575 【Amazing Game Planning】
At the end of this summer vacation, reports about Song Weiyang and "Legend" were overwhelming.
No matter how many people scolded "Legend" for harming people, no matter how many people scolded Song Weiyang for making bad money. When these scoldings appeared in the media, they were actually helping to promote it in disguise. Many people even heard of the first time that the game "Legend" was available because of this kind of negative reports.
Media with good relationship with Song Weiyang focus on reporting the content he answered reporters' questions that day. It is widely publicized that online games have become one of South Korea's economic pillars. The size of China's online game market has grown at a rate of 200% every year, but it is full of Japanese and Korean online game products. China should revitalize its own national online game brand. At the same time, these media also praised Song Weiyang for having a sense of social responsibility and called on the country to introduce stricter regulations as soon as possible to effectively restrict minors from entering Internet cafes.
The first two reports are serious news, while the last one is a perfect propaganda soft article: various newspapers and magazines have published articles on tofu blocks. That is, Song Weiyang personally presented awards to the players of "Legend", with the first, second and third place prizes of 50,000, 30,000 and 10,000 yuan respectively, and he also received a platinum ring with broken diamonds inlaid.
This diamond-inlaid platinum ring is not expensive and can be bought for one or two thousand yuan on the market, but it has made countless "Legendary" players jealous. For example, the following words are engraved on the champion ring: 2002. The world's number one Taoist priest.
The Divine Sword Network deliberately did not engrave the champion's game id. In addition to being unable to predict who the champion is, it also encourages players to trade.
The official certified first Taoist priest, so many rich people are jealous.
The fat man's "No. 1 Mage in the World" ring was sold privately to a rich man for 300,000 yuan. The rich man only wears it occasionally when he pretends to behave and usually keeps it in the cabinet to collect it. It can maintain value and appreciate. Even if he takes it out 10 years later, someone is willing to take over it. Of course, it will definitely not grow faster than the housing prices.
At the same time, when Song Weiyang was presenting the awards in person, he announced that these three players were hired as "Legendary Ambassadors of 2002-2003" and gave them an endorsement fee of 100,000 yuan each on the spot.
After this series of operations was reported, the players were not only excited, but also caused a small-scale heated discussion in society. Anyway, I just don’t understand this and just play an online game, but I actually got a celebrity treatment, an image ambassador, and an endorsement fee of 100,000 yuan per year.
Other game companies are watching it. They also engage in various activities, but they are still in the game. The plan of "Legend" was unexpected.
The effect is amazing!
The three winning players quickly became "big stars". Their cosplay promotional posters were posted in Internet cafes in major cities across the country. They are not real handsome men and beauties, and they look far less than film and television stars, but they are down-to-earth in Internet cafes, which makes countless players envious and admire.
The operation of Shenjian Network Company has not yet been completed, and then five more news were announced:
First, Legend, the World's No. 1 Martial Arts Association will be held in early August every year. The awards for the first, second and third place will remain unchanged next year, but the award ceremony will be upgraded to the annual meeting of the Divine Sword, and celebrities from both sides of the Taiwan Strait and the three regions will also be invited to perform.
Second, "Legend" has reached a cooperation with Xifeng Company, and each bottle of Coke has a special number. After purchasing Coca-Cola, you can log in to the official website to enter the bottle cap number, select the game server you are on, and then you can redeem the corresponding prize. The winning rate is 100%, the minimum reward is 100 gold coins, and the highest reward is three professional skills books: Fire Sword Technique, Summoning Divine Beasts, Ice Roar. There are also special rewards. Among the first batch of 100,000 bottles of Coke, only one bottle can be redeemed for three magical artifacts (random types).
Third, "Legend" will launch official peripheral products, including rings, necklaces, clothes, weapons, etc. Players can purchase them in major Internet cafes. Each authentic product has a unique certificate number. Next year's Legend Annual Meeting will randomly select 100 lucky players to participate among these peripheral products buyers, and all food, accommodation and transportation expenses will be reimbursed.
Fourth, Legend’s official website will set up a Hall of Fame. The first batch of winners will be the three winners. The second batch of players who will enter the Hall of Fame will be the first players in each district to reach level 40. The third batch of players who will enter the Hall of Fame will be the Sand City Lords of each district who will wait until the winter vacation to hold official activities during the official event.
Fifth, "Legend" will activate the "Title" function, and you can get different titles when doing tasks, and Hall of Fame players also have special titles. Even if you are killed by monsters 100 times in a day, you can get the "Defeat God" title, and players can explore it themselves. Each title has different attributes, and players with multiple titles can only wear one title at the same time.
Other game companies were completely speechless and could only admit that the planning of Shenjian Network Company was very awesome.
Nowadays, many large domestic companies do not have annual meetings. Do you come out with an online game to hold an annual meeting? Do you also invite celebrities from both sides of the Taiwan Strait and the three regions to perform?
What makes people even more speechless is that the sales of Coke are beginning to soar. Many Internet cafes even only sell Coke, and there are no other Coke products for customers to choose from. The only special rewards of the three artifacts make players flock to them. Maybe they will win the lottery? Anyway, if you spend money, you can still drink Coke, just treat it as a free lottery, and the Dragon Slaying Sword is worth hundreds of thousands!
So this phenomenon often occurs. After a player enters the Internet cafe, he takes the money on the counter: "Internet administrator, go to the machine for five hours, and give me a bottle of very Coke!"
The network administrator smiled and turned on the machine and handed over a bottle of Coke.
Players immediately log in to the Legend official website and enter the number in the bottle cap. All the players next to them come to watch the lottery draw.
"Oh, it's another 100 gold coins, so luck is so bad!" This is the most common situation.
But every Internet cafe has similar legend: "A certain number of machines and a certain month, a fool bought a bottle of very coke, but he actually made a ruling!"
There is also a superstitious saying in Internet cafes: "The lottery draw has to be driven on the No. 8 machine to ensure good things are available." So, the customers who play the No. 8 machine are so annoyed that the boss simply stopped buying the business, and they just spent time there to draw the lottery draw as a lucky machine, and even players from a distance came here.
After summer, it is time to enter the off-season of beverages, but the monthly sales of Coke only dropped by 20% compared to the summer. A small prize-winning sales activity directly brought Xifeng a profit of over 100 million yuan, and Coke quickly dominated the national Internet cafe market.
Unfortunately, the products around the game are not selling well. In the era when e-commerce is not popular, they can only be sold through Internet cafes.
Most Internet cafes sell counterfeit products, and even make authentic certificates look like they are. When next year's Legend Annual Meeting draws lucky audiences, more than 800 players suddenly came to a certain award number, which made the staff confused. The counterfeit manufacturer scratched the certificate code area and used this code to forge certificates, and made a large number of counterfeit peripheral products with the same number.
The reason for this situation is nothing more than super high profits.
Ordinary stainless steel rings are priced from 10 yuan to 100 yuan because they look like gaming equipment.
...
Rongcheng, a restaurant.
Shi Yuzhu shook his red wine glass and exclaimed: "The planning of "Legend" is really great, and there are experts in Divine Sword Network Company."
"Where is where, when it comes to business planning, who can compare with Naobaijin in the country?" Song Weiyang said modestly.
Shi Yuzhu smiled and said, "If Boss Song likes Naobaijin, I can pack it with the brand and the factory to sell it to you. Anyway, I have decided to stop."
Song Weiyang said: "Stop when you see it is good, be smart."
It is no longer news that Shi Yuzhu plans to sell Nao Platinum. He sold a branch last year and also revealed the news of a full transfer at the beginning of the year. He is currently on the ground and is negotiating with several companies.
As for the series of planning of "Legend", more than 80% of the content is written by Song Weiyang.
It’s not that the planning department of Shenjian Network Company is too trash, but that they are limited by the times and many things don’t think so at all. Who knows that online games can also hold annual meetings? Song Weiyang not only proposed to directly create the annual meeting ceremony for next summer, but also invited many stars and broadcast them on Phoenix TV.
The rules of this "Legend" competition are completely different from the "Grand Legend: The World's No. 1 Battle" in the original time and space.
Song Weiyang used the chicken-eating mode in a whim and threw more than 20,000 contestants into the competition server, allowing them to fight monsters and upgrade and grab equipment by themselves, and finally decided through the melee of the final circle. Unfortunately, the existing technology cannot be broadcast live in the game (online), otherwise with the popularity of "Legend", the live broadcast ratings will definitely be overwhelming.
Now the little guys in the Divine Sword Network Company have become obsessed with Song Weiyang, and they can't think of these tricks even if they break their heads.
Shi Yuzhu sipped with red wine and said, "Boss Song, can you change the data a little and give me the first Dragon Slaying Sword in the entire server? Just think that I owe you a favor."
"You don't leave after the award ceremony. You specially treat me to dinner, because of this?" Song Weiyang couldn't help but feel funny.
Shi Yuzhu said: "Just because of the sake of Doudou Female, I am her master at least."
Song Weiyang said: "Don't you know? Including you, Doudou worshiped seven masters online."
"Seven?" Shi Yuzhu was speechless for a moment.
Song Weiyang smiled and said, "Yes, Doudou said that it doesn't cost any money, so let's just pray for a few more. One day, collect seven masters and attend at the same time, maybe you can summon the dragon."
"Your niece is just a little slippery," Shi Yuzhu couldn't help but chat for a few more words, and couldn't help asking, "Can "Legend" make a lot of money? Can you figure it out?"
Song Weiyang said: "1.5 million."
"One month?" Shi Yuzhu said in a confused manner, "It's less than 20 million yuan a year, so it's impossible that it's just that little. Are you talking about the net profit after tax?"
Song Weiyang corrected: "It's a day's point card income."
Shi Yuzhu was stunned and said in a daze: "Awesome!"
During this year's Spring Festival, it was the time when Nong Platinum was selling the most. At that time, the daily income exceeded 3 million (gross profit). In this way, 1.5 million a day is nothing to Shi Yuzhu, but "Legend" is an online game, the profit is too high, and the number of players in "Legend" is still increasing. If this continues, wouldn't it be possible to earn two or three million a day?
In fact, after a series of previous operations and social public opinion propaganda, the daily point card revenue of "Legend" exceeded 2 million yuan in October.
Chapter completed!