After reaching a tacit understanding of reconciliation with Mayor Howard, just two days later, Gu Ao let Ye Wan go.

After all, he is the second-class secretary of the embassy. It is not easy to take a leave to come out to accompany him on a task. No matter how much time it takes, he will lose his understanding.

However, Ye Wan did not return empty-handed. As the deputy head of the Embassy's News Liaison Office, she received at least an insider on the inside story of the real diplomatic relations between the United States and Canada, so she could use it to deal with her job.

Of course, she wrote the things herself, and Gu Ao only provided her with the convenience of observing materials.

After Ye Wan disappeared, about a week later, Gu Ao left Seattle and flew back to San Francisco and Los Angeles first. He organized the game console and movie distribution business, and gave him some advice on many subordinates.

Finally, I returned to Watsonton and studied peacefully.

If there are any business problems, please ask your subordinates to call for instructions at any time. If something too confidential, Watson will fly to ask for instructions to avoid being eavesdropped on the phone.

When I returned to Washington, it was already early November, and Singles' Day was about to be about to be about to be. Of course, there was no Singles' Day in 1982.

Kissinger tentatively hit him, but this time he really didn't see any flaws.

Because Gu Ao's reasons for going to Seattle and even Vancouver waters are very sufficient: he tells all the importance of the game "Future Warrior" game to promote the sales of the play-puter project.

He even told Kissinger that the image spokesperson of the game must be Arnold and Stallone, and showed the other party the promotional pictures of the artist.

Of course Kissinger knew to keep the business secrets. He had no friendship with Atari, so he would never betray Gu Ao's interests.

When Gu Ao presented these evidence, he was very careful and proceeded step by step to be as realistic as possible.

It was Kissinger who asked a point indirectly, but he reluctantly made it difficult to disclose it. He would never say anything about it without asking.

With such sufficient commercial interests, Kissinger naturally chose to believe Gu Ao completely, and regarded this as a rash provocation by the Brittans and was recklessly executed by the clumsy Canadians.

After Gu Ao returned to Watsonton, he lived a peaceful life as he wrote a book for a week. In Hollywood, the hype about "Vancouverans are rude to Hollywood investors" gradually subsided.

This time node was obviously designed by Gu Ao. Gu Ao did not want Mayor Howard to combine his departure with the silence of public opinion. He must do a complete set of acting and make a time difference.

Besides, even if Gu Ao hopes to calm public opinion immediately, he can't do it.

It is hard to stop hype. After you reveal the news to the relevant media, they hope to continue to attract attention. It is impossible for you to stop it.

Even if the media with good relationships are willing to stop writing, other tabloids who have no friendship will take the opportunity to attract attention.

There will even be a performance of "The big newspaper has been bribed and dare not disclose the truth. There are two or three tough kids like us who are willing to act as the national conscience to be exposed."

Once these excuses were said, no matter how frustrated the Commander Howard was, he would have no choice but to do anything to Gu Ao.

At the same time, after the hype point of "rude to Hollywood investors" calmed down, three hype points such as "Canadian police cross-border law enforcement/Vietnam combat heroes' post-war trauma/inability to integrate into society leads to emergency conflicts" were still tenacious on TV stations and newspapers for more than half a month.

These points do not hurt Vancouver's real estate market and film industry transfer, so there is no miserable, so the image is damaged by CBSA. This institution has no power to persuade the chaebols and powerful agencies to stand up for them, so just wait.

The related hype was carried out by Harvey Weinstein's precise control and rhythm, and lasted until early December, which was perfectly combined with the pre-screening advertising of "The First Drop of Blood" which changed to the Christmas season.

Tens of millions of American people were bombarded with hot news and brainwashed, and they began to discuss related topics after dinner.

The men who like to guide the country and talk about politics and military affairs have all started to dig out which politicians should despise and be responsible in the late Vietnam War, and which front-line officers and generals should be "reported against".

Even women who don’t like military affairs are gradually attracted by the trailer from formal propaganda channels. They pointed at the two-second shot of Stallone hanging in the sewage puddle of pigpen and Chi Ke Ke finally picked up, talking about these two seconds and the back shot of Arnold when he first came through last year, which muscle is more sharp and more manly.

The initial shooting budget for "The First Blood" was $12 million, but in the end, because of the big scene, there were more things to blow up, and the production cost was overspent at the end of the shooting.

According to the 433-point account industry rules, the publicity plan originally made by the publisher should be 70% of the producer's estimate, so that the industry can feel that the money is spent on the edge, and the publisher is not lazy.

However, because Harvey, the master of rhythm, has a great ability to lead the rhythm, he finally only issued a promotional plan with a budget of 10 million US dollars to the producer, and the producer accepted it, without any intention of pursuing it.

After all, the publicity effect and the hidden resources mobilized are obvious to all. So many public opinion that reflects on the trauma of the Vietnam War and "should be punished to politicians rather than combat heroes" are mentioned in Ruoli, no matter how you look at it, they are all advertisements.

In fact, Harvey's $10 million publicity plan quote is false, because he has the final say on how much the public relations fee for many understable is, so the other party just takes a look, and the final result is to find the real account.

The book shows that the expenses for finding a third-party advertising company are $5 million, which is real. The total red envelopes for public relations companies and soft news is $5 million, which is completely false. In fact, the red envelopes are only more than 2 million, and the rest is all thanks to Harvey and his team's lobbying.

This is also an industry practice. When the Oscars were awarded in later generations, there were more than 3,000 tickets. Everyone in the circle knew that Harvey gave people a quotation of 200,000 yuan per lobby. In fact, it would be good if his favors could be half of them. The rest was all based on selling his face.

To put it more thoroughly, Harvey's price for the promotional plan reported by the producer 10 million means that he showed Gu Ao the same price, so after Miramax gets the share of the money, he will first eliminate the 10 million cost before discussing the dividend.

Gu Ao has invested 10 million in Miramax, accounting for 40% of the shares, which means that Harvey has saved about $800,000 to $900,000 of the money that should have been Gu Ao's dividend, but now it has become a cost.

But Gu Ao would not pursue such a thing.

Hollywood issuance rights are so dirty, and there is no fish at all. To use the kind of subordinate who can do things, you must fully recognize the favorable value of the other person, otherwise who will accept your investment and work hard for you.

November mainly relies on news and in December, it is time to burn real money. Harvey's $5 million real advertising budget also began to be fully launched a month before Christmas.

The promotional effect of $5 million is still very strong. For a moment, in the film industry media advertisements on Christmas Eve, "The First Drop of Blood" almost firmly occupies the highest exposure position.

From the perspective of the entire entertainment industry, the advertising investment and exposure of "First Blood" is second only to Atari's game cartridge "ET Alien".

There is no way, Atari, before the Crazy Doomsday, directly spent $15 million on advertising for the "ET Alien" project! It's true that "The First Blood". It's as much as three times the advertising fee!

Unfortunately, Atalican spent $25 million to buy IP adaptation rights and $15 million to advertise, but only willing to spend $10,000 for programmers who develop the game, and $0 for game testing, that's right, it's $0. This game has not undergone any tests before filling the cassettes.

It is a coder who is responsible for developing this game, named Howard. He said that he had debugged it himself, and signed a order and 5 million production orders for genuine game cartridges were thrown to the factory. It was ridiculous and ridiculous. No one in the company seemed to feel the need to worry or guard against employees' revenge on the company.

This marketing dog behavior that completely treats technology like an ant will soon be retribution.

The patience of the American people is limited.

...

Friday, December 10, 1982.

Originally, this was just an ordinary day.

"The First Drop of Blood" will not be released in a week. Those entertainment products in the United States that compete for "Christmas" are not released on Christmas Day.

There was no Internet in the 1980s, and there was little room for spoilers to survive, and the piracy industry responded very slowly. Movie-related things can be warmed up a week in advance to better ensure that more people will watch the Christmas holiday.

If it is a gaming machine cassette, then it will be launched half a month earlier than Christmas, which is considered a "Christmas time", because parents who buy Christmas gifts also need to leave enough time to discover it.

Gu Ao had just handed over the latest issue of the manuscript and project presentation to his tutor, and socialized with his classmates, and drove his own firebird back to the villa for the weekend.

When passing by an audio-visual business three streets away from the villa, Gu Ao glanced at the door of the store and pasted a big poster, which read "Atari's "Essence" arrived."

Gu Ao's heart moved, he pulled over and walked into the store.

He has been here many times because the goods here are very complete. It is a relatively large dealer in downtown Watson. In addition to video tapes and cassettes, the game cassettes of each store are also sold, including Tiankun Entertainment's play-box handheld consoles, and there are also distributors here.

Therefore, Gu Ao often takes the mentality of secret visits and checks his own product sales and reputation when passing by. The store owner is a middle-aged man who is not sensitive to Asian faces. In addition, Gu Ao wears sunglasses every time, he doesn't recognize him.

"Give me a piece of "et" cassette." Gu Ao asked straight to the point.

The boss picked up the goods for him very readily.

After paying the money, Gu Ao asked casually: "Did it arrive today? How is the sales?"

"It's okay, Atari is such a big brand and so big advertising, it must be quite fun." The boss responded casually.

"You haven't played it yourself?"

"No, I'll sell it for you. Anyone who has time to play it first. Generally, the hot sales period has passed, and we will try it out by ourselves if there are unsalable sales." The boss's answer was very natural.

Gu Ao: "I want another game console, and I advise you to play around with it. Maybe it will help you. I will buy less goods next time."

"Game console? Did you say 2600? That's really rare. I haven't sold 2600 game console this month. Nowadays, customers think this model from six years ago is too old and are reluctant to wait for the new version."

The boss happily took a slightly dusty game console from the warehouse, and helped clean it diligently before handing it over to Gu Ao. It was obvious that what he said was the truth.
Chapter completed!