672 [The next big game of chess]
(The "mobile phone system" in the previous chapter has been corrected to "pda system".)
Google doesn't make mobile phones, why do you want to acquire Android?
In fact, at the beginning of the design of the Android system, it had nothing to do with mobile phones. This thing was specially designed for handheld computers. Its main competitors are Apple system and BlackBerry system. Google seems to be planning to become a PDA system supplier.
Nowadays, the prospects of smartphones (3g) and handheld computers are promising, and many technology companies are spending huge amounts of money on research and development. Moreover, these two products are separated. Smartphones focus on communication and entertainment, and handheld computers focus on business offices. Almost no one expected them to merge.
It was not until Apple suddenly launched a real smartphone that Google finally realized that the Android system could also be used on mobile phones!
The reason why Android systems were able to seize the mobile phone market later was also due to Nokia's strategic mistakes.
Before Android made its efforts, the real market overlord was the Symbian system. Since 1998, many mobile phone brands such as Ericsson, Nokia, Motorola, Samsung, LG have successively adopted the Symbian system.
As a result, when Apple launched a smartphone and Google realized that Android could also make mobile phone systems, Nokia suddenly acquired Symbian with full capital, hoping to monopolize the most awesome system and use it to curb its competitors. LG, Sony Esports and Samsung all withdrew from Symbian field one after another. Google took the opportunity to extend an olive branch, so these brands collectively switched to the Android camp.
At that time, Apple's smartphones triggered a revolution, and there were many similar mobile phone systems, which belonged to the era of competition among many heroes. For example, Microsoft launched a smartphone system, and the bent ham sausage used the brew mp system. Android was able to make a breakthrough. In addition to the opportunity mentioned above, it was also the first to announce open source and establish a system ecosystem in the shortest time.
But now, the Android system has been acquired by Song Weiyang, and Larry Page thought that Song Weiyang wanted to bet on pdas (palm computer).
The two sides officially started negotiations in early September, and Google invested US$40 million to acquire 49% of Android's equity. At the same time, Shenzhou and Google each invested US$10 million, which was used to improve and develop the Android system.
The founder of Android serves as the headquarters CeO, responsible for the direction of the Android system's handheld computer. The branch (Android China) is owned by Ark Technology, and is located in Zhongguancun Software Park. Chinese engineers are responsible for the direction of the Android system's smartphone. The patent results developed are also found in Ark.
The reason why Larry Page is willing to cooperate and only accounts for 49% of the shares is because Song Weiyang has a huge Chinese market behind it. Shenzhou handheld computers currently rank first in China in sales, and will be replaced with Android systems in the future (formerly BlackBerry). This means that at the beginning of the cooperation, the Android system received a large order. Song Weiyang even promised to convince BBK to use Android to help Android promote Android in China. Larry Page decisively accepted this good thing.
With the cooperation between China and Google, the Android system will definitely develop rapidly in the PDA field!
Of course, it is mainly because Larry Page did not realize how big the potential market of Android is, and he only regarded it as an ordinary investment. Anyway, after Google went public, it acquired companies all over the world, and its investment projects could not always be controlled. So what if it gives the majority of the equity to Shenzhou Technology?
Even several years after Apple launched its smartphones, the Apple system was a big boss, while the small boss was a Saipan system. By that time, the prospects for Android were unclear, and at most they could become the "South Wu" of the Three Kingdoms era.
Thanks to Nokia's own death, even though Nokia monopolizes the Symbian system, many mobile phone manufacturers did not leave immediately, but instead worked together to force Symbian to open source. This process lasted for three or four years. Every year, manufacturers were disappointed and turned to the Android camp, but there were still many manufacturers who were lucky.
Finally, Nokia could not bear the pressure and was forced to announce that the Symbian system was open source. Then she reneged on the inside, arguing that "open" means open rather than open source, offending all the remaining manufacturers that support Symbian, which made the number of users of Android system exceed Symbian.
...
In the past, although Song Weiyang told Mr. Ren that Shenzhou would skip 3g and directly study 4g technology, it was impossible to bypass it when actually operating.
3g smartphones (pseudo) have long been released in Europe and the United States. Although China has not issued 3g licenses for a long time, many manufacturers are making heavy bets. Shenzhou Technology is naturally no exception. It is another matter whether it can launch 3g mobile phones, but the technical reserves of 3g mobile phones must be made to perfectly follow the future 4g era.
Some time ago, after attending the mid-year meeting of Shenzhou Technology, Song Weiyang communicated with Shen Fuxing for several hours and established a top-secret R&D project called the "Fire Story Project" - the development of smartphones.
In fact, Apple established a similar project last year, convening more than 1,000 employees to participate in research and development, and its future results will be the first generation of iPhones.
In the early stage of Shenzhou Technology's "fire stealing plan", more than 400 technicians participated, and more R&D personnel will join in the future. The three R&D centers have related small projects launched. In this regard, Shenzhou has set up a fourth R&D center in Luzhou to rely on the scientific research power of the University of Science and Technology to overcome "multi-point touch technology".
The entire plan's R&D budget is 2 billion yuan, which is more than twice as high as Apple's first-generation iPhone development! Because Apple has stronger technical reserves, Shenzhou needs to do more. The acquisition of Android is just part of the "fire-stealing plan". Just like Apple's acquisition of related companies in the middle, it cannot rely on its own research on everything.
Since Ark Technology has a stake in Android (China) company, it is responsible for developing mobile Android based on PDA Android, it can be regarded as a way to use Ark's engineers who have designed computer systems.
Acquisition of Ark, acquisition of Android, everything is to make a smartphone!
It will take many years before everyone will understand that Song Weiyang was playing a big game of chess.
Now even Shen Fuxing, the CEO of Shenzhou Technology, is skeptical about Song Weiyang's "fire stealing plan" and is nervous because he cannot expect the future. The 2 billion yuan R&D budget, even if it is divided into several years of investment, is a huge sum of money for Shenzhou Technology.
Including other R&D projects, the total R&D investment of Shenzhou Technology this year is likely to exceed 2.5 billion yuan!
In addition to the acquisition of Ark, Android, and the construction of Ark Building, Shenzhou Technology's funds are almost overwhelming, and Shen Fuxing is even considering going public to make money.
Even Shenzhou Technology cannot withstand the R&D budget of this scale every year. Although the company's sales are scaryly high, the profit margin is constantly declining. All products under Shenzhou are forced to fight price wars, and market competition has fallen into a state of intense heat.
Fortunately, the sale of Xiaolingtong business earned 800 million yuan. Next year, it will be able to open up new markets with mobile phone watches for primary school students. Otherwise, the only way to choose to reduce R&D funds in the future.
However, the effect of this approach is very significant. Shenzhou products are hailed as "domestic conscience" by consumers, and the cost-effectiveness of the same price is invincible. In addition, the quality control is also done well. The failure rate of other domestic mobile phones is above 10%, and some even exceeds 40%, while the failure rate of Shenzhou mobile phones remains below 8%.
In the eyes of young people under 30 years old, as long as they don’t buy foreign brands, China’s mobile phones and computers are the first choice. The configuration and functions are not far inferior, the quality is guaranteed, and they are generally cheaper than foreign brands.
Of course, consumers who are a little older trust Lenovo more, it is difficult for you to change the existing impression of these people. But this type of people is still a consumer entity, at least the consumer entity in the computer market, and children need to pay for their computers.
But Shenzhou has a future. When these young people grow up now and their economic strength grows, that is when Shenzhou's products are truly powerful.
Chapter completed!