When attending the Shenghai Forum, Song Weiyang took the opportunity to invite several leaders to inspect and conduct research in his own companies.

A total of two leaders agreed readily, and both chose Shenzhou Technology, headquartered in Shenghai. Song Weiyang naturally had to accompany him throughout the journey, personally introduce the situation to the leaders, and also requested the leaders to leave behind the magic treasures.

After seeing off the leader, Song Weiyang attended the senior mid-year meeting of Shenzhou Technology as the chairman.

First, various departments summarized and reported the situation in the first half of the year, and then discussed the production, sales, and management issues in the second half of the year, focusing on three aspects for discussion.

First, is the repeater still done?

The market size of China's repeater machine has reached 5 billion yuan, but like the VCD in the past, it has a strong competition. As early as 2002, many well-known brands have continued to lose money.

By this year, RunBaninian Technology, one of the three giants in the repeater industry, has revealed that it is about to go bankrupt. The other two giants, Shenzhou Technology and BBK, are almost unable to make profits in the low-end models, but high-end models are full of money.

Now there are serious differences in opinions within China. Some people believe that after Runbainian fell, they took the opportunity to seize market share. The market of repeater has not shrunk, but the market size has increased year by year. In the previous Warring States period, it was normal. Now several batches of Dalang Taosha have died, and the market share is becoming increasingly concentrated in big brands. The Chinese repeater can become an oligarch in the industry. Bubugao also thinks that this is the case, and is thinking about launching ultra-thin repeater.

Another school believes that electronic products are updated too quickly and tape repeaters will be eliminated. You can continue to sell repeaters now, but there is no need to invest a lot of R&D funds, and don’t spend money crazy to steal the market. These funds are likely to be wasted.

Both sides have different opinions and make sense.

"What do the chairman think?" Shen Fuxing asked Song Weiyang for his opinion.

Song Weiyang smiled and said, "You guys make your own decisions, I just come and listen."

Shen Fuxing said: "I think the low-end models can be cut off directly. Mid-end models gradually reduce production scale and strive to create high-end models. We cannot draw conclusions out of thin air for the market prospects of repeaters. Let's first look at the market situation next year."

"Yes." Song Weiyang nodded.

In fact, the final glory of the repeater industry in 2005 will be the market size of next year. However, due to the withdrawal and transformation of many large brands, some small and medium-sized enterprises have taken advantage of loopholes, and their profits will grow several times in the next one or two years and then die suddenly as the industry declines.

"Digital learning machines are very popular this year. I think this will be a product that will replace repeater machines in the future," said Tan Muyun, the newly appointed product director last year. "Now there are five major brands of digital learning machines in China. In addition to our Shenzhou Technology, there are also BBK, Shulang, Noah Zhou and Haojixing. Since it was launched later, the market share of Shenzhou digital learning machines can only rank third. We should increase research and development and publicity efforts, and continuously expand the functions and content of Shenzhou learning machines."

The communications product department of Shenzhou has long been removed. Mobile phones and Xiaolingtong are operated by independent branches. Similarly, computer products have also been established as special branches. Today's meeting has nothing to do with mobile phones and computer business.

Tan Muyun took out a large amount of data and analyzed the development prospects of digital learning machines, and it was easily recognized by everyone.

Even Song Weiyang clapped and clapped because he thought of an ad slogan: Mom no longer has to worry about my studies!

Just after the various departments finished speaking, Song Weiyang suddenly said: "Why don't you make a watch and mobile phone?"

Before Chen Fuxing could answer, product director Tan Muyun said as if he were aware of it: "Chairman, watch-type digital devices, including watch-type mobile phones, have no market, and at least the market response at this stage is not good. Five years ago, ibm launched a watch-type computer, and even built-in fingerprint sensor and Bluetooth function. Four years ago, Samsung launched a watch-type mobile phone with voice dialing function. Last year, Microsoft also launched a business watch, which can send and receive msn messages. However, whether it was a watch-type computer or a mobile phone, although it was very sensational when it was first launched, its sales were very bad. Because it was not practical, it was better to buy a normal mobile phone and computer at the same price."

Song Weiyang smiled and said, "If we make a watch phone that costs several hundred yuan and can only store a few numbers to dial, and specifically for children? Director Tan, if your son is only 6 years old and has just entered the first grade of elementary school, there is such a watch phone that can store three to five numbers. Your son can call you as soon as he presses the shortcut key. Are you willing to buy it?"

Tan Muyun's eyes lit up and she smiled and said, "This product solution is so wonderful, I will definitely buy it!"

Under the leadership of Shen Fuxing, senior executives of other companies applauded, and from time to time, people praised "the chairman is amazing"!

Song Weiyang is only responsible for giving advice. Of course, the following people analyze and discuss the specific product plan. It is estimated that after Shenzhou Communication Equipment Company (a wholly-owned subsidiary of Shenzhou) finds out, it will come to grab products, because student watches and mobile phones are also mobile phones and belong to their business scope.

The meeting ends.

Song Weiyang and Shen Fuxing sat alone in the staff cafeteria with dining trays.

"The computer branch has confirmed to implement two product plans," said Chen Fuxing. "Shenzhou laptops will be launched in the school season this fall, and will be promoted one and a half months in advance. In addition, Shenzhou desktop computers will expand the production scale of low-end models."

"Have there been any changes in the PC market?" Song Weiyang asked with a smile.

Chen Fuxing nodded and said, "The township market for desktop computers is growing rapidly, and we must extend our tentacles over."

Just at the end of last year, Shenzhou Computer decided to give up the low-end computer market, and now it has suddenly expanded its production scale, which can only be said to be really good!

In the past ten years, there were two major markets in China's computers, namely the enterprise market (including government agencies) and the civil market. The civil market was basically equal to the urban market, and consumers were mainly concentrated in cities at all levels (including county towns), and the township civil market was almost non-existent.

But just this year, sales of low-end phones in small counties and small cities suddenly surged. After investigation by various brand manufacturers, they found that many of these sudden sales came from township consumers. They didn’t know how to assemble them themselves, and basically went to local counties and cities to buy cheaper low-end brand machines.

Think about how many township residents in China are? If they extend to rural areas, what size is the potential market?

Foreign brands such as Dell and HP have not yet reacted, but local brands such as China, Lenovo, and TCL have quickly made adjustments and intend to fight around emerging markets in townships. The main battlefields are concentrated in small cities at all levels (the competition in counties is the most intense).

By the way, there are already authoritative institutions that conducted a survey on computer brand attention in the first half of this year.

It has nothing to do with sales and market share, it is just the level of consumer attention to computer brands.

Since Lenovo acquired ibm's PC business last year, its brand attention has been high. More than 25% of consumers who received the questionnaire regard Lenovo as their preferred brand, and Shenzhou Computer ranked second with 18%. The subsequent brands are: Tsinghua Tongfang, HP, Dell, Founder...

It may be affected by the "email gate" or the direct sales strategy is not adaptable to the local conditions. Although Dell has made a huge contribution in the past two years, its attention and sales have been inexplicably overtaken by HP.

This surprised both China and Lenovo. The two companies have always regarded Dell as their biggest enemy, but they did not expect HP to develop in secret!

HP is learning from Zhu Yuanzhang. You will fight to death. I will hide behind and build high walls and become kings.

In addition, there is another feature of the PC market this year, that is, the display is LCD and large-screen. The previous large-headed displays are increasingly being eliminated, and major brands have launched LCD screens of more than 19 inches.

Unfortunately, the core configuration has not changed much. Computers with 256 memory are still mainstream, accounting for more than 50% of the existing computers.

The number of computer users with 512 memory is increasing rapidly. Although it is difficult to play "Shan Hai Jing" and "World of Warcraft" with these machines, they can barely operate with the lowest special effects. As for those with poor graphics cards, they have to go cool down.

So whether it is "Shan Hai Jing" or "World of Warcraft", the number of players is growing slowly now, which is almost equivalent to falling into a bottleneck state. It is estimated that it will not explode until next year. By that time, the number of computers with 512 memory will soar, and more and more computers with 1g memory will be added.

This is cheap "Legend". You are not picky in terms of configuration and can play any bad machine at will, so "Legend" still occupies a dominant position in the Chinese online game market. What is "Shan Hai Jing" and "World of Warcraft", you have to stand aside when facing "Legend"!
Chapter completed!