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Chapter 440: A Fierce Famous Name

The auction soon came to an end.

Gu Ao had only raised the cards twice before, bought a mansion worth 150 million, tested a mansion worth 10 million, and then left and gave up as soon as he touched it.

The houses that Kong's forced auction were sold out, and the commercial real estate and movable property were sold out. Finally, it was some long-term value-preserving investment products.

"The next batch of lots, a total of 3,000 boxes of Bordeaux in 1980, Lafite Winery dry red, delivery mode: original house storage..."

"Five hundred boxes of 1981 vintage, Burgundy, DRC winery dry red, each box contains 1 bottle of Romaniconti..."

"One thousand boxes of 1981 vintage, Picardy-Champagne, Tang Tingjie..."

According to the year sequence, the auctioneer sold the famous wine investment products that Kong had held for a long time and used as additional mortgages as loans.

All the goods were just contracts and bills of lading, and then the original house was sealed and stored in the cellar, that is, the wine was still placed in France, and in the cellars of Lafite and Romani Conte, Xiangjiang was not brought to the winery.

This is also the meaning of the question. After all, it has only been brewed for a short time, and transportation too early is not conducive to the formation of flavor.

However, there is absolutely no need to doubt the ability to cash bills of lading. Other wineries are also strictly restricted and cannot be over-issued. If it is a year of production reduction and there are too many pre-sales, and when it is finally replaced with actual bills of lading, they will be subject to negotiations, changes, or refunds. In short, the bills of lading sold at the auction will definitely be given enough real goods.

Because Kong Shangzhong was the largest luxury goods merchant in Xiangjiang and had strong channels, he got most of the share of the French sold to the Xiangjiang market. For example, the annual output of Lafite Winery is only 30,000 to 50,000 boxes in six bottles. What Kong Shangzhong is holding is equivalent to the entire East and Southeast Asian markets. After excluding Japan, most of the share can account for more than 5% of the production capacity of Lafite Winery.

In addition to red wine, there are other things that can be held with added value.

But at least it must be something that can be standardized and mass-produced. Because banks are not pawn shops, they will not collect things that cannot be standardized as loan mortgages. So don’t expect that there will be many antique porcelains and famous calligraphy and paintings at the forced auction of mortgages in this kind of bank.

However, as long as it is a standard thing, it can be mortgaged to the bank and will be photographed.

Gu Ao even saw that Pu'er tea is a special old tea in some state-owned factories in Yunnan Province in the mainland, and was specially supplied in the late 1960s. I don’t know where Kong Shangzhong transferred it from, and the total amount is about tens of thousands of cakes.

However, this guy obviously hasn't figured out how to cook Pu'er yet, but it's just put it there as a shotgun investment. With the current situation where no one in the world appreciates Pu'er, these teas and red wines are as cheap as weeds.

Even if the auctioneer tried his best to say that these teas were so good, they were considered top-notch special supplies in the mainland, and they could only be fried for a few dozen Hong Kong dollars per cake, so that the wealthy businessmen present were willing to take over.

Gu Ao waited and took action at the right time, grabbed most of the inventory, and spent less than 1 million Hong Kong dollars, about 20,000 to 30,000 cakes.

Moreover, the process of this guy is not offensive at all. Gu Ao raised the sign and no one robbed him at all.

It’s not like I didn’t dare to grab the mansion when I was just shooting, but I really couldn’t see the value potential and didn’t want to grab it.

Everyone thinks that this price is worth it, because during the ten years, even if it is specially supplied to the highest level of the mainland, Longjing, only 32 yuan per catty, it has not changed in ten years. Five years ago, when the 414 guesthouse in Hujiang was just asked to open to the public, it was still selling at this price. Gu Ao and the chartered boat king went to drink it in person, which is absolutely impossible to be wrong.

In just a few years, I gradually found that the planned price of that year was lower and it rose slightly every year.

However, in the values ​​of the people of Xiangjiang in the 1980s, Longjing was definitely a much better tea than Pu'er. Moreover, a "cake" of Pu'er is only 2 taels, less than a pound, and it is already the best selling dozens of Hong Kong dollars per pound.

The reason why Pu'er was expensive in later generations was simply because it was over-fermented tea, that is, black tea. Black tea is expensive because of "old". The older the fermentation, the heavier the fermentation degree, the more mellow it becomes. Collectors are willing to spend media resources to hype.

Because there will only be fewer and fewer things, and you cannot revive them. You can stock up on the goods first and then hype them up before you can hype them up.

New things are endless, and no one can stir-fry green tea like Longjing. Green tea is expensive because new tea is the most important. Collectors spend a lot of effort to promote the concept and make the concept valuable. Next year, tea farmers grow it more profitable than you sell it. The farmers benefit from it. Who will still sing it?

Even if Gu Ao bought it, he wouldn't go to fry it. At worst, he could ask how to store it and hide it in a cellar like a wine cellar.

If someone hypes in the future, he will let them go and disgust those hypes and make money by the way. If no one hypes, it will be nothing. Anyway, it will be hundreds of thousands, which will be a fart.

What he really cares about is the red wine released year after year.

The 80,81 wine was sold out soon.

The next move comes first, Romani Conti from last year, and Gu Ao continues to let go.

Then we followed last year's Lafite. Compared with other years, there were only 1,000 boxes, which shrank by about half to two-thirds.

"Lafite winery last year, with an average price of 1,000 boxes per box starting from US$1,000, and can be quoted in batches in units of 100 boxes." The auctioneer introduced the situation of the lot.

There are still some people in the circle who don’t know much about red wine. When I first heard the starting price, I was wondering why it was more expensive than the previous year and the previous year. At the cheapest time, Lafite started at a box of $600, which means that the lowest price per bottle is only $100.

They don’t understand why red wine doesn’t apply to the principle of “the longer the year, the more expensive it is”.

The auctioneer can only explain: "Please note that the climate conditions in France last year led to severe reductions in Bordeaux grape production. But experts said that this reduction in yield is a high-quality reduction, and the quality of wine is definitely higher than the previous year..."

Some wealthy businessmen who know the knowledge secretly apologize to the auctioneer's troublesomeness when they hear this.

If you don’t make these things and let the laymen continue to be amateurs, will there be much fewer competitors?

Now, if you really shoot high, it wouldn't be worth chasing the rise.

Everyone was still calculating carefully, but Gu Ao, who had been silent, took action with pleasure: "A total of 1,200 US dollars per box is required."

Everyone was excited, and the auctioneer also announced encouragemently: "At $1,200, Gu Sheng saw the scarcity and appreciation space of Lafite last year, and his vision was very good. Who else followed?"

"Gu Sheng, are you optimistic about the wine this year? I am frank, these are the words of experts who have collected money to hype, and they may not be believed." Miss He, who was sitting next to Gu Ao, whispered and dissuaded.

"What can these collectors and colluding experts have? As long as they know that something is scarce, they will make a lot of ideas and come up with good gimmicks. Last year's wine collection, how many people in the world have really drunk it immediately, and they are still hiding there waiting to see the price?

Kong Shangzhong has only dominated the channels of the top luxury wine in Southeast Asia for more than ten years, so he spent this money and asked this favor to gain Rafi's share. If you don't plan to get into the luxury industry and don't want to establish your authority, you can't make a mistake."

What she said is true. The so-called 82 years Lafite is really better than 81 and 83? It may not be possible. The current situation cannot see such a significant difference in appreciation space in the future.

But Gu Ao knew that the Lafites that were sold in China for more than 100,000 yuan per bottle were from the mid-to-late 1980s, and definitely not from the 1982 years ago. Even if it was said that it was fake.

The theoretical value of 1982 years can be increased several times, but unfortunately I have finished drinking it long ago; or although there is, it cannot prove that I have "orderly inheritance".

Even red wine of a specific year can be like the original calligraphy and paintings of celebrities, and it is said that "inheritance is orderly". This industry is so weird. Gu Ao really doesn't want to play in depth, he just picks up a vacancy to establish his authority.

The auctioneer called out once, perhaps because he thought that the bid could be unpacked and bid, and it would not offend people much. Two people scattered bids: "$1,300, 500 boxes."

“$1300, 200 boxes.”

Then no one asked for a price. Perhaps everyone felt that if someone like Gu Ao, who rarely takes action, had to give him face. He would give Gu Ao three items, so he couldn't divide it, or was waiting for Gu Ao to take over and go back.

This is also testing Gu Ao's determination: whether Gu Sheng wants to find a bargain or is determined to win, and he will not allow anyone to share his flesh at all.

Gu Ao spent 30 seconds looking around the audience. During this period, Shouyouyou waited for the auctioneer to shout "Double $1,300", and then counterattacked again:

"$1,500, all."

Still want it all.

Gu Ao's determination was tempted.

Not only did he want to get a bargain, but at least he wanted to get a big head. Someone wanted to share half of it with him, which angered him.

After this time, no one was making noise, and most of the competition was instantly extinguished. When the auctioneer called out "the second time", the charter king and Boss Zheng each took 100 boxes and $1,600.

Gu Ao still looked at the audience coldly, only 20% of the stock was in stock, and he could still accept it if others wanted to taste it.

Before, he could only add $100 per box at a time, or even less, but he still chose to add 200 directly, which was to shock competitors. He could not rely on deterrence all night, and occasionally rely on financial resources and military cooperation.

"3 times for $1,600! Congratulations to the charter king and Boss Zheng, who each won 100 boxes of Lafite for the 1,600 unit per box. Congratulations to Gu Sheng for the remaining 800 boxes for the price of $1,500."

The auctioneer finally dropped the hammer, and Gu Ao finally had to pay $1.2 million for the collection.

If the money is absolutely worth, it is less than 20% of the manor he bought just now, but Gu Ao knows that the total value of this collection after the appreciation in the future is definitely no less than the value of the manor he bought.

His manor in Baijiadao has only increased by 30 times in 30 years, but this batch of Lafites can increase by more than a hundred times.

If possible, Gu Ao would also want to buy more, but the production of Lafite this year is indeed too low, with less than 20,000 boxes worldwide, and more than 3,000 units are supplied in Asia. Gu Ao is holding a quarter of Lafite, which is already a quarter of Asia's production capacity and 5% of the world's production capacity.

In this small place in Xiangjiang, the number one luxury giant Kong can only squeeze out so much. Even if Gu Ao knew in advance that Lafite would be awesome last year, he had no channels and connections all year round, and he could not buy it with money, and the other party would only pay him a penalty for liquidated damages for the lack of production capacity.

So, this is the best result now. I bought it in the name of bank collateral, but Kong Shangzhong actually made no money. He just took his favors and face and worked for Gu Ao. It was very good.

Soon after, the auction ended.
Chapter completed!
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