592 [Dr. Ma, who is particularly deceptive]
After the speech, Song Weiyang visited the computer room and computer laboratory in Fudan again. This time, only a few leaders led the team, and the other professors were busy with their own work. Anyway, they were not in the mood to mess with Boss Song.
When she came to the Parallel Processing Institute, Song Weiyang was quite surprised to find that the student who was urging the manuscript was also there, and couldn't help asking: "Are you a graduate student?"
Chen Haibo said: "I am a junior, I am in the 00th level."
"Then what are you doing in the research institute?" Song Weiyang asked.
"It's a starting point," Chen Haibo smiled. "The project I am currently involved in is to transplant the backend of a certain chip of Philips, GCC, and optimize it. This year's sophomore year ended the summer vacation. When the boss (Director Zang) saw that I was idle and had nothing to do, he pulled me to the research institute to make a living."
A top student is just a top student, and you still live a life of silence.
Before my junior year started, I was invited to the institute to participate in Philips' chip outsourcing project. This is a dream job for undergraduate students. Even if I do a job in a free-time job, countless people will rush to do it.
President Zang came over and shook hands and said, "Mr. Song, welcome to visit the Fudan University Parallel Processing Institute."
"You are polite, senior," Song Weiyang smiled, "I am from 94, which level is senior?"
President Zang said: "I am a level 83."
Song Weiyang said: "Then you are an old senior."
President Zang said: "When you were a bachelor's degree, I was a lecturer in Fudan, but I have long admired the name of Song Junior, so it is not an exaggeration to say that you are well-known to Fudan."
Song Weiyang asked: "I remember that Fudan Parallel Processing Office also has a project from Shenzhou Technology?"
President Zang nodded and said, "Yes, we are involved in the research and development of Shenzhou mp3 chips and are specifically responsible for the decoding of the WMA format."
As early as 1997, Samsung's department manager proposed a development plan. However, Samsung did not pay attention to it at that time. Later, the department manager was forced to retire early by Samsung due to the Asian financial crisis. This guy went to another Korean company and created the world's first MP3 player in 1998.
But the market response of South Korea's mp3 is not very good, you can treat it as a digital version of the Walkman. The American Imperial Company later launched an mp3 that can download music online, which immediately caused a sensation and was sued by the American Recording Industry Association for copyright issues.
In the following two or three years, mp3 added many new functions, and was promoted by Apple in 2001 - ipod was born!
In addition, ipod also bundled and sold online music and launched a relatively complete payment system. The American Recording Industry Association was able to make profits, so it helped Apple vigorously promote ipod.
Since the ipod was successful in the US market, Shenzhou Technology Company wanted to do mp3 last year, but the data in market research was relatively bad. First, the download speed of China's Internet is generally very slow; second, China's Internet music resources are in short supply. These two factors have led to poor sales in China, at least the market size is not large for the time being.
However, China's Internet development is fast, and Shenzhou Technology still decided to develop mp3, and even directly develop mp3 chips independently. The technical difficulty of this thing is not very high.
What makes people speechless is that Shenzhou Technology just planned to leak the film. The world's first mp3 that supports the WMA format was born in South Korea and quickly became a new industry benchmark. This is a complaint that Microsoft is too rogue and is crazy about promoting WMA and limiting the development of mp3, which has led to industry insiders who think that the mp3 format will be over sooner or later.
So Shenzhou Technology pushed the MP3 chip back and remade it, and the team led by Dean Zang was responsible for the decoding of WMA format. He himself also worked part-time at the Shenghai R&D Center of Shenzhou Technology.
President Zang took Song Weiyang around the institute and said casually: "There is already mp4 in the United States, but it still belongs to the mp3 category, but there is more video playback function. I think Shenzhou Technology should also develop mp4 chips in advance, so Brother Song can consider it."
Song Weiyang asked: "Why did I come up with it directly? Does the R&D center in China disagree?"
"It's not that I don't agree," explained President Zang, "but the one in the China R&D Center decided to launch the lowest-level mp4 chip, and I suggest you just need to do more advanced ones."
Song Weiyang was completely a technical novices and asked, "Is there any difference?"
President Zang explained: "The lowest-level mp4 chip can only be used for one or two multimedia codecs, that is, it can only support a small number of video formats. The problem is that there are more and more video formats nowadays, and videos in many formats of low-end chips cannot be played, and they may be gradually eliminated in two or three years."
"What's the difficulty?" Song Weiyang asked.
Dean Zang explained as simple and easy to understand: "To perform video encoding and decoding on traditional Risc and DSP processors means that these processors must run at very high speed, require a lot of memory and consume a lot of power, but it won't work in portable devices."
Song Weiyang asked: "Do you have a solution?"
"Yes," said Dean Zang, "this problem can be solved by adopting a configurable processor design."
Song Weiyang asked: "If you are left to lead the project, how long will it take to see the results?"
"I don't know." said Dean Zang.
"Don't know?" Song Weiyang looked at him.
President Zang laughed and said, "Because I only know the principle of configurable processors, and I haven't started to operate them yet. I can get it done in half a year if I am lucky, but it may take three to five years if I am unlucky."
Song Weiyang was speechless: "You are practicing with the project! No wonder the Shenzhou R&D Center did not agree."
President Zang smiled like an old fox: "Configurable processors are international cutting-edge technology and represent the future trend of chip design. In the future, China's development of computers and mobile phone chips can also be used. If you want to develop in the field of chip design in the long term, configurable processor technology must be mastered. Even if the research and development of the MP4 chip project fails, you can accumulate a lot of experience in the future."
Song Weiyang scratched his forehead and smiled, "You seem to have convinced me."
"When I complete the two projects in my hands, I will launch this project immediately?" Dean Zang asked expectantly.
Song Weiyang said: "Is it necessary to have a lot of funds?"
President Zang said: "I don't know much about how much it will cost. No one in China has made this thing."
The more mysterious the old man said, the more unreasonable the more confident Song Weiyang was. He nodded and said, "Okay, I will say hello to the company. You can make the project budget first."
President Zang flattered: "Senior Brother Song is not a loss, he is the richest man in China, and his strategic vision is very long-term. I admire him, admire him!"
Song Weiyang was taken to visit by two other computer departments, and Dean Zang kept sending him downstairs before returning.
Chen Haibo sneaked to Dean Zang and asked, "Boss, have you received a new job?"
Chapter completed!