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590【Dr. Ma became the ambassador of Shenzhou Technology】

After accepting an interview with "Outlook" in the morning, I will go to Fudan to give a speech in the afternoon.

If it weren't for the old principal calling himself, Song Weiyang really didn't want to go. Sogou Search's data processing projects sponsored by Fudan have decided to transfer to East China Normal University because the director of the Fudan Computer Department just took the Fudan database and data processing team to collectively jump to the Software College of East China Normal University.

This incident made Ding Ming very unhappy. It was because he was a Fudan alumnus that Sogou sponsored Fudan in Shenghai instead of submitting it.

Last year, Fudan Computer Department was still very awesome. He won the Asian championship in the ACM International College Programming Competition and achieved good results in the global finals. This year, Fudan founded the Software Academy, and its overall strength was also particularly awesome. This class of students later produced many powerful figures.

But the department head took the database and the team to leave together, which made people speechless. If it weren't for the extremely complicated reasons, Ding Ming would even want to sue.

The operation of East China Normal University is particularly irritating this year, almost using the whole school to develop the software college. In terms of the current faculty team strength, Shenghai is second only to Shangjiao and Fudan, and later it has cultivated Shenghai's first local computer academician.

On the car.

The meditative phone rang out a message prompt, but she received an email again. She turned on her handheld computer and looked at it, and said to Song Weiyang: "Boss, Changan University of Electronic Science and Technology has sent an invitation. I hope you can go over and give a speech. When I just left, Rongcheng University of Electronic Science and Technology also sent an invitation, not only asking you to give a speech, but also planning to specially hire you as an honorary professor."

"Emportant professor in computer science?" Song Weiyang said hilariously.

Contempt said: "Yes, Rongcheng University of Electronic Science and Technology established the Demonstration Software College last year. In view of the friendly cooperation between Shenzhou University of Electronic Science and Technology, the school decided to hire you as an honorary professor of the School of Software."

Just last year, the Ministry of Education approved more than 30 universities to set up software colleges, and software colleges from major universities emerged in one go, and they are all independent of the computer department. The computer rooms of Rongcheng University of Electronic Science and Technology and Fudan University were donated by Shenzhou Technology, and they all use the highest-end Shenzhou computers. In particular, Fudan Software College can only use the laboratory computer room when the class started in March. Even if Shenzhou Technology donated the computer, there was no corresponding classroom for resettlement, so it could only transform the temporary canteen in the North District into a soft hospital computer room.

By the way, Shenzhou Technology also donated the soft hospital computer rooms of Tsinghua University, Peking University, Shangjiao and Xidian.

Anyway, the sales of high-end computers of China Computers are not good, and they are all snatched by foreign brands. Moreover, the performance is obviously better than that of Lenovo's high-end computers. At the same price, China Computers still cannot compete with Lenovo's computers. The reason is that many users who buy high-end computers do not look at the cost-effectiveness, but only look at whether the brand is loud. Foreign brands naturally have a halo, and Lenovo's brand effect has long been deeply rooted in people's hearts.

Even after more than ten years, Lenovo's reputation on the Internet has become bad, and its PC sales are still ranked first. Countless parents and college students who have just entered school have completely closed their eyes and thought that Lenovo is the best domestic brand. So after one or two years of purchasing the machine, these college students who have become old fry spontaneously turned into loyal Lenovo black fans, but their juniors still continued to get into the trap.

The mid-range models of Shenzhou Computer are now selling well, with market sales second only to Lenovo, and are increasing market share every month. However, the boom period has passed, and it can only slowly grow through advertising and reputation. Chen Fuxing sets a goal to increase the market share of 1.5% every year (domestic brand share, not foreign brands) - this year it has exceeded the task.

Low-end computers are charged, with too many miscellaneous brands, too fierce competition, and the profit margin becomes very low. Shenzhou Technology sells low-end computers just to show its presence, because it can't make a lot of money at all, and the profit of selling a U-disk is equivalent to selling two or three low-end computers.

In terms of the development strategy of the computer market, all senior executives at the China Sector-level believe that they should focus on mid-range models, stabilize low-end models, and abandon high-end models.

But Song Weiyang sided with the opposition. Even though there is a large amount of high-end machine inventory backlog every quarter, he still demanded that the upgrade of high-end machine cannot be stopped. High-end models that cannot be sold for more than half a year will be donated to universities and research institutions across the country for colleges and researchers to use, so that they must make it feel good to use.

This market strategy of losing money has begun to show results. The questionnaire filled out by users when purchasing a machine this year showed that 18.3% of high-end Chinese phone buyers have used Shenzhou high-end Chinese phones in schools or units. Because they are very comfortable to use, they recognized this model when purchasing the machine themselves. Another 0.6% of mid-end Chinese phone buyers and 0.9% of low-end Chinese phone buyers have also used Shenzhou high-end Chinese phones in the school computer room and have a natural favor for the Shenzhou brand. So after graduation, they chose the Shenzhou brand (college students who have just graduated for one or two years can't afford high-end machines, so they can only buy cheap goods from the Shenzhou brand.)

These sets of data have made the senior executives of Shenzhou Technology very excited because there is more information hidden behind it.

Those users who come into contact with Shenzhou computers at schools or units will inevitably use Shenzhou computers repeatedly for a long time. As long as Shenzhou computers do not feel very scammed, they will have a tendency when buying personal computers and will actively spread them to their relatives and friends. Especially those college students, their consumption capacity is not good now, but they will be rich in a few years, and they will even become the main consumer force in another ten years.

Take the software colleges of Tsinghua University, Peking University, Fudan University, Shangjiao, Rongdian, and Xidian for example. Taking advantage of their establishment, Shenzhou Technology will donate a batch of high-end models. As long as they do not move to the new campus, students in the soft school will use Shenzhou computers to attend classes in the next few years. They represent the future of China's software industry. If they use Shenzhou computers easily, it is likely that the entire industry will tend to Shenzhou computers in ten years.

Just talking about domestic computer brands, Lenovo's market share exceeded 65% last year, and the statistics in the first three quarters of this year fell directly below 60%. In addition to the impact of brands such as Great Wall and TCL, China Computer alone ate 1.8%. By the peak sales season of New Year's Day and Spring Festival, this data will continue to expand.

Of course, Lenovo Computer's market share has fallen, but its sales are soaring. Because the entire market is expanding rapidly, all brands are making money, which can be seen from the increase in the number of netizens every year.

Why did Song Weiyang publicly propose the concept of web2.0?

First, it doesn’t matter whether he mentions it or not, anyway, there will be other people asking it; second, web2.0 is group wisdom, the more people understand the general trend, the faster the Internet will develop, and the websites invested by Song Weiyang will recover faster; third, it will increase its popularity and influence.

Since the American media crazily praised Song Weiyang, Xifeng's stock price has risen by 18% in the past month. First, it is stimulated by Jianlibao's third-quarter performance, second, it is very Coke's sales due to its amazing cooperation with "Legend", and third, Song Weiyang's personal reputation has soared. These three factors combined have greatly increased investors' confidence in Xifeng. Hong Kong stocks have risen slowly after September, while Xifeng's growth rate is far ahead.

Xifeng's market value has long exceeded HK$30 billion, and now it is not far from the 40 billion mark.

Now domestic media are also crazily pursuing web2.0. Most reporters don’t know the specific concept at all. They only know that the Internet industry is bragging very well, and the United States is even more excited about it. So let’s just follow it and compete. Just like last year, from the people to the government, they were bragging about digitalization. Even those who sell electric doors said they were pioneers in digitalization, and those who sell clothes said they wanted to align with digitalization. Now everyone is rushing to use web2.0 to promote it.

At present, any computer-related publications are clamoring about web2.0, and "Computer World" even calls Song Weiyang the "savior of the Internet industry."

The market personnel of Shenzhou Technology are not stupid. Can they miss this good opportunity?

Liu Bo, the marketing director who was handled by Shen Fuxing some time ago, has been calling Song Weiyang these days, preparing to replace the image ambassadors of all products in Shenzhou with Song Weiyang himself. Song Weiyang was so annoyed that he simply agreed and just took a set of promotional photos last week.

Now, the promotional photos placed in front of the counters of Shenzhou in major cities are gradually being replaced by Song Weiyang. The propaganda lyrics are: "The guide of future technology, the savior of the Internet industry, and the chairman and image ambassador of Shenzhou Technology - Song Weiyang!"

It can be imagined that the sales of Shenzhou's U disk, computer, mobile phone, repeater, handheld computer and other products will rise again this New Year's Day.

Shen Fuxing plans to adjust the sales expectations of Shenzhou Computer next year. The chairman is so awesome. Next year, he will join other brands to increase Lenovo Computer's market share in domestic brands to below 55%.

Don’t think it’s strange, why Song Weiyang made so many noises, Shenzhou Computer still cannot surpass Lenovo.

Lenovo in history has been a stage of rapid development in recent years. The national market share (including foreign brands) has changed from about 16%, and in two or three years it has directly become 28.99% (data in 2003). Most of these market shares were stolen from foreign brands. Lenovo was really too famous in the 1990s, and the young people who came from that era happened to be the main consumer force at present (mainly buying computers for their children). They subconsciously chose Lenovo over others.

China Computer still has a long way to go, and it accumulates fame and reputation bit by bit. However, it doesn’t matter whether Lenovo does it or not, because most of the mainstream users are computer novices. Lenovo’s government procurement is only part of it, so let alone government public relations, its main sales come from the regular market and the leeks that grow every year. Parents of students only recognize that thing.

These parents are not only parents, but also countless grandfathers. The elderly have always believed that Lenovo is a well-deserved representative of domestic brands. Purchasing Lenovo computers is a patriotic act, and even insisted on thinking so in 9012.
Chapter completed!
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