"The battle between Xifeng and Xurisheng's ice tea seems to be a little unsuccessful in the north?" Geng Zhong said.

Song Weiyang said: "There has never been the so-called ice tea battle. It was all hyped by Xu Risheng. They are taking advantage of Xi Feng's news popularity. If Xi Feng Ice Tea had not become famous, Xu Risheng would not be able to borrow from the bank, and it would be even more impossible to have money to expand its scale."

Geng Zhong said: "But the Rising Sun has indeed risen, and it sells better in big northern cities than Xifeng iced tea."

Song Weiyang smiled and said, "We can calculate the calculations. The sales rebate given by Xurisheng is up to 40%. If you throw it away from the costs of operation, production, transportation, storage, taxation, etc. Do you think you can still make money? How much you sell it will lose!"

"But Xurisheng can occupy the market first and then make adjustments. How does Xifeng plan to deal with it?" Geng Zhong asked.

"Look at him to build a tall building, watch him to entertain guests, watch his building collapse." Song Weiyang said with a smile.

"This is a sentence in "Peach Blossom Fan". Boss Song likes ancient literature?" Geng Zhong asked.

Song Weiyang said: "It's all idle books, just read them casually."

"Which writer or thinker do you like the most?" Geng Zhong's interview method was very casual. He asked wherever he thought, and then summarized it when he went back.

"Taizu." Song Weiyang said.

"Taizu?" Geng Zhong was a little surprised.

Song Weiyang nodded and said, "I have read "Selected Mao" several times."

"Awesome!" Geng Zhong said.

Song Weiyang smiled and said, "If there is really a battle between ice tea, then who will win and lose from Xifeng and Xurisheng will actually be decided from the beginning, which can be seen from the "Selected Works of Mao Zedong".

Geng Zhong held the notebook and asked, "How do you say it?"

Song Weiyang said: "Taizu's military theory has an important principle, that is, the route and goal must be determined in the early stage of the war. If you choose the right one in the early stage, the rest is only the execution issue. If you choose the wrong one in the early stage, no matter how powerful the tactical command is, it will only be a small victory. Clausewitz, a famous Western military theorist, also said that the mistakes made in the early stage of the war will not be corrected."

"What mistakes do you think Xu Risheng made?" Geng Zhong asked.

Song Weiyang said: "First of all, their military construction is outrageously wrong. Xurisheng was originally just a supply and marketing cooperative and had been dealing with farmers. Most of their backbones of their company were farmers. I'm not saying that farmers are bad. Now some successful entrepreneurs are also farmers, and my mother is also a real farmer. However, when the senior management of a company is mostly farmers, the company's vision, awareness and behavior have huge limitations. Even if Xurisheng can grow up, can these farmers keep up with the pace of the company's development?"

Geng Zhong said: "After you grow bigger, you can introduce excellent talents."

Song Weiyang shook his head and said, "It's useless. The larger the scale, the harder it is to turn around. If Xu Risheng grows and introduces talents, how should these talents be positioned? If you let talents be middle-level managers, then the decision is still the elderly, which is of no use. If you let talents be senior executives, what should the veterans do? You have to fight first within yourself!"

Historically, due to the chaos in internal management of Xurisheng, it finally decided to introduce outstanding talents and poached more than 30 doctoral students, postdoctoral students and senior engineers in one go. These people are all amazing experts. They used to work in large companies such as Coca-Cola, and one of them was even a sales manager of Coca-Cola in China.

But as a result, they immediately fell into an internal power struggle. The veterans looked at these outstanding talents everywhere, and the outstanding talents also felt that those old guys were in the way, and the company management became more chaotic than before.

If outstanding talents are not introduced, Xu Risheng may live a few more years.

Geng Zhong asked: "What else?"

Song Weiyang said: "Secondly, there is a problem with Xurisheng's strategic direction. They are now fighting with Xifeng for the market or even suicide attacks. This is completely unnecessary. Tea drinks are blank in the Chinese market and can accommodate more companies to develop peacefully. Xurisheng insists on playing the trick of hurting the enemy for 800 times and hurting one thousand times. They do this, but they can't move Xifeng a little, but they can't move to the root of Xifeng. At this time, it should be interesting to develop themselves steadily, build teams and channels well, and fight to the point of blood?"

Geng Zhong asked: "What is Xifeng's choice?"

Song Weiyang said: "Xifeng did not regard Xu Risheng as an opponent at all. Our enemies should be Coca-Cola and Pepsi. Now, just like during the War of Resistance Against Japan, the Japanese invaded and should be united in foreign countries. Warlords should not kill each other."

"You seem to be very hostile to foreign capital?" Geng Zhong said.

Song Weiyang said: "China's reform and opening up has only been more than ten years, just like a baby, while those foreign capital are strong adults. Now that the strong man has entered the house and strangled the babies in the cradle, can I lose my hostility?"

Geng Zhong said: "But foreign investment also brings advanced experience and science and technology."

"Education and technology can be learned slowly, but foreigners will not teach us kindly." Song Weiyang said.

Geng Zhong asked: "How are you going to resist foreign investment?"

Song Weiyang said: "Main business and product products seriously."

"It's that simple?" Geng Zhong said in surprise.

"Enough," said Song Weiyang, "Foreign investment is not scary. Foreigners actually don't understand the Chinese market. We have natural advantages in fighting in the local area."

Geng Zhong said: "How to explain the flooding of the Seven Armies with two Cokes? The Chinese beverage market suddenly fell into half of the country."

Song Weiyang asked back: "If the seven major brands were all private, would this happen? Coca-Cola and Pepsi wanted to enter the Chinese market more than ten years ago, but Tianfu Cola beat them all over the ground."

Geng Zhong smiled and said, "This question is not convenient to explain in detail, so let's talk about yourself. I heard that you wrote the song "Thousand Paper Cranes" by yourself?"

"I just wrote the lyrics and hummed the basic melody." Song Weiyang said.

"Do you like music very much?" Geng Zhong asked.

Song Weiyang said: "Well, I like singing and I like listening to music."

Geng Zhong asked: "Which singers do you like?"

Song Weiyang said: "The Beatles, Gunhua, beyond, Black Panther, and Old Cui are also considered ones."

"It's all rock?" Geng Zhong said with a smile.

"Young people should rock some more," said Song Weiyang.

Geng Zhong said: "I heard from a friend recently that there is a song "You, the Deskmate" that is quite good. How do you read campus folk songs?"

"Have you released a record in "You, Deskmate"?" asked Song Weiyang.

"Not yet, but the Beijing-Tianjin area is already singing," Geng Zhong said.

Song Weiyang planned to take down the copyright of the song's advertisement and said with a smile: "Campus folk songs are pretty good, but I don't like them very much. Rock contains more things."

"You don't have a petty bourgeoisie?" Geng Zhong asked.

"What is a petty bourgeoisie? Can it be eaten?" Song Weiyang said.

Geng Zhong smiled and said, "Because you are only 18 years old and are still a student. In my impression, you should read poetry, talk about literature, love music at the age of 18, and have a romantic feeling of bourgeoisie."

Song Weiyang said: "My goal is a big capitalist, so I should not live a petty bourgeois life."

"Hahaha," Geng Zhong laughed a few times, "You are very special, different from your peers, and different from other entrepreneurs."

Song Weiyang said: "I can live as myself, why should I be like them?"

Geng Zhong wrote down words such as "young", "full of sharpness", and "sharp" in his small notebook, and continued to ask: "How do you evaluate the well-known entrepreneurs today?"

"Who are there?" Song Weiyang said.

"The richest man Mou Zhong." Geng Zhong said.

Song Weiyang said: "He is a grassroots hero in the chaotic era and a product of a special era. Once the Chinese market becomes orderly, it will be the time for Mouzhong to end."

"Simple, clear, thorough," Geng Zhong couldn't help but raise his evaluation of Song Weiyang again and asked, "Where is Shi Yuzhu?"

Song Weiyang said: "The marketing genius and business elites are seeking death."

"Looking for death?" Geng Zhong said in surprise.

"What's wrong with doing? I have to make health care products at this time." Song Weiyang said.

"Is there any problem with making health products? There are also health products abroad." Geng Zhong asked.

Song Weiyang said: "Of course you can make health products, but you shouldn't do it at this time, and you should do it with all your strength. There is no standardization in the health products market now. Those who sell health products are more and more extraordinary. Sooner or later, something happens. The entire health products market will collapse. If God wants to kill someone, he will be crazy. The health products companies are now crazy. I am not afraid of offending anyone, so I criticize Sanzhu by name. Using medical treatment to the countryside, I deceive the farmers in the whole village to drink Sanzhu oral liquid, not only to absorb the hard-earned money of farmers, but also cause some farmers not to see a doctor if they are sick. You must have a basic conscience when doing business, and it is not like this!"

"Do you really think the health care product market is about to collapse?" Geng Zhong asked.

Song Weiyang said: "Now the whole nation believes in health products. If there are news that health products are eaten to death, what do you think consumers will think? They will abandon all health products and think that all those who sell health products are scammers!"

In a few years, the health care products market will really collapse and collapse in a mess.

Shi Yuzhu made a comeback by selling his platinum. At that time, people thought that he could not succeed because the Chinese health care product market was in the most depressed era. Shi Yuzhu's genius lies in that he abandoned the health care function of health care products and vigorously promoted the gift function of health care products, so he quickly became popular without competitors.

Geng Zhong smiled and said, "We won't talk about those three, Feilong and Lebai, they are all health products. Let's evaluate the Liu brothers of Hope Group."

"The Liu brothers are model figures of Chinese private enterprises." Song Weiyang said.

"Why do you say this?" Geng Zhong said.

"I always believe that entrepreneurs should not only make money by themselves, but also contribute to society," said Song Weiyang. "I hope the group specializes in feed business. They have helped many farmers make money and promoted the development of China's breeding industry. For such a company, I wish them to become bigger and stronger, stick to their conscience, and strive to make better products."

In fact, the Liu brothers were so scared that they wet their pants three years ago that they even claimed that they would give the company to the country, and they finally managed to operate with peace of mind until the Southern Tour of the 1992nd.

Geng Zhong said again: "Where is Boss Lu, Wanxiang?"

"Are we cooking spicy hot pot to judge heroes?" Song Weiyang smiled.

Geng Zhong said: "You can think so."

Song Weiyang said: "Boss Lu is a natural entrepreneur, shrewd, cautious, bold, dared to fight and had a keen sense of smell. As a businessman, he has almost no shortcomings, and I should learn from him."

Geng Zhong said: "Where is Wang Shitou of Vanke?"

"Mr. Wang is almost scared to death this time." Song Weiyang said.

"I almost died." Geng Zhong said.

Just a few months ago, China had its first shareholder and board war.

A securities company that holds 6% of Vanke's equity, jointly owns 10% of the equity and manages 60% of the state-owned equity, also convinces more than a dozen small shareholders to suddenly attack the board of directors represented by Wang Shitou.

Wang Shitou had only two hours of reaction time, and was almost dead. He joined forces, divided and disintegrated, and made exquisite methods. Finally, he seized the securities company's illegal loopholes, won one stone, and regained control of Vanke Group.

Song Weiyang smiled and said, "If Mr. Wang could learn from this lesson, he should be able to reborn Vanke. Vanke is so messy now. But no matter what, Mr. Wang's operation this time can become a classic business case, and I sincerely admire him."

"Where is Boss Li of Jianlibao?" Geng Zhong said.

Song Weiyang shook his head and said, "Actually, I don't want to make any evaluation of any state-owned enterprises that have not undergone shareholding reform. Because they may be sold to foreign capital one day, and they may be speculated on the helm. Haier is so powerful now, but Wanbao was even more powerful a few years ago. It took President Deng only four years to turn Wanbao from a small loss-making factory with only more than 100 people into a large enterprise that accounts for 40% of the national refrigerator shareholding reform. It was also identified by the National Social Reform Commission as one of the four major pilot groups for enterprise shareholding reform in the country. As a result, the superior suddenly sent a senior factory official and also handed over 24 loss-making state-owned enterprises to Wanbao joint venture. Now there is no sign of Wanbao refrigerator on the market."

"You really dare to say it." Geng Zhong smiled bitterly.

Song Weiyang said: "What are you afraid to say? You don't dare to report it anyway."

Geng Zhongle said: "Then we won't talk about Jianlibao, Haier, Rongsheng, etc. Let's talk about Li Ning. His clothes have sold well in recent years."
Chapter completed!