(Forgive Lao Wang as a liberal arts student. After reminding me by book friends, I checked some information today and found that it was indeed outrageous to make a large-screen mobile phone in 2007, and it has been modified to a 4-inch screen.)

(Lao Wang calculated that both Shenzhou and Apple use the HVGA standard. The PPI of Shenzhou 4-inch screen is 144, and the PPI of Apple 3.5-inch screen is 164. The difference is not too big, it is completely within the user's acceptance range.)

(In addition, although Song Weiyang asked BOE to develop olcd technology, it was far from commercial use, so the first generation of Shenzhou smartphones used tft-lcd screens.)

It has entered 2007. Although Apple held a product launch conference in January, it will take half a year to go on the market.

Last year, Motorola not only sold the second largest in China, but also sold the second largest global mobile phone.

But it suddenly exploded in winter, and after New Year's Day, it became even more sluggish. It was all dragged down by internal conflicts and large company diseases. After-sales service became messy, sales channels were chaotic, and the market reaction was even slower than a turtle.

Finally, Motorola suffered a serious loss in the first quarter. Global sales were overtaken by Samsung in one fell swoop, and China's sales were also overtaken by China.

As for Nokia, it was completely crazy, officially released its low-end market strategy and continued to enter the low-end market in a large scale, as if it wanted to kill all domestic brands. This really doesn't leave anyone a way out. Nokia's low-end phones are of good quality and are sold cheaper than domestic phones, so consumers naturally know how to choose.

Industry surveys in February showed that as many as 79 companies in China have mobile phone production licenses, with an annual production capacity of 500 million units.

Who should I sell 500 million mobile phones to?

A large inventory backlog!

Experts predict that Chinese local mobile phone manufacturers will go bankrupt this year at least half of them.

April 5th, the Qingming Festival of the Lunar New Year.

Song Weiyang claimed that Shenzhou smartphones could be launched in early March, but they were still out of stock for a month. The first batch of stocks was 500,000 units, the market price was 5,800 yuan, and advertisements and soft articles were flying all over the sky.

The only competitor of China's China SR-2g is Nokia n95, because there are only two mobile phones sold for more than 5,000 yuan. If "smartphones" are included, then there are 11 competitors. In the first quarter of this year, there were 12 "smartphones" in China.

Nokia n95 was originally planned to be launched in May, but its market positioning was "China's King of Machinery". In order to fight against the Shenzhou SR-2g, it decisively launched a month in advance, and the two sides planned to fight head-on.

This thing adopts a dual sliding cover design and has screen touch function, but cannot achieve multi-touch. The mobile phone system is Saipan 9.2 and has 18m memory, which is the top "smart phone". Moreover, the screen display effect is very delicate, with a PPI (pixel density) up to 153, which is higher than the data of Shenzhou SR-2g (144). Watching movies and other things must be more "high-definition".

But it's very interesting. The competition between the two phones is not as fierce as imagined.

Because, they are out of stock!

In another time and space, the Nokia n95, which costs 5,400 yuan, was once sold by scalpers to more than 8,000 yuan due to shortage of supplies. A few months later, the output kept up, and by the end of the year it fell to more than 4,000 yuan, and the inventory was too high to sell at all.

The situation of Shenzhou SR-2g is similar now. The first batch of 500,000 units are stocked, but it is not enough to share it in the national market.

First of all, we must ensure the supply of the flagship store in China, so that Suning and Gome are in short supply. There are only a few pieces on the counter of Gome Mall in small and medium-sized cities, so we can't even get it slowly.

Is a mobile phone expensive for 5,800 yuan?

Not expensive.

There are many rich people, far more than you think, otherwise how could Nokia n95 be fired to 8,000 yuan?

It’s really not that Song Weiyang intended to play with monkeys...

By mid-April, all 500,000 units were sold out, and the price of black market scalpers was rising steadily. When it was about to be hyped up to 7,000 yuan per unit, Shenzhou Technology suddenly announced that it would expand its production capacity and would directly release 1 million units during the May Day holiday.

May 1, early morning.

There were long queues outside the four flagship stores in the capital in China, and a large part of them belonged to the scalper!

Han Dong, the little supporting role who appeared in Chapter 507 of this book, was not only married, but his children were almost two years old. His Shenzhou h5100 mobile phone has been used for six years, and he only had a minor problem once in the middle. A few days ago, his son completely broke into a shattered fracture.

Taking advantage of the May Day holiday, Han Dong came to the Shenzhou flagship store and was immediately startled by the scene in front of him.

Nowadays, you still have to queue up to buy things?

A clerk was maintaining order in line, and Han Dong hurried over and asked, "What's going on today?"

The clerk said: "You need to queue up to buy a full-screen smartphone in China. You don't need to queue up to buy other products. What do you want to buy?"

"Oh, then I won't line up." Han Dong smiled. He is not a rich man and he still has to raise a son now. How could he be willing to buy more than 5,000 mobile phones?

As soon as he walked into the store, Han Dong heard the quarrel.

A middle-aged man shouted: "I was in line for the middle of the night, why should I only buy one?"

The clerk smiled and said, "Sorry, sir. In order to prevent scalpers from buying, we each limited purchases one. If you still want to buy it, then go get the number and queue up again. Please do not block the customers behind you."

"Everyone is limited to purchase one, you said it was already. I promised to buy it for my friend. Now why do you ask me to explain it to my friend?" said the middle-aged man angrily.

The clerk continued to smile: "Sir, even if you want to buy a mobile phone for your friend, there is no need to buy 20 pieces at a time, right?"

The middle-aged man said stubbornly: "I have many friends, can't I?"

"Get out of the scalper! If you don't roll, you will be killed!" a young man from the back of the rank shouted.

The middle-aged man looked back and said disdainfully: "It's all your business!"

"I've bought Shenzhou by you dogs, so I can't sell it!"

"That's right, I was fired to 7,500 last month. I'm so fucking bad!"

"Call 110 and call the police and let the police catch the scalpers!"

“…”

There are more and more people speaking out in the team, and they are basically young people, and they are the real customers.

The scalper ran away in shame, and the other scalpers were helpless, feeling that today's transactions might not make much money.

Han Dong watched the excitement around him, and could only sigh that the world is changing rapidly, and mobile phones can actually give birth to a scalper market. He bought a Shenzhou mobile phone worth more than 1,000 yuan, but he didn't want to leave yet, so he continued to watch on the smart counter.

"Haha, I finally bought it!" A young man laughed, and there were three friends standing beside him.

Another young man said, "Let me have fun."

These four young people are college students in Beijing, and only one person is willing to pay for it. The other three people in the dormitory come to stay up late and queue up with him.

Han Dong leaned over and saw the student opening "Fruit Ninja" and cutting melons and vegetables wildly. While playing, he said, "It's great, this phone is awesome."

"Try taking pictures, try taking pictures!"

"Let me touch it quickly."

"Let's hear what the effect is."

“…”

Han Dong became more and more jealous when he looked around, but when he thought about his son's milk powder money, he finally left the Shenzhou flagship store silently. He saw a man in his 30s outside the store, probably a reporter, who was interviewing the crowd.

The reporter happened to finish the interview and saw Han Dong coming out of the store. He immediately came over and asked, "Friend, have you just bought a Shenzhou smart phone?"

"No, I bought an ordinary machine." Han Dong replied.

"Oh, that's disturbing." The reporter immediately got into the store and caught the students playing with their mobile phones for an interview.

"Which school do you come from?"

"Beizhou Post."

"I came to queue up very early last night, right?"

"Here comes at 11 o'clock in the evening, I'm afraid I can't buy it today."

"Why do you have to buy this phone even if you queue up overnight?"

"This mobile phone is awesome. This year's King of Machines will crush Nokia n95. Nokia n95 will sell 5,400. This mobile phone is worth selling 5,800!"

"What phone did you use before?"

"Motorola."

"Have you never used China?"

"In the past, high-end phones in Shenzhou were not good, so I always used Motorola. But from now on, I will be a fan of Shenzhou. Dr. Ma is my idol!"

"Did this phone meet your expectations?"

"What do you think?"

"Then will you support other domestic brands?"

"I will buy the things well, it has nothing to do with whether it is domestic or not."

“…”

Faced with the competition from Shenzhou SR-2g, when Nokia n95 was fully distributed, it quickly chose to sell at a price cut.

No price reduction is possible!

The price difference between the two mobile phones is only 400 yuan. Many target consumer groups choose Chinatown. Only those loyal fans of Nokia choose n95. This phone king, which should have been speculated to more than 8,000 yuan for only one month, took the initiative to reduce the price to 4,700 yuan, and went to the price range of 4,000 to 5,000 yuan to beat the children.

This has led to collective price reductions in mobile phones selling more than 4,000, otherwise all customers would be snatched up by Nokia n95. In this way, it forced downwards, and even mobile phones selling more than 2,000 were affected, including other mobile phones in China, which were forced to lower prices.

Friends said that the price of Shenzhou sr-2g is too low, which seriously disrupts the market.

What is this disrupting the market?

When Apple's first generation was first launched, it was priced at $499, and after the Apple's second generation was fully upgraded, it was a total loss-making sale, and then it made money from the operators, making other brands out of reach.

"The new Nokia flagship phone was defeated, and the Chinese market set off a craze in China!"

Newspapers, magazines, the Internet... There are news of queuing up to buy machines everywhere. This kind of scene is happening all over the country, and there are even fights because of jumping in line.

The brand of Shenzhou has become a god and is already ranked in the ranks of immortals in the eyes of Chinese consumers.

At least there will be no more high-end users of Nokia and Motorola, which despise high-end users of Shenzhou, and Shenzhou is truly regarded as a brand with high quality and excellent technology. Other electronic products in Shenzhou have increased sales and brand influence has surged.

Even the news of the China flagship store queuing up to buy computers was also on CCTV's "Midday News".
Chapter completed!