At the end of the year, Apple finally exploded.

At first, only one leaked a little bit, allowing the outside world to learn that Apple was working on a big project. So the "friendly businessmen" conducted inquiries through various methods and finally found out the more core things, and even the American media came to get a share of the pie.

Under such circumstances, Jobs had to bite the bullet and announce that Apple would hold a product launch conference on January 9.

During the New Year's Day, Apple's prototypes were not working properly - the first two prototypes were invalidated by Jobs, and this prototype was only developed for about half a year.

The developers of Apple Engineering Department were forced to go crazy by Boss Qiao. Since September, they have worked on an average of 80 hours a week, and they have been working on food, drink, defecation and urination in the company, and they cannot disclose work content with anyone. Even project personnel have to disguise themselves as employees of other companies, and the circuit diagrams and industrial design diagrams provided to suppliers are also mixed.

Shenzhou Technology is also rushing for time, and relevant developers work at least 12 hours a day. The monthly overtime pay (and the cumulative overtime subsidy) of these engineers has been two to three times the normal salary for several consecutive months.

Song Weiyang is always paying attention to Apple's news. When Jobs announced the product launch conference the day after he announced the product launch conference, Shenzhou Technology also announced the product launch conference.

Moreover, the time was particularly disgusting, ten days after the Apple product launch conference.

Why not be ahead of Apple?

hehe.

Moscon Exhibition Center, San Francisco, USA.

Since January 2, Jobs has been busy with event rehearsals.

This is not so much a product launch conference as a propaganda show, full of fraud. Just like the Beiyang Fleet that year, when it was tested in front of military observers of the great powers of various countries, the shells fired by warships were empty and someone needed to ignite bombs on the target ship.

There was no way, until the last day of the rehearsal, the Apple phone still couldn't connect to the Internet, the phone was often unable to dial, crashed, and automatically shut down.

The atmosphere at the rehearsal was extremely tense. Even if someone threw something to the ground and made a sound, Jobs would roar loudly: "If the press conference fails, it's all because of you!"

The day before the press conference, lighting and stage equipment entered the venue.

These people couldn't get out when they came in. After debugging the stage equipment, they were "housed under house arrest" by Jobs in the exhibition center. There were guards on duty at the door 24 hours a day, and all in and out must be reviewed by Jobs. The temporary electronic laboratory occupied a whole row of guards.

For those staff participating in the rehearsal and press conference, it was like stepping onto the execution ground step by step.

On the day of the press conference, Apple's project managers and engineers collectively drank a glass of whiskey to relieve themselves from the nervousness that was about to collapse.

In fact, as long as no one makes trouble, the press conference will definitely be perfect.

Because there is a wifi signal transmitter under the stage to shorten the wireless transmission distance. They even modified the Apple mobile phone software to make the received wifi signal frequency different from other mobile phones on the scene, preventing the audience from occupying the same signal frequency.

There is also a movable signal tower on site, and the signal display program of Apple phones is modified to ensure that the mobile signal is always full.

These are all the faults of Jobs. He insisted on using a metal body and did not listen to the engineer's advice. It was not until the first generation of Apple phones were crazily complained that the signal was weak, and the second generation was finally replaced with an engineering plastic body. Boss Qiao's persistence was ultimately defeated by the market.

The press conference of Apple mobile phones has come to a successful conclusion, shocking the world!

However, it is still half a year before the launch of Apple's mobile phones. Because of a series of fatal problems, Apple engineers are waiting for the solution. At that time, the market will be triggered and one-quarter of the North American smartphone market will be seized within half a year. It is not that it cannot swallow more shares, but that the production capacity of Apple phones cannot keep up.

Lei Jun learned how to use Xiaomi to play monkeys with Jobs. The first generation of Apple also played monkeys with all kinds of people, and even stipulated that each person would purchase a single machine, which made consumers wait so much for them.

This side of China.

Shenzhou Technology spent money specifically to sponsor several reporters to go to the United States, spread the news back to China as soon as possible, and then hyped up Apple smartphones.

Several major Chinese portals also reported on Apple smartphone news, which instantly blew up Jobs.

"Apple launches a new revolution in mobile phones, where are China's smartphones?"

"Chinese mobile phone brands lack innovative genes and will only be left farther and farther by foreign manufacturers"

"When domestic mobile phone brands are still struggling for survival, Apple has entered the future era"

"The Doomsday of Nokia and Motorola is Coming"

Shenzhou Technology spent about 8 million yuan to hype Apple phones for only five days.

It was absolutely unimaginable to spend 8 million in five days in early 2007, and the topic was quickly sensationalized. Many newspapers, magazines and websites also followed the trend and many navy troops rushed forward, which made it difficult for people who like to surf the Internet and read newspapers to know that this news is difficult, and it is covered with this thing.

"Damn it, a phone without a keyboard is cool to think about it."

"Jobs is so awesome!"

"Alas, people have launched full-screen, keyboardless phones, and China doesn't even have a domestic smartphone?"

"Didn't Dr. Ma pretended to be a dumb last year? Why did Chinatown launch an epoch-making science fiction phone? You should be stunned now. No matter how science fiction is, it is not as good as Apple's science fiction."

"The richest man in Song pretends to be a fool."

"Where is Lenovo? Where is China's mobile phone manufacturers? Do you understand what scientific research is?"

“…”

Shenzhou helped Apple mobile phones to promote free for five days, and suddenly sent an invitation letter to major media: Shenzhou will hold a mobile phone press conference in five days, and Song Weiyang will be present in person to show it!

It also claimed that the new phone in China will be no less than Apple.

The publicity in the first five days was all forum, with the purpose of arousing the anger of the Chinese people and by the way, this topic was hyped up to the attention of the whole nation.

In the next five days, Shenzhou Technology does not need to over-operate, and major media themselves know how to attract readers.

Is China Mobile Phone really not weaker than Apple?

Is the epoch-making science fiction that Song Weiyang claims will be released?

Can domestic mobile phones beat foreign brands?

These are all news selling points, and Shenzhou deliberately leaked a photo of his mobile phone, which was instantly compared by the media to Apple.

People have discovered that the new mobile phone in Shenzhou is actually full-screen and there is no physical keyboard set at all!

Then, the media has reported materials: Song Weiyang and Jobs, two geniuses from the East and the West, coincided with each other, and both chose a phone design that had no keyboard!

Domestic mobile phones are about to rise!

These reports are progressive layer by layer, guiding the audience's emotions throughout the process. The middle is mixed with reverse propaganda, which makes some media and naval forces sing opposite tunes, questioning the strength of Shenzhou Technology, and slandering the domestic brands. It's so boring that people have to come out to argue, so that it can start a war of public opinion.

A series of operations that lasted ten days made all the competitors stunned.

Anyone with a discerning eye can see that such a fierce public opinion topic is definitely planned by the mastermind, and it cannot be formed naturally. The traces of manual operation are too heavy!

But they have to admit that this wave of hype is extremely successful and can be written into commercial textbooks as a classic case.

The premise is that the mobile phone in China must be able to withstand it.

If the product launched is too bad, any hype will be useless and will also attract public ridicule and disgust.

But if you withstand it, China will be able to ascend to the gods and become immortals in China.

All of this was done by Song Weiyang, and he personally planned the whole process and used a lot of relationships from the media industry.

There is no way. There are too many Fudan alumni who are engaged in media. Isn’t it a pity not to use it? Song Weiyang called in person, and the alumni should give face no matter what they say. Some newspapers even waive publicity fees and report them as normal news.

Not only were media reporters coming to attend the press conference, but major operators were also invited.

The bosses of Ma’s Huangpu, Song Weiyang’s entrepreneurs and friends, as well as dealers from all walks of life, also took the initiative to ask to attend the press conference.
Chapter completed!