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689 [Low-key life does not need explanation]

Wu Changjiang, who had dinner in the Siheyuan, suddenly held a dealer meeting, claiming that he would expand his stores nationwide in the coming year.

Of course, this can only be a slogan, because joining the Leshi Lighting chain store not only does not have to pay the franchise fee, but the headquarters will also pay for shipping and help with the preliminary operation. Leshi Lighting is expanding like this, and all the profits earned are used to help dealers open stores. The bank still owes a lot of money, so there is no bank willing to lend him a loan now.

At the same time, Wu Changjiang fulfilled his promise to call on the king to throw the distribution rights of various provinces to some large distributors.

These are all superficial tricks, and the real purpose is to attract media attention. In the next half month, Wu Changjiang was interviewed almost every day. Although he did not mention the fact that Song Weiyang had lent him money, he kept learning from Song Weiyang and claimed everywhere that he had received guidance from Song Weiyang.

As for what guidance and what you have learned, it depends on the media to guess.

After a series of free publicity offensives, Wu Changjiang successfully borrowed 180 million yuan from the bank. Originally, the bank was unwilling to lend him, but because of Song Weiyang's meal, the social popularity of Leshi Lighting increased greatly, and sales increased sharply. The bank immediately came to "delivery an umbrella on a sunny day".

This guy is very smart, equivalent to bidding for 3.88 million yuan. He made an extremely successful advertisement and even tricked him into a hot pot in Shancheng.

Moreover, what Wu Changjiang said in front of Song Weiyang was true and three false. He was indeed forced to retreat by two shareholders, and was forced to fight back as he had no choice but to compromise and give shares to his partners. But all this was a good show for him. He deliberately intensified the conflict with his partners, secretly connected with the company's middle and senior management, suppliers and dealers, and then called for the king as a victim, and finally realized his intention to monopolize the company and gained moral advantage.

Song Weiyang saw through and said it out loud, and did not care about this little thing at all, let alone the other party advertised in his name.

Since you want to have any charity dinner, these will inevitably happen, and even Buffett cannot avoid it. Last year, he was a coal boss who retreated and retired. This year, he was a rampant entrepreneur. There may be some monsters next year. As long as his charity dinner continues, he will definitely encounter all kinds of people.

Moreover, Song Weiyang was not without gains.

Because the coal boss didn't like Zhang Yang last year, Song Weiyang's charity dinner was seriously underestimated. But this year's different, the online auction attracted great attention, and the benefits Wu Changjiang gained were also seen. Now fools know that more than 3 million meals are worth it.

Some wealthy people even gathered together to chat and bet on Song Weiyang's charity dinner next year. Some bets of more than 5 million, some bets of more than 8 million, and some even guessed that it would cost 10 million to have a meal with Song Weiyang next year.

Song Weiyang's own influence seems to have reached a new peak. The topic of this is becoming more and more mysterious. In addition, the media has fueled the fire, and the people have almost made Song Weiyang a god.

The more the outside world is, the more Song Weiyang becomes, and even rejects many business activities at the end of the year.

The same low-key rich people include Ding Sanshi and Xiao Ma Ge. These two have been living in seclusion this year, not accepting any interviews, not participating in any activities, and only gave Ma Xiaoyun face to participate in the West Lake Sword Contest.

Ding Sanshi, who has always liked to go to bars and have fun, suddenly became obsessed with the "Tao Te Ching" and everyone he saw promoted his "Goodness is like water" philosophy of dealing with people. When he participated in the West Lake Sword Contest, he gave each of the other IT giants a copy of the "Tao Te Ching", which was nothing more than trying to show his calmness and calmness.

Even Ding Sanshi stepped down from his position as CEO and went to serve as the chief architect of NetEase. Unfortunately, not long after, NetEase's agent CEO unfortunately passed away, and Ding Sanshi had to come back to be CEO.

Although Ding Sanshi is low-key, NetEase is not very low-key. He launched more than 10 online games in two or three years, and the total revenue of his game business is almost the same as that of the Divine Sword Network, which owns "Legend", "Shan Hai Jing", "Bubble Hall" and "Jin Dance Troupe".

As for Brother Ma's low-keyness, it seems a bit bloody.

This year, MSN has invaded the Chinese market in large numbers, gathered many websites such as Maopu and DiSai to form the "Anti-QQ Alliance". In another time and space, Taobao even joined this alliance, vowing to bring down Tencent, the Internet communication giant. Now Ma Xiaoyun at least gave Song Weiyang face and did not face QQ head-on, but there are still boycotts in open and secret ways.

Under the control of msn, countless soft articles suddenly appeared in major online and offline media, even various entertainment magazines.

Some soft articles praise msn to heaven, claiming that high-end people use msn, and only grassroots who are not educated use qq, thus establishing a chain of online communication contempt. Many literary youths, petty bourgeoisie, have been fooled, regard using qq as shameful, and are proud of using msn. Look at various blogs and (literary youths) online articles this year, you will know that most protagonists use msn, and it seems that only this way can they look fresh and refined.

Other soft articles are stumbled on QQ, and they are scattered by Tencent's black materials, and even deliberately made jokes to smear, even articles accusing QQ of monopolizing the online communications market have emerged.

People are one-sidedly criticizing Tencent, believing that QQ is about to decline because msn is invincible. Fortunately, Tencent is listed in Hong Kong City, and mainland public opinion has little impact on stock prices, otherwise it will definitely be set up to have several limit downs.

Why is msn invincible?

Because this is a high-end chat software launched by Microsoft. When msn first entered China, it did not promote or promote it. Within a year, it gained 10% of the market share by word of mouth. Moreover, the high-end business market was quickly monopolized by msn, and the bosses and executives of various companies used msn one after another.

This is related to product positioning. msn is regarded as a business communication software, while qq is regarded as an entertainment chat software. Many large companies even prohibit employees from logging in to QQ when they are at work, and can only use msn for online contact.

So what if the richest man Song Weiyang takes the lead in using QQ? QQ has long been regarded as a toy for young people, and this concept cannot be changed for a while.

After msn quietly took over 10% of China's market, it suddenly started to make trouble this year. The formation of the "Anti-QQ Alliance" and publishing soft articles everywhere was just a small part of the action. It also created msn Chinese website, reached strategic cooperation with Yahoo China, quickly entered the telecom value-added business, and encircled QQ in all aspects without blind spots.

This operation has achieved great success, and the members of the "Anti-QQ Alliance" soared to more than 20. From May to December, the advertising revenue of msn Chinese alone was equivalent to the total annual total of Tencent's online advertising revenue.

Little Ma Ge was immediately under great pressure. Later, he said that Tencent had "three major disasters", one of which was the invasion of msn. If you were not careful, you would be invincible. It can be seen that it was really a bit unbearable back then.

The only thing Xiao Ma can do is to keep a low profile and keep a low profile, spend all his energy on the company's business, and not appear in any public occasions for a whole year. Tencent continues to launch new functions to improve user experience satisfaction, and also acquires a foxmail email client with powerful anti-spam functions to compete with msn's email function.

The boss of foxmail was unwilling to work at Tencent headquarters, so Xiao Ma Ge specially opened the "Tencent Flower City Research Institute" for it. The boss is named Zhang Xiaolong and later launched WeChat. The reason why Zhang Xiaolong's company was acquired by Tencent was mainly to fight the email function of msn. Who would have expected WeChat a few years later?

From e-commerce to portals, to network communication tools, when those international giants first entered, the first reaction of the Chinese people was that the wolf was coming.

These evil wolves died of pride and unearthly down-to-earth.

msn is a typical example. With its momentum and performance in 2005, as long as it is stable and done well, not to mention overcoming QQ, it can at least occupy half of the market.

However, Microsoft has made frequent tricks!

First of all, the internal management system is chaotic. When Microsoft developed the msn business in China, it actually placed the msn market department and R&D center under the management of two major regions. That is to say, msn market and technology have no affiliation with each other. When encountering problems, they can only report to their respective regional leaders, and then communicate with the two major regions.

What a fucking thing about this?

A very small technical problem was reported to its own regional leaders after receiving feedback. After the marketing department conducted internal research, the leader of this regional leader thought it should be resolved as soon as possible, so he went to contact another region. Another region said that we had already understood the situation and then threw the problem to the R&D center. The R&D center said that we had to do too many things, msn was only one-fifth of our technical development work, and we would solve it after we finished other R&D work.

It will take at least two or three months to report the problem from the marketing department of msn to the R&D center of msn to receive the news. It may take at least two or three months to solve the problem. It may take half a year to wait, or even a year to wait for it.

Take the function of sending offline messages as an example. The engineers of the China R&D Center proposed it as early as early 2005. However, they were unable to contact the market department and they were not even qualified to submit the plan because it was a matter of the market department. It was not until the market department submitted a similar plan and the two regions discussed it with each other, and then reported it to the Microsoft headquarters and finally obtained approval. But three years have passed, and daylily has already become cold.

This situation is countless. Before one problem was solved, another problem emerged, forcing Chinese users to abandon msn.

Even those high-end business people who worship msn can only choose qq in the end. Because msn's large file outgoing function is so garbage that the files often break halfway through, and sometimes they can't be transmitted directly.

This is because all the user data of msn is placed in the US server and then transferred through telecommunications servers across China. The Chinese government is very dissatisfied with this because msn's user files contain a lot of commercial data and cannot be taken away by the Americans. Therefore, the telecommunications departments in major cities such as Beijing and Shanghai were ordered to impose various restrictions on msn, which led to extremely low data transmission efficiency of msn.

If Microsoft comes to China to do business, but does not abide by Chinese rules, it would be strange if you don’t mess with you!

So, msn is a self-destructive player in the Chinese market. Even a feature similar to a QQ show will take several years. If this can beat Tencent, it would be an insult to the user's IQ.

Tencent’s secret to business war is: if the opponent dies, I will eventually win.

But Brother Ma still doesn't understand the situation. He only feels that he has provoked a tiger and is likely to be eaten at any time. He is dealing with it all day long as he walks on thin ice.

Brother Xiao Ma even contacted Song Weiyang, hoping that the richest man in Song could come forward and help speak, bringing some high-end business talents back to use QQ.

Song Weiyang's reply was: "I saw him raise a tall building, I saw him entertain guests, I saw him collapse."

Brother Ma was speechless and wanted to say something about mom selling!

Song Weiyang gave Taurus Capital some instructions to invest in some Internet companies, including Ganji.com, 58.com, Douban, etc. These are companies just founded this year. Song Weiyang visited the Internet when he was bored and wrote them down when he saw his familiar name, and then threw them to Taurus Capital to invest.
Chapter completed!
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