Monday, May 22, sunny.

More than 80 agents from all provinces across the country, carrying bundles of sacks, walked into the auction room temporarily set up by Xifeng Company.

What to auction?

Local agency rights!

In December last year, LeBay spent 10 million yuan to buy the so-called secret recipe "life nuclear energy" from Ma Jiajun. Without even seeing the shadow of the product, agents from all over the country flocked to him, and more than 17 million yuan was auctioned off with the provincial agency rights alone.

After being fueled by the media, Song Weiyang's anti-Japanese war manifesto was no less commercial value than "life nuclear energy".

Journalists from all walks of life set up long guns and short cannons, and the agents were eager to try. Song Qizhi picked up the auction hammer and said with a smile: "Xifeng Ice Tea will no longer establish a provincial general agent, and the highest agency contract in the future will be the municipal level."

"boom!"

As soon as these words were spoken, everyone was uproared.

Because in this era, in order to quickly open up channels, enterprises basically choose the provincial general agent model.

"Manager Song, how can you do whatever you want?"

"What is the meaning of a municipal agency contract? A waste of my time!"

"Protest, protest!"

“…”

Song Qizhi smiled and said, "If anyone is willing to be a provincial general agent, it is very simple. Just take down all the municipal agency rights in the province."

The agents present, including those reporters, thought Xifeng Company was crazy about money.

Last year, Xifeng canned food basically adopted the "factory-dealer-consumer" model, and occasionally several provinces have general agents because many agents do not have enough confidence in canned food. The popular model now is "factory-provincial general agent-dealer-consumer". Some big brands, such as Coca-Cola, Sanzhu Oral Liquid, etc., also have first-level agents and second-level agents under the general agent.

However, this model has huge flaws, that is, the factory sends the goods to the general agent or first-level agent and does not care about it. It cannot communicate effectively with the terminal seller, and it is completely unsure where its products are sold, and it is not clear about the specific market situation. There is still vicious competition between some agents and distributors.

This has led to many large companies reacting very slowly to the market. There is a problem below and it may not be possible to receive the news after half a year.

Moreover, the sales channels of each province are controlled by provincial agents. Once abnormal situations occur, provincial agents can challenge the company. If the conflicts are not handled well, the market of a province will be the market.

In a few years, foreign brands such as Coca-Cola will take the lead in launching a sales model reform in China. Coca-Cola directly canceled its agents, and each city and county set up sales companies to face terminal retailers directly. A sales company only needs to arrange one financial staff, one or two managers and a large number of salesmen to achieve complete control of the terminal market.

In the 21st century, basically all big brands learned to do this, and they would almost be completely dead. Even if they didn’t control terminal vendors, they would adopt a hierarchical distribution system rather than a hierarchical agency system - such as Jiaduobao. Dealers and agents are similar, and they were even often regarded as equivalent in the 1990s, but the difference was still very big.

Due to the lack of talents, he could not establish hundreds of regional sales companies in one go, and Song Weiyang did not dare to expand blindly, and it was difficult to get it in one step. So he chose a compromise method, namely, abolishing the provincial general agent and setting the municipal level as the highest level agent.

To put it simply, it is equivalent to changing from the feudal system of the Zhou emperor to the county system of Qin Shihuang.

The company will set up one or two regional branches in each province, and will be directly responsible to municipal agents, keep abreast of the market conditions of each city and county at any time, so as to make quick responses and adjustments. At the same time, it is also monitoring agents in various places. Once vicious competition occurs, it will be included in the temporary blacklist and consider termination of the contract or no longer renewal.

Song Weiyang planned to use three to five years to gradually abolish the agency system and the head office directly controls the terminal market. By that time, Xifeng's sales channels could dominate the whole country. As long as he did not commit suicide, it would be impossible for a collapse to occur.

Channels are king, and terminals win!

Song Qizhi asked someone to issue a municipal agency contract to all agents and dealers, which directly depends on the sales rebates and years. The rebates are not much, and they sign them every year, and everyone is very angry.

How generous is the other person's oral liquid? Compared to this, Xifeng Company is too stingy.

"I won't play with you anymore!" Someone stood up, carried the sack and left.

Song Qizhi smiled and said, "Who else who doesn't participate in the auction can leave on his own and will not be given away."

No one left again, and even left the man just now, turned around and came back when he walked to the door. He was just threatening, but no one agreed and could only admit defeat in shame.

After a few minutes, Song Qizhi said: "The auction of the agency rights of Guangdong Province will start in Foshan for 10,000 yuan, and each price increase shall not be less than 1,000 yuan! Now, the auction begins!"

The order of auctioning agency rights in each city is also particular. When auctioning Beijing, Shanghai and Guangzhou at the beginning, the benefits will definitely not be maximized. However, auctioning small inland cities may fail, making agents reluctant to pay high prices. Now it is Foshan directly, which is not very good in Guangdong Province, but the market potential cannot be underestimated.

The agents looked around and some people finally shouted: "10,000!"

“11,000!”

“12,000!”

“15,000!”

“…”

"20,000!"

"30,000!"

“35,000!”

"60,000!"

There were too many price increases at one time, and suddenly no one fought for it.

Song Qizhi asked: "60,000, is there anyone who has increased the price? 60,000 once, 60,000 twice, 60,000 three times. The deal was completed!"

This person is definitely making a profit. While everyone is still observing the situation, his strategy of sudden attack is very successful.

First, take pictures of medium-sized cities in wealthy provinces, then inland provinces, then small cities in wealthy provinces, and then the capital cities of each province.

The finale is Shenzhen City, Tianjin, Huadu, Shenghai and Beijing. The lowest transaction price in these five cities is 280,000 yuan, and the highest transaction price reaches 600,000 yuan.

From morning to evening, I had lunch for half an hour in the middle. The agency rights of cities across the country were sold for a total of 21.49 million and 6500 yuan. There were zero and all, but the prices were really not available in Xinjiang, Tibet and Mongolia, and some cities in some areas were only bought for auction.

The reporters surrounded Song Qizhi: "Manager Song, is Xifeng not selling provincial agency rights because he wants to sell more funds? Your ice tea agency rights will cost millions more to buy life nuclear energy."

"We delegated agency power to the municipal level to regulate the market and avoid vicious competition," Song Qizhi said and suddenly laughed. "As for life nuclear energy, it is a health product, and it does not belong to beverages at all. They sell theirs, and we sell ours, and they have nothing to do with each other."

The reporter asked again: "According to my observation, some agents have photographed agency rights in several cities, but some are in this province and some are in that province. Will there be various chaos when they help Xifeng sell products? After all, management and transportation in other places are more troublesome."

Song Qizhi said: "We have considered this issue. Agents can discuss with each other and can freely transfer or exchange agency contracts, which is their own business."

"Isn't this very troublesome? It's better to auction provincial agency rights." The reporter said.

"The trouble is temporary and can be overcome." Song Qizhi said.

It is indeed very troublesome and is not conducive to quickly opening up channels, so no one will follow you to learn at this stage.
Chapter completed!