Foreigners who participated in the first China Internet Conference were mainly experts, journalists and investors, and basically could not see the president or CEO of well-known foreign websites.

Pip Cobion, a reporter from Red Herring magazine, also came. He listened to Song Weiyang's "science fiction" speech in Rongcheng last time and gave an exclusive interview to Song Weiyang. He was very impressed by Song Weiyang. Unfortunately, these reports did not attract attention in the West. Most readers regard this as a fool and regard Song Weiyang as "another person in the Chinese Internet industry who can make up stories."

Although after experiencing the Internet winter, the "Internet Bible" of "Red Herring" is no longer popular, it still has an influence in Silicon Valley, USA. This influence is gradually fading. Six years later, "Red Herring" magazine will be directly swept out by the landlord because of arrears of rent...

The first person to speak in the afternoon was Negroponte. This guy talked about p2p and believed that p2p would dominate the future Internet.

Pip Kobone had a recording device on his legs, but he kept recording keywords with notes. There is no doubt that Negroponte's speech will be one of the key points of this conference.

"Next, please invite Mr. Song Weiyang, Vice Chairman of the China Internet Association, to come on stage to give you a wonderful speech..."

Huh, that interesting Chinese "dreamer" appeared again - this was Pip Cobion's inner thoughts. He quickly put on his headphones and the organizer arranged a simultaneous interpretation.

"Smack it!"

Before Song Weiyang could even take the podium, the moment he stood up, more than 1,000 people in the audience burst into warm applause.

At this moment, not only were the top figures of the Chinese Internet present, but even several major leaders of the department did not leave, and followed everyone with a smile.

Song Weiyang quickly walked to the main podium, tried the microphone and said: "First of all, thanks to all the leaders, experts, journalists, scholars, investors and Internet practitioners from home and abroad, and thanks to everyone for giving me the opportunity to speak this time."

"Smack it!"

After a burst of applause, Song Weiyang continued: "I was deeply inspired by Mr. Negroponte's speech just now, and I also agree with his view that p2p is about to prosper. What I want to say is similar to Mr. Negroponte. The literal meaning of p2p is 'peer-to-peer network', focusing on the communication between 'peer-to-end'. In fact, the beginning of the Internet was to realize peer-to-peer network. However, the rise of commercial websites has made the mainstream form of networking arbitrary, forming a one-way communication mode of 'website-user'. This is contrary to the original intention of the Internet. I will call it the web1.0 era. The future peer-to-peer network formed based on p2p technology, I want to call it the web2.0 era!"

"I mentioned this concept before, but it did not attract anyone's attention. Now the technology and time are relatively ripe."

"I think the Internet winter that you just experienced is not the end of the Internet or the disaster of the Internet. It is just a naive, clumsy and confused Internet preview, just a page-by-page prologue of the history of Internet development. The Internet has not entered the recession of old age, nor even entered the adolescence. The Internet is still a youth in the season! The so-called Internet bubble is just a rebellion in adolescence."

Negroponte's previous speech focused on technology, and during this period he elaborated a large number of professional terms. Some people were inspired by it, but more people were confused.

Song Weiyang's speech is relatively simple and easy to understand, and it is defined in a high-level way. However, whether his definition can be recognized by everyone depends on what he said in the future.

Next, Song Weiyang said amazingly: "The changes in the times have just begun. What I want to say is that the second wave of the digital wave is far more destructive than the first wave, and traditional industries will be subject to widespread and fierce impacts. This impact is closely related to the media reporters here, because the web2.0 era will eliminate a large number of traditional media. In the next ten years, local tabloids will have no living space, and the broadcasting industry will even die. Why do you say that? Because based on p2p technology, the web2.0 era has changed the way of information dissemination."

The Internet model of people-platform-people has led to everyone being an audience, and everyone is a disseminator. Now that mobile phones can access the Internet, computers will become more and more popular, and people will spread the news happening around them at the first time. This dissemination may occur in chat rooms, may appear in bbs forums, or even directly sent to friends with QQ, and then be published on the portal website. Before a piece of news can be typed and printed, it has become well-known to the public. What traditional media needs to do is to move online news to paper!"

Many reporters were a little unhappy when they heard it, and even wanted to refute it, but they could not interrupt Song Weiyang's speech, so they could only continue to listen patiently.

Song Weiyang continued: "There is also the traditional publishing industry, including traditional literature and record industry, which is about to enter a period of decline. The most typical feature of the web2.0 era is that everyone is a creator and disseminator. There are already online writers, and there will definitely be online singers in the future. Online literature and online music will continue to impact traditional literature and music, and in the end, they will inevitably kill traditional literature and traditional music without leaving behind. Because the dissemination of p2p technology will inevitably lead to the flood of piracy, and people can easily obtain relevant online resources for free. When traditional writers and song creators are unable to be energetic, their industry system will gradually collapse! As for the book publishing market, I think that only children's literature and teaching aids can be obtained well, and other types will die miserably. The same is true for traditional shops. When the b2c model develops and matures, physical stores will die one by one!"

"web1.0 can be summarized with the following keywords: browsing, consumption, passive, obtaining, static, html. The keywords of web2.0 are: collaboration, creation, active, providing, dynamic, xml. Let me give you the most typical example. Sogou Company's online encyclopedia plan belongs to the category of web2.0. Taking Sogou Encyclopedia as the platform, the majority of netizens collaborate on editing entries. Everyone is a creator, and everyone can obtain information from it. This is the web2.0 model of 'people-platform-people'. There is also Sohu's Renren. Renren is a platform, every user is a content creator, and every user is a content consumer. Sogou's blog is the same, and it is becoming more and more popular now. Even the news message comment function of the portal website is also a basic web2.0 experience."

"Web1.0 Internet companies provide content, while web2.0 Internet companies provide services. The web1.0 era is centered on commercial websites, while web2.0 era is centered on network users. Not only that, the application software in the web1.0 era is relatively large in scale and enterprises make it for customers to use; while the application software in the web2.0 era is mainly small-scale open source software, and each user can be the creator of application software. Therefore, the opportunity for small Internet companies comes. As long as they make practical software, even if they are just a gadget, they can still have a broad market. For example, if the Internet Ant, which specializes in downloading in China, will definitely make a lot of money if it is updated and maintained properly, and investors here can spend money on them."

"Let's talk about the online community. In the era of web2.0, not only social networking sites can be called online communities..."

"Let's talk about online government affairs. In the era of web2.0, online government affairs are not unilaterally top-down. They can feedback the people's sentiments and even promote anti-corruption work and the construction of the rule of law..."

After talking for about 20 minutes, Song Weiyang said: "Let me summarize the three major characteristics of web2.0: first, open data and services; second, rich user experience; third, low release costs."

"For enterprise personnel, web2.0 is a business platform; for market personnel, web2.0 is an interactive platform; for software developers, web2.0 is a software development platform; for reporters here, web2.0 is a new media platform."

"What Mr. Negroponte said is a technical concept, while what I meant is a concept of thinking, an attitude, and a model. web1.0 regards the Internet as a simple communication platform, and web2.0 regards the Internet as a virtual society. In a society, people cannot just receive information in one direction, but will actively create and disseminate information. Our Internet companies only need to provide platform services for information dissemination."

"Friends, everyone has caught up with a good time. Now is the beginning of the web2.0 era. Choose a good product and provide good platform services. You are the trendsetters in the new era of the Internet!"

"Okay, thank you everyone, my speech is over."

The whole audience was silent.

It was not until Song Weiyang walked off the main podium that people suddenly burst into warm applause.

Song Weiyang did not discuss any technical issues, but set off a storm of thinking in the audience's brains. This is tantamount to a cognitive revolution on the Internet. Perhaps, many people present had already reached the threshold and had discovered this phenomenon, but Song Weiyang directly pierced the window paper.

The just-passed Internet winter has left all practitioners in a state of confusion and not knowing where the road ahead is, and there is always a sense of crisis of being in danger.

But Song Weiyang's words directly pointed out the road to broaden the Internet world before them.

Even Negroponte only felt the prospect of p2p and knew that this was the future development trend. But Song Weiyang directly and systematically pointed out the three major characteristics of the web2.0 era, which allowed Negroponte to connect all his predictions and conjectures.

Negroponte's seat was relatively high. When Song Weiyang walked past him, the boss immediately stood up and applauded and welcomed. Influenced by Negroponte, the Chinese Internet CEOs in the back rows also stood up collectively to show respect. Then more than 1,000 people in the audience stood up.

The applause lasted for more than five minutes, and the host was interrupted several times. Finally, he simply stood on the stage and applauded with everyone.

This is not because people react too much, but because Song Weiyang deserves this kind of treatment. The proposal of the concept of web2.0 is undoubtedly to allow Internet practitioners in the fog to suddenly see the correct path and direction. Who can take the lead in proposing the concept of web2.0 under the current circumstances? He is the guide of the Chinese Internet industry and the guide of the world's Internet industry.

Pip Cobion, a reporter from Red Herring magazine, wrote excitedly in his notebook: "In the distant East, an Internet hero was born. No, he is not only a hero, he is also a spiritual mentor of Internet practitioners! I believe that emerging Internet companies in the next ten years will not be able to avoid the thinking framework he set today!"

When the official leaders heard the thunderous applause, they couldn't help but turn their heads and look back. The crowd of people standing up and the slaps that kept slapping made these leaders feel inexplicably surprised and couldn't help looking at each other and looking at each other.
Chapter completed!