With the arrival of summer, it is the peak season for computer sales again.

Another brand disruption this year is "Dawn", which will be changed to "Inspur" in a few years.

"Shuguang" and "Lenovo" both come from the Institute of Computing of the Chinese Academy of Sciences and belong to the same mother. But "Shuguang"'s father is even more awesome, and there are two fathers, namely the Ministry of Science and Technology and the Ministry of Information Industry.

In the past, Shuguang computers mainly favored the scientific research field. The "Shuguang 4000a" successfully developed in 2004 also ranked among the top ten supercomputers in the world. Shuguang began to take the path of industrialization in 1996, but its flagship product is supercomputers. In recent years, it has actually started selling microcomputers, and its main focus is on the education industry!

Many universities and universities this year have purchased Shuguang computers, and Shenzhou and Lenovo can only stare at each other. Who makes their two fathers too awesome?

In the field of government procurement, the number one computer sales is neither Lenovo nor China.

It's a tide!

Inspur is like Dawn. It is typical for being unemployed. This state-owned enterprise mainly operates servers. It is probably jealous of the market size of personal computers. In recent years, it has also come to get a share of the pie. It kills Lenovo in a few seconds and seizes the first place in government procurement.

Lenovo is having a hard time this year.

Shuguang is crazy about eroding the education industry market, Inspur directly swallowed the government procurement market, and the civil market was stabbed by brands such as Dell, HP, and China. The most embarrassing thing is that Lenovo has almost been emptied because of its acquisition of ibm's PC business, and it has to use money to subsidize overseas markets every year.

What to do if you have no money?

Real estate!

In fact, Lenovo had already begun to enter the real estate industry ten years ago and also jointly established the "Zhongke Lenovo Real Estate Development Company" with Zhongke and Shunchi.

The most popular real estate developers in the past two years are Sun Hongbing, the former employee of Lenovo and the boss of Shunchi. They are known as "Sun Crazy" and "takeover warrior".

This person was involved in Lenovo, and because of his outstanding performance, he was promoted to the head of the enterprise department in less than a year. He then pulled a group of young people to build 13 branches in one go, and in two months Lenovo's turnover was soaring. He even said "The interests of the enterprise department are above everything else." Then, Sun Hongbing was transferred from the enterprise department by General Liu, and was finally transferred to prison for embezzlement of public funds.

After being released from prison, Sun Hongbing and President Liu smiled and wailed their grudges. They also borrowed 500,000 yuan from President Liu to establish a real estate company, and brought their old boss Lenovo to start a real estate company.

Sun Hongbing's Shunchi Company is also known as "Real Estate Dell". He successfully transplanted his old business (selling computers) into the real estate field, setting off a "Sunchi model" in China.

Getting land still requires connection?

There is no need to just spend money.

Shunchi bids for land in various parts of the country without obtaining approval from the headquarters, and the regional boss can make the decision. Anyway, no matter how much money it costs, just take the land down. In the words of Sun Hongbing, it is enough to describe it: "Buy land down, buy low, and buy high, and don't lose."

An ordinary piece of land is often sold at a sky-high price by Shunchi. Then he used the land to mortgage the loan and spent money to sing out real estate projects. The house was pre-sale and recovered funds. The funds were used to continue buying land and continue to mortgage loans. Moreover, Shunchi often cheated. For example, a certain piece of land was sold at a sky-high price of 900 million yuan, and after the auction was taken, he said he had no money and was willing to give it 200 million to 300 million first, and the rest was paid in installments.

To put it bluntly, I made a fortune.

In Tianjin alone, Shunchi owed banks 4 billion in 2004. Banks were scared and did not dare to collect debts too fiercely, because the collapse of Shunchi's capital chain means that a large amount of loans cannot be recovered.

Three years ago, Shunchi's annual sales were only 1.4 billion yuan, while Vanke's annual sales were 4.4 billion yuan. Sun Hongbing directly challenged Wang Shitou in public at the real estate industry conference, claiming that Shunchi's first place in the country would take one year to surpass all the companies present, including Vanke!

Even after several years of jail, Sun Hongbing still showed his sharpness.

Wang Shitou responded calmly and said: "You can't surpass Vanke so quickly. Should you pay attention to controlling risks?"

Not only did Sun Hongbing not control the risks, he became more and more aggressive. The subsequent operations were shocking. He spent more than 10 billion yuan to acquire land across the country within a year. When the headquarters held its annual meeting, he shouted to thousands of employees: "Wang...stone...head, a fool!" Thousands of employees cheered and applauded.

Last year, the central government issued policies to stabilize housing prices.

This year, Shunchi's capital chain completely collapsed.

Why do we spend a lot of writing about Shunchi? Because Lenovo established three real estate companies, two of which were jointly established with Shunchi. Last year, when Shunchi's plate was about to collapse, President Liu came forward to completely separate from Shunchi. But many years later, Sun Hongbing's Sunac Group acquired Lenovo's Rongke Zhidi, and eventually became a family.

In 1993, Mr. Liu threatened to go to the United States to engage in real estate. In 2001, Lenovo successfully turned its science and technology park into a commercial real estate project. In 2003, Lenovo officially entered residential real estate and quickly made a nationwide layout.

Lenovo is now making real estate a prosperous career. In another time and space, by 2013, the profits of real estate projects accounted for 32% of Lenovo's total profit.

Song Weiyang said that Lenovo is a computer assembly company, but it was actually wrong. He was obviously a real estate company!

By the way, Shenzhou Computer has also emerged this year, with its super high cost-effectiveness as its selling point, opening its own "big ship era".

Shen Fuxing was very annoyed by this and always felt that the Luo Shi Shenzhou Computer was taking advantage of the popularity of his own Shenzhou Computer.

Shenzhou Computer: "I'm still taking advantage of the popularity of Shenzhou spacecraft, and the Space Administration didn't say anything."

This year, PC competition has entered the recognized era of low profits. Shenzhou, Lenovo, Dell and HP have been ridiculed as the "four kings in the PC field."

HP adjusted its channel strategy, classified the country into eight major regions, and turned to the regional agency system as a whole, and sales began to increase by leaps and bounds.

Lenovo is divided into relationship customers and transaction customers based on user scale and procurement model, and adopts direct sales and channel sales models respectively to firmly control market share.

Dell moved the direct sales model of the United States, which was seriously unacceptable. In addition, the after-sales service was too bad, so it finally failed this year. Various negative news was exposed, and sales fell instead of rising.

After years of hard work, China's brand stores and after-sales network have finally become more and more perfect. By absorbing franchise stores, it has been spread out in fourth- and fifth-tier cities across the country, achieving unexpected results.

A small northern city.

Zhang Hong, who had just received the college admission letter, went out with his parents to purchase "equipment". Because his parents once promised that as long as he was admitted to a key university, he would buy him a computer and mobile phone.

He called a taxi and his father said directly: "Go to Gome Electrical Appliances."

"What are you doing at Gome?" Zhang Hong asked.

"Buy computers and mobile phones. Gome Mall sells everything, and you can buy mobile phones and computers together." The father smiled.

"Nothing is so troublesome," Zhang Hong said to the driver, "Master, go to the Shenzhou store."

The father said in surprise: "Don't you buy Lenovo?"

Zhang Hong smiled and said, "Shenzhou is very awesome, much better than Lenovo. I asked the masters specifically in the 'Computer Bar'. People say that foreign brands choose HP and domestic brands choose Shenzhou. Lenovo and Dell must not buy Lenovo and Dell. Lenovo is high-priced and low-quality, and Dell after-sales garbage. If you want to be price-performance, then you can install the assembly machine yourself."

Tieba is a good thing, so that novices who don’t know anything can ask for advice from the masters on the Internet. Moreover, Tieba these days is really hidden and hiding, and it is not inferior to the later “985 per capita”.

The family came to the Shenzhou store and found that it was crowded. They also used balloons to hold promotional banners at the door. The slogan was: Shenzhou three-piece set, helping the university dream, and promoting the promotion to reward guests, and immediately discounted 800 yuan!

The speaker at the door is played in a loop: "People are paying attention to it. During the summer vacation, you can get a discount of up to 800 yuan if you buy a computer, mobile phone, and MP4 three-piece set of MP4... "

Not only are the specialty stores doing promotions, but they also hired people to distribute flyers in the city center. Even as early as when filling out their applications, they went to school to distribute flyers and focused on these students who had just graduated from high school.

My father was wandering around the counters of the specialty store and found that there were so many products in China: desktop computers, laptops, mobile phones, mp3, mp4, U disk, mobile disk, telephone watches, click reader, electronic dictionary, handheld computers... and several repeaters. Since this type of product has been discontinued, it is now placed on the counter for processing at a very low price.

The father said in surprise: "I thought China only sells mobile phones and computers, but it actually sells other things."

Zhang Hong smiled and said, "So I said that China is amazing. If something goes wrong, the nationwide joint security will be guaranteed. I have a classmate's China computer. It broke after buying it for one month. When I sent it for repair, people said it was a defective product. The probability of one in a few is similar to winning the prize. The maintenance center directly replaced the new machine and also sent a USB flash drive as a compensation for transportation fees for repairs."

"This matter is done authentically, and it seems that China is really good." My father praised him.

At this time, a girl of sixteen or seventeen years old stood at the counter of the mobile phone and acted coquettishly: "Dad, I just want to buy this one. Jay Chou's advertisement was bought by many classmates in the class."

The new mobile phone just launched by Shenzhou focuses on mp3 function, which is the legendary music mobile phone. The spokesperson of this new phone is Jay Chou, which is much more powerful than Song Weiyang's own endorsement, attracting a large number of boys and girls to buy it.

The little girl acted coquettishly and finally asked her father to pay for her mobile phone. After a spoof of tricking by the sales staff, she also bought mp4 and computers, because the three-piece set combination has a discount of several hundred yuan, and a 2g USB flash drive is also given as a small gift.

Zhang Hong originally planned to buy a mobile phone and computer, but he inexplicably bought an mp4. He carefully calculated the total price of the three-piece set and only met the standard of 600 yuan discount. However, after his father's bargaining, the attached USB flash drive changed from 2g to 4g.

Poor U disk, once the product with the highest profit margin in China, has now become a small gift.

This summer, the sales of China's exclusive stores all over the country, the news that China has made big news some time ago, and there are three-piece promotions. Various factors have added up to the top, and sales have soared.

By the way, the Shenzhou Store has now been renamed Shenzhou Flagship Store.

The industry was shocked!

Lenovo soon followed the trend and started the flagship store model, but this is not something that can be done overnight. China has been working silently for several years.
Chapter completed!