Let’s not talk about the specific process of the 10th anniversary celebration of the China Beverage Industry Association. Anyway, Song Weiyang came on stage to deliver a speech, and then received another trophy and it was done.

It is worth mentioning that the award that Song Weiyang received was called the "China Beverage Industry Special Contribution Award". The other five people, including Wahaha, Huiyuan, and Coconut Tree CEO, all won the "China Beverage Industry Outstanding Contribution Award". Compared with the previous and next, Song Weiyang seemed to be the leader.

Song Weiyang received different awards, of course, it has something to do with the status of the richest man, but it has also been related to jumping out to fight against the two Cokes back then.

That year, "Two Cokes flooded the Seven Army", and only eight major beverage brands in China were left to survive. Song Weiyang, as a high school student boss, shouted to resist the invasion of foreign beverages, but he really made it. Coke's sales have surpassed Pepsi several streets, and have been equally matched with Coca-Cola for two consecutive years.

With this record alone, Song Weiyang is qualified to receive the special contribution award, and other bosses are still unable to gossip.

Song Weiyang was less than a week away from Beijing. In late September, Sogou's "Titanba Project Team" was officially established.

Yu Jun served as the team leader and led the project development.

Liu Zheng, who was transferred from Sogou Blog, serves as the deputy project leader, mainly responsible for technical aspects, and also participates in content planning of Tieba.

Li Mingyuan served as product manager, but before Tieba was officially launched, he was just an intern and worked in school through the Internet. Apart from Song Weiyang, even Ding Ming couldn't understand why he recruited this person as a product manager.

In addition, some coders were asked by Yu Jun to help. The entire project team had less than 10 people, and the product promotion staff had not yet been convened.

This small team of less than 10 people, led by workaholic Yu Jun, actually ate and lived in the company collectively and worked for nearly 14 hours a day. In just one month, they made the prototype of the Tieba, and employees from other departments became testing tools and used their lunch break to participate in the Tieba internal testing.

Li Mingyuan, the product manager, officially took out a month's sick leave at school and registered the first post bar "Titaba Bar". He was responsible for communicating with test users and collecting feedback from test users.

Sogou employees who participated in the internal test of the post bar were quite happy. They not only spent their lunch breaks in the post bar, but even became addicted to it when they came home from get off work. They built a variety of post bars, with very few water coming in, and most of them were discussing topics seriously, especially technical issues.

On December 1, after more than a month of internal testing, Sogou Tieba was officially launched.

The first thing Li Mingyuan thought of was to promote it in major forums. He used to be a "smash" BBS station, so he naturally took this BBS station as the starting point. And "smash" was a BBS from Peking University. As a student of Communication University, Li Mingyuan was able to serve as a station station at this station because he had several old classmates at Peking University, and these classmates often had BBS. Now, these old classmates from Peking University have also been brought to him as volunteer propagandists.

But Li Mingyuan soon discovered that although Tieba was spreading quickly in Peking University and Tsinghua University, popularity was difficult to gather, and students still like to stay in the forum on discussion topics.

This road cannot be done, or it may be very slow to take effect!

Sogou is also vigorously promoting Tieba, and even has a link to the Tieba homepage on the blog. However, there are many people who register Tieba, but the popularity in each bar is not high, and only a few are bragging and spanking.

Li Mingyuan ran to the company and checked the search log with Yu Jun. After their repeated discussions, he finally chose to use the game as a breakthrough. The two first founded the "Legend Bar" and then reported to Ding Ming, contacted Divine Sword Network, 17173, and jointly created an event called "Speak Your Legend".

This is more convenient than another time and space development poster. Shenjian Network is Song Weiyang's company. 17173 was just acquired by Sohu, and the cooperation went very smoothly.

Immediately, when the players of "Legend" were online, they would see the event announcement in the game: "Sword Network and Sogou Tieba jointly held a large-scale essay contest for "Tell Your Legend". You can share your game experience with netizens at Sogou Legend Bar, and netizens vote to select the most exciting story. The top three can receive cash rewards and tickets to the legend annual ceremony, and the top 100 people have the opportunity to participate in the game prop lottery..."

On the 17173 side, the event content is also posted. Of course, Sogou Tieba pays for advertising.

The Legend Annual Ceremony is held every year and is held during the summer vacation. Unfortunately, the second session was met and was changed to be held every year during the winter vacation. Now the second session has not been held yet. There are free tickets to get, which immediately attracted many players. Click the link to jump to "Legend".

At the beginning, everyone was just writing stories, but soon found that there were many novices in the post bar, asking some ridiculous questions. For example:

"Dear ggjj, I am a mage, I am already at level 20, how can I learn thunder and lightning?"

"Who is the handsome guy who taught me how to run out of the Viper Valley? I've been lost for two days."

Seeing such childish questions, the high-profile players who are full of justice immediately click in and answer in detail. Then the questioner thanked them very politely, and also had various admirational tones, which eventually turned into a group chat.

Those posts were naturally sent by project manager Li Mingyuan.

Yu Jun soon discovered Li Mingyuan's extraordinary features. This guy is very good at creating an atmosphere. In half a day, he made the "Legend Bar" look like a family warmth. Many players who come to participate in the essay contest will not want to leave after chatting for a few words, because there is a sense of belonging here, and the chats are all like-minded and polite and kind friends.

Ten days later, the bar friends of "Legend Bar" exceeded 30,000 mark, and countless tourists came to visit or post, and the traffic crushed many small and medium-sized bbs stations. Although it was thanks to the traffic of game activities, it was the credit of Li Mingyuan, the product manager who converted traffic into users and successfully retained so many people.

Li Mingyuan used the "Legend Bar" as the radiation point to induce bar friends to register and create other posts.

This spread is terrifying, especially those students. Out of vanity, they actively established "xx No. 1 Middle School" and "xx University Bar", and then directly promoted offline and brought their classmates in. As long as they persist, they could apply to the owner of their school post bar.

School-type post bars became popular very quickly, and even became fashionable among students. From exam results to daily gossip, or complaining about a certain teacher, these topics can be communicated in the post bar. One passes to ten, ten passes to hundreds, and it is completely passed on by word of mouth by word of mouth by students, and the number of post bar users has become more and more.

According to the six-degree segmentation theory, the next thing is easy to do, and Tieba will develop in a viral way of transmission.

However, Li Mingyuan was not idle. During his interactions with bar owners and friends, he summarized and designed a bar owner management system, and consciously cultivated hardcore bar owners. Later, he even launched an excellent bar owner selection activity. Under Li Mingyuan's painstaking management, Tieba accounted for 1% of the entire Sogou traffic in the summer of 2004. It exploded during the Super Girls in 2005. Tieba traffic accounted for 10% of the entire Sogou traffic, making it the third largest product under Sogou.

Baidu responded quickly, and began to follow up around New Year's Day and launched "" after the Spring Festival. Unfortunately, it was a step behind, and the popularity could not be gathered.

By the end of 2003, Sogou Search ranked first in the field of search engines in China, accounting for more than 75% of the market share. It ranked second, with a market share of about 20%. The remaining 5% belongs to Yahoo and other search engines, especially Yahoo Search, which is now only the Sentiment Party is still using.

Ding Ming decided to list Sogou IPo, mainly because he lacked money and spent a lot of money on fighting with Baidu.

...

During New Year's Day, Song Weiyang went to Beijing again. When he was interviewed by reporters, he highly praised Sogou Tieba, saying that this is another global innovation of Chinese Internet companies in the field of SNS.

As for why Song Weiyang came to Beijing again, this time he came to present awards to others and was invited to serve as the award presenter of the "TV Economic Person of the Year".

There are many acquaintances of the winners this year. Ma Xiaoyun and Yang Yuanqing were both selected as economic figures of the year, and there is also a member of the Taurus Club Guo Guangchang. Of course, there is also Brother Ma, but Brother Ma is not the Person of the Year, but won a "Newcomer Award".

Taking advantage of Song Weiyang's opportunity to come to the capital, Ding Ming also expressed his idea of ​​listing.

"So, where should we go public? Port City or Nasdaq?" Ding Ming asked.

Song Weiyang smiled and said, "Nasdaq. Google will also go public next year. Sogou will be behind Google. Taking advantage of Google's east wind, the stock price will definitely surge. After all, I am both major shareholders of Google and Sogou, and the two companies are derived from the same technology, so investors will definitely be very confident."

"Then I'll let someone prepare." Ding Ming's joy was beyond words. As long as Sogou went public, he would definitely become a billionaire.

Speaking of billionaires, this year's list of rich people shocked the Chinese people.

Forbes Rich List makes a comeback, Hurun Rich List is still updating, and there are two lists on this year's Rich List, and Song Weiyang's "real" wealth can no longer be hidden.

Due to the surge in NetEase's stock price, Ding Sanshi, the second place on both lists, has a net worth of about 7.5 billion (Hurun) and 8.5 billion (Forbes).

What about Song Weiyang, who ranks first?

The data given by Hurun Rich List is 33 billion yuan, and the data given by Forbes is 58 billion yuan. The difference between the two lists is nearly twice, and no one knows who to believe.

But no matter who he believes, Song Weiyang's net worth is a bit scary, and he is several times more than the second place.

Some financial practitioners even pointed out: "Song Weiyang's personal assets may have exceeded 60 billion yuan, but since many of his companies are not listed, the specific values ​​cannot be estimated, and even Forbes can only make simple speculations."

So, everyone started to discuss how much money Song Weiyang had. This time he went to the award ceremony and was definitely teased by Wang Xiaoya.
Chapter completed!