During the entire Spring Festival, Song Weiyang didn't see much of his elder brother, and Song Qizhi was already crazy by the fierce competition in the liquor market.

Especially Wuliangye's marketing methods are a masterpiece, and they have set a precedent for the special channel of white wine tobacco.

The so-called special channel is a non-mainstream channel outside the wholesale market. There are special channels outside the ka channel, including integrants, special special and special special. For example, schools, military, and prisons belong to special special; airports, stations, gas stations, parks, and hotels belong to special special special; weddings, group buying and other channels belong to special special special.

Wuliangye actually cooperated with China Tobacco Corporation to jointly launch Jinye Shenjiu. This wine can go through the channel network of China Tobacco and appears directly in tobacco stores across the country. Tobacco and alcohol are not separated. Customers who go to tobacco stores to buy gifts and visit relatives during the Chinese New Year often buy one or two bottles of Wuliangye Jinye Shenjiu, which caused Wuliangye's sales to soar during the Spring Festival.

But the most powerful performance is not Wuliangye, but Luzhou Laojiao!

Luzhou Laojiao has been performing lukewarm before, but it has been working hard since 2002. Do you still remember those ad slogans?——"The history you can hear is 125 years, the history you can see is 163 years, the history you can taste is 429 years, and the Guojiao 1573."

After three years of advertising, not only did Guojiao become familiar in 1573, but it also brought the entire Luzhou Laojiao to fame. Finally, in 2005, Luzhou Laojiao ushered in a big explosion, with annual net profit soaring by 589% (if you don’t have to pay 500 or 500 or 500 or 500, it is the first country’s growth rate), and it continued to make efforts during the Spring Festival in 2006.

Facing Xianjiu Group's entry into the high-end market with "Wenjun Wine" and its price is still expensive, Moutai Group feels very embarrassed.

So this year's Spring Festival, the ex-factory price of Feitian Moutai suddenly soared by 15%. Although the ex-factory price has not exceeded Classic Wuliangye, the market retail price has become the second in the country (the first is of course Wenjun·Tianshu·Supreme Edition).

Some netizens joked: "Feitian Moutai has been the second child for more than ten years, and it is a little uncomfortable to suddenly become the third child this year, so it raises the price line and wants to maintain its ten thousand-year-old position."

Of course, Wuliangye was not willing to fall behind, and then raised the price of Classic Wuliangye by 5%, which immediately remained the same as Feitian Moutai.

These two companies have raised prices one after another, which made the ordinary version of Wenjun Tianshu instantly feel bad. The price is dozens of yuan cheaper than them, and it seems that it is not that high-end all of a sudden - Song Qizhi really doesn't have the confidence to raise the price.

By the way, as the Lantern Festival approaches, the sales of Wenjun Tianshu's ordinary version suddenly skyrocketed.

Because not only the Supreme Wenjun Tianshu version of the product was sold out, Feitian Moutai and Classic Wuliangye have also been sold out. The only option of high-end liquor with a retail price of more than 350 yuan is Wenjun Tianshu (ordinary version).

The entire liquor industry was confused. Those three companies sold very much and raised their prices. Damn it, but they could sell out of stock. There are so many fools who only recognize money but not goods!

From another perspective, China's economic situation in 2005 was too good, and the consumer population of high-end liquor increased greatly. However, the types of high-end liquor cannot keep up, and consumers have very little choice and cannot buy their favorite products with money.

As a result, the next two years were a chaotic period in the liquor industry.

Various passers-by brands have stolen prices. Anyway, Chinese people are stupid and have a lot of money. Take Jiangjin Laobaigan as an example. During the Spring Festival in 2007, Feitian Moutai was only sold for 500 yuan, and Jiangjin Laobaigan actually launched a new product worth 666 yuan, making bold statements to enter the high-end liquor market.

Feitian Moutai: "Why are you?"

Classic Wuliangye: "It's fine if I'm overtaken by Feitian Moutai. What do you want to do if you are a sold-out guy?"

Old Baigan of Jiangjin: "Try selling it, what if it succeeds."

The time for Xianjiu Group to enter the high-end market with Wenjun Tianshu was just right to fill the gap in consumers' demand for high-end liquor. When Feitian Moutai and Classic Wuliangye were both sold out, people could only choose Wenjun Tianshu if they wanted to buy high-end liquor (by price), and their brand image positioning was immediately deeply rooted in people's hearts.

If the market price is a few months later, the market price will be very chaotic, and even if Wenjun Tianshu sells it, it will only be the most popular.

The day before the Lantern Festival, Song Qizhi finally rushed back to his hometown.

"Isn't it going well?" Song Weiyang asked.

Song Qizhi smiled and said, "You are still worthy of face. This time I won 18 big hotels."

Of course, Song Qizhi didn't have to go to the salesperson himself, but this time he went out to open up some foreign special channels. He took the business card given by Song Weiyang and called to have dinner one by one. When the other party heard that it was Song Weiyang's biological brother who took action, he had to give face to see him even if he didn't discuss business.

The 18 major hotels mentioned by Song Qizhi are all five-star hotels, hotels and high-end clubs.

Anyway, it is not just selling the Song family’s liquor. Since Song Qizhi has made his own move, the hotel will follow the trend and purchase some fairy wine and Wenjun wine for a long time. If the sales are not good enough, the purchase volume will be gradually reduced in the future. If it cannot be sold, then it will not be bought next time.

The two brothers chatted for a while, and Song Qizhi said with a headache: "I went to Shandong Province once this time. The sales there are the worst in the country, and the difficulty of opening up the market is hell."

Song Weiyang smiled and said, "Although the Kongfu family wine and the Kongfu banquet wine have not recovered, the Lu wine is still very strong overall."

"Qin wine, Qian wine, and Fen wine are also very strong, but fairy wine can be sold smoothly," Song Qizhi shook his head repeatedly, "Only Lu wine occupy the place, it's impossible to pour oil in!"

The liquor market in Shandong Province is a bit like Bashu during the Republic of China.

The Sichuan Army was not strong enough and could not expand to the outside world, and the warlords outside could not invade. The entire Bashu was trapped in a melee between local warlords.

The same is true for Lu Liquor at this time. It is difficult to sell to other provinces, but it accounts for nearly 90% of the local market and has countless municipal brands. Local consumers don’t even like the wine from other provinces, but they say how can they promote it?

Except for Moutai being popular, Wuliangye is not easy to sell in Shandong Province, and Xianjiu and Wenjun Liquor can only be sold in two or three major cities in Shandong Province.

Only when encountering this situation can you know how awesome Moutai is!

Of course, with China Tobacco's tobacco sales channels, Wuliangye has also entered this year, at least putting the goods in. Although there are still few consumers in Shandong Province who buy Wuliangye, as long as the goods can be distributed smoothly, the market will always be opened little by little.

After complaining about the market in Shandong Province, Song Qizhi suddenly said: "By the way, on March 1, Xianjiu Group will beat the gong on the A-share market, and you can also support it."

"She was arranged so quickly?" Song Weiyang asked.

Song Qizhi said: "It's been almost a year since I've been queuing up, so is it still fast?"

Song Weiyang said: "It only takes a queue for a year to go public on the A-share market, and that's really fast."

Xianjiu Group has long received the approval documents from the China Securities Regulatory Commission and has been in line. Now it can finally be listed on the A-share market.
Chapter completed!