Brother Ma finally came here, how could Song Weiyang let him go? He was directly taken to the Xijiao Hotel as a tool man.

At the same time, Guo Guangchang, Wu Guodi, Liu Yonghang, Shi Yuzhu and Shen Nanpeng were all currently living in Shenghai.

What are you going to do?

Shoot an advertisement.

Wenjun winery has been officially acquired by Xianjiu Group. At the beginning, Xianjiu Group quoted 150 million yuan, and Jiannanchun and Lanjian directly asked for 350 million yuan. After more than half a year of "friendly negotiations", the transaction was finally finalized at 230 million yuan, far exceeding Song Qizhi's psychological expectations.

The brand of Wenjun Wine has long been ruined, the sales channels are chaotic, and the factory equipment has long been outdated. The only ones that are really valuable are the old wine cellars that have been more than 400 years old.

If Song Qizhi was asked to make the decision, he would definitely not want to pay such a high price, but Song Weiyang and Song Shumin both thought it was worth it.

At a time when vintage wine is popular and in today's time when wine culture is booming, what Xianjiu Group lacks the most is historical heritage. What they buy for the 210 million yuan is not the brand, but the culture and history, and the ability of Xianjiu Group to make up stories in the future.

Not only that, Ms. Wu Xiaoping, one of the first female roasting winemakers in New China, one of the first female reviewers, a national wine tasting master, a wine body design master, a national bartender, and a mixer of Guojiao 1573, just retired from Luzhou Laojiao this year and was hired as chief engineer by Xianjiu Group for a high salary.

After Wu Xiaoping took office at Xianjiu Group, her first task was to arrange Wenjun Wine. In just three and a half months, she combined the "Wenjun Tianshu" based on the old Wenjun Wine, which many wine tasting experts praised.

Since you have spent so much money in the early stage, you don’t have to save money on promotion anymore. Even you plan to shoot two versions of the advertisement at once.

The first is the costume version, directed by art film director Huo Jianqi. Chen Kun is invited to play Sima Xiangru, and Chen Hao is invited to play Zhuo Wenjun. There is also a theme song, composed by national first-class composer Wang Xiaofeng, Hongcheng lyrics, and national first-class actor Tan Jing is responsible for singing.

This version is not so much an advertisement, but rather a costume music MV, which will be played repeatedly during spam advertising on each station.

The second is the modern version, with Song Weiyang as the male lead, and is directed by veteran advertising film director Ji Xiaolan... oh, directed by Zhang Guoli, and used to serve in prime time on various stations.

The content of the modern version of the advertisement is very simple, which is that Song Weiyang is wearing a suit, wandering around a high-end business building, and then drinking and clinking glasses with people in a high-end hotel.

The actor who was originally drinking with Song Weiyang wanted to find a foreigner to show the high-end and internationalization of Wenjun wine. But Song Weiyang suddenly had a whim and wanted to find a real wealthy businessman to accompany him to shoot advertisements, so he called his friends who settled in Shenghai.

Wu Guodi first agreed. He went abroad for inspection this year and did not attend the Taurus gathering. The advertisement was considered as giving Song Weiyang a face. As Song Weiyang's neighbor, Shen Nanpeng learned about the situation while playing golf with Liu Yonghang, and took the initiative to ask him to come and join in the fun.

Shi Yuzhu was so upset that he was having fun playing games. He was in seclusion for more than half a year and was isolated from the world and was in a daze. After attending the company's year-end meeting, Shi Yuzhu took the initiative to invite Song Weiyang out for a few drinks, and then Song Weiyang brought him to shoot an advertisement.

As for Guo Guangchang, he is very close to Song Weiyang now, and he is on call at any time.

Zhang Guoli has also seen many rich people, but for the first time in private, he saw so many rich people appearing in groups. After shook hands with everyone enthusiastically, he began to talk about serious things: "Dear bosses, the camera this time is very simple, just stand up and clink glasses. Except for Boss Song, no one else should look at the camera specifically, and do whatever you usually have to have a meal and drink."

"This is simple, haha!" Guo Guangchang said with a smile.

Zhang Guoli said again: "Your clothes must be changed. I have prepared a suit, shirt and tie for everyone!"

There is no way, the winter in Shenghai is too cold, and these rich people all have down jackets. They take off their jackets and have various sweaters inside. They can't find the feeling of high-end business, and they can't tell from their clothes that these are big bosses.

Everyone quickly changed their clothes and came to the luxurious private room with air conditioning. Everything was already arranged inside.

Shi Yuzhu sat down without any formality, curiously opened the packaging box of "Wenjun Tianshu", took out the wine bottle and said, "This wine bottle is a good shape. I thought it was a retro costume such as blue and white porcelain bottles, but I didn't expect it to be so modern."

"It was specially created by famous artists." Song Weiyang smiled.

The design concept of this wine bottle is "a gentleman is like a sword", and the overall appearance is like an ancient sword of the Qin and Han Dynasties.

The bottle cap is like a sword head, made of transparent glass, and looks like a gentleman's crown on the side. The bottle neck is like a sword handle, and aluminum alloy copper-plated material can also be regarded as the gentleman's head.

The bottle body is flat, but has edges and angular, and is transparent glass throughout. It is divided into three-stage design: the first section is like a sword arch, slightly wider, and looks like the shoulders of a gentleman. The second section is slightly sunken from both sides, shaped like the upper body of a gentleman's waist and back. The upper end of the third section is the same width as the lower end of the first section, but it slowly shrinks in an inverted trapezoidal shape, and looks like the garment of a gentleman (lower garment).

The overall meaning is a gentleman wearing a crown, standing there calmly, like a sword unsheathed. With its sharpness, it is humble and polite, and generous. Moreover, the entire bottle is not slender, but deliberately short and wide. The bottle body is simple and does not have any details, and it looks solemn, grand and calm and moderate.

"Wenjun Tianshu" is a high-end business wine, and this is what you want.

In addition, Xianjiu Group also plans to launch a "Wenjun·Luqi", named after Sima Xiangru's guqin. The entire wine bottle is light green, imitating the glaze pattern of Ge kiln porcelain, which is quite a bit petty bourgeois literary and artistic. However, the market positioning is not very clear, so it is temporarily shelved, and replaced by the family banquet wine "Wenjun·Dangtan".

Brother Ma sat silently. Song Weiyang poured him a cup and said with a smile: "Try it."

Brother Ma picked it up and took a sip, and then he sniffed: "Good wine!"

"How is it a good method?" Shi Yuzhu leaned over and asked.

Brother Ma took another sip and said with great scent: "It is not the typical strong fragrance of Sichuan wine, nor is it the ordinary fragrance. This fragrance is very complicated and difficult to describe in one sentence. If you carefully savor it, you will feel a sweet feeling."

Song Weiyang smiled and said, "Haha, it seems that Xiaoma is an expert. The authentic Wenjun wine has a complex fragrance and a little sweet. This wine is made of original, making its fragrance more prominent and retains a sweet taste. It was written by Master Wu Xiaoping, which is the one who is mixed with Guojiao 1573. This wine was sent to the national treasure expert group for evaluation, and the evaluation word is 'sweet and elegant, with many fragrances'. You can try it with a little more lemon juice."

There were lemons and fruit knifes on the table. Brother Ma cut them in half and squeezed a little lemon juice into the wine. After taking another sip, Brother Ma licked his lips and said, "The smell is unspeakable, it seems that the fragrance is thicker and softer."

Song Weiyang cut a piece of lemon and threw it into the wine: "Drink again."

Brother Xiao Ma said: "This is a bit like a strong fragrance again. It should be the effect of lemon peel, which makes the aroma of the wine stronger. But it is different from ordinary strong fragrance wines. Anyway, I can't describe the specific ones."

"Is it that amazing?" Guo Guangchang smiled.

"Really, if you don't believe me, you can drink it yourself." Brother Ma said seriously.

Guo Guangchang also took a sip and nodded, "It's really special, but I can't tell you why it's special, or Xiaoma is more professional."

Brother Ma asked, “Is this very expensive?”

Song Weiyang said: "Now, Wuliangye is the most expensive and Wuliangye is the most expensive. How much does it cost to sell? We will add another 160 yuan to the wine we drink now. The main reason is that the wine is limited, and it is blended with 400-year-old Laojiao raw pulp, which can only produce less than 60 tons of base wine per year. The output of ordinary cellars is very high, but the blended wine is always lacking. Therefore, this kind of wine is divided into two levels. Laojiao special grade is sold at a very high price, and the second-level price is slightly lower than Maotai."

The annual output of less than 60 tons of 400-year-old cellar raw pulp means that the annual output of this special wine is likely to be only about 40 tons.

Don’t think that after the base wine is blended, the number of finished wines will be larger. On the contrary, the raw pulp needs to be stored for at least three years, the evaporation can reach about 8%, and about 5% of unqualified wines will also be damaged during the blending process. In addition, some raw pulp will be sealed to make old wines, which will reduce the yield of finished wines.

In other words, the special-grade "Wenjun Tianshu" that sells so much can produce at most 80,000 bottles per year, and the annual sales are 40 million yuan. After deducting various costs and taxes, the profit is not enough for the annual advertising costs.

What really makes money is not the specialty products, but the first-class products brewed from ordinary wine cellars.

Brother Ma smiled and said, "I plan to bring some specials back and give me an order number."

Song Weiyang said: "Every friend present, including Director Zhang, will give each person free 12 bottles."

Zhang Guoli was preparing for the shooting. He immediately smiled when he heard this and said, "The wine given by Boss Song must be treasured."

The shooting began soon. Song Weiyang took the wine glass and put on various shapes to take a few shots. Finally, everyone stood up and clinked glasses together. Just clinked glasses, the two cameras took photos repeatedly. These amateur actors were really in trouble and made various low-level mistakes during the shooting.

After filming this set of advertising shots, everyone sat together to eat and drink, and even the crew members set up two tables. The others have finished filming, and only Song Weiyang will go to the business building to shoot two sets tomorrow.

"Thank you all for your friends. This time I discussed to help me shoot an advertisement. I did it!" Song Wei raised his glass and said.

"Dry!"

Zhang Guoli held the cup in both hands: "Boss Song is so polite. Just tell me if you want to make a movie in the future."

You can never guess who is the one who can drink the most.

After Brother Xiao Ma came to the Xijiao Hotel, he only said a few words while tasting wine. Other times he remained silent and shy like a girl. But after a few glasses of wine, he suddenly became like an online chatter and evolved into a super chatterbox. He first talked loudly in his seat, and soon stood up with his cup, wandered around and persuaded him to drink, and talked to others everywhere about his friends.

In the Chinese Internet industry, the Red Clan Leader is recognized as the "Wine Fairy".

But as long as Brother Ma is present, the leader of the Red Clan will be fucked. He can not only drink, but also be good at urging him to drink, and he talks a lot when he urging him to drink. After drinking, it is possible that Brother Ma himself can drink a glass, and others will be persuaded to drink two or three glasses. Anyway, he will be drunk by Brother Ma in a confused manner.

Several people on the table were carried away, including Zhang Guoli, and in the end, only Brother Ma stood there and Dugu Qiubai.

Brother Ma raised his glass and sighed: Master is lonely!

Song Weiyang was so drunk that he was meditated and directed the two bodyguards to help him to the guest room of the Xijiao Hotel to rest.

Throwing this guy on the bed, thinking about letting the bodyguards move freely. She took off Song Weiyang's boots, then wiping her face with hot water. She worked for a while, and sat on the sofa with breath, took out her laptop and started working.

Nothing strange happened. It was almost dark when Song Weiyang woke up.

He asked in contemplation: "Are you going back to eat, or do I ask the waiter to deliver the meal?"

"Where are them?" Song Weiyang asked.

He pondered: "The local bosses in Shenghai have all gone back. Brother Xiaoma and his assistant went to the airport. Some of the advertising crew members are in the hotel, and some are preparing for tomorrow's shooting venue."

"Oh, let the waiter deliver the meal." Song Weiyang rubbed his face and said.
Chapter completed!