Kyoto, Nintendo headquarters, president's office.

"Malu Ye Huang! What's the matter with the R&D department? If you hadn't copied the copy so tightly, how could the company have been involved in today's lawsuit!"

After listening to Yokoi Junhei's latest report on the dispute negotiations, Yuki Yamauchi couldn't help but throw the folder to his desk.

According to Yokoi Junping's description, the Xiangjiang lawyer Lin Guodong was not easy to deal with, and the evidence was well grasped. He also tried to use the power of the media to hype the lawsuit and slander Nintendo's goodwill, and by the way, he established a technical image for Tiankun Entertainment.

But the other party's standards are very good. Even if there is suspicion of trying to step on others, Japan's relevant laws cannot find loopholes.

Since that's the case, Yamauchi Hiroshi must not expose his anger on the R&D department's specific opinion.

"President, we have no choice. The customer response speed in the electronic arcade market is much more sensitive and quicker than that in other markets we have operated.

A newly emerging gameplay hit, with the huge production capacity of R&D, it can eat up 70% of the market profit in the first two or three months. Those who follow the trend will not only invest heavily and compete fiercely, but also have to drink some soup. If we don’t press forward to shorten the time difference between the two products on the market, we will not make such a big profit."

Yokoi Junhei admitted his mistake very sincerely and tried to divert part of the president's anger through sincere analysis.

After Yamauchi got angry, he calmed down a little. He was in charge of the overall situation of the company and was naturally not as familiar with the specific product and market analysis as Yokoi Junhei. Since the problem was there, he was willing to review it patiently.

He asked in a buzzing voice: "What are the evidences for saying this? Why do customers in the arcade market respond much faster than other products?"

Yokoi Junhei explained tremblingly: "It's very simple, because these customers are first of all business customers, not consumer customers. Secondly, the people who run arcade games halls have now formed a group that is most popular in Japan.

They are so well-informed that they find that there is a new model in their peers that can attract consumers, so they are willing to follow up quickly and gain advantages over their peers. If anyone does not follow the trend, the game hall business will be easily taken away by peers with new models."

This principle is actually easy to understand if you explain it thoroughly: consumers usually have to consider things when buying expensive things. For example, you really want to play a certain game on P4, but few rich people are willing to spend 3,000 yuan to buy a game console for a game. They always have to save money, or wait for the Double Eleven promotion before they are willing to buy it.

But people like Internet cafe owners and game hall owners are buying things with an investment mentality. The investor does not care whether the absolute price of the subject matter is expensive. Even if a thing is priced at 100,000 yuan, as long as you can earn 120,000 yuan in a short period of time after buying it, or even more, they will buy it as soon as possible.

Even if you tell him: Wait, there will be a big price reduction promotion for the game console in half a year!

He won't wait, either.

Because after half a year, the business was stolen by the next game hall.

At the same time, the group of game hall owners is different from the owners of the blockage/chess and card room. The gambling game in the blockage is a little awkward, and the automatic mahjong table in the chess and card room is a little behind. This does not affect the fun of gambling, and at most it attracts a little older gamblers.

But if there are no new games in the game hall, consumers will feel that it is not fashionable. Even if you run an Internet cafe in 2017, if the machine can't run to eat chicken, it would be better to go bankrupt directly.

It can only be said that the "game hall boss" class is still an existence that has just appeared in Japan for more than a year. Whether it is Hiroshi Yamauchi, Junhei Yokoi, or the executives of his competitor Korami Namco, they all need to re-exploration and understanding this group and slowly discover how serving them is different from serving their original customers.

Yamauchi sighed: "But in the middle of last year, I remember that Tiankun Entertainment Arcade OEM has a very small production capacity. Why is it only less than half a year? This time they can store 20,000 units of goods in three months, which forces you to copy it closely!

There is only so much demand for arcades. Their OEMs are not afraid of blindly expanding production, and after 'the orders can be filled in three or four months a year, and the production line is empty for the remaining eight months, and the production line is depreciated in vain'? How did Gu Ao distribute this hidden cost? Or, how did he deceive his suppliers and make the other party foolishly pay for him?"

Faced with this problem, Yokoi Junhei was of course happy to shirk responsibility, and he hurriedly said:

"Tiankun Entertainment's OEM supplier is Hanle Electronics, and the host is a Chinese woman named Han Ting. As far as I know, she has carefully designed the versatility of the production line and switched to color TVs in the off-season, ensuring that workers, factories and equipment can be used to the maximum extent, diluting the depreciation cost after expansion.

Nintendo cannot imitate this, because China is a regulated market with extremely scarce consumer electronic products. The color TVs they produce will be sold in China no matter how many of them are. Even if the quality is flawed, their consumers want them. Our Japanese TV industry has long been completely saturated, and so many famous brands are there..."

"Enough! You don't need to say this, I know more than you!" Yamauchi Hiroshi raised his hand and stopped Yokoi Junhei and continued to explain.

Yamauchi knows how saturated the TV market in Japan is.

It seems that Gu Ao's high-end creativity and the rapid reaction of Han Ting jointly pushed Nintendo's competitive strategy to this point.

Since you can't bear to leave the market and can't swallow the other party in one bite, then accept the intention to cooperate and sit down and have a good talk.

Gu Ao forced Pu Yamauchi to the negotiating table based on cooperation. It seemed that it was done with just a few lawyer letters and indictments, but in fact it took a lot of pre-layouts off the plate.

Law can always be a supplement to strength.

...

After clearing all obstacles, Gu Ao pressed Yamauchi to the negotiating table as he wished.

"President Yamauchi, I'm lucky to meet you. I'm meeting for the first time. Please take care of me." Gu Ao shook hands with Yu Yamauchi, as if he was harmless.

The one who mediated in the center was Sony's Akio Morita.

"Gu Sang is really young and promising. He can create such a career at the age of 18, forcing President Morita and me to the negotiating table. He is so scary." Yamauchi endured his unhappiness and pleaded with Gu Aoxue.

"Don't talk about whether to force yourself or not, we are here to benefit from it. The repeated construction of marketing channels is a huge waste no matter how you look at it. Why not merge and integrate and focus on the development of one of the business models from now on? You must leave professional things to professionals.

I believe that as long as the cooperation is reached, Nintendo will definitely become the leader in the "investment in electronics field" in time, and Sony will become the leader in the "consumer electronics field". As for me, Gu, it's just a share of both sides."

The degree of beating when Gu Ao said this was still the same style that was almost like making a fortune by making a fortune, and he had to "communicate with the rich and lush tycoons" with the rich and lush tycoons.

Then, he naturally told Yuki Yamauchi that he had made the pros and cons he had previously recommended to Akio Morita before.

Yamauchi's first reaction was that he felt that Gu Ao was unworthy. After he had a thorough explanation, he replaced it with suspicion and even confusion about Gu Ao's motives.

There is no doubt that like Akio Morita, he felt that the "operator" customer network in the United States was more valuable than the "channel merchant" customer network.

The reason is the same, because he felt that Atari was unshakable. If he attacked channel dealers, he would have to face the world's overlord-level enemy.

But Gu Ao finally tried every means to make him believe in his sincerity.

"President Yamauchi, as long as you agree to this arrangement, you will give up the independent self-built customer network in the US market, and realize the "open door" between the three of us. I also promise to give up my existing arcade business customer channels in Japan. Everyone will connect, and no matter how different the three parties are, anyone can use the other party's shipping network to ship their own goods and enjoy the deduction rate of 'most-favored-nation treatment'."

At the end of the 19th century, when Americans came to the Qing Dynasty, why did they not mention land ceasing compensation, but instead proposed "open doors"? The reason is very simple. Good trade ports were occupied by Britain, France, Russia and Japan. Americans had no high-quality territories to cut, so of course they just gave up, "I enjoy preferential treatment in the country in every port you cut."

It's exactly the same as Gu Ao's current style.

The bait he took out was to cut some of Nintendo's channel resources for Akio Morita (mainly to let Nintendo hand over the channel to sell gamewatches and electronic pets in the United States, led by Sony), and to help Sony introduce the friendship between senior American political leaders in the future.

For Hiroshi Yamauchi, the chips that Gu Ao took out are now popular arcade sales rights, as well as the consistent sales options after the emergence of a new generation of creativity.

In addition, the legal liability for the current dispute will not be pursued, and the conspiracy will be ratified.

In general, how much each chip is worth must be weighed slowly. There is a lot of room for negotiations to refund more and make up for more.

But as long as this structure of mutual restraint and mutual interest demands is established, there will always be a basis for negotiation in the end.

It’s nothing more than the party who takes advantage of the dealer’s deduction rate in the end.

"In principle, I agree with this exchange, but we cannot accept the unified deduction rate, and we will also increase other conditions in the future! If we sign the contract directly, Tiankun Entertainment will undoubtedly benefit the most!

Because only you have completely zero shipping channels in the United States! You are equivalent to taking out real money at present, but you only have the sales authorization of two arcade machines, but you have to exchange for both of our channels to sell goods for you!”

Yamauchi made a decision in anger.

"Yes, as long as everyone is sincere, the details can be discussed slowly. I just put forward a constructive idea to let everyone see the logical feasibility of cooperation behind this."

Gu Ao didn't think it was offended, and immediately stated that he could first sign an intention agreement. Then, he would leave a right-hand assistant to the full-right representative to help him discuss the details.

Gu Ao himself could not stay in Japan for too long, at most three or four days. After discussing the skeleton, he would rush to the United States.

"I can also leave a plenipotentiary representative to confirm the follow-up details. I will go to the United States with Gu Sang." Akio Morita also quickly made a statement.

He also hopes to make this mediation and go to see Kissinger with Gu Ao. This is very important for Sony's internationalization strategy.

Knowing a former Secretary of State with a prestigious United States and becoming his guest of honor is a very powerful help for a foreign company that has entered the US market. It can make the American upper class more accepting that this is an American brand.

For Tiankun Media, Gu Ao's doctoral program in Kissinger also has a great implicit bonus for localization affinity.

However, Gu Ao did not have to pay the price to get this bonus like Akio Morita.

He can get this buff for nothing by relying on his own and his true academic qualifications.
Chapter completed!