Two days later, Shatoujiao, Special Administrative Region, Hanle Electronics Factory.

Han Ting's residence.

It has been two months since the electronics factory was established, but the commercial housing around Shajiao Development Zone has not been built, so Han Ting only bought it without a house.

She was unwilling to rent a house for nearby farmers, and she could not live in a guesthouse for several months, so she changed her office in the factory, occupied an extra room and set up a bed, and simple furniture.

It was in this situation that Gu Ao visited Han Ting after get off work in the factory.

"I feel relieved when I see you are still so cautious."

Han Ting silently put down the quotation that Gu Ao showed her, and her nerves that had been worried about also relaxed.

She is most afraid that Gu Ao will suffer losses by jumping too fast.

The more young and successful the radish is, the more likely it is to be arrogant.

Now it seems that this child is cautious.

Han Ting has seen the procedures of self-proving innocence in bidding, and of course she is familiar with people from several countries.

However, until the promulgation of the Contract Law, there was no systematic decision-making process control in China.

It has been 1992 to require large-scale state-owned enterprises and government agencies to bid for large orders.

Before this, I found that the distribution of order benefits was uneven, and whether it was mood and policy orientation, there was no accurate letter to rely on whether it was legal or documentary management.

However, Gu Ao was able to innovate himself and develop a "multi-supplier comparison system" to avoid suspicion when the law did not stipulate the bidding model. I have to say that he was very cautious.

On the order Gu Ao showed her, West Lake Electronics Factory had signed a contract with the Hong Kong merchant at a price of US$240 per game console.

So the $270 a unit that Gu Ao gave her was already very generous. The only extra effort that Hanle Electronics Factory needs is the production commitment that Xihu Electronics Factory has no limit on scale. When business is busy, it will produce less game consoles, and when the TV production line is empty, it will produce more.

The contract of Hanle Electronics Factory must promise a total production capacity of 4,000 units per month. If the contractor fails to meet the standards, he can deduct some money.

(Note: This $240 or $270 is not just a labor fee, but also includes other domestic material fees in addition to non-imported components such as CPUs, namely displays, circuit motherboards, cooling fans, wood and plastic shells, and other structural parts.)

"For tomorrow's negotiations, I asked Mr. Fei, who is responsible for financial audits, to negotiate with Ma Feng first. Don't come forward. If the negotiations are not going well and Lao Fei wants to win more for the factory, you can ask Ma Feng to take out the contract with Xihu Electronics Factory to put pressure on him and pretend to find another company. Then I come forward and pretend to stay in order to prevent order loss."

Han Ting designed something in her mind and unquestionably finalized the final negotiation plan for Gu Ao.

Gu Ao thought for a while and found that he was even more tighter than what he designed himself, leaving no handle.

"Sure enough, the teacher is always a teacher, and I will be my teacher all my life. Thank you, Teacher Han." Gu Ao extended his hand gratefully and shook Han Ting for a moment.

"Stop being poor," Han Ting shook her hand coquettishly and continued to talk about business with a dignified and holy look on her face. "By the way, I've read your contract. How do you name your new company and brand? This is too difficult to pronounce. Ignorant people will affect communication."

Han Ting said, pointing to the paper contract in front of her, with the party A saying "Tiankun Media Co., Ltd.".

Obviously, this name was made by Gu Ao recently, and re-registered with the money he received from Hanle Electronics last year.

And through legal means, the intellectual property rights of the two games "Pac Man" and "Bomb Man" as well as the copyrights of the mainland and other foreign countries of the TV series "Hujiangtan" were all included in Tiankun Media.

Of course, Han Ting recognized the word "Kun", which is the word "Zhuangzi Xiaoyaoyou" and cannot be used anywhere else.

But so far, the articles of Laozi, Zhuangzi, Confucius and Mencius have been excluded from textbooks, and Han Ting thinks it is too rare.

Gu Ao didn't care: "I don't think that the country has begun to implement compulsory education gradually, and it only took a few years for ancient philosophical articles to be selected as Chinese textbooks. It doesn't matter if our brand is not well-known in China in the short term. The key is the overseas market. I can match it with a loud and easy-to-remember English name."

Gu Ao is very aware of the importance of a good English name.

The reason why oppo and vivo mobile phones in Southeast Asia and other overseas markets is more convenient to open up than other products with the same cost-effectiveness is that the people of Southeast Asia subconsciously think that this is a European and American brand.

But BBK is not the first to create this trick.

The one who really drank in this field was the Sony.ony logo in the 1970s, which is pure English logo, which removes all Japanese and Chinese characters, which is the key to the successful entry into the US market in the early days.

Instead of using the acronym, it directly gives an English name that is easy to spell out pronunciation, which has deceived many consumers.

The English name of Tengyun in later generations was nicknamed "ten-ent" by the people of Xiangjiang, so Gu Ao's "Tiankun" would be called "ten coins" (te

It is homophonic and easy to remember, and it looks like it can be confused into a foreign brand.

Of course, Gu Ao also wants to register trademarks in English such as electronics, cultural media, etc. that have not been registered yet.

There is no trademark law in China for the time being, and there is no joint registration of Madrid, so I will find a friend in Xiangjiang to deal with it. These are not something Gu Ao wants to worry about.

"Then why do you use the word Kun?" Han Ting was a little angry, feeling that Gu Ao's answer was not on the point.

"Because my company is destined to go through countless technological revolutions and industrial wind changes. There are Kuns in the north, and they don't know how many thousands of miles away, and they turn into Peng, and the shipping route will move to Nanming.

What I want to pursue is not only to become bigger and bigger like Kun in every era, and to swallow countless peers, but also to ensure that I can 'become an elephant and dance flexibly', always keep up with the pulse of the frontiers of the times, and achieve cross-circle overtaking again and again. Instead of being too big, once the water where I am dry, I have to die with my living environment.

Even if the game console dies or the Walkman dies, I will continue to fight in the computer industry. If the computer dies, I will continue to fight in the new media platforms in the future. Even if the industry becomes drastically bigger and dry as the Arctic Ocean, Kun will transform into Peng and migrate to the South Ming to continue to swallow it, and swallow it until the earth is destroyed and it will not die."

The meaning of Gu Ao's naming is quite similar to what Ma Feng said in later generations, "Alibaba wants to be a company that has lived for 102 years." Both of them have seen the impermanence of the ever-changing changes and the ups and downs of the business world, and have used this to be wary of themselves.

When Han Ting heard this, she was slightly stunned. At first, she felt that Gu Ao was too arrogant.

But thinking about what she saw and heard in the past two and a half years, she felt that this kid was really likely to succeed.

"I didn't expect your ambitions to be so great..." She was completely shocked.

...

The next day, Ma Feng and Mr. Fei, who was sent by CITIC to manage financial audits, had been verbally quarreled for a long time.

Ma Feng killed the $270 cap price and did not let go.

Because Mr. Fei knew the current profit quota of gaming consoles, he wanted to win more benefits for state-owned assets, and he could not accept that foreign capitalists could make a profit from the absolute big deal.

Fortunately, at the end of the day, Ma Feng could only take out the OEM contract that had already taken effect at the West Lake Electronics Factory as planned, and suppressed the fee. He said that there would definitely be someone in China to do this price, but he was afraid that the production capacity of several small factories would be insufficient and the shipment cycle was prone to accidents, so he added an additional 30 US dollars for Hanle Electronics to process.

Mr. Fei looked at the contract of Xihu Electronics Factory and was very sorry that he wanted to write to the Foreign Investment Commission that such business should be carried out by the state in the future to organize unified negotiations to prevent domestic enterprises from internalizing their internal friction in order to compete for local interests! Let Hong Kong businessmen take advantage!

But this matter is not something he said, and it is impossible to form a mechanism of joint advancement and retreat, special negotiations that will never be achieved in a year or two.

It can even be said that it is not something that the Foreign Investment Commission department can achieve.

Basically, this kind of unified negotiation will only be possible after 1982, when the Foreign Investment Commission is abolished and merged into the Ministry of Foreign Trade and Economic Affairs, and the establishment of the "Ministry of Foreign Trade and Economic Affairs".

So within two years, Mr. Fei could only accept the status quo and endure Ma Feng's blackmail.

Finally, Han Ting came forward just in time and accused Mr. Fei of almost losing the order by making the factory lose the order, and then said that he would settle the cooperation intention at a price of 270 per unit.

"I didn't expect that CITIC spent so many trust bonds to invest in this company, and it was the first to make money for the technical design parties of Hong Kong merchants!" Mr. Fei was very unwilling to give up and felt that there was no place to use it.

Han Ting beat him just right and poured a pot of cold water on him: "Forget it, you have to know that this profit is more than five times higher than the interest rate of trust bonds. CITIC must make money, just make more money. Besides, the main reason for the trust company was to give Japanese merchants a model project to visit, which led to the subsequent 30 billion yen. How much money can these 2% small projects make, the above don't care at all!"

While Mr. Fei lamented, he had to accept this setting.

He gritted his teeth silently: "Foreign trade policies are like this, so I can only endure them before the policy changes, so that foreign businessmen can make a big profit. My political achievements..."

...

After completing the production side and the entire supply chain, Gu Ao can finally free up his hands to deal with the sales side.

Han Ting was transferred to Han Le Electronics, which had a great impact on Gu Ao's later layout.

Nowadays, Hanle Electronics' marketing channels in Japan, in addition to relying on the sales staff they had left behind, they had to rely on the gentleman agreement reached by Gu Ao with Akio Morita in January to rely on Sony's distribution channels.

For this reason, Gu Ao had to give up a 15% discount as a channel fee for shipment to Sony.

Of course, Hanle Electronics' original sales channels are still usable, but sales discounts are also equally given to the joint venture. Compared with Sony's channels, CITIC accounts for 9% of the 15% here and Gu Ao accounts for 6%.

Overall, the current sales work is still very chaotic, but there is no way. Gu Ao is now limited by his strength and manpower, and the overall situation is not open enough, so he can only use this method to outsource as many non-main profit links as possible. With such a big business, who dares to say that his family will make a big profit.

The 15% channel fee is already a very low discount in the field of consumer electronic equipment. If you sell electronic equipment that is equipped with engineering, the deduction rate of 30% of dealers is also available. The deduction rate of 15% to 20% is calculated based on products that are directly targeted to the final consumer.

(I will explain here that the more the "engineering" any electrical product is, the more ruthless the dealer deducts the rate, because it is necessary to clear the relationship for middlemen and buy decision makers to leave room for price difference. And the more it is for the final consumer, the less the price difference for channel deducts, because there is no gray PR fee.

Arcade halls are not sold to consumers, but to chain arcade hall owners. Dealers need to give kickbacks to each specific arcade hall manager. If it is a home game console, there is no corruption space for decision makers in the middle link, the difference between direct sales of manufacturers and dealers will be smaller.)

It took a full three days to make various calls and finalize the implementation. All parties finally made preparations. Han Ting replied that the first batch of goods could be shipped on March 15, with a total of 2,000 units, which is 1,000 units each of "Bomb Man" and "Pac Man".

Gu Ao also put in $300,000 in advance to Hanle Electronics, and paid the final payment after shipment.

Gu Ao has a cash flow of 2 million yuan on hand, so this kind of business is very easy to turn around.

The sales office in Japan agreed to go to Yokohama Port to receive goods on March 20 and divide a batch of shipping channels for Sony.
Chapter completed!