Some people say that the first generation of Apple did not attract strong attention, and it was not until the second generation of Apple was released that it shocked the world.

This is true, but it is not true enough.

iPhone2g was hailed as "God's mobile phone" at that time, which shows how strong the market response was. Since its launch at the end of June, it sold 4 million units worldwide in half a year, directly capturing a quarter of the US smartphone market share.

The so-called "global sales" here are actually approximately equal to "North American sales", and most of them are sold in the United States and Canada. Because it was not until November that iPhone2g was launched in the UK, France and Germany, and it was not launched in Ireland and Austria the following spring, and the date of entering the Asian market was even further back.

That is to say, the first generation of Apple phones sold 4 million units in the United States and Canada in half a year!

In comparison, the consumption capacity of China's high-end mobile phone market is obviously far inferior to that of the United States at this time. Because China sr2g sold 500,000 units in the first month (sold out of stock), only 440,000 units in the second month (with the support of May Day holiday), 420,000 units and 470,000 units were sold in the third and fourth months (both summer sales season), 530,000 units were sold in the fifth month (school season promotion), and quickly fell to 320,000 units in the sixth month.

The total sales of Shenzhou smart phones in half a year were 2.68 million units (mainland China), far lower than Apple's sales of 4 million units (North America).

Consumerism in China has not yet prevailed, and I have never heard of anyone cutting off the kidneys to buy a Shenzhou smart phone.

At the end of October, Shenzhou sr2g was officially launched in North America.

After so long, it is nothing more than a process: first, pass the US national access certification; second, obtain third-party certification; third, pass the operator's online test and other verification.

Even if Shenzhou Technology launches new phones in the future, it will take at least half a year to go through the process. The process will take at least half a year. If the mobile phone brand of other countries is in the United States, the review time can be delayed by one year or even a year and a half, but if the cooperative operators are awesome, they can shorten to three to five months.

If you want to sell mobile phones in the United States, you must reach cooperation with American telecom operators. Shortening the review time is one aspect, and the other aspect is the channel issue. Because at this time, more than 90% of the channels in the US mobile phone market are in the hands of operators, and this data will only drop to about 80% after ten years.

If you sell mobile phones in the United States and rely solely on e-commerce or retail stores, you can only eat other people's leftovers.

Thanks to Apple, it would be difficult for China's smart phones to successfully land on the US market!

As early as January, Shenzhou SR2g began to apply for US national access certification, and it was delayed until June that it did not obtain an access certificate. At this speed, you will have to wait until next summer to pass the third-party certification and operator verification.

Although the three major telecom operators in the United States all recognize the market potential of Shenzhou, the requirements they put forward are too excessive. They are only willing to help Shenzhou sell exclusive contract machines, that is, the operator's exclusive customized machines. At&t even let Shenzhou make an internal label machine, and even the trademark of Shenzhou cannot be printed on the body.

It’s nothing more than just being able to win over China and forcing China to sign an unequal treaty.

At this moment, Apple was selling well and consumers were crazy about it.

Sprint Company took the lead in responding and decided to reach strategic cooperation with Shenzhou Technology: it does not force an exclusive contract, but enjoys priority supply rights.

Sprint spent $35 billion to acquire el three years ago, becoming the third largest telecom operator in the United States. But since then, it has been confronted with a curse, technical failure, marketing dispersed, teams are difficult to integrate, and users are lost in a large number of users. To put it bluntly, it is because of eating too much and indigestion. The company CEO Gary Fauci is under pressure and has been forced by shareholders to resign. This time he personally led the cooperation with Shenzhou, hoping to use Shenzhou smart phones to save some face.

With the help of Sprint Company, Shenzhou Sr2g immediately passed the access certification and carried out the third-party certification and operator verification process at the same time.

Until the end of September, Shenzhou sr2g finally completed all the processes and is scheduled to be sold in the United States on October 9.

Unfortunately, Sprint's CEO Gary Foxey failed to wait for this day, because the company's shareholders held a general meeting on October 3. Gary Foxey resigned in disgrace under pressure from shareholders and left the performance of Shenzhou Smartphone directly to the new CEO.

During the period when Shenzhou sr2g was launched in the United States, it happened to be sold out of stock, and consumers couldn't buy it even if they wanted to. Shenzhou Technology decisively cooperated with Sprint.

Apple God Mobile vs. The King of Chinese Mobile Phones!

It is too late to place TV advertisements, so I will crazily place newspaper advertisements and ground advertisements. In order to avoid legal responsibilities, formal advertisements are not afraid to directly fight Apple, but various soft articles and review articles clearly have to borrow Apple to hype.

Coupled with the strong push of Sprint, the third largest telecom operator in the United States, consumers who are struggling to not be able to buy iPhone 2g gradually began to focus on Shenzhou SR2g.

Gradually, the reputation of Shenzhou smart phones has fermented and sales have begun to rise steadily.

On the American Internet, some people even compare China and Apple.

Advantages of Shenzhou: The screen is larger and the signal is stronger. You can change wallpapers, replace batteries, and run two apps at the same time.

Apple's advantages: the screen display is clearer, there are more apps available, and the full network connection (Schina is temporarily only supported by sprint).

As November begins, Apple phones have expanded their production capacity, but they need to stock up for the European market, so each person in North America is limited to one purchase.

Apple fans are in pain and even if you have money, you can't buy your favorite phone.

The two major operators at&t and verizon are also in pain. The huge market is there, but they are watching it pass due to insufficient supply.

So, at&t and verizon decisively put down their shelves, continued to negotiate with Shenzhou Technology, and signed a cooperation agreement before December, so that Shenzhou must launch mobile phones that support At&t and verizon networks before Christmas. Major software vendors in the United States have also chosen to cooperate with Android and port their respective apps to the Android system.

Throughout December, the sales of iPhone 2g in the United States reached 480,000 units (sold out of stock), while the sales of China sr2g in the United States reached 410,000 units!

American public opinion was shocked and shouted: "Made in China has spread to the high-end electronic products field!"

The debate about which is better and worse in China and Apple has also spread from the Internet to reality. Apple fans mocked Shenzhou users in various ways, as if they had a sense of superiority, and Shenzhou users also responded without hesitation.

While iphone2g is known as the "God's mobile phone", it is actually criticized by users.

The points of the frustration are as follows:

First, if you want to buy an Apple phone, you can go to the operator to pre-pay the phone bill for more than one year.

Second, the price cut suddenly three months after it went public. Although it compensated old users, it still felt like it had lost 100 million yuan.

Third, Apple's signal is too weak, the haunting metal body.

Fourth, every day, every day, there are all kinds of out of stock, and each person is limited to one machine.

Fifth, the battery cannot be replaced. In the era without fast charging technology, this disadvantage is very fatal.

These complaints have been avoided by China, especially when purchasing machines, they must pre-store phone bills, which are purely caused by operators. Because Apple is seriously out of stock and the supply is in short supply, the operators will make it easy.

Relying on the natural advantages of "Made in China", it is too simple to expand production capacity. It has opened up supply in the US market and naturally does not give operators the opportunity to make money.

Another thing that makes Shenzhou users most proud is that the Shenzhou smart phone comes with a spare battery, which can be removed and replaced at any time, and there will be no problem of power outage in the middle of the circuit.

...

Apple headquarters.

Jobs held a sprint version of Shenzhou smartphone in his hand and said with a serious expression: "Supply the sales plan of Ireland and Austria to ensure the supply of iPhone2g in North America. We cannot lose our base camp in order to explore the European market. Shenzhou is a competitor worthy of vigilance. In addition, to speed up the development speed of iPhone3g, we must launch it in advance!"

"I will contact Ireland and Austria immediately!" The man left after saying that.

After a while, a male assistant came in, holding a pile of folders and said, "Boss, this is the information related to the Shenzhou smart phone that I have asked people to collect."

Jobs quickly browsed these materials, China Overview, mobile phone data, sales share, etc., all of which were thrown aside. Soon, Jobs suddenly stopped and started to slowly write down a document. It was Song Weiyang's speech at the "Digital China Forum": In the next fifteen years, smartphones, mobile taxi rides, mobile shopping, mobile payments, mobile food ordering, mobile registration, mobile phone check-in, mobile phone learning to drive...

Jobs subconsciously looked at the speech time, and it was actually in 2001.

"call!"

Jobs breathed a breath and said to himself: "A competing that is worthy of respect, many of his ideas are consistent with me, and even more advanced and radical than me."

Before seeing this speech, Jobs even suspected that the Apple smartphone project was leaked to China at least three years ago. Otherwise, how could the two products be so similar?

Jobs closed the folder, made several calls in a row, and gave the following instructions: First, increase the production capacity of iPhone2g again; Second, set the Asian first place of iPhone2g in China; Third, try to contact Song Weiyang and have an appointment with the two to meet in private.
Chapter completed!