640 [Toys of Rich People]
On December 1, 2004, Sohu Broadband was revised and users could upload videos independently. Sina followed closely and launched Sina Broadband, but there is no user upload function for the time being.
Why Sohu Broadband, Sina Broadband, instead of Sohu Video, Sina Video?
Broadband means broadband in Wanwan, but in mainland China, the real meaning of broadband is "broadband Internet video". Sohu named its video website "Sohu Broadband", which is equivalent to telling netizens that my video playback is very smooth, after all, "broadband" is synonymous with speed at this time.
The first website to do "broadband" in China is not Sohu or Sina, but 21, one of the top ten portals.
21 is a wholly-owned subsidiary of China Telecom. It has been working on video websites for more than a year, and there is no free content, and all of them require users to pay on demand. In the era of pirated video resources flying everywhere, this model seems to have no market, but the video paid on demand has reached nearly 5 million times. Although it has not made much money, it does not lose much money.
At this time, Tencent's general manager of public relations will be poached next year and will serve as the marketing director of 21, responsible for brand planning and market operations. Later, he was promoted to vice president of 21. I don't know if he regrets this time. Anyway, there will be no news of this person since 2007. If you stay in Tencent, you may have the opportunity to be a vice president.
In addition to the three large portals, Sohu, Sina, and 21, which have successively launched video websites, there are actually some irregular video websites.
This kind of video website with a very small scale, also known as the "dv video website", is similar to a community forum.
The first DV video website is called Sangu Shui, the full name is Sangu Shui DV Culture Network. It was created by several college students in Fengtian and gathered a large group of DV enthusiasts. Everyone uses DV to shoot movies, then use sound and shadow to make videos, and then pass them to the website to share with friends.
These folk DV enthusiasts all have the heart to be a big director. In 2004, an old man spent tens of thousands of yuan on his father to shoot a DV movie and upload it to three cups of water. It is not for money or reputation, but for netizens to sincerely praise it.
On the day Sohu Broadcast was launched, Sohu announced a video collection event. We are all big directors!
There is no limit on time or type. As long as the film you shoot does not violate national laws and public morality, you can upload it to Sohu Broadcast to participate in the competition. The event lasts for three months, and netizens vote to vote for the first prize, second prize, third prize and excellent prize. The maximum prize is 100,000 yuan and the minimum prize is 1,000 yuan. Mr. Zhang Chaoyang, Sohu eo, will personally award certificates and prizes to the winners.
The event launched by Sohu is still very eye-catching, especially on DV video websites like Sangus Water. DV enthusiasts are all out and they all pick up their own DVDs to shoot movies. The webmasters of these websites plan to sign up for the competition, resulting in no one maintaining and managing the website. When Sohu's event is over, these websites should be closed. Anyway, users have gone to Sohu, and even the webmasters have become well-known video authors of Sohu Broadband.
So, Sohu Video received the first advertisement order for DJI aerial photography drone.
At the Tongchen Golf Course, Song Weiyang held the remote control in his hand, looked up at the drone in the sky, and asked speechlessly, "Why is there no picture transmission system?"
"Do you think the remote control in your hand can receive images from high altitude?" Guo Bing asked back.
Song Weiyang said, "The image cannot be transmitted to the ground immediately, so how do you confirm that the drone takes the picture the user wants?"
Guo Bing said, "By my personal feeling, if you don't have to take a second shot."
"That's useless!" Song Weiyang said.
Guo Bing said, "It's useful, it's more convenient and save money than renting a helicopter to take aerial photography."
Song Weiyang immediately smiled bitterly and said, "I gave you 5 million, so why don't you make this product for me?"
"It's amazing, okay?" Guo Bing said, "I did a half-year experiment before I successfully connected the balance ring to the motor, which not only reduced the weight but also saved costs. This is a very big innovation in the field of civil aerial photography drones. So far, I have sold two of them!"
"You are such a genius." Song Weiyang was amused and laughed. He invested 5 million yuan, which took nearly two years. The product was launched on the market for three months, and the sales were only more than 70,000 yuan (each drone was priced at 360,000 yuan).
Guo Bing said, "Although this is not the most advanced in the world, it is definitely the most practical consumer aerial photography drone in the world. Moreover, the flight control system I made is also very stable. I also brought all the alumni of the Computer Department of Harbin Institute of Technology into the company, and others gave up their work in the institute because of this."
"You said yes, that's it, keep working hard!" Song Weiyang patted his shoulder and said.
Guo Bing spread his hands and said, "There is no money."
"Is there no money again?" Song Weiyang asked back.
"I had some money, but I spent 100,000 yuan on Sohu advertising. The remaining money is only enough to pay the salary next month." Guo Bing said silly.
Song Weiyang said happily, "You are here to collect debts, so I can give you another 3 million."
In today's consumer drone aerial photography field, drones and cameras are separated, and users need to purchase them separately and then assemble them by themselves. Even the balance ring used to stabilize the picture needs to be purchased from a third-party company and then installed on GoPro, which specializes in sports cameras, has just launched its first film machine this year, and it will take two years to come out for the sports digital camera.
To put it bluntly, those who are playing drone aerial photography these days are all rich technical mates.
The DJI drone (including digital cameras) that cost 360,000 yuan is already very cheap. Other drones (excluding shooting equipment) are often sold at tens of thousands of yuan, while those with a slightly better price will cost more than 100,000 yuan. Because the mainstream now is single-wing drones, which are very expensive to manufacture.
Why is the single-wing drone that is expensive and difficult to operate becomes the mainstream? It is because this kind of drone is more powerful and can bring heavier things to the sky. However, the high-end camera equipment is very heavy now, and most of the cameras that can be used for high-altitude shooting. Multi-rotor drones cannot carry them, and even if they are brought to the sky, they are easily out of control.
The four-rotor DJI drone, which Guo Bing took the lead in developing, uses the lightest digital camera at the moment, and the price is that the pictures taken will be slightly blurred.
You can't say that in order to participate in the Sohu video event, Kaizi spent 360,000 yuan to buy this thing after watching the DJI drone advertisement. Then, while complaining about the poor shooting quality, these Kaizi boasted about how convenient and practical DJI drone is, which hurts and is happy.
It’s practical to use yarn, and the picture cannot be passed down. It depends entirely on experience and feelings when taking aerial photos. It often takes more than ten times to be satisfied.
In the past year, DJI drones sold more than 30 units, with sales of only 1 million yuan, while Song Weiyang's investment in this was as high as 8 million yuan. Many DJI employees ran away because they felt that there was no future to stay, and only a few classmates were still with Guo Bing to continue playing.
Chapter completed!