While Song Weiyang and Ma Xiaoyun were having dinner in Linzhou, "Tesla" was still holding a meeting to discuss the issue of opening up the market.

This year's electric bicycle industry is a bit like the repeater in previous years. The market size has increased by more than 200% year-on-year, and twenty or thirty brands have emerged in one breath.

The first sales volume is the "mainland pigeon", but "Green Source" suddenly emerged and defeated the "Little Antelope" and jumped to second place. The Green Source electric vehicle was able to break through the siege mainly relying on its own research technology. Both founders both graduated from the 1980s and have been deeply engaged in the electric bicycle industry for five years.

"Shenghai is the largest consumer market for electric bicycles," said Liu Yaguang, vice president of Tesla (in charge of market) who came to Geely. "According to statistics from the Bicycle Industry Association in the first half of this year, the total sales of electric bicycles nationwide in seven months was more than 300,000. In Shenghai alone, there were more than 300,000 new electric bicycle licenses issued in the first half of the year, accounting for almost one-tenth of the total sales of the country. Shenghai Luliang Electric Bicycle Company also released good news not long ago. Although this company is unknown, it has sold more than 6,000 units in Shenghai in the first half of this year."

Li Bin, the president of Shenzhou Technology, nodded and said, "President Li, please continue."

Liu Yaguang also said: "We must pay attention to Shenghai market, but Shenghai market has always been very strange. No matter what product, consumers either choose local brands or famous brands. As for the electric bicycle industry, Shenghai's first sales volume is Luliang, the second sales volume is Jiebao King, and the third sales volume is Qianhe, all of these three are Shenghai local brands. The second is Giant, a famous brand in the country, focusing on the mid-to-high-end market. Our Fengxing electric bicycles are not Shenghai local goods, and the second is not a famous brand, so it is difficult to quickly seize the market. We currently have three cars, focusing on the high-middle and low-end markets. I think we should focus on high-end models in Shenghai, mainly fighting against Giant."

"What cities should I focus on?" asked Long Haiyang, the vice president (in charge of production) who came over to BYD.

Liu Yaguang pointed to the map and said, "Cities such as Qingyu, Linxiang, have just issued a 'coronavirus ban' this year, and sales have increased by more than 500% year-on-year compared with last year. There is also Rongcheng, where the electric bicycles are very popular, and the market is friendly, and consumers are not xenophobic. In addition, Shancheng, because other companies' products are not capable of climbing hills, the sales in Shancheng are very poor. And our Fengxing electric bicycles, most of the broken roads in Shancheng are fine. If they are operated properly, they can dominate the Shancheng market in a short period of time."

Li Bin praised: "Thank you for your hard work, Mr. Liu. You really have a way of doing the market and you can understand everything clearly."

Liu Yaguang smiled and said, "Actually, we don't need to just focus on the country. Vietnam and Thailand are both potential markets in Southeast Asia. Motorcycles sales in these two countries are amazing. When Mr. Li of Geely made motorcycles, I was sent to Southeast Asia to develop the market. Electric bicycles are cheaper than motorcycles and are very consistent with the consumption capacity of Southeast Asian people. I believe that there can bring unexpected surprises there. I have already done a domestic market development plan and am currently cultivating a sales team. When the situation in China is slightly opened, I will go to Southeast Asia to personally."

Li Bin asked Long Haiyang again: "Once the market is opened, can production and procurement keep up?"

Long Haiyang smiled and said, "You can keep up completely. If you really can't do it, just ask Hongdou OEM to assemble it. Hongdou is a large group and there should be internal differences. Several subsidiaries for electric bicycles emerged in one go. These subsidiaries each launched different brands of products, competed with themselves for the market, and were also suppliers of electric bicycle accessories. Some of our accessories were purchased from Hongdou."

...

Due to the limited funds of "Tesla" company, it is impossible to advertise on a large scale and can only be placed on local TV stations in the target city.

The competition between Qingyu and Linxiang is particularly fierce. The just-issued ban on motorcycles has led to more than 30 brands entering together. Fengxing electric vehicles are not yet able to emerge. Shenghai is also very bad. The market here is too xenophobic, and consumers directly ignore small brands from other places. The second is Jinling, which is second only to Shenghai, and it is not xenophobic here, but there are too many local and surrounding manufacturers. Jinling's local Jincheng Electric Bicycle alone, this brand has launched 29 models, and only mainland pigeons and little antelope grab a bite of cake. Other brands are squeezed so hard that they can't even see their shadows.

Liu Yaguang arrived in Rongcheng at the first stop and contacted several local dealers. When others heard about the "Fengxing Brand", they didn't even want to talk. Because the other party had stable suppliers and would not easily distribute miscellaneous brands of unknown origin. Liu Yaguang claimed that the chairman was Song Weiyang, so others treated him as a liar and refused directly on the phone.

Depressed, Liu Yaguang directly led people to the terminal retailer and brought the three models to the largest store in Chengdu.

"Do you want to buy a car?" The salesperson immediately welcomed him warmly. "We have mountain bikes, electric bicycles, tricycles, and motorcycles here. Which one do you want to buy?"

Liu Yaguang smiled and said, "It's sold very well."

The salesperson said: "It's not a mess, it's a complete range of categories. You can't find a second one in Rongcheng that sells such a complete range."

Liu Yaguang said: "I'll look for your boss!"

"The boss is not here, just tell me what you buy." The salesperson said.

Liu Yaguang greeted his subordinates, unloaded all three new cars from the side of the road, pushed them into the store and said, "Young man, look, how is my electric bicycle?"

Low-end cars have pedals and chains, just like other electric bicycles on the market. For mid-end and high-end models, the pedals are directly cancelled. To put it bluntly, it is electric motorcycles - there is no concept of electric motorcycles yet.

The salesperson said in surprise: "You are a motorcycle, right?"

Liu Yaguang smiled and said, "Electric, please ride it up and take a look."

The salesperson couldn't help but sit on the most beautiful one and drove the car for hundreds of meters before returning: "Yes, it can run to 40 yards. Which company do you belong to?"

Liu Yaguang said: "Zhejiang Tesla New Energy Technology Co., Ltd., our chairman is Song Weiyang."

If placed in another province, there may be someone who has never heard of Song Weiyang's name, but it is definitely known to everyone in Xikang Province.

"Song Weiyang? You brag." The salesperson obviously didn't believe it.

Liu Yaguang said: "Why am I lying to you? Call your boss here and I want to discuss business with him."

If the product is excellent, there is no fear of losing the market. The owner of the store came quickly and loved two of them that could be called electric motorcycles. This is the only technology in the country. The boss changed from a retailer to a provincial dealer of Fengxing electric vehicles, and planned to build a retail store of Fengxing electric vehicles.

After dealing with Xikang Province, Liu Yaguang immediately went to the mountain city.

This time, Liu Yaguang found a motorcycle dealer and pulled the person out to ride a bicycle to climb a steep slope. The other party was shocked because of such a steep road breaking, and other brands of electric bicycles could not climb up.

At this point, Fengxing electric bicycles began to dominate the Shancheng market.

Liu Yaguang ignored the remaining city and threw it to his men to take responsibility. He set out to Southeast Asia to develop the market.

Around November, Fengxing electric bicycles gradually showed their strengths. The most direct manifestation is: Shenghai, which has the first difficulty in competition, and Jinling, which has the second difficulty in competition, the monthly sales of Fengxing electric bicycles both exceeded 3,000 vehicles.

Then it was investigated by the relevant departments...

Because the country has issued the standard for electric bicycles, the weight of the whole bicycle must not exceed 40 kilograms, the maximum speed must not be greater than 20 kilometers per hour, and it must have pedals that can be pedaled. Only the cheapest electric bicycles do not exceed the standard - it is obviously a collective report by a friend, otherwise no one will care.

As a last resort, Fengxing electric bicycles can only be equipped with foot pedals, and do not mark numbers above 20 yards on the dashboard, only detailed scales are marked. The weight exceeds the standard depends entirely on public relations.

With Fengxing electric vehicles as an example, for four years, all electric motorcycles in China had foot pedals. The only function of this thing was to get in the way. It was not until 2006 that the country promulgated the electric motorcycle standard and with the concept of electric motorcycle, the annoying foot pedals finally disappeared.

As for the Southeast Asian market, Vietnam is speechless, and the tariffs are too high. If the whole bicycle is exported to the export of electric bicycles, the price will be almost as good as the motorcycles produced in Vietnam. Tesla plans to open an assembly factory in Vietnam and transport parts from China to assemble them, so that it can also enjoy preferential investment policies.

The Philippines and Thailand are relatively good. Due to their price advantages, Fengxing electric bicycles can easily split a piece of cake from Japanese benzene manufacturers. Together, the two countries' markets were exported more than 30,000 vehicles in 2003, with sales of more than 15 million US dollars.

As for China, Fengxing Electric Vehicle will completely open up the market next year, and its sales in 2003 will directly jump to 340 million yuan, and its sales in 2004 will exceed 600 million yuan!

This thing is profitable. You can buy the cheapest 1,600 yuan, and the cost is only two or three hundred yuan. Fengxing electric vehicles are relatively high. The cost of electric motorcycles exceeds 600 yuan. The market price of 2,500 yuan is nothing. This is just a few times the profit.

Li Sufu and Wang Chuanfu were both very satisfied with the sales results of electric bicycles. Including Song Weiyang, they all devoted their efforts to this and used their personal resources to open the way. Otherwise, with the weight of Fengxing Dianmo's body, they would not be able to enter the big city at all - exceeding the standard!

In early October, this year's Taurus Gathering was late.

The main reason for postponing the party is that there are three members who cannot get away with each other, among which Guo Guangchang is the busiest.

Guo Guangchang, who used to be devoted to industry, has turned to capital operations in recent years, constantly acquiring or investing in state-owned enterprises and listed companies, and Fosun Group as the core has created another faction in China's capital market: Fosun Group!

Fosun Group now has three main businesses, namely pharmaceuticals, steel and real estate, all of which are the most profitable industries at present.

Just during the Taurus Gathering, this year's "Hurun Rich List" was released.

Song Weiyang is still firmly in the position of richest man, while Guo Guangchang has entered the top ten of the rich this year from last year's 50th place and officially became the second richest man in Shenghai.

Taurus Club was mentioned by the media again because of this year's top ten rich lists, Taurus Club members occupied four seats, namely Song Weiyang, Liu Yonghao, Liu Yonghang and Guo Guangchang.

This ratio is particularly terrible, almost half of it!

Among the companies members of the Taurus Society, there are three factions: Hope, Xifeng and Fosun. These three factions have been extended, including thousands of subsidiaries, and there are more than 30 listed companies involved.

Another reason why this year's party has been delayed for so long is that Song Weiyang plans to integrate the power of the Taurus Association.

Taurus Capital will be open to members of the Taurus Club and exchange equity with its members' companies. For example, Taurus Capital and BBK exchange equity, Taurus Capital and BYD exchange equity, Taurus Capital and Xifeng exchange equity... The amount of these equity exchanges is not large and will not have much impact, but it has more special significance.

From now on, Taurus Club member companies will be closely linked. If you continue to develop like this for more than ten years, you will definitely have me and I will have you. The share composition of each group company will be so complicated that you can't even understand it. You need to find a professional team to clarify your clues.

In addition, Taurus Capital will give priority to investing in alumni companies of Taurus Business School, select good seedlings and expand its branches. It will also gradually attract investment companies under the four major banks to join, and even attract major investment banks to join, and conduct Taurus Capital equity transactions with half-selling and half-giving to form a stable system that is vertical and horizontally intertwined in all directions.

This is the Taurus system envisioned by Song Weiyang.

Including the future Alibaba, Tencent and other things, they will become the periphery of the Taurus.
Chapter completed!