to us.

Then they smeared us on various occasions, saying that our game review system is not to protect consumer rights and block shoddy games, but to review the values ​​in the game! Even Nintendo's president Hiroshi Yamauchi personally accepted an interview and explained the above views.

I have spoken out on many occasions to refute this argument, but I still cannot completely eliminate the impact of Yamauchi's smear. Please understand."

"Nintendo doesn't actually engage in game review system?" Gu Ao was very surprised when he heard this.

He found it very incredible because the review system in history was invented by Nintendo! It was the product of Yamauchi Hiroshi learning from his mistakes after seeing Atari's tragedy.

Now, Gu Ao has begun to review whether the game is shoddy, but Nintendo is going to do the opposite!

However, Gu Ao thought for a while and drove out the chaos in his mind.

He could understand Hiroshi Yamauchi's concerns.

The industry leader and the industry second must be differentiated. Just like Mr. Liu from Goudong later generations, he didn't want to do all self-operation at the beginning, and he also wanted to do Taobao. But after being messed with Taobao, Goudong had no choice but to carry the banner of the opposite side.

Whether it is a character or a position, sometimes it is determined by your butt. If you stand in the position of resisting the boss of the industry, you have to take the opposite differentiated competition route and strive for the type of customers that the other party cannot compete for.

"So, is anyone responding to Nintendo? Is Nintendo competing for a differentiated market in any segment? Or is it okay to just gain temporary advantages in some differentiated markets." Gu Ao asked curiously.

Schulkhof responded: "Someone really responded. The information we have received is a Japanese old game developer and a four-year-old factory. Capcom announced that it would not accept our game cartridge review system, and it will only provide Nintendo's game consoles in the future.

Then, Capcom Fire published two games, one called the Green Corps and the other called the Cuban Heroes. They are both seriously discordant and are currently only available in Japanese versions, without American versions - you know, Japanese laws are very tolerant of the review of news and publication content, and they do not allow the government and platforms to interfere in language and publishing freedom.

Therefore, after Nintendo labeled us as a big devil who "restricted freedom", he had a very advantage in their competition for the domestic market in Japan. Recently, a considerable number of potential Japanese consumers have been fanned by Nintendo and began to boycott foreign goods that are not free and instead buy Japanese domestic goods.

Our review system has indeed played a great role in seizing more benefits in other global markets and bundling more platforms, but the price is that it has been taken back by Hiroshi Yamauchi to the Japanese market."

Gu Ao fell into silence.

He knew that Schulhoff was right.

Because in the history of another time and space, even when Nintendo took the review route, Hiroshi Yamauchi actually only reviewed the American and European versions of the FC red and white machine, and the Japanese version was completely disharmonious. The problem lies in the fact that Japan's protection of lun freedom is much stronger than that of the United States.

In the United States, you still have a lot of things that you can't say, such as race attention, and you can't sympathize with nazz, and these are basically no one cares about in Japan.

Historically, the reason why Japan's animation and even Ivy's industry developed faster and better than the United States was to a considerable extent due to Japan's "let go". For example, Ivy can only be reviewed by industry associations in Japan, so Japan's literary and artistic works can rely on larger abnormal standards to gain competitive advantages at the level of curiosity.

Anyone who later saw the episode of the red and white game "Biological Vanguard" cassette produced by Capcom in 1988, explained by Director Ao on B.C. The American version of Capcom "Biological Vanguard" is the product of Nintendo's harmony. It is against a non-existent organization of bio-weapon science madman, while the Japanese version bluntly stated that you are fighting against a remnant of World War II and want to resurrect the head of state.

Now, history has changed, and Gu Ao has occupied the moral commanding heights of "reviewing developers and protecting consumers". Nintendo has no such point to control, so he can only find another way to occupy the commanding heights of "protecting freedom of expression".

In this way, the law allows the platform to harmoniously develop the US market, which can certainly be quickly recovered by Gu Ao, but the Japanese market, which is absolutely open to speech, will naturally be hit and taken back by Nintendo.

There is no way, no one can do everyone's business at the same time. Just as even if Guangwei is done with all legal businesses, those businesses that require the dark web and Bitcoin will definitely be further and further away from you.

The concept that supporters of the Dark Web and Bitcoin adhere to is also "absolutely unaware of freedom". Just looking at the literal expression is not that evil.

"I didn't expect that I was still attacked by Hiroshi Yamauchi. Forget it, there is no way. Let's pray for the 28 rule, let's do the mainstream market and give the geek market to Hiroshi Yamauchi.

In the future, our long-term goal of Tiankun Entertainment is to ensure that it accounts for 80% of the total human gaming console market and give 20% to Nintendo and other small factories that occasionally emerge."

After thinking everything, Gu Ao sighed and made a decision, which could be regarded as reducing the burden on his subordinates.

Hearing that the boss was so conscious of the difficulties at the front line and the grassroots level, and without pressure, he killed all the enemies, the entire company's marketing team was relieved.

If they only open 28 and occupy 80% of the global market, they are still confident.

In the final stage of the agenda, Schulkhof summarized the benefits brought by third-party game cassettes/game floppy disk sales under the new review system.

According to the data sampling during the trial operation period, he estimated that based on the current inventory of more than 3 million Tiankun home machines in the US market, and the total number of additional distributions this year is up to 8 million, it is estimated that 30 million third-party game cartridges can be sold by the end of the year.

That is, the average owner of each game console will buy 3 to 4 third-party games each in addition to buying first-party gold medal masterpieces such as "Future Warrior", "Adventure Island 2", and "Tank War".

This data is still normal. Think about the owners of the later PTS4 game consoles, they are not allowed to buy so many genuine games every year.

According to the profit space of each card, you only need to charge a few dollars for platform channel fees or dozens of cents for review fees. This year, the profits brought to the company by third-party game cards alone will be $100 million or 200 million, which may be more profitable than the company's own sales of game consoles and first-party games.

However, platform-based companies should be like this. In history, Nintendo's machines almost made money, and they made money by selling game cartridges. After the snowball effect rolled out, it would be very pleasant later, and as long as it was not replaced, it would only get more and more fun.

After talking about this, basically one morning's meeting time passed. Gu Ao was very generous and everyone's physical strength announced that he would have had a meal first.

Lunch is very simple, just solve it in the company restaurant, but the boss shares the joys and sorrows with everyone, so there is nothing to say, it is all about saving time.

After a little lunch break, the afternoon meeting continued, and the topic also switched from the field of game consoles to the development progress of CD player.
Chapter completed!
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